Blog Search Categories - Marketing

Category List

Tag Cloud

Social Media Marketing SEM Post-traditional Students Data Analytics Market Analysis Enrollment Management Catalog Marketing Setting Goals Higher Education Video Marketing Event Marketing Website Design retail Broadcast Direct Response Market Planning Nurturing Blog Lead Management Social Media Offer Development Adult Student Recruitment Thank you page Marketing Communications Marketing Assessment Market Intelligence Competitive Intelligence Target Marketing Marcom Lead Generation Digital Marketing Millennial Marketing Inbound Marketing eCommerce Customer Service Consumer Catalogs Marketing Channels CMO Direct Response Email Merchandising Content Marketing Data-Driven Marketing Dave Freeman Direct Mail Personas Marketing Automation Direct Response Sales Management Generation Z Online Marketing Marketing Technology Mobile Marketing Database Marketing Campaign Planning B2B Marketing College Retention Podcast Strategic Market Planning Student Recruitment Search Engine Marketing Integrated Marketing Communications Lifelong Learning Higher Education Marketing Marketing Collateral influencer marketing Affiliate Marketing Customer Acquistion Internet Marketing Email Retailing Customer Retention Product Development Advertising Sales A/B Testing Adult Student Retention Business Catalogs Student Retention Marketing Research Marketing Connection Competitive Analysis DR Radio Direct Response Marketing Product College Recruitment DWS Associates Marketing Social Media Student Satisfaction eCommerce Product Development Market Research Marketing Selling Process Mapping Media Buying Key Metrics Marketing Strategy Web Forms Webinar paid media Adwords Adult Students Business Development Email Marketing Demand Generation Content Markteing Marketing Promotions Adtech Market Testing Call Center New Program Development Student Success Multi Channel Marketing Predictive Modeling Lead Nurturing Outsourcing CRM Marketing Analytics Student Acquisition Segmentation Customer Acquisition Profits Creative Cataloging Mystery Shopper Audit Marketing Media Direct Marketing earned media Strategic Planning Targeting & Segmentation Marketing Audit Market Opportunity Assessment Retail Marketing Market Planning Process Martech Marketing Planning Sales Pipeline Assessments B2C Marketing Telemarketing Marketing Management Student Recruiting Campaign On Demand Marketing Market Segmentation Gen Z PPC Ads Differentiation Student Nurturing Student Enrollments Target Market Revenue Marketing Tools Omni Channel Marketing SMS Text Personalization

Blog Search

The Marketing Planning Process...Doing It Right!

All businesses need one, but many of businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to Point B. It takes you from where you are to where you want to go. The marketing planing process is well defined and s…
The Strategic Marketing Planning Process All businesses need one, but many businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to… https://www.dwsassociates.com/blog/2018/marketing-planning-process/

How's your marketing?

Evaluate your organization's marketing performance on 25 key factors to determine how you're doing. The tool will help you identify your strengths and weaknesses and give you an overall score.
How's your marketing doing? There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals… https://www.dwsassociates.com/blog/2018/hows-your-marketing/

Marketing Planning 101 - Are You?

Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than advertising, marketing promotion, and marcom (short for marketing co…
Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing… https://www.dwsassociates.com/blog/2017/marketing-planning-101-are-you/

Market Analysis - Identify Your Target Markets

Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly competitive global world....
Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly… https://www.dwsassociates.com/blog/2016/05/market-analysis-identify-your-target-markets/

Market Planning Process

A marketing plan is a map that guides an organization from Point A (its current state) to Point B (its desired state). That guidance comes from the marketing planning process, which answers four questions: where are you now; who do you want to be; what’s …
A marketing plan is a map that guides an organization from Point A (its current state) to Point B (its desired state). That guidance comes from the marketing planning process,… https://www.dwsassociates.com/blog/2016/05/market-planning-process/

Do You Need a Marketing Plan?

A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in promotional channels and hope the customers find you. If you have the righ…
A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in… https://www.dwsassociates.com/blog/2016/04/do-you-need-marketing-plan/

Targeting is Not Rocket Science

Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have potential customer universes numbering in the hundreds, with few having them…
Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have… https://www.dwsassociates.com/blog/2016/03/targeting-not-rocket-science/