Blog Search Page

Category List

Tag Cloud

Predictive Modeling Digital Marketing A/B Testing Multi Channel Marketing Higher Education Outsourcing Adult Student Recruitment Customer Acquisition Thank you page Assessments Consumer Catalogs Marketing Assessment Sales SEM paid media Target Market Business Development influencer marketing Direct Response Marketing PPC Ads Personalization Student Recruitment Marketing Management Market Segmentation Market Research Targeting & Segmentation Profits Customer Service Social Media Marketing Omni Channel Marketing Offer Development Demand Generation Broadcast Direct Response Catalog Marketing Lifelong Learning Webinar Market Opportunity Assessment retail Strategic Market Planning Market Analysis Mystery Shopper Audit Marcom Competitive Analysis Online Marketing College Recruitment Lead Nurturing earned media Marketing Research Email Content Marketing Marketing Channels Direct Marketing Selling Student Retention Student Success Lead Management Marketing Connection Nurturing Student Acquisition Generation Z Gen Z Social Media Cataloging Data Analytics CRM Strategic Planning Content Markteing Marketing Analytics Campaign Planning eCommerce Product Development Key Metrics Telemarketing Sales Pipeline Higher Education Marketing DWS Associates Marketing Merchandising Marketing Audit Marketing Technology Competitive Intelligence Market Testing New Program Development Setting Goals Direct Response Email Student Nurturing Market Intelligence Website Design Student Enrollments Adult Students B2C Marketing Marketing Collateral Creative Marketing Communications Millennial Marketing Lead Generation Revenue Integrated Marketing Communications Blog Inbound Marketing Customer Retention Marketing Media Social Media Martech Personas SMS Text Target Marketing Event Marketing Web Forms Data-Driven Marketing Database Marketing DR Radio Search Engine Marketing Podcast eCommerce Mobile Marketing Internet Marketing College Retention Post-traditional Students Segmentation Marketing Tools Email Marketing Retail Marketing Product Development Business Catalogs Student Satisfaction Adwords Differentiation Customer Acquistion Media Buying Marketing Automation Market Planning Process Dave Freeman Video Marketing Adtech Process Mapping Market Planning Direct Response Marketing Product Marketing Promotions On Demand Marketing Retailing Enrollment Management B2B Marketing Direct Mail Advertising Call Center Sales Management Marketing Planning Adult Student Retention CMO Marketing Strategy Student Recruiting Campaign Affiliate Marketing

Blog Search

How Direct Makes Digital Better

Digital is a new channel and it's the ultimate direct response marketing channel.
I have yet to figure out why people automatically regard direct marketing as mail order when we as direct marketers have used a range of media (channels) from mail to… https://www.dwsassociates.com/blog/2018/age-digital-direct-marketing-ecommerce/

Successful Product Development

Successful product development and merchandising for eCommerce, Catalog and other direct response channels requires a different approach than brick & mortar merchandising and product development. Learn what makes a product sold via the direct channel a w…
Despite the hype about the domination of eCommerce over retail brick and mortar, the fact is that eCommerce, the act of selling directly to the buyer, still constitutes less… https://www.dwsassociates.com/blog/2018/ecommerce-direct-response-product-development/

The Offer - How To Make One They Can't Refuse

The direct response offer is the 2nd most important factor, behind targeting the right audience, in getting potential buyers of your product / service to engage with you, act, and eventually make a purchase.
The all-important direct response marketing offer – the thing that gets John and Mary’s attention and makes them respond to your content or advertisement, either to buy, get… https://www.dwsassociates.com/blog/2018/offer-make-one-they-cant-refuse/

Do You Know What Your Competition Is Doing?

If the answer is “no,” then don’t bother to read further. I’m clearly not going to convince you of otherwise, so don’t waste your time. A lot of lip service is paid to competitive intelligence (CI), but my experience is that when it comes right down to i…
A lot of lip service is paid to competitive intelligence (CI), but my experience is that when it comes right down to it, many organizations “talk the talk,” but don’t “walk… https://www.dwsassociates.com/blog/2018/do-you-know-what-your-competition-doing/

Questions That You Need To Answer

NOTE: Please click on the image above to open in a new tab - it makes it easier to read the details. When we get called in to help a college that has been struggling… https://www.dwsassociates.com/blog/2018/questions-you-need-answer/

How's your marketing?

Evaluate your organization's marketing performance on 25 key factors to determine how you're doing. The tool will help you identify your strengths and weaknesses and give you an overall score.
How's your marketing doing? There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals… https://www.dwsassociates.com/blog/2018/hows-your-marketing/

2018 Lead Generation & Recruitment Predictions & Tips

Back in 2016, I wrote ‘Student Retention Tips for 2016’ that still garners a great deal of interest and discussion – so for 2018 I wanted to focus on lead generation and… https://www.dwsassociates.com/blog/2018/2018-lead-generation-recruitment-predictions-tips/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/hidden-cost-selling-direct-returns-game/