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Tag Cloud

Selling Student Enrollments PPC Ads Process Mapping Social Media Marketing Offer Development Student Recruiting Campaign Gen Z DR Radio Event Marketing Podcast paid media Social Media A/B Testing B2C Marketing DWS Associates Marketing Marketing Communications Key Metrics Internet Marketing retail Target Market Market Opportunity Assessment Inbound Marketing Marketing Collateral Social Media Marketing Research Competitive Analysis Lifelong Learning Call Center Search Engine Marketing Adult Students Competitive Intelligence Marketing Media Telemarketing SEM Product Development earned media SMS Text Webinar Assessments Marketing Management New Program Development Advertising Retail Marketing Market Segmentation Lead Nurturing Direct Response Email CMO Generation Z Customer Acquisition Strategic Planning Merchandising influencer marketing Direct Marketing Data Analytics Creative Marketing Automation Broadcast Direct Response Market Research Content Markteing Outsourcing Marketing Tools Online Marketing Marketing Analytics Affiliate Marketing Student Success Catalog Marketing Content Marketing College Retention Sales Marcom Personas Multi Channel Marketing Millennial Marketing Dave Freeman Marketing Technology Retailing Differentiation Digital Marketing Marketing Channels Setting Goals Marketing Promotions Lead Generation Mystery Shopper Audit Customer Retention Direct Response On Demand Marketing Student Retention Higher Education Segmentation Higher Education Marketing Adult Student Recruitment Website Design Mobile Marketing Consumer Catalogs Marketing Planning Adult Student Retention Cataloging CRM Sales Pipeline Media Buying Customer Service Campaign Planning Market Analysis Martech Direct Mail Personalization Nurturing Marketing Assessment Target Marketing Email Marketing Strategy Web Forms Customer Acquistion Video Marketing eCommerce Product Development Omni Channel Marketing Integrated Marketing Communications Marketing Strategic Market Planning Adwords Revenue Targeting & Segmentation Market Planning Process Thank you page Sales Management Profits Demand Generation eCommerce Market Intelligence Student Satisfaction Blog College Recruitment Business Catalogs Student Recruitment B2B Marketing Marketing Audit Student Acquisition Enrollment Management Market Planning Adtech Data-Driven Marketing Post-traditional Students Email Marketing Database Marketing Marketing Connection Business Development Student Nurturing Lead Management Predictive Modeling Market Testing Direct Response Marketing Product

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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