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Selling Omni Channel Marketing Content Marketing Student Retention Marketing Planning CMO influencer marketing Dave Freeman Process Mapping Email Marketing Video Marketing Higher Education Online Marketing Strategic Planning B2B Marketing Social Media Gen Z Student Nurturing DWS Associates Marketing retail Marketing Assessment CRM Sales Direct Marketing Multi Channel Marketing Event Marketing Database Marketing Competitive Analysis PPC Ads Higher Education Marketing Personas Marketing Analytics Blog Marketing Collateral Product Development Generation Z Lead Generation Inbound Marketing A/B Testing Sales Management Creative Adwords Revenue SEM eCommerce Product Development Marketing Customer Service Target Market Marketing Promotions Student Success Lead Nurturing Segmentation Catalog Marketing Email Marketing Automation Student Satisfaction College Recruitment Marketing Connection Consumer Catalogs Strategic Market Planning Marketing Channels Marketing Media Profits Post-traditional Students Podcast Offer Development Student Enrollments Student Recruiting Campaign Data-Driven Marketing Marketing Tools Marketing Audit Market Segmentation Call Center Lifelong Learning Market Intelligence Marketing Management Customer Acquisition SMS Text DR Radio Social Media Marketing Mystery Shopper Audit Business Catalogs Market Testing Customer Retention Affiliate Marketing Adult Student Recruitment Personalization B2C Marketing Student Acquisition Direct Response Direct Response Email Target Marketing Web Forms Outsourcing Internet Marketing Customer Acquistion Student Recruitment Telemarketing Marketing Technology New Program Development Differentiation Lead Management Business Development eCommerce Martech Cataloging Sales Pipeline Market Analysis Marcom Targeting & Segmentation Direct Mail earned media Adtech Competitive Intelligence Digital Marketing Market Planning Process Nurturing Social Media Retailing Key Metrics Webinar Millennial Marketing College Retention Market Planning Adult Student Retention Retail Marketing Content Markteing Campaign Planning Merchandising Media Buying Market Research Integrated Marketing Communications Marketing Strategy Thank you page Marketing Research Search Engine Marketing Market Opportunity Assessment Enrollment Management Setting Goals Broadcast Direct Response Website Design Marketing Communications paid media Assessments Data Analytics On Demand Marketing Mobile Marketing Adult Students Direct Response Marketing Product Predictive Modeling Advertising Demand Generation

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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