Blog Search Categories

Category List

Tag Cloud

Video Marketing Martech Social Media Marketing Tools B2C Marketing Marcom College Recruitment Marketing Research paid media Sales Management Segmentation Strategic Planning Broadcast Direct Response Predictive Modeling Internet Marketing Customer Acquisition College Retention Database Marketing Cataloging earned media Content Markteing Market Research Marketing Management Marketing Automation Marketing Media Adtech Adult Students Customer Service Website Design Mobile Marketing Enrollment Management Differentiation Lead Management Nurturing Offer Development Marketing Collateral Thank you page Telemarketing Process Mapping Retailing Revenue Student Enrollments Direct Mail DWS Associates Marketing Gen Z Market Intelligence Strategic Market Planning Competitive Intelligence Student Recruitment Data-Driven Marketing Student Recruiting Campaign Marketing Channels Online Marketing Creative Targeting & Segmentation Customer Retention Adwords Direct Response Marketing Promotions Marketing Search Engine Marketing Setting Goals Business Catalogs Direct Response Marketing Product Student Nurturing On Demand Marketing Marketing Communications Personalization Email Student Acquisition Customer Acquistion Marketing Audit Event Marketing Marketing Technology Campaign Planning Market Testing B2B Marketing Business Development Competitive Analysis Student Success Advertising Marketing Strategy SEM Lifelong Learning SMS Text Retail Marketing Student Retention New Program Development Social Media Marketing Web Forms PPC Ads DR Radio Target Market Marketing Assessment Podcast Demand Generation Lead Nurturing Marketing Planning A/B Testing Market Opportunity Assessment Webinar Direct Response Email Catalog Marketing Dave Freeman Sales Pipeline Higher Education Marketing Call Center Data Analytics Student Satisfaction Multi Channel Marketing Inbound Marketing Target Marketing Mystery Shopper Audit Marketing Connection Integrated Marketing Communications Generation Z eCommerce Product Development Market Segmentation eCommerce Product Development Market Analysis Content Marketing CMO Consumer Catalogs Omni Channel Marketing Affiliate Marketing Selling Market Planning Market Planning Process Profits Media Buying Social Media Post-traditional Students Sales Higher Education Email Marketing Key Metrics Lead Generation Personas Adult Student Recruitment Assessments Adult Student Retention Blog retail Millennial Marketing CRM Marketing Analytics Digital Marketing influencer marketing Direct Marketing Outsourcing Merchandising

Blog Search

Comment: Why Most CMOs are Failing

The following is offered as my comment to "Death by Powerpoint: Why Most CMOs are Failing to Plan (and Planning to Fail)!". I tried several times to comment to this post at… https://www.dwsassociates.com/blog/2018/comment-why-most-cmos-are-failing/

The Amazon Effect...Are You Ready?

The Amazon Effect - Goes Far Beyond Retail...Are you and your business ready?
Unless you've been living under a rock, you are well aware of the impact that Amazon has had on the retail industry. But, the "Amazon Effect" goes far beyond the retail… https://www.dwsassociates.com/blog/2017/amazon-effectare-you-ready/

Is Affiliate Marketing for Your Business?

Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around longer than the Internet, a lot longer. And, for sure, the digital world did not i…
Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around… https://www.dwsassociates.com/blog/2017/affiliate-marketing-your-business/

Marketing...It's About the Numbers

Somehow marketing has come to mean nothing but “marketing communications” and “content marketing” in this digital world we live in. How that happened, I don’t know. But marketing is so much more and the bottom line is that it’s about the NUMBERS; the only…
Somehow marketing has come to mean nothing but “marketing communications” and “content marketing” in this digital world we live in. How that happened, I don’t know. But marketing… https://www.dwsassociates.com/blog/2016/06/marketingits-about-numbers/