Blog Search Page

Category List

Tag Cloud

Differentiation Targeting & Segmentation Target Market Marketing Audit Marketing Channels Product Development Market Analysis Competitive Intelligence Search Engine Marketing Broadcast Direct Response Marketing Analytics earned media Marketing Assessment Content Markteing Marketing Strategy Social Media Student Acquisition Advertising Marketing Communications Marketing Media Database Marketing Website Design Assessments SMS Text Event Marketing Campaign Planning CRM Martech Customer Acquisition Target Marketing Marketing Management Call Center Student Retention Marketing Promotions Offer Development Adwords Marketing Connection Webinar Email Marketing Gen Z College Recruitment Business Development Market Intelligence Media Buying Mystery Shopper Audit Integrated Marketing Communications CMO Data-Driven Marketing Sales Management Consumer Catalogs Strategic Market Planning Multi Channel Marketing Demand Generation Revenue Market Testing Predictive Modeling A/B Testing Video Marketing Marketing Collateral Adult Students eCommerce Online Marketing influencer marketing Marketing Planning New Program Development Personas Millennial Marketing College Retention Inbound Marketing Email Market Research Selling Personalization Direct Response Marketing Product Higher Education Marketing Creative Marcom Market Segmentation Catalog Marketing Social Media Marketing Direct Response Dave Freeman Student Enrollments Customer Acquistion Marketing Tools Digital Marketing Blog B2C Marketing Omni Channel Marketing Customer Retention Customer Service Student Recruitment Post-traditional Students Data Analytics Lead Generation Market Planning Process Competitive Analysis Sales Web Forms Podcast Key Metrics Sales Pipeline Enrollment Management Content Marketing Setting Goals Direct Mail Cataloging B2B Marketing DR Radio Affiliate Marketing Market Opportunity Assessment Lifelong Learning Business Catalogs Merchandising Student Satisfaction Student Nurturing Mobile Marketing On Demand Marketing Market Planning Nurturing Student Recruiting Campaign retail Thank you page Direct Marketing Process Mapping SEM Marketing Automation Student Success DWS Associates Marketing paid media Telemarketing Adult Student Retention Segmentation Strategic Planning Direct Response Email Marketing Research Retail Marketing PPC Ads Retailing Internet Marketing Lead Management Marketing Social Media Adtech Lead Nurturing Adult Student Recruitment Profits Generation Z Outsourcing Higher Education eCommerce Product Development Marketing Technology

Blog Search

How Direct Makes Digital Better

Digital is a new channel and it's the ultimate direct response marketing channel.
I have yet to figure out why people automatically regard direct marketing as mail order when we as direct marketers have used a range of media (channels) from mail to… https://www.dwsassociates.com/blog/2018/age-digital-direct-marketing-ecommerce/

Successful Product Development

Successful product development and merchandising for eCommerce, Catalog and other direct response channels requires a different approach than brick & mortar merchandising and product development. Learn what makes a product sold via the direct channel a w…
Despite the hype about the domination of eCommerce over retail brick and mortar, the fact is that eCommerce, the act of selling directly to the buyer, still constitutes less… https://www.dwsassociates.com/blog/2018/ecommerce-direct-response-product-development/

The Offer - How To Make One They Can't Refuse

The direct response offer is the 2nd most important factor, behind targeting the right audience, in getting potential buyers of your product / service to engage with you, act, and eventually make a purchase.
The all-important direct response marketing offer – the thing that gets John and Mary’s attention and makes them respond to your content or advertisement, either to buy, get… https://www.dwsassociates.com/blog/2018/offer-make-one-they-cant-refuse/

Do You Know What Your Competition Is Doing?

If the answer is “no,” then don’t bother to read further. I’m clearly not going to convince you of otherwise, so don’t waste your time. A lot of lip service is paid to competitive intelligence (CI), but my experience is that when it comes right down to i…
A lot of lip service is paid to competitive intelligence (CI), but my experience is that when it comes right down to it, many organizations “talk the talk,” but don’t “walk… https://www.dwsassociates.com/blog/2018/do-you-know-what-your-competition-doing/

Questions That You Need To Answer

NOTE: Please click on the image above to open in a new tab - it makes it easier to read the details. When we get called in to help a college that has been struggling… https://www.dwsassociates.com/blog/2018/questions-you-need-answer/

How's your marketing?

Evaluate your organization's marketing performance on 25 key factors to determine how you're doing. The tool will help you identify your strengths and weaknesses and give you an overall score.
How's your marketing doing? There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals… https://www.dwsassociates.com/blog/2018/hows-your-marketing/

2018 Lead Generation & Recruitment Predictions & Tips

Back in 2016, I wrote ‘Student Retention Tips for 2016’ that still garners a great deal of interest and discussion – so for 2018 I wanted to focus on lead generation and… https://www.dwsassociates.com/blog/2018/2018-lead-generation-recruitment-predictions-tips/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/hidden-cost-selling-direct-returns-game/