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The Lead Management Game - Winning Or Losing?

Lead Management - It's a game that all businesses need to be good at, but the question is, "Are you winning or losing?" If you're satisfied with your lead generation efforts, but less than satisfied with your lead conversion, then you aren't winning. Wha…
The Lead Management Game – Are You Winning or Losing? Lead Management - It's a game that all businesses need to be good at, but the question is, "Are you winning or losing?" If… https://www.dwsassociates.com/blog/2018/lead-management-game-winning-or-losing1/

What Are You Putting Into Your Sales Pipeline

This is an important question and it really hings on the most basic of issues. What is a sales "lead?" It's not necessarily someone that has filled out a web form requesting information. So you need to identify other critical factors that really determ…
What Are You Putting Into Your Sales Pipeline? This is perhaps the biggest problem with marketing today, especially in the B2B sector. Many B2B marketers consider all… https://www.dwsassociates.com/blog/2017/what-sales-lead-and-why-critical/

Lead Flow Planning - Getting It Right

Article discusses the important factors to consider in developing a lead flow program.
Question of the day - Is your business suffering from dreaded "Empty Pipeline Disease"? Not sure, well that is when your sales pipeline is devoid of new business opportunities or… https://www.dwsassociates.com/blog/2017/lead-flow-planning-getting-it-right/

Do You Know How Many Sales Leads You Need? Find Out With...

How many sales leads do you need in your pipeline? In October we introduced the beta version of our mobile Sales Lead Flow Calculator to help you answer this question. In late November, we released the gold version at the Google Play Store. We’re happy to…
How many sales leads do you need in your pipeline? In October we introduced the beta version of our mobile Sales Lead Flow Calculator to help you answer this question. In late… https://www.dwsassociates.com/blog/2016/03/do-you-know-how-many-sales-leads-you-need-find-out/

Lead Flow Planning - Getting It Right

In an earlier post I said I would come back to the topic of “How many Leads Do You Really Need?” For all B2B businesses, and some consumer, lead flow planning is critical and answering the question of how many you really need can only be done after you ha…
In an earlier post I said I would come back to the topic of “How many Leads Do You Really Need?” For all B2B businesses, and some consumer, lead flow planning is critical and… https://www.dwsassociates.com/blog/2016/lead-flow-planning-getting-it-right/

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      • Market Opportunity Assessment: Why You Need One & 5 Key Steps
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      • Part 1: Podcasts Should You Start Your Own Podcast?
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      • Why They ain’t buying what you’re sellin’
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      • Student Recruitment & Retention Goes to the Movies
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      • 2 Secrets to Achieving Adult Enrollment Goals
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      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
      • How to Say the Right Thing so More Adults Enroll
      • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right

