Blog Search Tags - Sales

Category List

Tag Cloud

Data Analytics Marketing Assessment Strategic Planning Marketing Communications Martech Competitive Analysis Marcom Personalization Enrollment Management Student Enrollments Adult Student Recruitment Telemarketing Business Catalogs New Program Development Target Marketing Marketing Technology Post-traditional Students College Recruitment Marketing Connection Adtech Sales Pipeline Social Media Marketing Data-Driven Marketing Market Research Revenue Adwords Gen Z Catalog Marketing Strategic Market Planning Website Design Market Planning Process Personas Affiliate Marketing Social Media Consumer Catalogs retail CRM Selling Customer Service Competitive Intelligence Social Media Market Segmentation Web Forms Segmentation Omni Channel Marketing Blog Target Market Student Satisfaction Direct Mail Video Marketing Podcast Student Recruiting Campaign Marketing Channels Setting Goals Merchandising B2B Marketing Retail Marketing Higher Education Thank you page Lead Generation Generation Z Online Marketing Product Development Marketing Tools Student Acquisition A/B Testing SEM Dave Freeman Marketing Collateral Event Marketing paid media Student Retention Customer Acquisition Integrated Marketing Communications Profits College Retention Multi Channel Marketing Student Recruitment Lead Management Creative Adult Students Broadcast Direct Response Customer Retention Marketing Research Outsourcing Millennial Marketing Direct Response Email Market Analysis earned media SMS Text Email Inbound Marketing Student Nurturing Market Testing Email Marketing Internet Marketing Direct Response Sales Marketing Media Content Markteing Content Marketing Marketing Planning Customer Acquistion Differentiation Targeting & Segmentation Mobile Marketing Advertising Lifelong Learning Market Planning Search Engine Marketing Marketing Management Direct Response Marketing Product Higher Education Marketing Assessments DWS Associates Marketing Key Metrics Campaign Planning Call Center eCommerce Product Development eCommerce Process Mapping Webinar Marketing Analytics Adult Student Retention Mystery Shopper Audit Marketing Automation Nurturing Student Success Market Intelligence Media Buying Database Marketing DR Radio Predictive Modeling Offer Development influencer marketing Market Opportunity Assessment Direct Marketing Demand Generation Marketing Strategy PPC Ads Digital Marketing Cataloging CMO On Demand Marketing Business Development Marketing Promotions Lead Nurturing B2C Marketing Marketing Retailing Sales Management Marketing Audit

Blog Search

Amazon's "Try Before You Buy"

Amazon’s “Try Before You Buy” might be more appropriately named “Try Before You Die”…Because for any other etailer, cataloger, retailer or eCommerce company, it would be the proverbial kiss of death, and it could be the kiss of death for Amazon’s apparel …
Amazon's "Try Before You Buy" might be more appropriately named "Try Before You Die"... Ever hear that old one "Don't try this at home?" Well, unless your name is Amazon don't… https://www.dwsassociates.com/blog/2018/try-you-buy/

Amazon Losing Billions - You Should Be Scared

Amazon is losing billions from its retail business and rivals should be scared. Amazon clearly doesn't care about making money from its retail business. Lookout everyone else and not just their competitors in the retail industry.
Amazon Losing Billions - You & Their Competitors Should Be Scared Breaking News: The Street (05/02/2018) "Amazon is losing billions from its retail business and rivals… https://www.dwsassociates.com/blog/2018/amazon-losing-billions-you-should-be-scared-2/

You Can't Make It Up In Volume

The three killers of any direct marketing / eCommerce business....returns, shipping costs, discounting. Taken to extremes any of these or any combination of them can close your doors. Amazon is dealing with all three and has chosen to raise membership f…
Amazon losing billions from their retail business and they raise Prime Membership fees. In the news, Amazon is losing billions from its retail business and rivals should be… https://www.dwsassociates.com/blog/2018/you-cant-make-it-volume/

How Direct Makes Digital Better

Digital is a new channel and it's the ultimate direct response marketing channel.
I have yet to figure out why people automatically regard direct marketing as mail order when we as direct marketers have used a range of media (channels) from mail to… https://www.dwsassociates.com/blog/2018/age-digital-direct-marketing-ecommerce/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/hidden-cost-selling-direct-returns-game/

The Amazon Effect...Are You Ready?

The Amazon Effect - Goes Far Beyond Retail...Are you and your business ready?
Unless you've been living under a rock, you are well aware of the impact that Amazon has had on the retail industry. But, the "Amazon Effect" goes far beyond the retail… https://www.dwsassociates.com/blog/2017/amazon-effectare-you-ready/

Retail is Not Dead!

Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.
Retail is not dead! You betcha as they say in Minnesota. The retail store is not dead by any stretch of the imagination and even though this article pushes digital integration… https://www.dwsassociates.com/blog/2017/retail-not-dead/

The Drones Are Coming!

The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone …
The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now… https://www.dwsassociates.com/blog/2016/drones-are-comming/

Black Friday - Cyber Monday - Trends

Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the beginning of the most profitable period on the retail selling calendar.
Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the… https://www.dwsassociates.com/blog/black-friday-cyber-monday-trends/