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<rss version="2.0">  <channel>	<title><![CDATA[Latest blog]]></title>	<link>https://www.dwsassociates.com</link>	<description><![CDATA[Our latest blog feed]]></description> 	<lastBuildDate>Thu, 8 Sep 2016</lastBuildDate>  <item>	  <title><![CDATA[Content Marketing Success]]></title>	  <link>https://www.dwsassociates.com/blog/2016/07/content-marketing-success/	  </link>	  <description><![CDATA[There are a lot of articles out there that focus on how hard, if not impossible, it is to measure the success (or failure) of your content marketing efforts.]]></description>    <category>Marketing Promotions    </category>    <category>Content Marketing    </category>    <category>Marketing Collateral    </category>    <pubDate>Tue, 26 Jul 16 07:27:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[When Your Customers Aren't Your Customers - Social Media Pitfalls]]></title>	  <link>https://www.dwsassociates.com/blog/2016/07/when-your-customers-arent-your-customers-social-media-pitfalls/	  </link>	  <description><![CDATA[Social media.  It’s the place to be.  It’s where your audience can be found.  And you damn well better be there, engaged with them.]]></description>    <category>Social Media Marketing    </category>    <category>Social Media    </category>    <pubDate>Tue, 19 Jul 16 07:25:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Whatever the Channel: Marketing Success Depends on 5 Factors]]></title>	  <link>https://www.dwsassociates.com/blog/2016/07/whatever-channel-marketing-success-depends-5-factors/	  </link>	  <description><![CDATA[The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.]]></description>    <category>Direct Marketing    </category>    <category>Lead Generation    </category>    <category>Marketing Planning    </category>    <category>Marketing    </category>    <category>Marketing Promotions    </category>    <category>Customer Acquisition    </category>    <pubDate>Wed, 13 Jul 16 07:22:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Pokemon Go: Student Recruitment & Retention?]]></title>	  <link>https://www.dwsassociates.com/blog/2016/07/pokemon-go-student-recruitment-retention/	  </link>	  <description><![CDATA[Pokémon Go could be the secret to your success at recruiting and retaining students…or not.  Let’s take a look and explore the latest from Nintendo…]]></description>    <category>Student Recruitment    </category>    <category>Student Retention    </category>    <category>Social Media Marketing    </category>    <category>Social Media    </category>    <pubDate>Tue, 12 Jul 16 07:20:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[The Future of Content Marketing]]></title>	  <link>https://www.dwsassociates.com/blog/2016/07/future-content-marketing/	  </link>	  <description><![CDATA[I recently downloaded and read How Content Marketing and Native Will Drive A New Era of Engagement (Pulsepoint) – interesting read.]]></description>    <category>Content Marketing    </category>    <category>Marketing Collateral    </category>    <pubDate>Mon, 11 Jul 16 07:18:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Why You Can't Afford to Pass on a Retention Audit]]></title>	  <link>https://www.dwsassociates.com/blog/2016/07/why-you-cant-afford-pass-retention-audit/	  </link>	  <description><![CDATA[A retention audit is an evaluation of your processes for retaining customers (businesses) or students (colleges).  You need to evaluate the processes if you ever hope to improve your retention rate – because a higher retention rate means higher customer/student lifetime value which means greater success for your business/college.]]></description>    <category>Student Acquisition    </category>    <category>Student Retention    </category>    <category>Customer Acquisition    </category>    <pubDate>Mon, 04 Jul 16 07:16:00 -0600</pubDate>  </item>	 </channel></rss>