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Simple Guide to Creating Profitable Personas

Content marketing personas are important - and they don't bite so here are a few tips to help you generate personas that drive great content. What is a content marketing… https://www.dwsassociates.com/blog/2018/simple-guide-creating-profitable-personas/

Are CMOs' Jobs in Jeopardy?

This post comments on the state of CMO job security and what CMOs are or aren't doing to retain those jobs.
That's a good question. According to this Forrester research, 37% of CEOs, say the CMO will be the first to go if the organization misses its growth targets. In this article… https://www.dwsassociates.com/blog/2017/are-cmos-jobs-jeopardy/

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2019

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Simple Guide to Creating Profitable Personas

Are CMOs' Jobs in Jeopardy?