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Product Name
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Selling
Price
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S&H Retail
Price
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Product
Cost
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Royalties %
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% of
Customers
Ordering
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Fulfillment Cost
(including
shipping)
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Average Order Retail Value
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Credit card charges
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Per order chg
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Credit card discount rate %
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Credit card transaction fee ($)
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% of credit charge orders
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Inbound telemarketing cost per order ($)
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Bad debt (%)
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%
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Return rate (%)
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%
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Overhead, tapes,
etc., per order (%)
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%
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Total cost per order
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Gross profit per order
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Desired profit % per
order after advertising costs
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Ad Allowable
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Media efficiency ratio
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Breakeven ratio
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