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Tag Cloud

New Program Development Predictive Modeling Setting Goals CMO Higher Education Marketing Affiliate Marketing Marketing Assessment Social Media Marketing Marketing Technology Merchandising Campaign Planning Cataloging Post-traditional Students SEM Adwords Personas Targeting & Segmentation Customer Retention Student Enrollments Student Retention Marcom Segmentation Process Mapping Offer Development Adult Student Retention Marketing Analytics Product Development Integrated Marketing Communications Marketing Audit Web Forms Lead Nurturing Social Media Student Nurturing DWS Associates Marketing Retail Marketing Marketing Collateral Student Acquisition Market Planning Process Student Recruiting Campaign Media Buying Market Research Adult Students Internet Marketing Dave Freeman Video Marketing Selling Student Success Lead Management Direct Response Marketing Product College Retention Consumer Catalogs Content Markteing Lead Generation Marketing Connection Call Center Data Analytics Millennial Marketing Mystery Shopper Audit Market Planning Marketing Research Customer Service Social Media Gen Z On Demand Marketing Webinar Database Marketing Differentiation Student Recruitment Marketing Tools Enrollment Management Sales Pipeline B2C Marketing Marketing Automation eCommerce Product Development Business Catalogs Business Development Thank you page earned media Outsourcing Strategic Market Planning Inbound Marketing Catalog Marketing Competitive Analysis Martech Customer Acquisition PPC Ads Marketing Management Content Marketing Creative Target Market Strategic Planning Market Testing Adult Student Recruitment Direct Mail Digital Marketing Personalization Revenue B2B Marketing A/B Testing retail Market Opportunity Assessment Email Marketing Higher Education Mobile Marketing Student Satisfaction Marketing Channels Blog Customer Acquistion College Recruitment Demand Generation Data-Driven Marketing Sales Marketing Strategy Market Intelligence Advertising Marketing Communications Multi Channel Marketing influencer marketing paid media Target Marketing Marketing Promotions Profits Competitive Intelligence Direct Response Email DR Radio Key Metrics Online Marketing Event Marketing eCommerce Direct Response Assessments Marketing Planning Generation Z SMS Text Sales Management Broadcast Direct Response Nurturing Market Analysis Marketing Media Market Segmentation Marketing Omni Channel Marketing Retailing Website Design Direct Marketing Adtech Email Search Engine Marketing Podcast Telemarketing CRM Lifelong Learning

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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