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Why They ain’t buying what you’re sellin’

Actual enrollments are falling short of projections, and everyone is trying to figure out why. Typically, the first place everyone looks is marketing/enrollment management. Did they generate enough “leads”? Did enough of those “leads” start, co…
Actual enrollments are falling short of projections, and everyone is trying to figure out why. Typically, the first place everyone looks is marketing/enrollment… https://www.dwsassociates.com/blog/2017/why-they-aint-buying-what-youre-sellin/

Data-Driven Marketing...It's As Old As Index Cards, And Then Some...

For all you born just before the age of big data, I have news, data driven marketing is as old as the hills. I first experienced it when I entered retail some 5 decades ago.… https://www.dwsassociates.com/blog/2017/data-driven-marketingits-old-index-cards-and-then-some/

Email Design Tips

Tips for creating more effective direct response email promotions. Things to do and to remember.
Email is the single most effective marketing tactic for for awareness, acquisition, conversion, and retention. And according to recent reports, marketers plan to continue to… https://www.dwsassociates.com/blog/2017/email-design-tips/

Tips for Great Direct Response Radio

Useful tips and recommendations for getting the most out of your direct response advertising in radio broadcasting.
Radio can be an effective medium for generating leads and sales for both B2B and B2C businesses. But, to get the most of the medium and your direct response advertising, keep… https://www.dwsassociates.com/blog/2017/tips-great-direct-response-radio/

Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs

Over the past 6 to 12-months, we spoke with many who are responsible for increasing adult, graduate and continuing education program enrollments. What we heard –… https://www.dwsassociates.com/blog/2017/announcing-our-new-enhanced-demand-services-adult-graduate-and-continuing-education-programs/