Blog Search Page

Category List

Tag Cloud

Market Research Direct Mail Sales Management Adult Students Database Marketing Inbound Marketing Data Analytics Demand Generation Strategic Planning eCommerce Product Development Mystery Shopper Audit Marketing Planning Student Recruiting Campaign Marketing Communications CRM Call Center Student Success Student Satisfaction Adwords Differentiation Web Forms DR Radio Adtech Catalog Marketing eCommerce Student Acquisition Market Planning Predictive Modeling Enrollment Management Creative SMS Text Millennial Marketing Video Marketing Social Media B2B Marketing Adult Student Retention Internet Marketing Social Media Marketing Lead Management Generation Z Profits Telemarketing Marketing Management Advertising Market Testing DWS Associates Marketing Social Media Market Planning Process Marketing Technology On Demand Marketing Media Buying Consumer Catalogs Business Catalogs PPC Ads Personalization Marketing Assessment Competitive Intelligence Omni Channel Marketing Product Development Key Metrics Retail Marketing Marketing Market Analysis Website Design Broadcast Direct Response Assessments Content Marketing Event Marketing Target Marketing SEM Digital Marketing Market Opportunity Assessment Podcast A/B Testing Marketing Automation Multi Channel Marketing Gen Z Retailing Revenue Personas Martech Blog Marketing Channels B2C Marketing Cataloging Student Recruitment Integrated Marketing Communications Marketing Promotions Adult Student Recruitment Student Nurturing Merchandising Marketing Connection College Recruitment Market Segmentation Email Data-Driven Marketing Mobile Marketing Setting Goals Target Market Search Engine Marketing Email Marketing retail Targeting & Segmentation influencer marketing Lifelong Learning Marketing Collateral Selling Sales Pipeline Customer Acquistion Affiliate Marketing Lead Nurturing Direct Response Student Enrollments Marketing Research Strategic Market Planning Post-traditional Students Direct Marketing Customer Service Direct Response Email College Retention Nurturing Student Retention Higher Education Marketing Direct Response Marketing Product Segmentation Business Development Competitive Analysis Offer Development Marketing Tools Customer Acquisition Marketing Strategy Lead Generation earned media Process Mapping Higher Education Campaign Planning Content Markteing Dave Freeman Marcom Marketing Analytics Marketing Audit Outsourcing Online Marketing Webinar Sales Marketing Media Market Intelligence CMO paid media New Program Development Customer Retention Thank you page

Blog Search

Omni Channel or Not? Retail Survival or Not?

Brick and Mortar retail. How one brick and mortar intends to adopt Omni-channel strategies to survive.
Interesting article and interesting position on retail survival and the suggestion that retailers have to develop omni-channel strategies if they hope to survive in this world… https://www.dwsassociates.com/blog/2017/01/omni-channel-or-not-retail-survival-or-not/

Lead Flow Planning - Getting It Right

Article discusses the important factors to consider in developing a lead flow program.
Question of the day - Is your business suffering from dreaded "Empty Pipeline Disease"? Not sure, well that is when your sales pipeline is devoid of new business opportunities or… https://www.dwsassociates.com/blog/2017/01/lead-flow-planning-getting-it-right/

Are CMOs' Jobs in Jeopardy?

This post comments on the state of CMO job security and what CMOs are or aren't doing to retain those jobs.
That's a good question. According to this Forrester research, 37% of CEOs, say the CMO will be the first to go if the organization misses its growth targets. In this article… https://www.dwsassociates.com/blog/2017/01/are-cmos-jobs-jeopardy/

Influencer Marketing: More Confusion Over Simple Concept

I hate new names for old concepts. It’s confusing. It’s often times deceptive, immoral and unethical. That said, let’s chat about “influencer marketing” because it’s a simple, effective concept once you get past all of the confusing B.S. that’s being w…
I hate new names for old concepts. It’s confusing. It’s often times deceptive, immoral and unethical. That said, let’s chat about “influencer marketing” because it’s a… https://www.dwsassociates.com/blog/2017/01/influencer-marketing-more-confusion-over-simple-concept/

Marketing Planning 101

White Paper - Marketing Planning 101 - Do You Need a Marketing Plan? The answer to this question is,"Yes, you do...without a doubt if you intend to grow long term and be around… https://www.dwsassociates.com/reference-center/white-papers/white-papers/marketing-planning-101/

Marketing Planning 101 - Are You?

Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than advertising, marketing promotion, and marcom (short for marketing co…
Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing… https://www.dwsassociates.com/blog/2017/01/marketing-planning-101-are-you/

10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them

Why do most college marketing/enrollment plans fail? And, more importantly, how do you avoid these very common mistakes and develop a more effective plan? Read on to learn of the top reasons for failure and how to avoid them!
NOTE: Check out our free self-assessment quizzes at the end of the article. Why do most college marketing/enrollment plans fail? And, more importantly, how do you avoid… https://www.dwsassociates.com/blog/2017/01/10-reasons-why-most-college-marketingenrollment-plans-fail-how-avoid-them/

Category List

Tag List

Tag Cloud

Archive

2013

2014

2016

2017

2018

2019