<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?>
<rss version="2.0">  <channel>	<title><![CDATA[Latest blog]]></title>	<link>https://www.dwsassociates.com</link>	<description><![CDATA[Our latest blog feed]]></description> 	<lastBuildDate>Thu, 8 Sep 2016</lastBuildDate>  <item>	  <title><![CDATA[Top Benefits You Enjoy From a Mystery Shopper Audit]]></title>	  <link>https://www.dwsassociates.com/blog/2016/06/top-benefits-you-enjoy-mystery-shopper-audit/	  </link>	  <description><![CDATA[The Mystery Shopper Audit is one of our most popular services for a number of reasons – low cost, practical recommendations that generate more sales/enrollments, and the peace of mind that comes from having experienced professionals take a look at how you attract and nurture leads.]]></description>    <category>Market Research    </category>    <category>Marketing Audit    </category>    <category>Mystery Shopper Audit    </category>    <pubDate>Mon, 27 Jun 16 07:13:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Marketing...It's About the Numbers]]></title>	  <link>https://www.dwsassociates.com/blog/2016/06/marketingits-about-numbers/	  </link>	  <description><![CDATA[Somehow marketing has come to mean nothing but “marketing communications” and “content marketing” in this digital world we live in. How that happened, I don’t know. But marketing is so much more and the bottom line is that it’s about the NUMBERS; the only ones that count…revenue and profits.]]></description>    <category>Marketing    </category>    <category>Target Marketing    </category>    <category>Revenue    </category>    <category>Profits    </category>    <pubDate>Tue, 21 Jun 16 07:11:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Marketers Are Focused On the Wrong Things]]></title>	  <link>https://www.dwsassociates.com/blog/2016/06/marketers-are-focused-wrong-things/	  </link>	  <description><![CDATA[Marketers are focused on the wrong things.  What should you be focused on?]]></description>    <category>Marketing    </category>    <category>Market Research    </category>    <pubDate>Tue, 21 Jun 16 07:08:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Join Marketing Connection Today]]></title>	  <link>https://www.dwsassociates.com/blog/2016/06/join-marketing-connection-today/	  </link>	  <description><![CDATA[Marketing Connection is a free online community for sales and marketing professionals searching for ways to improve performance. Join today and receive free access to more than 150 sales and marketing apps and tools as well as discounts on services, app development, consulting and more.]]></description>    <category>Marketing Connection    </category>    <category>DWS Associates Marketing    </category>    <pubDate>Mon, 20 Jun 16 07:05:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Higher Education Marketing Assessment Tool: A Demo]]></title>	  <link>https://www.dwsassociates.com/blog/2016/06/higher-education-marketing-assessment-tool-demo/	  </link>	  <description><![CDATA[Our Higher Education Marketing Assessment tool can be extremely powerful for marketing/enrollment management leaders searching for a detailed audit of their institution’s marketing/enrollment.  The assessment provides you with an impartial, neutral valuation of their strategies, processes, practices, programs, and operations – which certainly helps you identify strengths, weaknesses, gaps and opportunities for improvement.]]></description>    <category>Marketing Tools    </category>    <category>Higher Education Marketing    </category>    <category>Marketing Assessment    </category>    <pubDate>Tue, 14 Jun 16 07:02:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Colleges Without Market Research: Penny-Wise, Pound Foolish]]></title>	  <link>https://www.dwsassociates.com/blog/2016/06/colleges-without-market-research-penny-wise-pound-foolish/	  </link>	  <description><![CDATA[We know that knowledge is power yet so many colleges refuse to make an ongoing investment into market research.  Why?]]></description>    <category>Higher Education Marketing    </category>    <category>Market Research    </category>    <pubDate>Tue, 14 Jun 16 07:00:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Better Adwords Performance ASAP]]></title>	  <link>https://www.dwsassociates.com/blog/2016/06/better-adwords-performance-asap/	  </link>	  <description><![CDATA[We’re all looking for ways to better Adwords performance ASAP – so here are a few tips.]]></description>    <category>Digital Marketing    </category>    <category>Internet Marketing    </category>    <category>Online Marketing    </category>    <category>SEM    </category>    <category>Adwords    </category>    <pubDate>Tue, 14 Jun 16 06:55:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Your Website Needs Help]]></title>	  <link>https://www.dwsassociates.com/blog/2016/06/your-website-needs-help/	  </link>	  <description><![CDATA[Websites need help – they all do.  And after hundreds of mystery shopper and competitive intelligence projects that have provided me with the distinct pleasure of spending lots of time on sites in search of information, here are a few things you should consider when designing or redesigning or tweaking your site.]]></description>    <category>Digital Marketing    </category>    <category>Internet Marketing    </category>    <category>Online Marketing    </category>    <category>Website Design    </category>    <pubDate>Sun, 05 Jun 16 06:52:00 -0600</pubDate>  </item>	 </channel></rss>