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Website Information Request Form Design Tips

How to Capture More Leads from Your Website – Build Better Information Request Forms Based on several research projects we have performed over the past few years, a significant… https://www.dwsassociates.com/reference-center/digital-marketing/web-site-information-request-form-design/

Do You Know What a "Lead" Is?

This is an important question, especially if you are in marketing and have the responsibility for generating leads for your sales organization. Based on recent research, it’s surprising how many marketers don’t have a clue what a “lead” is for their busi…
This is an important question, especially if you are in marketing and have the responsibility for generating leads for your sales organization. Based on recent research, it’s… https://www.dwsassociates.com/blog/2016/03/do-you-know-what-lead/

Direct Response Circulation Planning

Request Information White Paper - Direct Response Advertising Circulation Planning Circulation planning is not media planning, even though circulation planning involves… https://www.dwsassociates.com/reference-center/white-papers/white-papers/dr-circulation-planning/

Market Research Checklist

Request Information Clear objectives before starting your market research. Make sure your target group is relevant to your needs and represents the market you are targeting.… https://www.dwsassociates.com/reference-center/market-planning/marketing-research-checklist/

Trade Show - Event Budget Template

Trade Show Event Budget Template Use the Trade Show Event Budget Template to track trade show expenses against actual and budget as well as last year. Track each category and… https://www.dwsassociates.com/marketing-tools/trade-show-event-marketing/trade-show-budget-template/

Content Marketing: It's a Mess

Content marketing – it’s a mess. And it needs to be cleaned up for better performance...
Content marketing – it’s a mess. And it needs to be cleaned up for better performance. Only 19% of marketing leaders feel they have clear objectives established when… https://www.dwsassociates.com/blog/2016/03/content-marketing-its-mess/

Social Listening - Why

Social Media Listening - Why It's Important For many, “sit back and listen” is unacceptable. They want to get out there and make things happen. Some might even want to ‘test… https://www.dwsassociates.com/reference-center/digital-marketing/social-listening-why/

Social Media Listening Tools

Tools for Social Media Listening Here are a list of social media listening tools that you might wish to use. Obviously you will want to use the best tool for your specific needs… https://www.dwsassociates.com/reference-center/digital-marketing/social-media-listening-tools/

Colleges Must Lead the Way in Marketing to Millennials

Colleges need to take the lead when it comes to marketing to millennials – because if they follow what others have been doing, they will waste a lot of time, effort, energy and money.
Colleges need to take the lead when it comes to marketing to millennials – because if they follow what others have been doing, they will waste a lot of time, effort, energy and… https://www.dwsassociates.com/blog/2016/03/colleges-must-lead-way-marketing-millennials/

Do You Know How Many Sales Leads You Need? Find Out With...

How many sales leads do you need in your pipeline? In October we introduced the beta version of our mobile Sales Lead Flow Calculator to help you answer this question. In late November, we released the gold version at the Google Play Store. We’re happy to…
How many sales leads do you need in your pipeline? In October we introduced the beta version of our mobile Sales Lead Flow Calculator to help you answer this question. In late… https://www.dwsassociates.com/blog/2016/03/do-you-know-how-many-sales-leads-you-need-find-out/

Marketer's Toolkit Goes Mobile

DWS Associates, today, released its mobile Marketer’s Toolkit for android smartphones and tablets. Following the success of our release of 25 individual mobile tools and the requests of users, we’ve combined the best of those tools and added additional to…
Marketer’s Toolkit, more than 30 tools that turn marketers into MARKETERS is now available for mobile devices. DWS Associates, today, released its mobile Marketer’s Toolkit for… https://www.dwsassociates.com/blog/2016/03/marketers-toolkit-goes-mobile/

Content Marketing Doing It Right

Request Information eBook - Content Marketing Doing It Right This eBook discusses the do's and don'ts of content marketing for both B2C and B2B industries. The overall… https://www.dwsassociates.com/reference-center/white-papers/white-papers/content-marketing-doing-it-right/

Build a Social Media Powerhouse

Request Information White Paper - Build a Social Media Customer Acquisition & Retention Powerhouse This white paper discusses the strategies and practices necessary to build… https://www.dwsassociates.com/reference-center/white-papers/white-papers/build-social-media-powerhouse/

Snap Chat for Student Recruitment

Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn Social Media Into a Student Recruitment & Retention Powerhouse“. Heck, we said, t…
Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn… https://www.dwsassociates.com/blog/2016/03/snap-chat-student-recruitment/

How Many Leads Do You Need?

How many sales leads do you need in your pipeline? You can now answer that question using the Android version of our Lead Flow Calculator on any Android smartphone or tablet. You can calculate that number in meetings on the fly without having to take your…
How many sales leads do you need in your pipeline? You can now answer that question using the Android version of our Lead Flow Calculator on any Android smartphone or tablet. You… https://www.dwsassociates.com/blog/2016/03/how-many-leads-do-you-need/

Targeting is Not Rocket Science

Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have potential customer universes numbering in the hundreds, with few having them…
Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have… https://www.dwsassociates.com/blog/2016/03/targeting-not-rocket-science/

Competitive Intelligence 101 - Higher Education

White Paper - Competitive Intelligence 101: Staying Ahead of the Competition Higher Education Edition Competitive intelligence is a systematic program for gathering and analyzing… https://www.dwsassociates.com/reference-center/white-papers/white-papers/competitive-intelligence-101-he/

Competitive Intelligence 101

Request Information White Paper - Competitive Intelligence 101: Staying Ahead of the Competition Competitive intelligence is a systematic program for gathering and analyzing… https://www.dwsassociates.com/reference-center/white-papers/white-papers/competitive-intelligence-101/

A/B Testing: Some Important Rules to Follow

Simple, efficient, and fast, A/B testing – also known as ‘split testing’ and ‘bucket testing’ – allows you to compare a baseline control sample with a variety of single variable experiments to improve conversion rates. A classic direct mail tactic, this m…
Simple, efficient, and fast, A/B testing – also known as ‘split testing’ and ‘bucket testing’ – allows you to compare a baseline control sample with a variety of single variable… https://www.dwsassociates.com/blog/2016/03/b-testing-some-important-rules-follow/