Blog Search Page

Category List

Tag Cloud

Market Planning Process Outsourcing Marketing Media Email Marketing Post-traditional Students Millennial Marketing Strategic Planning Dave Freeman Sales Pipeline Campaign Planning Sales Student Recruitment Marketing Promotions Profits Generation Z Retail Marketing Social Media Marketing Marketing Communications Sales Management paid media Direct Mail DWS Associates Marketing Segmentation retail Digital Marketing Demand Generation Podcast Market Research Online Marketing Direct Marketing Marketing Channels Lifelong Learning Multi Channel Marketing Customer Acquisition SEM Key Metrics Direct Response College Retention Thank you page Marketing Technology Data Analytics CMO Business Catalogs PPC Ads Search Engine Marketing Social Media Marketing Research Lead Generation Market Testing B2B Marketing Adult Student Retention Media Buying Revenue On Demand Marketing Lead Management Blog Targeting & Segmentation Social Media Event Marketing Enrollment Management Gen Z Strategic Market Planning A/B Testing Internet Marketing Catalog Marketing Selling Market Opportunity Assessment Nurturing Higher Education Marketing Student Nurturing Marketing Assessment eCommerce Product Development Affiliate Marketing Website Design Process Mapping Content Marketing Assessments DR Radio Retailing Omni Channel Marketing Target Marketing Customer Service Personas Marketing Planning Content Markteing Mobile Marketing Market Analysis Adwords influencer marketing Offer Development New Program Development earned media Marketing Management Data-Driven Marketing Market Segmentation Telemarketing Martech Business Development Student Acquisition Marketing Automation Marketing Tools Marketing Strategy Higher Education Market Planning Marcom Product Development Database Marketing Differentiation Competitive Analysis Mystery Shopper Audit Adult Students Target Market Email Integrated Marketing Communications Creative Student Recruiting Campaign Setting Goals Marketing Collateral B2C Marketing Marketing Audit Web Forms Student Satisfaction CRM Customer Acquistion College Recruitment Predictive Modeling Video Marketing Student Retention Consumer Catalogs Adult Student Recruitment SMS Text Competitive Intelligence Inbound Marketing Advertising Student Enrollments Market Intelligence Merchandising Marketing Analytics Customer Retention Cataloging Personalization Webinar Broadcast Direct Response Marketing eCommerce Lead Nurturing Direct Response Email Student Success Marketing Connection Call Center Adtech Direct Response Marketing Product

Blog Search

Is ‘eMail Blindness’ Killing Your Business?

The average adult receives 120 email messages per day – and if you’re seeing response rates from your emails decreasing, you could be a victim of ‘eMail Blindness’.… https://www.dwsassociates.com/blog/2017/email-blindness-killing-your-business/

Webinar: Adult Student Retention

Focused on how to create a adult student retention program that leverages your strengths and resources in order to design and implement a highly effective student retention… https://www.dwsassociates.com/blog/2017/webinar-adult-student-retention/

AEK

Adult Enrollment Kit Convert More Leads Into New Students The Adult Enrollment Kit shows you how to increase adult enrollments by creating a more effective… https://www.dwsassociates.com/offers/aek/

Free Book Offer

Complete Form Marketing Direct: Breaking Through the Clutter To receive your FREE Kindle edition of "Marketing Direct: Breaking Through the Clutter," please complete the form… https://www.dwsassociates.com/offers/mc-free-book-offer/

Are you losing sales people?

The reasons you are losing Millennial salespeople.
Is turnover in your sales organization a big issue? Then you will want to read this article. A Millennial has identified what he believes are the 5 key reasons why Ms are… https://www.dwsassociates.com/blog/2017/are-you-loosing-sales-people/

Call Attribution Tech - Do you need it?

Call tracking using call attribution software, some of the pluses. Using tried and true 800s may be just as effective and cheaper.
Call attribution software? Whatever happened to using different 800 numbers for different ad placements and ads? Once again, the tech community has come up with a solution for… https://www.dwsassociates.com/blog/2017/call-attribution-tech-do-you-need-it/

Bring Programmatic Adv In House? Yes? No?

The things you should consider if you are considering programmatic advertising buying in house.
Bringing media buying in house is part of the overall discussion on whether or you should bring your entire marketing agency needs in house. There are pluses and minuses… https://www.dwsassociates.com/blog/2017/bring-programmatic-adv-house-yes-no/

Best In Class Referral Programs

White Paper - Best in Class Referral Programs Referrals offer your business a low cost source of high quality highly qualified leads that are more likely to become a loyal… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/best-class-referral-programs-higher-ed-edition/

7 Strategies to Drive B2B & B2C New Customer Acquisition

White Paper - 7 Strategies to Drive B2B and B2C New Customer Acquisition Learn how to increase customer acquisitions leveraging your unique strengths and available resources in… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/7-strategies-drive-b2b-b2c-new-customer-acquisition/