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Marketing Collateral Email Marketing Multi Channel Marketing Segmentation Omni Channel Marketing Assessments Demand Generation Social Media Marketing DR Radio Profits Thank you page Market Segmentation PPC Ads Integrated Marketing Communications Marketing Audit College Retention Marketing Promotions Cataloging Mystery Shopper Audit Adtech Direct Response Marketing Product Marketing Media Revenue Email Retail Marketing Direct Mail Advertising Marketing Technology Strategic Market Planning Data-Driven Marketing Website Design Consumer Catalogs Marketing Automation Lead Generation Adwords Catalog Marketing CMO CRM SMS Text Process Mapping Digital Marketing Selling Market Planning Process Nurturing Student Recruiting Campaign Adult Students Marketing Tools Internet Marketing Target Market Key Metrics Millennial Marketing Broadcast Direct Response Post-traditional Students paid media influencer marketing Market Intelligence Targeting & Segmentation SEM Market Planning New Program Development Product Development Student Success Call Center Online Marketing A/B Testing Retailing Personas Inbound Marketing On Demand Marketing Adult Student Retention Lead Management Market Research Marketing Strategy Direct Response Creative Marketing Communications Strategic Planning Setting Goals Lifelong Learning Sales Marcom Outsourcing Marketing Channels Student Nurturing Business Development Content Marketing Predictive Modeling Gen Z Marketing Planning Blog Merchandising Business Catalogs Generation Z Student Acquisition Differentiation Student Recruitment Martech Competitive Analysis Affiliate Marketing Social Media Marketing Connection Podcast Social Media Market Analysis Customer Acquisition Market Testing Database Marketing Student Enrollments eCommerce Product Development Event Marketing Personalization earned media Marketing Media Buying retail Adult Student Recruitment B2C Marketing Market Opportunity Assessment Lead Nurturing Enrollment Management Customer Retention Data Analytics Marketing Analytics Customer Service Direct Marketing Marketing Research Student Satisfaction eCommerce Sales Management Content Markteing Campaign Planning Web Forms Dave Freeman Customer Acquistion Higher Education Mobile Marketing Higher Education Marketing College Recruitment DWS Associates Marketing Competitive Intelligence Telemarketing Marketing Management Marketing Assessment Webinar Target Marketing Search Engine Marketing Video Marketing Direct Response Email Student Retention B2B Marketing Offer Development Sales Pipeline

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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