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<rss version="2.0">  <channel>	<title><![CDATA[Latest blog]]></title>	<link>https://www.dwsassociates.com</link>	<description><![CDATA[Our latest blog feed]]></description> 	<lastBuildDate>Wed, 7 Sep 2016</lastBuildDate>  <item>	  <title><![CDATA[Video Content Marketing: Tips for Greater Success]]></title>	  <link>https://www.dwsassociates.com/blog/2016/09/video-content-marketing-tips-greater-success1/	  </link>	  <description><![CDATA[This article gives you tips on creating better video content for more successful marketing programs.]]></description>    <category>Content Marketing    </category>    <category>Marketing Communications    </category>    <category>Video Marketing    </category>    <category>Creative    </category>    <pubDate>Wed, 28 Sep 16 04:36:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Digital Metrics: How Much is Real & How Much is Bullshit?]]></title>	  <link>https://www.dwsassociates.com/blog/2016/09/digital-metrics-how-much-real-how-much-bullshit/	  </link>	  <description><![CDATA[The controversy over digital data quality and metrics continues full-bore this week over the quality of data being pitched as what we marketers should be using to measure and evaluate the success of our marketing programs/activities.  And, it continues to be proven highly suspect.  In this article we talk about that problem and what we as marketers need to do when evaluating programs.  What's good, what's not.]]></description>    <category>    </category>    <pubDate>Sun, 25 Sep 16 06:29:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[The Details Are in the Plans]]></title>	  <link>https://www.dwsassociates.com/blog/2016/09/details-are-plans/	  </link>	  <description><![CDATA[The details are in the plans - the strategic plans and the go-to-market plans.  But many stay away from plans because they think they prevent them from responding to opportunities that come up. Wrong!]]></description>    <category>    </category>    <pubDate>Thu, 15 Sep 16 07:22:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Video Marketing: Tips for Greater Success]]></title>	  <link>https://www.dwsassociates.com/blog/2016/09/video-content-marketing-tips-greater-success/	  </link>	  <description><![CDATA[Video marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs….]]></description>    <category>Content Marketing    </category>    <category>Video Marketing    </category>    <pubDate>Thu, 08 Sep 16 07:50:00 -0600</pubDate>  </item>	 </channel></rss>