Blog Search Tags - Marketing

Category List

Tag Cloud

Consumer Catalogs Adwords Multi Channel Marketing Marketing Tools Marketing Media Student Retention Market Opportunity Assessment Student Acquisition Marketing Collateral Inbound Marketing Gen Z Customer Acquisition Sales Marketing Promotions Mobile Marketing Email Marketing Martech Adult Student Recruitment Student Success Offer Development Podcast PPC Ads Market Planning Marketing Channels Lifelong Learning Market Analysis Setting Goals New Program Development Market Intelligence B2C Marketing eCommerce Direct Response Targeting & Segmentation Market Segmentation Competitive Intelligence Student Recruitment Target Market Student Recruiting Campaign Segmentation Millennial Marketing Business Catalogs Lead Nurturing Retail Marketing Social Media Marketing Sales Management Customer Acquistion Thank you page DR Radio Campaign Planning Marketing Communications Adult Student Retention Social Media Marketing Connection CRM Selling eCommerce Product Development Lead Generation Event Marketing Demand Generation Lead Management Online Marketing Call Center Digital Marketing Creative Sales Pipeline Telemarketing Search Engine Marketing Marketing Process Mapping Advertising Direct Response Marketing Product Merchandising Database Marketing Marketing Technology Predictive Modeling Student Nurturing Customer Service Generation Z Enrollment Management Market Testing Student Enrollments Target Marketing Email Customer Retention Revenue Assessments On Demand Marketing DWS Associates Marketing Content Marketing Profits Differentiation Video Marketing influencer marketing Mystery Shopper Audit Catalog Marketing retail Student Satisfaction Product Development Marketing Audit Market Planning Process Adtech SEM B2B Marketing Direct Mail Website Design Marketing Planning Post-traditional Students Web Forms Blog SMS Text A/B Testing Business Development College Recruitment Internet Marketing Webinar CMO Affiliate Marketing Adult Students Direct Marketing Key Metrics Higher Education Marketing Marcom Dave Freeman Marketing Research Strategic Planning Marketing Assessment Outsourcing earned media Retailing Broadcast Direct Response Cataloging Omni Channel Marketing Direct Response Email Nurturing paid media Market Research Content Markteing College Retention Data Analytics Marketing Automation Marketing Strategy Strategic Market Planning Marketing Management Social Media Higher Education Competitive Analysis Personalization Media Buying Personas Integrated Marketing Communications Marketing Analytics Data-Driven Marketing

Blog Search

Developing Your Content Marketing Strategy

Developing your content marketing strategy is key to your ability to implement a successful content marketing program. This post walks you through the key steps and provides you with some free, useful tools...
Developing your content marketing strategy is key to your ability to implement a successful content marketing program. Define your content marketing goals. What do you… https://www.dwsassociates.com/blog/2018/developing-your-content-marketing-strategy/

Avalanche of Dreck...Are you part of the problem?

The Internet is awash in content, most of it dreck. Are you a marketer contributing to the problem. If so, learn how to avoid or correct the problem.
I recently re-read a post written by Ruth Stevens for Target Marketing… https://www.dwsassociates.com/blog/2018/avalanche-dreckare-you-part-problem/

How to Say the Right Thing so More Adults Enroll

A prospective adult student contacted you last week and requested information about one of your graduate programs. And that’s when everything went wrong. You emailed… https://www.dwsassociates.com/blog/2017/how-say-right-thing-so-more-adults-enroll/

Content Marketing for Higher Education Recruitment and Retention

How can content marketing for higher education recruitment and retention increase enrollments? Read this to find out.
Note: The following is an excerpt from Content Marketing: Doing it Right (Higher Ed Edition), an ebook written by Dudley Stevenson and Part McGraw. You can download the entire… https://www.dwsassociates.com/blog/2016/10/what-content-marketing/

Too Much Content Too Much Waste

Too much content? How do you know if you're producing too much content and, basically wasting resources? Here's some tips on how to answer the question.
A while back, I was having coffee with the CMO of a mid-size professional services firm on the East Coast. We were talking about how marketing has changed...and… https://www.dwsassociates.com/blog/2016/10/too-much-content-too-much-waste/

Video Content Marketing: Tips for Greater Success

This article gives you tips on creating better video content for more successful marketing programs.
Video content marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs…. Who is your audience? What do… https://www.dwsassociates.com/blog/2016/09/video-content-marketing-tips-greater-success1/

Video Marketing: Tips for Greater Success

Video marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs….
Video marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs…. Who is your audience? What do you what to… https://www.dwsassociates.com/blog/2016/09/video-content-marketing-tips-greater-success/

Facebook Live for Student Recruitment

UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live...
UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live. To… https://www.dwsassociates.com/blog/2016/08/facebook-live-student-recruitment/

Content Marketing Success

There are a lot of articles out there that focus on how hard, if not impossible, it is to measure the success (or failure) of your content marketing efforts.
There are a lot of articles out there that focus on how hard, if not impossible, it is to measure the success (or failure) of your content marketing efforts. They then… https://www.dwsassociates.com/blog/2016/07/content-marketing-success/

The Future of Content Marketing

I recently downloaded and read How Content Marketing and Native Will Drive A New Era of Engagement (Pulsepoint) – interesting read.
I recently downloaded and read How Content Marketing and Native Will Drive A New Era of Engagement (Pulsepoint) – interesting read. First off, nothing warms my heart more than… https://www.dwsassociates.com/blog/2016/07/future-content-marketing/

Content Marketing: It's a Mess

Content marketing – it’s a mess. And it needs to be cleaned up for better performance...
Content marketing – it’s a mess. And it needs to be cleaned up for better performance. Only 19% of marketing leaders feel they have clear objectives established when… https://www.dwsassociates.com/blog/2016/03/content-marketing-its-mess/