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Multi Channel Marketing Telemarketing Marketing Tools DWS Associates Marketing Video Marketing Lead Generation eCommerce Product Development Marcom Online Marketing Omni Channel Marketing Market Research Student Nurturing Market Testing CRM Student Enrollments Digital Marketing Sales Management Adtech Affiliate Marketing Competitive Analysis Marketing Automation Revenue DR Radio Campaign Planning Offer Development Gen Z earned media Millennial Marketing On Demand Marketing Integrated Marketing Communications Student Satisfaction Marketing Promotions Sales Pipeline Direct Response Marketing Product Target Market Data-Driven Marketing Business Development Profits Marketing Management Creative Market Analysis Target Marketing Catalog Marketing Retail Marketing Direct Response Email Data Analytics Marketing Assessment Marketing Planning Post-traditional Students Market Opportunity Assessment Direct Marketing Market Intelligence Social Media Customer Acquistion Market Planning Process Customer Acquisition Cataloging Podcast Enrollment Management Broadcast Direct Response Adult Student Retention Content Markteing Nurturing Demand Generation Content Marketing Marketing Audit Strategic Market Planning SEM Generation Z Webinar Social Media Marketing Competitive Intelligence Student Retention Search Engine Marketing Student Recruiting Campaign Adult Students Social Media Adwords Retailing Marketing SMS Text Email Marketing Database Marketing Personalization Dave Freeman Higher Education Marketing Mystery Shopper Audit Marketing Strategy Lead Management Personas Marketing Technology Business Catalogs Assessments Student Success Selling paid media B2C Marketing retail Marketing Media Market Segmentation College Retention Student Recruitment Marketing Communications Customer Retention Differentiation Adult Student Recruitment Segmentation Inbound Marketing Marketing Channels Product Development Higher Education Merchandising Marketing Connection New Program Development Thank you page Key Metrics Call Center Event Marketing Student Acquisition Marketing Collateral eCommerce Predictive Modeling influencer marketing Consumer Catalogs Direct Mail Sales Marketing Analytics Outsourcing Martech Blog Marketing Research Direct Response Advertising Setting Goals Email Internet Marketing Lifelong Learning Market Planning Process Mapping CMO Lead Nurturing Strategic Planning Customer Service A/B Testing Website Design B2B Marketing Targeting & Segmentation Mobile Marketing College Recruitment PPC Ads Media Buying Web Forms

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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