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Top Benefits You Enjoy From a Mystery Shopper Audit

The Mystery Shopper Audit is one of our most popular services for a number of reasons – low cost, practical recommendations that generate more sales/enrollments, and the peace of mind that comes from having experienced professionals take a look at how you…
The Mystery Shopper Audit is one of our most popular services for a number of reasons – low cost, practical recommendations that generate more sales/enrollments, and the peace of… https://www.dwsassociates.com/blog/2016/06/top-benefits-you-enjoy-mystery-shopper-audit/

PPC Adwords Profitability Calculators

Your browser does not support iframes. PPC Adwords Advertising Profitability Calculator Use these tools to conduct "what-if" analysis in developing your… https://www.dwsassociates.com/marketingsales-tools/marcom/e-marketing/calculators/ppc-financial-calculators/

Marketing...It's About the Numbers

Somehow marketing has come to mean nothing but “marketing communications” and “content marketing” in this digital world we live in. How that happened, I don’t know. But marketing is so much more and the bottom line is that it’s about the NUMBERS; the only…
Somehow marketing has come to mean nothing but “marketing communications” and “content marketing” in this digital world we live in. How that happened, I don’t know. But marketing… https://www.dwsassociates.com/blog/2016/06/marketingits-about-numbers/

Marketers Are Focused On the Wrong Things

Marketers are focused on the wrong things. What should you be focused on?
Marketers are focus on the wrong things. There, I said it. And to those of you that are reacting with a “Hell no!”, prove me wrong. Social Media Marketing Ideas That Won’t… https://www.dwsassociates.com/blog/2016/06/marketers-are-focused-wrong-things/

Join Marketing Connection Today

Marketing Connection is a free online community for sales and marketing professionals searching for ways to improve performance. Join today and receive free access to more than 150 sales and marketing apps and tools as well as discounts on services, app d…
Marketing Connection is a free online community for sales and marketing professionals searching for ways to improve performance. Join today and receive free access to more than… https://www.dwsassociates.com/blog/2016/06/join-marketing-connection-today/

Higher Education Marketing Assessment Tool: A Demo

Our Higher Education Marketing Assessment tool can be extremely powerful for marketing/enrollment management leaders searching for a detailed audit of their institution’s marketing/enrollment. The assessment provides you with an impartial, neutral valuat…
Our Higher Education Marketing Assessment tool can be extremely powerful for marketing/enrollment management leaders searching for a detailed audit of their institution’s… https://www.dwsassociates.com/blog/2016/06/higher-education-marketing-assessment-tool-demo/

Colleges Without Market Research: Penny-Wise, Pound Foolish

We know that knowledge is power yet so many colleges refuse to make an ongoing investment into market research. Why?
We know that knowledge is power yet so many colleges refuse to make an ongoing investment into market research. Why? We’ve all heard the arguments. We don’t have… https://www.dwsassociates.com/blog/2016/06/colleges-without-market-research-penny-wise-pound-foolish/

Better Adwords Performance ASAP

We’re all looking for ways to better Adwords performance ASAP – so here are a few tips.
We’re all looking for ways to better Adwords performance ASAP – so here are a few tips. The Right Keywords. This video from Google AdWords says it better than I can and it… https://www.dwsassociates.com/blog/2016/06/better-adwords-performance-asap/

Your Website Needs Help

Websites need help – they all do. And after hundreds of mystery shopper and competitive intelligence projects that have provided me with the distinct pleasure of spending lots of time on sites in search of information, here are a few things you should co…
Websites need help – they all do. And after hundreds of mystery shopper and competitive intelligence projects that have provided me with the distinct pleasure of spending lots of… https://www.dwsassociates.com/blog/2016/06/your-website-needs-help/