Social Media Marketing Readiness Assessment

Social Media Marketing Assessment

Instructions

This self assessment will help you quickly determine your organization's readiness for launching and/or expanding your social media marketing efforts as part of your overall integrated marketing communications strategies and programs.

For each statement, select a value of from 1 to 5 for your "level of agreement" with the statement, and then select a value of from 1 to 5 for the "level of importance" of the statement in terms of relevancy to your business and your organizations' current business needs. There are a total of 38 statements to rank.

Level of Agreement

Level of Imporance

Strongly Agree

Very Important

Agree

Important

Neutral

Disagree

Unimportant

Strongly Disagree

Very Unimportant

Factor

Level of Agreement

Level of Importance

Overall Score

Senior executives see social media as an important channel in its marketing mix.

Senior executives understand that social media is a long term priority and commitment.

Senior executives are committed to learning about social media and are available for content development? (blog postings, press interviews, etc.).

Senior executives are open to data coming from competitive analysis, customer views and brand sentiment and are willing to act on it.

Senior executives are willing to provide the staffing and budget resources necessary to ensure a robust social presence?

We understand social media affects all aspects of our organization and have dedicated resources to educate our teams on the subject.

We have an ongoing social media communication program to share best practices across all business units.

We encourage our social media staff to attended conferences and networked with colleagues to gain a better understanding of how they plan on implementing social media.

We have joined social media peer groups and industry forums to learn more about how we can leverage social media.

10)

We currently have a company profile on social media networking sites such as LinkedIn, Pinterest, Twitter, Facebook, YouTube, etc.

11)

We regularly contribute to online discussions (forums, blogs, etc.).

12)

Our audience (customers, prospects, etc) regularly make comments on or shares our posts.

13)

We currently monitor and report what is being said about our brands, products and/or services on social media channels.

14)

We have a good understanding of how our employees, partners, competitors are currently using social media.

15)

We have a social media policy that dictates acceptable employee behavior on social channels.

16)

We have a baseline process to reinforce the policy among rank-and-file employees.

17)

Every employee is allowed to use social media professionally, within pre-defined guidelines.

18)

We have documented the terms of use and privacy policy for all our social media channels.

19)

We have defined roles and responsibilities for people in various departments who are involved with social media.

20)

We have a dedicated internal point person to manage the strategy, analysis and integration of our social media program.

21)

We have a dedicated person or team (community managers) to engage with our audience on all company owned social channels as well as outside channels.

22)

We have a committee that shares social media ideas, case studies, best practices that is shared throughout the organization.

23)

We have invested in social media tools to help manage, monitor and analyze our social presence.

24)

We have designated various people throughout the organization to produce content relevant to our industry and audience.

25)

We created & presented a Social Media channel map.

26)

We have a strategy with clear objectives, targets, initiatives and measures.

27)

We analyzed & prioritized our Social Media channel options.

28)

We have evaluated & selected technology solutions.

29)

We developed a project plan with timelines, deliverables and milestones.

30)

We have communicated our Social Media plan to our employees.

31)

We have a social media crisis response plan.

32)

We have a social media triage and workflow process distributed across the company to address crisis.

33)

We have a process for monitoring social media channels and relaying the data to various departments in the organization.

34)

We have a process for managing the workflow of content and consumer response through all social channels.

35)

We have a system of reporting social metrics to all departments.

36)

We are able to analyze and clearly explain the social data that we receive.

37)

We have a dashboard that include social media metrics aligned with sales data and other marketing metrics.

38)

We regularly communicate the results of our social media program to all departments and senior management.

Questions

Average

Total

Overall Score

Rating