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Tag Cloud

Differentiation Mobile Marketing Merchandising Customer Acquisition Email Competitive Intelligence Retailing A/B Testing Marketing Direct Response Marketing Product Student Retention Media Buying Market Planning Marketing Audit Digital Marketing Profits Search Engine Marketing B2C Marketing Webinar Martech Website Design Social Media Sales Pipeline Student Enrollments Data Analytics retail Marketing Channels Telemarketing Enrollment Management Direct Response Assessments Customer Acquistion Direct Response Email Personalization CRM Personas Key Metrics Data-Driven Marketing Student Success Direct Mail Marketing Analytics Marketing Promotions Cataloging Marketing Automation Internet Marketing Lifelong Learning Adtech Student Satisfaction Web Forms Marketing Technology Sales DR Radio Blog Student Recruiting Campaign Market Testing influencer marketing Database Marketing Adult Student Retention College Retention Outsourcing Marketing Management Marketing Connection Lead Generation Market Segmentation Thank you page Integrated Marketing Communications Competitive Analysis Email Marketing Retail Marketing Strategic Planning Marketing Communications CMO Product Development Business Catalogs Post-traditional Students Market Intelligence Nurturing Online Marketing Marcom Inbound Marketing On Demand Marketing Social Media Event Marketing Setting Goals B2B Marketing Direct Marketing Revenue Market Planning Process Process Mapping Call Center Sales Management Market Opportunity Assessment Content Marketing Lead Management College Recruitment Content Markteing Selling Adult Student Recruitment Marketing Strategy Advertising Segmentation Lead Nurturing Gen Z Marketing Assessment DWS Associates Marketing earned media Business Development Student Recruitment Multi Channel Marketing Higher Education Marketing Omni Channel Marketing Market Research Podcast SEM Adwords Demand Generation Target Marketing PPC Ads Consumer Catalogs eCommerce Product Development Catalog Marketing paid media Video Marketing New Program Development Strategic Market Planning SMS Text eCommerce Customer Retention Higher Education Marketing Planning Offer Development Predictive Modeling Customer Service Market Analysis Mystery Shopper Audit Generation Z Broadcast Direct Response Social Media Marketing Target Market Adult Students Marketing Tools Affiliate Marketing Marketing Collateral Dave Freeman Student Nurturing Millennial Marketing Marketing Research Campaign Planning Marketing Media Student Acquisition Targeting & Segmentation Creative

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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