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Tag Cloud

Omni Channel Marketing Target Market Media Buying Student Enrollments Adult Students Marcom Post-traditional Students CMO Broadcast Direct Response Advertising Strategic Planning Profits Student Nurturing Call Center Customer Acquistion Predictive Modeling Marketing Analytics Outsourcing Social Media Customer Service Search Engine Marketing Internet Marketing Higher Education Millennial Marketing Marketing Planning Gen Z Adult Student Retention Assessments Student Success Data Analytics Event Marketing Business Development College Retention Retailing Market Planning Process On Demand Marketing Marketing Student Acquisition Marketing Media Video Marketing Market Intelligence A/B Testing Direct Response Email College Recruitment Consumer Catalogs Enrollment Management Marketing Automation Student Recruitment Market Research B2B Marketing Market Planning Marketing Tools Retail Marketing Creative Marketing Technology Market Segmentation Webinar Direct Mail eCommerce Lead Management Business Catalogs Podcast Student Recruiting Campaign Thank you page Segmentation Higher Education Marketing CRM Lifelong Learning Differentiation Personas Sales Website Design influencer marketing SMS Text Student Satisfaction DWS Associates Marketing Mystery Shopper Audit Online Marketing Marketing Research Multi Channel Marketing Marketing Channels Adult Student Recruitment Personalization New Program Development Market Analysis Marketing Connection Customer Retention Affiliate Marketing Market Opportunity Assessment Generation Z Catalog Marketing Sales Pipeline Integrated Marketing Communications Marketing Collateral Selling Content Markteing retail Marketing Management Dave Freeman B2C Marketing Direct Marketing Digital Marketing Marketing Communications PPC Ads Product Development Campaign Planning Cataloging Lead Nurturing Blog Key Metrics Martech Telemarketing SEM Sales Management Target Marketing Merchandising Student Retention Email Setting Goals Mobile Marketing Data-Driven Marketing Nurturing Targeting & Segmentation Email Marketing Social Media earned media eCommerce Product Development Process Mapping Marketing Strategy Competitive Analysis Web Forms Social Media Marketing Marketing Promotions Direct Response Marketing Audit Market Testing DR Radio Customer Acquisition Lead Generation Revenue Strategic Market Planning Inbound Marketing Database Marketing Demand Generation paid media Content Marketing Marketing Assessment Adtech Direct Response Marketing Product Adwords Competitive Intelligence Offer Development

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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