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Profile of the Average Online Student

      Female (70%) 33 years old Working and earning a salary of $65,000 a year Studying business (34%) Attends part-time Seeking a bachelor’s or… https://www.dwsassociates.com/blog/2018/profile-average-online-student/

Welcome Back: Former Students, Graduates

    I just finished reading an interesting article written by Michael B. Horn entitled “The Forgotten Student” and it got me thinking about the opportunities available… https://www.dwsassociates.com/blog/2018/after-retention-there-win-back/

Questions That You Need To Answer

NOTE: Please click on the image above to open in a new tab - it makes it easier to read the details.   When we get called in to help a college that has been struggling… https://www.dwsassociates.com/blog/2018/questions-you-need-answer/

Why Colleges Are Failing to Achieve Adult Enrollment Goals

  As the results to our latest survey started to come in, I was reminded of a quote attributed to Ben Franklin.  “By failing to prepare, you are preparing to fail.”… https://www.dwsassociates.com/blog/2017/why-colleges-are-failing-achieve-adult-enrollment-goals/

Missing Unrealistic Goals

    In one of my first meetings with university leadership, the Provost explained to me that he wanted to see a 15% increase in enrollments in the coming term. When I… https://www.dwsassociates.com/blog/2017/missing-unrealistic-goals/

Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals

DOWNLOAD Be sure to download your free copy of our Content Marketing for Higher Education - the guide walks you through a process for developing highly effective content… https://www.dwsassociates.com/blog/2017/clear-communications-not-content-marketing-key-achieving-adult-enrollment-goals-higher-education/

How to Say the Right Thing so More Adults Enroll

A prospective adult student contacted you last week and requested information about one of your graduate programs. And that’s when everything went wrong. You emailed… https://www.dwsassociates.com/blog/2017/how-say-right-thing-so-more-adults-enroll/

Webinar: Competitive Intelligence 101

Competitive Intelligence 101: Webinar To download the white paper for Higher Education, click here To download the white paper for Business, click here. https://www.dwsassociates.com/blog/2017/competitive-intelligence-101/

The Secret to Successfully Providing Life-long Learning

    Everyone is looking for effective and efficient ways to consistently deliver a unique, valuable student experience because it will help attract and retain adult… https://www.dwsassociates.com/blog/2017/secret-successfully-providing-life-long-learning/

Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments

Pat McGraw, vice president at DWS Associates presents the seven proven techniques for increasing adult student enrollments. You can also download the white paper this webinar… https://www.dwsassociates.com/blog/2017/webinar-7-proven-techniques-increasing-adult-student-enrollments/

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    • Marketing Needs Analysis - What do you need?
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      • Market Opportunity Assessment: Why You Need One & 5 Key Steps
      • Enrollment Management: Navigating Disruption to Achieve Success
      • 49% of retailers name in-store mobile experience a top priority
      • 2019 Digital Marketing Trends & Gen Z
      • Enrollment Management: Shifting Demographics & Shrinking Population
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      • Competitor Update: Coursera Coming to Eat Your Lunch
      • Discussion: Why Should Your Institution Exist in the 21st Century?
      • Discussion: Should Your College Exist in the 21st Century?
      • Welcome Back: Former Students, Graduates
      • Adult Students: Thoughts on the Chronicle's Report
      • Avalanche of Dreck...Are you part of the problem?
      • Profile of the Average Online Student
      • You Can't Make It Up In Volume
      • Simple Guide to Creating Profitable Personas
      • Amazon Losing Billions - You Should Be Scared
      • Comment: Why Most CMOs are Failing
      • Marketing Personalization...Most of It Isn't
      • Amazon's "Try Before You Buy"
      • Are Shoppers Really That Resistant to Self-Checkout?
      • B.A.N.T. May Be Old, But It Still Works
      • All The Martech In The World Won't Make You a Marketer
      • 9 Tips For Writing Effective PPC Ads
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      • The Lead Management Game - Winning Or Losing?
      • Part 1: Podcasts Should You Start Your Own Podcast?
      • Part 1: Blogs: Should You Start A Blog?
      • 8 Simple Ways to Increase Enrollments
      • PART 2: Podcasts: Develop Your Plan
      • Should You Buy or Generate Your Own Leads?
      • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • Contact Strategy: People Buy From People
      • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
      • Designing and Writing Effective Direct Mail Packages
      • Developing Your Content Marketing Strategy
      • How Content Marketing Can Increase Enrollments, Retention
      • Influencer Marketing: More Confusion Over Simple Concept
      • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
      • Marketing Planning 101 - Are You?
      • Are CMOs' Jobs in Jeopardy?
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      • Omni Channel or Not? Retail Survival or Not?
      • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
      • Tips for Great Direct Response Radio
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      • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
      • Why They ain’t buying what you’re sellin’
      • New Degree Programs: What You Must Learn from Google, Amazon and Apple
      • Student Recruitment & Retention Goes to the Movies
      • Just Outsource It!
      • Why You’re Not Answering Their Questions
      • Adult Students: Are You Serious or Just Screwing Around?
      • Is Your Brand Safe?
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      • Event Marketing for Adult Enrollments
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      • Pros & Cons of In House Agency
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      • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
      • False Victories
      • Bring Programmatic Adv In House? Yes? No?
      • Call Attribution Tech - Do you need it?
      • Are you losing sales people?
      • Webinar: Adult Student Retention
      • Is ‘eMail Blindness’ Killing Your Business?
      • Direct Mail Tips for More Effective Student Recruitment
      • Marketers Wake Up...Get Those Phone #s
      • The Secret to Successfully Providing Life-long Learning
      • Higher Ed Marketing Podcast 3: Web Forms
      • Higher Ed Marketing Podcast 4: Thank you page
      • 2 Secrets to Achieving Adult Enrollment Goals
      • Social Worship
      • The Amazon Effect...Are You Ready?
      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
      • How to Say the Right Thing so More Adults Enroll
      • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right

