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Tag Cloud

Content Marketing Competitive Analysis Direct Mail Student Satisfaction Outsourcing Higher Education Catalog Marketing Predictive Modeling Key Metrics Market Research B2B Marketing Marketing Management Campaign Planning Student Retention Millennial Marketing Student Nurturing Market Planning DR Radio Web Forms Advertising On Demand Marketing Marketing Media Marketing Promotions Adtech Product Development Data-Driven Marketing Market Intelligence Cataloging Target Marketing Marketing Planning CRM Offer Development Adwords Inbound Marketing Marketing Connection Mystery Shopper Audit Digital Marketing Market Analysis Customer Acquisition Consumer Catalogs Podcast New Program Development Email Marketing Marketing Audit retail Social Media Marketing paid media Lead Nurturing Market Planning Process Search Engine Marketing Mobile Marketing Competitive Intelligence Enrollment Management Marketing Channels Sales Management Direct Marketing Marketing Communications Blog Marketing Automation A/B Testing Selling Marketing Marketing Technology Database Marketing Marketing Tools Market Opportunity Assessment Adult Student Retention Strategic Planning Targeting & Segmentation Multi Channel Marketing Segmentation Student Success Market Testing eCommerce Internet Marketing Customer Retention Personas Video Marketing Student Enrollments Dave Freeman Direct Response Marketing Product Marketing Collateral Call Center Website Design Assessments Social Media Differentiation Adult Student Recruitment Sales Pipeline Event Marketing Retail Marketing Business Development Omni Channel Marketing Nurturing Setting Goals Lead Generation Marketing Analytics earned media Student Recruitment Business Catalogs Personalization Demand Generation Customer Acquistion Marcom Webinar Martech Marketing Strategy CMO Telemarketing Integrated Marketing Communications Media Buying Retailing Market Segmentation Direct Response eCommerce Product Development Post-traditional Students Broadcast Direct Response Generation Z Customer Service Revenue Email Strategic Market Planning Student Recruiting Campaign influencer marketing Gen Z College Retention Higher Education Marketing Direct Response Email Content Markteing B2C Marketing Marketing Research SEM Creative Profits Social Media Process Mapping PPC Ads Sales Affiliate Marketing SMS Text Marketing Assessment DWS Associates Marketing Adult Students Data Analytics Target Market Student Acquisition Lifelong Learning Lead Management Merchandising College Recruitment Online Marketing Thank you page

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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