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Business Development Student Acquisition Post-traditional Students Martech College Recruitment Sales Management Student Recruitment Student Satisfaction Advertising Market Planning Process Mapping DWS Associates Marketing Target Marketing Inbound Marketing Catalog Marketing Marketing Channels Video Marketing Higher Education Multi Channel Marketing Marketing Research Lead Generation Student Retention Lead Nurturing Customer Retention Direct Response Higher Education Marketing Direct Response Email Broadcast Direct Response Customer Service Adult Student Recruitment Market Opportunity Assessment Media Buying Marketing Audit Profits SEM Social Media Marketing Competitive Analysis Online Marketing earned media Market Segmentation Predictive Modeling A/B Testing Mystery Shopper Audit eCommerce Product Development New Program Development Direct Response Marketing Product Gen Z Merchandising Generation Z Adult Student Retention Customer Acquistion Market Testing Millennial Marketing Marketing Strategy Market Intelligence Content Markteing Nurturing Marketing Management B2C Marketing Differentiation Segmentation Sales Assessments Call Center Consumer Catalogs Product Development Creative Data Analytics Telemarketing Strategic Market Planning eCommerce Database Marketing Data-Driven Marketing Marketing Student Enrollments Selling Key Metrics CMO Content Marketing Web Forms SMS Text Marketing Analytics paid media Marketing Collateral Event Marketing Search Engine Marketing Website Design Personalization B2B Marketing Dave Freeman Customer Acquisition Podcast Marketing Assessment Affiliate Marketing Direct Marketing CRM Student Recruiting Campaign Email Marketing Personas Adtech Adwords Marketing Planning Mobile Marketing influencer marketing Lifelong Learning Retail Marketing Marketing Automation Marketing Technology Marketing Communications Student Success PPC Ads Revenue Email Integrated Marketing Communications Omni Channel Marketing Marcom Marketing Connection Offer Development Demand Generation Social Media Cataloging Market Analysis Webinar Lead Management retail Campaign Planning Retailing Competitive Intelligence Marketing Tools Direct Mail Adult Students Setting Goals Internet Marketing Market Planning Process DR Radio Business Catalogs On Demand Marketing Strategic Planning Digital Marketing Marketing Promotions Student Nurturing College Retention Enrollment Management Social Media Market Research Thank you page Target Market Marketing Media Sales Pipeline Targeting & Segmentation Blog Outsourcing

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Competitor Update: Coursera Coming to Eat Your Lunch

Achieving your enrollment goals got a lot tougher this week thanks to Coursera – so the question is, what are you going to do about it? Just the other day, Coursera… https://www.dwsassociates.com/blog/2018/competitor-update-coursera-coming-eat-your-lunch/

Discussion: Why Should Your Institution Exist in the 21st Century?

"Colleges must understand the institution’s value proposition if the mission is still relevant and differentiated from its peers, and where the college wishes to be… https://www.dwsassociates.com/blog/2018/discussion-why-should-your-institution-exist-21st-century/

Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)

Change is constant and your ability to drive long-term success is going to be impacted by your ability to gather and analyze market data today that lets you identify… https://www.dwsassociates.com/blog/2018/being-prepared-change-why-you-need-market-intelligence/