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Catalog Business Plan

The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog...
The catalog business plan is the next step after doing the catalog feasibility study.  Developing this plan is critical to the success of the catalog.  The plan should include… https://www.dwsassociates.com/blog/2016/05/catalog-business-plan/

Black Friday - Cyber Monday - Trends

Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the beginning of the most profitable period on the retail selling calendar.
Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the… https://www.dwsassociates.com/blog/black-friday-cyber-monday-trends/

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      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
      • How to Say the Right Thing so More Adults Enroll
      • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right

Category List

Marketing (4)
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Martech (1)
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Podcast: Higher Ed (4)
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Market Planning (2)
Millennial Marketing (1)
Profits (1)
Adult Students (4)
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Catalog Marketing (4)
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Tag Cloud

Broadcast Direct ResponseSocial MediaMarketing PlanningIntegrated Marketing CommunicationsStudent SatisfactionCollege RetentionProcess MappingeCommercePersonalizationCustomer AcquistionMarketing ToolsCreativeMarketing AnalyticsMarket TestingAdwordseCommerce Product DevelopmentCompetitive AnalysisGeneration ZBusiness DevelopmentA/B TestingSegmentationHigher Education MarketingWebsite DesignMarket IntelligenceMarket SegmentationBlogPost-traditional StudentsPodcastB2C MarketingMarketing PromotionsDirect ResponseCall CenterWeb FormsMartechMedia BuyingOn Demand MarketingEvent MarketingAdult Student RecruitmentRetail Marketingpaid mediaLead GenerationVideo Marketingearned mediaDirect Response EmailMarket Planning ProcessAdult Student RetentionMerchandisingSales PipelineStudent EnrollmentsMarketing ManagementTarget MarketCollege RecruitmentTelemarketingSalesCampaign PlanningOnline MarketingDigital MarketingSMS TextBusiness CatalogsCatalog MarketingTargeting & SegmentationCustomer AcquisitionMarketing TechnologyMarket ResearchDatabase MarketingCustomer ServiceSocial Media MarketingretailCRMThank you pageMobile MarketingMarketing ResearchMarketing MediaCompetitive IntelligenceAffiliate MarketingMarketing ChannelsStudent Recruiting CampaignMarket PlanningPredictive ModelingRevenueData AnalyticsCustomer RetentionMarketingWebinarSEMTarget MarketingMarket AnalysisB2B MarketingMulti Channel MarketingPersonasMystery Shopper AuditMarketing CollateralAdvertisingSocial MediaInbound MarketingStrategic Market PlanningPPC AdsProfitsSales ManagementDirect MarketingKey MetricsOmni Channel MarketingMarcomDave FreemanInternet MarketingSearch Engine MarketingAdult StudentsConsumer CatalogsRetailingMarketing StrategyContent MarketingNurturingAssessmentsDemand GenerationOffer DevelopmentLead ManagementDirect MailDirect Response Marketing ProductStrategic PlanningSellingProduct DevelopmentLifelong LearningCataloginginfluencer marketingStudent SuccessMarket Opportunity AssessmentMillennial MarketingData-Driven MarketingMarketing CommunicationsAdtechEmail MarketingOutsourcingGen ZStudent RecruitmentLead NurturingMarketing AssessmentDR RadioContent MarkteingSetting GoalsStudent AcquisitionNew Program DevelopmentMarketing AutomationStudent RetentionStudent NurturingDWS Associates MarketingCMODifferentiationMarketing AuditMarketing ConnectionHigher EducationEmailEnrollment Management


Archive

2019

  • May

Blog Search

Catalog Business Plan

The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog...
The catalog business plan is the next step after doing the catalog feasibility study.  Developing this plan is critical to the success of the catalog.  The plan should include… https://www.dwsassociates.com/blog/2016/05/catalog-business-plan/

Black Friday - Cyber Monday - Trends

Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the beginning of the most profitable period on the retail selling calendar.
Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the… https://www.dwsassociates.com/blog/black-friday-cyber-monday-trends/

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