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<rss version="2.0">  <channel>	<title><![CDATA[Latest blog]]></title>	<link>https://www.dwsassociates.com</link>	<description><![CDATA[Our latest blog feed]]></description> 	<lastBuildDate>Thu, 8 Sep 2016</lastBuildDate>  <item>	  <title><![CDATA[How to Lower New Student Acquisition Costs]]></title>	  <link>https://www.dwsassociates.com/blog/2016/05/how-lower-new-student-acquisition-costs/	  </link>	  <description><![CDATA[Lower new student acquisition costs means your college and program can hit profitability sooner rather than later.  So here are a few proven ways to make it happen…]]></description>    <category>Student Acquisition    </category>    <category>Student Recruitment    </category>    <category>Customer Acquisition    </category>    <pubDate>Tue, 31 May 16 06:50:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Tips for Recruiting Millennials to Your College]]></title>	  <link>https://www.dwsassociates.com/blog/2016/05/tips-recruiting-millennials-your-college/	  </link>	  <description><![CDATA[Instead of another article on how to leverage Snapchat or Pinterest or Periscope – this post is going to focus on your audience, Millennials.  Here are a few important strategies you need to implement in order to see greater success recruiting millennials...]]></description>    <category>Student Acquisition    </category>    <category>Student Recruitment    </category>    <category>Higher Education Marketing    </category>    <category>Customer Acquisition    </category>    <pubDate>Mon, 23 May 16 06:48:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[10 Common Digital Marketing Mistakes & Solutions]]></title>	  <link>https://www.dwsassociates.com/blog/2016/05/10-common-digital-marketing-mistakes-solutions/	  </link>	  <description><![CDATA[Digital marketing – there’s always room for improvement.  So here’s 10 common digital marketing mistakes – and solutions to make things better.]]></description>    <category>Digital Marketing    </category>    <pubDate>Mon, 23 May 16 06:46:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Catalog Business Plan]]></title>	  <link>https://www.dwsassociates.com/blog/2016/05/catalog-business-plan/	  </link>	  <description><![CDATA[The catalog business plan is the next step after doing the catalog feasibility study.  Developing this plan is critical to the success of the catalog...]]></description>    <category>Direct Marketing    </category>    <category>Cataloging    </category>    <category>Catalog Marketing    </category>    <category>Consumer Catalogs    </category>    <category>Business Catalogs    </category>    <pubDate>Wed, 11 May 16 06:22:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Market Analysis - Identify Your Target Markets]]></title>	  <link>https://www.dwsassociates.com/blog/2016/05/market-analysis-identify-your-target-markets/	  </link>	  <description><![CDATA[Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly competitive global world....]]></description>    <category>Marketing    </category>    <category>Market Planning    </category>    <category>Market Analysis    </category>    <category>Target Market    </category>    <pubDate>Wed, 11 May 16 06:19:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Market Planning Process]]></title>	  <link>https://www.dwsassociates.com/blog/2016/05/market-planning-process/	  </link>	  <description><![CDATA[A marketing plan is a map that guides an organization from Point A (its current state) to Point B (its desired state). That guidance comes from the marketing planning process, which answers four questions: where are you now; who do you want to be; what’s the best way to get there; and what do you need for the trip?  The market planning process of developing an actionable marketing plan begins with these essential steps, which every business should follow...]]></description>    <category>Marketing    </category>    <category>Market Planning    </category>    <category>Strategic Market Planning    </category>    <category>Market Planning Process    </category>    <pubDate>Wed, 11 May 16 04:23:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Non-Traditional Students: Tips to Attract & Retain]]></title>	  <link>https://www.dwsassociates.com/blog/2016/05/non-traditional-students-tips-attract-retain/	  </link>	  <description><![CDATA[RuffaloNoelLevitz (RNL) recently released their 2016 Marketing and Student Recruitment Practices Benchmark Report for 4-year Colleges and Universities and it’s jammed with interesting information – but 2 points jumped off the page at us...]]></description>    <category>Student Acquisition    </category>    <category>Student Recruitment    </category>    <category>Student Retention    </category>    <category>Segmentation    </category>    <pubDate>Mon, 09 May 16 04:20:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Differentiation - Colleges Need to Be Uniquely Valuable]]></title>	  <link>https://www.dwsassociates.com/blog/2016/05/differentiation-colleges-need-be-uniquely-valuable/	  </link>	  <description><![CDATA[There’s an interesting article, Why College Brands Look So Similar, that appeared on InsideHigherEd this week and it’s generating a bit of chatter and on LinkedIn. The lack of differentiation is a topic that pops up every year – we even offered up this white paper on how to differentiate about 3-years ago – but the sameness continues.  And it’s more than a tag line in a new campaign – it gets down to your programs and services, your pricing and how you make your programs and services available to your students, faculty, and staff.]]></description>    <category>Marketing    </category>    <category>Higher Education Marketing    </category>    <category>Differentiation    </category>    <pubDate>Wed, 04 May 16 04:17:00 -0600</pubDate>  </item>	 </channel></rss>