Blog Search Tags - Marketing

Category List

Tag Cloud

CMO Revenue Marketing Audit CRM Adult Student Retention Student Acquisition Higher Education Marketing Content Marketing Telemarketing Media Buying Broadcast Direct Response Marketing Channels Adwords Marketing Automation Martech Selling Online Marketing Call Center PPC Ads Enrollment Management B2B Marketing Adtech eCommerce Product Development Assessments Segmentation Video Marketing Market Planning Process Webinar Lifelong Learning B2C Marketing Website Design Search Engine Marketing Direct Marketing Market Research DWS Associates Marketing Sales Marketing Tools Customer Service Internet Marketing Adult Student Recruitment Differentiation Competitive Analysis College Recruitment Content Markteing Mobile Marketing Setting Goals Direct Response Marketing Product Nurturing paid media SEM Event Marketing Profits SMS Text Multi Channel Marketing Marketing Communications Marketing Connection New Program Development Sales Management Database Marketing Customer Acquistion Adult Students Market Segmentation Higher Education Student Recruiting Campaign Gen Z A/B Testing Outsourcing Retail Marketing Marketing Strategy College Retention Marketing Management Process Mapping Marketing Planning Podcast Marketing Media Email Market Analysis Customer Retention Customer Acquisition Student Recruitment Catalog Marketing Integrated Marketing Communications Marcom Advertising Student Success Personas Marketing Analytics Marketing Strategic Planning Lead Nurturing Market Intelligence Merchandising Retailing Email Marketing Blog Marketing Assessment Omni Channel Marketing Data Analytics Data-Driven Marketing Student Retention Business Development Market Planning Student Nurturing Direct Response Direct Mail Competitive Intelligence Mystery Shopper Audit retail Affiliate Marketing Millennial Marketing influencer marketing Lead Management Marketing Promotions Cataloging Target Market Thank you page eCommerce Business Catalogs Marketing Technology Offer Development Web Forms Social Media Marketing Demand Generation Targeting & Segmentation Campaign Planning Market Testing Social Media Predictive Modeling Strategic Market Planning Inbound Marketing Post-traditional Students DR Radio Social Media Lead Generation Digital Marketing Consumer Catalogs Sales Pipeline Creative On Demand Marketing Marketing Research Key Metrics earned media Direct Response Email Dave Freeman Personalization Student Satisfaction Marketing Collateral Market Opportunity Assessment Generation Z Target Marketing Student Enrollments Product Development

Blog Search

2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them

There are two commonly overlooked causes for failing to achieve enrollment goals that can live inside your institution - here's how to fix them.
For several years now, you’ve seen the stories about a supply and demand crisis in higher education causing about 50% of colleges and universities to fall short of their… https://www.dwsassociates.com/blog/2018/2-commonly-overlooked-causes-enrollment-shortfalls-and-how-fix-them/

Amazon Losing Billions - You Should Be Scared

Amazon is losing billions from its retail business and rivals should be scared. Amazon clearly doesn't care about making money from its retail business. Lookout everyone else and not just their competitors in the retail industry.
Amazon Losing Billions - You & Their Competitors Should Be Scared Breaking News: The Street (05/02/2018) "Amazon is losing billions from its retail business and rivals… https://www.dwsassociates.com/blog/2018/amazon-losing-billions-you-should-be-scared-2/

The Marketing Planning Process...Doing It Right!

All businesses need one, but many of businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to Point B. It takes you from where you are to where you want to go. The marketing planing process is well defined and s…
The Strategic Marketing Planning Process All businesses need one, but many businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to… https://www.dwsassociates.com/blog/2018/marketing-planning-process/

How's your marketing?

Evaluate your organization's marketing performance on 25 key factors to determine how you're doing. The tool will help you identify your strengths and weaknesses and give you an overall score.
How's your marketing doing? There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals… https://www.dwsassociates.com/blog/2018/hows-your-marketing/

Social Worship

Does anyone actually develop photos anymore? I was wondering that when I was standing in line at the photo store at the mall the other day, waiting to pick up my… https://www.dwsassociates.com/blog/2017/social-worship/

Just Outsource It!

There has been a lot of talk recently about how “this market” has fundamentally changed how work gets done. Companies are hiring less and outsourcing more because they don’t… https://www.dwsassociates.com/blog/2017/just-outsource-it/

Marketing Planning 101 - Are You?

Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than advertising, marketing promotion, and marcom (short for marketing co…
Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing… https://www.dwsassociates.com/blog/2017/marketing-planning-101-are-you/

Targeting is Not Rocket Science

Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have potential customer universes numbering in the hundreds, with few having them…
Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have… https://www.dwsassociates.com/blog/2016/03/targeting-not-rocket-science/