Blog Search Tags - Marketing

Category List

Tag Cloud

Setting Goals Personas Mystery Shopper Audit Web Forms Webinar PPC Ads Marketing Media Email SMS Text Sales Media Buying Marketing Tools Direct Response influencer marketing Predictive Modeling Student Success Strategic Market Planning Marketing Competitive Intelligence Process Mapping Adult Student Recruitment Direct Mail earned media College Recruitment Dave Freeman Differentiation Customer Service DWS Associates Marketing B2C Marketing Online Marketing Segmentation Retailing Demand Generation Customer Acquistion Direct Response Marketing Product Student Satisfaction Business Development Integrated Marketing Communications Thank you page Student Enrollments Market Segmentation Catalog Marketing Target Marketing Targeting & Segmentation Outsourcing B2B Marketing retail Marketing Communications Adtech Generation Z Email Marketing Direct Marketing Campaign Planning Affiliate Marketing Marketing Planning Marketing Management paid media Consumer Catalogs Millennial Marketing Website Design Blog Broadcast Direct Response Offer Development Martech Marketing Channels Student Nurturing Post-traditional Students Student Recruitment Market Planning Event Marketing Inbound Marketing SEM Profits Call Center Strategic Planning Adult Students Market Intelligence On Demand Marketing Target Market Adult Student Retention Direct Response Email Advertising Personalization Sales Management Omni Channel Marketing Marketing Automation Student Acquisition Market Testing Nurturing Marcom Assessments Lead Generation Selling Merchandising Database Marketing Marketing Assessment Enrollment Management Market Research CRM Search Engine Marketing Customer Retention Marketing Promotions Higher Education Marketing Telemarketing Marketing Technology Social Media Marketing Collateral Content Marketing Product Development Marketing Research Data Analytics Marketing Analytics Creative eCommerce Product Development Data-Driven Marketing Student Retention eCommerce Adwords Market Analysis New Program Development Video Marketing Business Catalogs Market Planning Process Multi Channel Marketing Digital Marketing Competitive Analysis Lead Management Lead Nurturing Gen Z Marketing Strategy DR Radio Retail Marketing Lifelong Learning A/B Testing Student Recruiting Campaign Market Opportunity Assessment Revenue Content Markteing Mobile Marketing Cataloging Key Metrics CMO Social Media Marketing Marketing Connection Sales Pipeline Social Media Customer Acquisition College Retention Higher Education Marketing Audit Podcast Internet Marketing

Blog Search

Avalanche of Dreck...Are you part of the problem?

The Internet is awash in content, most of it dreck. Are you a marketer contributing to the problem. If so, learn how to avoid or correct the problem.
I recently re-read a post written by Ruth Stevens for Target Marketing… https://www.dwsassociates.com/blog/2018/avalanche-dreckare-you-part-problem/

Are You Listening Carefully? Asking the Right Questions?

Something for you to think about - especially when wondering how you are going to achieve next term's adult enrollment goals with the same resources. Are you listening to… https://www.dwsassociates.com/blog/2017/are-you-listening-carefully-asking-right-questions/

Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals

DOWNLOAD Be sure to download your free copy of our Content Marketing for Higher Education - the guide walks you through a process for developing highly effective content… https://www.dwsassociates.com/blog/2017/clear-communications-not-content-marketing-key-achieving-adult-enrollment-goals-higher-education/

How to Say the Right Thing so More Adults Enroll

A prospective adult student contacted you last week and requested information about one of your graduate programs. And that’s when everything went wrong. You emailed… https://www.dwsassociates.com/blog/2017/how-say-right-thing-so-more-adults-enroll/

Old Ways Don't Open New Doors

We get so focused on ‘getting things done’ that we tend to forget or just keep on postponing the important work of stepping back and looking at the ‘bigger picture’. And it’s… https://www.dwsassociates.com/blog/2017/old-ways-dont-open-new-doors/

Bring Programmatic Adv In House? Yes? No?

The things you should consider if you are considering programmatic advertising buying in house.
Bringing media buying in house is part of the overall discussion on whether or you should bring your entire marketing agency needs in house. There are pluses and minuses… https://www.dwsassociates.com/blog/2017/bring-programmatic-adv-house-yes-no/

Pros & Cons of In House Agency

Do you or don't bring your advertising / creative agency in house? A lot of stuff in the press about this one in light of the recent problems that Pepsi experienced. I frankly wouldn't blame it on the agency being in house. Could just have as easily ha…
The pros and cons of running an in house agency - I have done both and there are plenty of benefits to bringing it in house, but to be successful you have to hire the right… https://www.dwsassociates.com/blog/2017/pros-cons-house-agency/

Video Content Marketing: Tips for Greater Success

This article gives you tips on creating better video content for more successful marketing programs.
Video content marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs…. Who is your audience? What do… https://www.dwsassociates.com/blog/2016/09/video-content-marketing-tips-greater-success1/