Blog Search Tags - Higher

Category List

Tag Cloud

Adult Student Retention Student Success B2C Marketing CRM Strategic Planning Marketing Channels Higher Education Marketing Marketing Planning Marketing Media Marketing Tools Adult Student Recruitment Adwords Database Marketing Catalog Marketing Marketing Research New Program Development Marketing Audit Market Intelligence Media Buying Enrollment Management Revenue Student Nurturing Video Marketing Process Mapping B2B Marketing Profits Creative retail Strategic Market Planning Product Development College Recruitment A/B Testing earned media Student Satisfaction Podcast eCommerce Direct Response Email Competitive Intelligence Customer Acquistion Marketing Automation Post-traditional Students Generation Z Dave Freeman Social Media Marketing Targeting & Segmentation Market Analysis Omni Channel Marketing Social Media Direct Mail paid media Business Catalogs Adtech Market Testing Data Analytics Marketing Technology Affiliate Marketing Marketing Connection Mobile Marketing Customer Service Lifelong Learning Call Center Target Marketing Market Planning Process Marketing Communications Marketing Management Multi Channel Marketing Sales Management Content Marketing Lead Management PPC Ads Marketing Analytics Outsourcing Sales Pipeline Market Planning Retailing Adult Students Business Development Offer Development Segmentation College Retention Event Marketing SMS Text On Demand Marketing Marketing Promotions Data-Driven Marketing Marketing Content Markteing Lead Nurturing Search Engine Marketing Direct Response Martech Campaign Planning Telemarketing Email Marketing Website Design Digital Marketing Email Higher Education Key Metrics CMO Student Acquisition Inbound Marketing Broadcast Direct Response Millennial Marketing Personas Marketing Strategy Retail Marketing Market Segmentation Personalization DR Radio Customer Retention influencer marketing Consumer Catalogs Lead Generation Market Research Web Forms Differentiation Integrated Marketing Communications Student Retention Student Enrollments Cataloging Direct Response Marketing Product Thank you page Predictive Modeling Blog Marcom Competitive Analysis Mystery Shopper Audit Student Recruitment Online Marketing Assessments Marketing Collateral Advertising SEM Webinar DWS Associates Marketing Customer Acquisition Nurturing Demand Generation Merchandising Internet Marketing Marketing Assessment Market Opportunity Assessment Direct Marketing Selling Target Market Setting Goals eCommerce Product Development Social Media Sales Student Recruiting Campaign Gen Z

Blog Search

Profile of the Average Online Student

Female (70%) 33 years old Working and earning a salary of $65,000 a year Studying business (34%) Attends part-time Seeking a bachelor’s or… https://www.dwsassociates.com/blog/2018/profile-average-online-student/

Welcome Back: Former Students, Graduates

I just finished reading an interesting article written by Michael B. Horn entitled “The Forgotten Student” and it got me thinking about the opportunities available… https://www.dwsassociates.com/blog/2018/after-retention-there-win-back/

Questions That You Need To Answer

NOTE: Please click on the image above to open in a new tab - it makes it easier to read the details. When we get called in to help a college that has been struggling… https://www.dwsassociates.com/blog/2018/questions-you-need-answer/

Why Colleges Are Failing to Achieve Adult Enrollment Goals

As the results to our latest survey started to come in, I was reminded of a quote attributed to Ben Franklin. “By failing to prepare, you are preparing to fail.”… https://www.dwsassociates.com/blog/2017/why-colleges-are-failing-achieve-adult-enrollment-goals/

Missing Unrealistic Goals

In one of my first meetings with university leadership, the Provost explained to me that he wanted to see a 15% increase in enrollments in the coming term. When I… https://www.dwsassociates.com/blog/2017/missing-unrealistic-goals/

Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals

DOWNLOAD Be sure to download your free copy of our Content Marketing for Higher Education - the guide walks you through a process for developing highly effective content… https://www.dwsassociates.com/blog/2017/clear-communications-not-content-marketing-key-achieving-adult-enrollment-goals-higher-education/

How to Say the Right Thing so More Adults Enroll

A prospective adult student contacted you last week and requested information about one of your graduate programs. And that’s when everything went wrong. You emailed… https://www.dwsassociates.com/blog/2017/how-say-right-thing-so-more-adults-enroll/

Webinar: Competitive Intelligence 101

Competitive Intelligence 101: Webinar To download the white paper for Higher Education, click here To download the white paper for Business, click here. https://www.dwsassociates.com/blog/2017/competitive-intelligence-101/

The Secret to Successfully Providing Life-long Learning

Everyone is looking for effective and efficient ways to consistently deliver a unique, valuable student experience because it will help attract and retain adult… https://www.dwsassociates.com/blog/2017/secret-successfully-providing-life-long-learning/

Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments

Pat McGraw, vice president at DWS Associates presents the seven proven techniques for increasing adult student enrollments. You can also download the white paper this webinar… https://www.dwsassociates.com/blog/2017/webinar-7-proven-techniques-increasing-adult-student-enrollments/