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Facebook Live for Student Recruitment

UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live...
UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live. To… https://www.dwsassociates.com/blog/2016/08/facebook-live-student-recruitment/

You Can't Recruit & Retain if You Don't Know Your Audience

Know you audience! A fundamental element in successful student recruitment and retention. Yet we continue to hear the following statement oh so often…
Know you audience! A fundamental element in successful student recruitment and retention. Yet we continue to hear the following statement oh so often… “We’re struggling to… https://www.dwsassociates.com/blog/2016/08/you-cant-recruit-retain-if-you-dont-know-your-audience/

How to Make Significant Improvements to Student Recruitment Results

Our Mystery Shopper Audit has helped us – and close to 100 colleges – identify practical ways to improve student recruitment results. Here are the most common and effective…
Our Mystery Shopper Audit has helped us – and close to 100 colleges – identify practical ways to improve student recruitment results. Here are the most common and effective…… https://www.dwsassociates.com/blog/2016/08/how-make-significant-improvements-student-recruitment-results/

8 1/2 Common Errors in the Student Recruitment Process

A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in the student recruitment process. Here’s what we came up with – let us know …
A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in… https://www.dwsassociates.com/blog/2016/04/8-12-common-errors-student-recruitment-process/

Colleges Must Lead the Way in Marketing to Millennials

Colleges need to take the lead when it comes to marketing to millennials – because if they follow what others have been doing, they will waste a lot of time, effort, energy and money.
Colleges need to take the lead when it comes to marketing to millennials – because if they follow what others have been doing, they will waste a lot of time, effort, energy and… https://www.dwsassociates.com/blog/2016/03/colleges-must-lead-way-marketing-millennials/

Snap Chat for Student Recruitment

Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn Social Media Into a Student Recruitment & Retention Powerhouse“. Heck, we said, t…
Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn… https://www.dwsassociates.com/blog/2016/03/snap-chat-student-recruitment/

Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment

More and more colleges are relying on email as their primary, if not sole communication channel with potential new students in their student recruitment process. But some are still requiring enrollment counselors to ‘smile and dial’ their assigned potent…
More and more colleges are relying on email as their primary, if not sole communication channel with potential new students in their student recruitment process. But some are… https://www.dwsassociates.com/blog/2016/outbound-telemarketing-missing-opportunities-part-college-student-recruitment/