Blog Search Categories

Category List

Tag Cloud

Email Marketing Offer Development Market Intelligence Student Success Market Testing Direct Response Market Research Marketing Research Marketing Tools Selling Marketing Connection Broadcast Direct Response Sales Pipeline Content Marketing Media Buying Marketing Assessment Demand Generation Market Opportunity Assessment paid media Business Development Personas Mystery Shopper Audit Cataloging Post-traditional Students CMO Profits CRM B2B Marketing On Demand Marketing DWS Associates Marketing Business Catalogs Revenue Nurturing Webinar influencer marketing Differentiation Dave Freeman Customer Acquisition Data Analytics Digital Marketing Student Enrollments DR Radio Telemarketing New Program Development Campaign Planning Student Satisfaction Video Marketing Marketing Management Marketing Analytics Direct Mail Higher Education SMS Text Customer Acquistion Online Marketing Social Media Marketing Generation Z Direct Marketing Targeting & Segmentation Data-Driven Marketing Internet Marketing Marketing Collateral Call Center Direct Response Email Lifelong Learning Target Market Student Nurturing Lead Management Sales Management Marketing Communications Omni Channel Marketing A/B Testing College Recruitment Adult Student Recruitment Social Media Key Metrics Integrated Marketing Communications Higher Education Marketing Thank you page Database Marketing Setting Goals Blog B2C Marketing SEM Competitive Intelligence Email Event Marketing Target Marketing Marketing Automation Web Forms Affiliate Marketing Merchandising Assessments Retail Marketing Competitive Analysis Creative Multi Channel Marketing Lead Nurturing Marketing Planning Adult Student Retention Customer Service Strategic Planning Marcom Segmentation Catalog Marketing Personalization Marketing Technology Market Planning earned media Student Retention Retailing retail Customer Retention Outsourcing Student Recruitment Consumer Catalogs eCommerce Product Development Predictive Modeling Enrollment Management Process Mapping Lead Generation Adult Students Social Media eCommerce Martech Marketing Media College Retention Market Planning Process Search Engine Marketing Market Analysis Strategic Market Planning Marketing Marketing Audit Gen Z Website Design PPC Ads Marketing Channels Direct Response Marketing Product Market Segmentation Mobile Marketing Adwords Student Recruiting Campaign Podcast Marketing Strategy Marketing Promotions Sales Advertising Content Markteing Product Development Student Acquisition Inbound Marketing Millennial Marketing Adtech

Blog Search

Comment: Why Most CMOs are Failing

The following is offered as my comment to "Death by Powerpoint: Why Most CMOs are Failing to Plan (and Planning to Fail)!". I tried several times to comment to this post at… https://www.dwsassociates.com/blog/2018/comment-why-most-cmos-are-failing/

The Amazon Effect...Are You Ready?

The Amazon Effect - Goes Far Beyond Retail...Are you and your business ready?
Unless you've been living under a rock, you are well aware of the impact that Amazon has had on the retail industry. But, the "Amazon Effect" goes far beyond the retail… https://www.dwsassociates.com/blog/2017/amazon-effectare-you-ready/

Is Affiliate Marketing for Your Business?

Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around longer than the Internet, a lot longer. And, for sure, the digital world did not i…
Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around… https://www.dwsassociates.com/blog/2017/affiliate-marketing-your-business/

Marketing...It's About the Numbers

Somehow marketing has come to mean nothing but “marketing communications” and “content marketing” in this digital world we live in. How that happened, I don’t know. But marketing is so much more and the bottom line is that it’s about the NUMBERS; the only…
Somehow marketing has come to mean nothing but “marketing communications” and “content marketing” in this digital world we live in. How that happened, I don’t know. But marketing… https://www.dwsassociates.com/blog/2016/06/marketingits-about-numbers/