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Omni Channel or Not? Retail Survival or Not?

Brick and Mortar retail. How one brick and mortar intends to adopt Omni-channel strategies to survive.
Interesting article and interesting position on retail survival and the suggestion that retailers have to develop omni-channel strategies if they hope to survive in this world… https://www.dwsassociates.com/blog/2017/01/omni-channel-or-not-retail-survival-or-not/

Lead Flow Planning - Getting It Right

Article discusses the important factors to consider in developing a lead flow program.
Question of the day - Is your business suffering from dreaded "Empty Pipeline Disease"? Not sure, well that is when your sales pipeline is devoid of new business opportunities or… https://www.dwsassociates.com/blog/2017/01/lead-flow-planning-getting-it-right/

Are CMOs' Jobs in Jeopardy?

This post comments on the state of CMO job security and what CMOs are or aren't doing to retain those jobs.
That's a good question. According to this Forrester research, 37% of CEOs, say the CMO will be the first to go if the organization misses its growth targets. In this article… https://www.dwsassociates.com/blog/2017/01/are-cmos-jobs-jeopardy/

Influencer Marketing: More Confusion Over Simple Concept

I hate new names for old concepts. It’s confusing. It’s often times deceptive, immoral and unethical. That said, let’s chat about “influencer marketing” because it’s a simple, effective concept once you get past all of the confusing B.S. that’s being w…
I hate new names for old concepts. It’s confusing. It’s often times deceptive, immoral and unethical. That said, let’s chat about “influencer marketing” because it’s a… https://www.dwsassociates.com/blog/2017/01/influencer-marketing-more-confusion-over-simple-concept/

Marketing Planning 101

White Paper - Marketing Planning 101 - Do You Need a Marketing Plan? The answer to this question is,"Yes, you do...without a doubt if you intend to grow long term and be around… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/marketing-planning-101/

Marketing Planning 101 - Are You?

Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than advertising, marketing promotion, and marcom (short for marketing co…
Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing… https://www.dwsassociates.com/blog/2017/01/marketing-planning-101-are-you/

10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them

Why do most college marketing/enrollment plans fail? And, more importantly, how do you avoid these very common mistakes and develop a more effective plan? Read on to learn of the top reasons for failure and how to avoid them!
NOTE: Check out our free self-assessment quizzes at the end of the article. Why do most college marketing/enrollment plans fail? And, more importantly, how do you avoid… https://www.dwsassociates.com/blog/2017/01/10-reasons-why-most-college-marketingenrollment-plans-fail-how-avoid-them/

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