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Archive

2019

  • May

Blog Search

Profile of the Average Online Student

      Female (70%) 33 years old Working and earning a salary of $65,000 a year Studying business (34%) Attends part-time Seeking a bachelor’s or… https://www.dwsassociates.com/blog/2018/profile-average-online-student/

Welcome Back: Former Students, Graduates

    I just finished reading an interesting article written by Michael B. Horn entitled “The Forgotten Student” and it got me thinking about the opportunities available… https://www.dwsassociates.com/blog/2018/after-retention-there-win-back/

Questions That You Need To Answer

NOTE: Please click on the image above to open in a new tab - it makes it easier to read the details.   When we get called in to help a college that has been struggling… https://www.dwsassociates.com/blog/2018/questions-you-need-answer/

Why Colleges Are Failing to Achieve Adult Enrollment Goals

  As the results to our latest survey started to come in, I was reminded of a quote attributed to Ben Franklin.  “By failing to prepare, you are preparing to fail.”… https://www.dwsassociates.com/blog/2017/why-colleges-are-failing-achieve-adult-enrollment-goals/

Missing Unrealistic Goals

    In one of my first meetings with university leadership, the Provost explained to me that he wanted to see a 15% increase in enrollments in the coming term. When I… https://www.dwsassociates.com/blog/2017/missing-unrealistic-goals/

Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals

DOWNLOAD Be sure to download your free copy of our Content Marketing for Higher Education - the guide walks you through a process for developing highly effective content… https://www.dwsassociates.com/blog/2017/clear-communications-not-content-marketing-key-achieving-adult-enrollment-goals-higher-education/

How to Say the Right Thing so More Adults Enroll

A prospective adult student contacted you last week and requested information about one of your graduate programs. And that’s when everything went wrong. You emailed… https://www.dwsassociates.com/blog/2017/how-say-right-thing-so-more-adults-enroll/

Webinar: Competitive Intelligence 101

Competitive Intelligence 101: Webinar To download the white paper for Higher Education, click here To download the white paper for Business, click here. https://www.dwsassociates.com/blog/2017/competitive-intelligence-101/

The Secret to Successfully Providing Life-long Learning

    Everyone is looking for effective and efficient ways to consistently deliver a unique, valuable student experience because it will help attract and retain adult… https://www.dwsassociates.com/blog/2017/secret-successfully-providing-life-long-learning/

Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments

Pat McGraw, vice president at DWS Associates presents the seven proven techniques for increasing adult student enrollments. You can also download the white paper this webinar… https://www.dwsassociates.com/blog/2017/webinar-7-proven-techniques-increasing-adult-student-enrollments/

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