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Tag Cloud

CRMCustomer AcquistionDWS Associates MarketingAdvertisingMarket PlanningSegmentationGeneration ZA/B TestingSellingCatalog MarketingMarketing AuditCompetitive IntelligenceWeb FormsLifelong LearningB2C MarketingStudent Recruiting CampaignStudent NurturingMarketing PromotionsMarket AnalysiseCommerceGen ZMillennial MarketingContent MarkteingContent MarketingStudent RetentionOnline MarketingAdtechDifferentiationCollege RetentionMulti Channel MarketingMarketing AutomationStrategic PlanningOmni Channel MarketingMerchandisingMarket ResearchMarket TestingPredictive ModelingMarket IntelligenceRetail MarketingMystery Shopper AuditRetailingCustomer RetentionMedia BuyingThank you pageStudent Recruitmentpaid mediaNew Program DevelopmentData-Driven MarketingMarketing ManagementWebinarEvent MarketingPPC AdsMarketing ResearchDave FreemanEmail MarketingKey MetricsCreativeMartechBusiness CatalogsMarketingLead NurturingDirect Response Marketing ProducteCommerce Product DevelopmentRevenueBusiness DevelopmentCampaign PlanningStudent SatisfactionDemand GenerationSalesProduct DevelopmentStudent SuccessMarket Opportunity AssessmentProfitsCustomer ServiceDigital MarketingDatabase MarketingEmailDirect MailConsumer CatalogsSMS TextMarketing TechnologyPersonalizationBlogInternet MarketingVideo MarketingOffer DevelopmentDirect Response EmailAssessmentsInbound MarketingStudent AcquisitionMarketing ToolsCollege RecruitmentMobile MarketingSales ManagementAdult Student RetentionCMOinfluencer marketingMarketing CollateralAdult StudentsAffiliate MarketingMarketing PlanningMarketing ConnectionB2B MarketingMarketing CommunicationsCall CenterNurturingMarcomOutsourcingMarket SegmentationEnrollment ManagementDirect MarketingPodcastLead GenerationSEMSetting GoalsIntegrated Marketing CommunicationsPersonasearned mediaProcess MappingCustomer AcquisitionTarget MarketingSales PipelineMarketing AnalyticsSocial MediaAdult Student RecruitmentSocial MediaWebsite DesignMarketing StrategyData AnalyticsDR RadioHigher Education MarketingSearch Engine MarketingMarket Planning ProcessOn Demand MarketingStudent EnrollmentsTargeting & SegmentationMarketing ChannelsHigher EducationLead ManagementBroadcast Direct ResponseTarget MarketMarketing AssessmentTelemarketingStrategic Market PlanningCompetitive AnalysisCatalogingAdwordsSocial Media MarketingDirect ResponseretailPost-traditional StudentsMarketing Media


Archive

2019

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The Lead Management Game - Winning Or Losing?

Lead Management - It's a game that all businesses need to be good at, but the question is, "Are you winning or losing?" If you're satisfied with your lead generation efforts, but less than satisfied with your lead conversion, then you aren't winning. Wha…
The Lead Management Game – Are You Winning or Losing? Lead Management - It's a game that all businesses need to be good at, but the question is, "Are you winning or losing?" If… https://www.dwsassociates.com/blog/2018/lead-management-game-winning-or-losing1/

What Are You Putting Into Your Sales Pipeline

This is an important question and it really hings on the most basic of issues. What is a sales "lead?" It's not necessarily someone that has filled out a web form requesting information. So you need to identify other critical factors that really determ…
What Are You Putting Into Your Sales Pipeline? This is perhaps the biggest problem with marketing today, especially in the B2B sector. Many B2B marketers consider all… https://www.dwsassociates.com/blog/2017/what-sales-lead-and-why-critical/

Lead Flow Planning - Getting It Right

Article discusses the important factors to consider in developing a lead flow program.
Question of the day - Is your business suffering from dreaded "Empty Pipeline Disease"? Not sure, well that is when your sales pipeline is devoid of new business opportunities or… https://www.dwsassociates.com/blog/2017/lead-flow-planning-getting-it-right/

Do You Know How Many Sales Leads You Need? Find Out With...

How many sales leads do you need in your pipeline? In October we introduced the beta version of our mobile Sales Lead Flow Calculator to help you answer this question. In late November, we released the gold version at the Google Play Store. We’re happy to…
How many sales leads do you need in your pipeline? In October we introduced the beta version of our mobile Sales Lead Flow Calculator to help you answer this question. In late… https://www.dwsassociates.com/blog/2016/03/do-you-know-how-many-sales-leads-you-need-find-out/

Lead Flow Planning - Getting It Right

In an earlier post I said I would come back to the topic of “How many Leads Do You Really Need?” For all B2B businesses, and some consumer, lead flow planning is critical and answering the question of how many you really need can only be done after you ha…
In an earlier post I said I would come back to the topic of “How many Leads Do You Really Need?” For all B2B businesses, and some consumer, lead flow planning is critical and… https://www.dwsassociates.com/blog/2016/lead-flow-planning-getting-it-right/

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