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Enrollment Management Product Development Target Marketing Web Forms Sales Management Webinar Affiliate Marketing Video Marketing Adult Students eCommerce Lead Nurturing Thank you page Customer Acquistion Competitive Analysis Catalog Marketing Inbound Marketing SEM Market Analysis SMS Text Omni Channel Marketing Social Media Marketing Audit Target Market Adult Student Retention Lead Management Multi Channel Marketing Higher Education Website Design Marcom Data Analytics Student Nurturing Retailing CRM Adult Student Recruitment Dave Freeman Post-traditional Students Predictive Modeling Cataloging Offer Development Selling Key Metrics Email Profits Student Success Student Recruitment Data-Driven Marketing Marketing Planning Targeting & Segmentation Marketing Channels retail Outsourcing Assessments Internet Marketing Marketing Automation Marketing Strategy Direct Mail Campaign Planning Nurturing Market Planning Marketing Assessment Market Opportunity Assessment PPC Ads A/B Testing Search Engine Marketing Market Intelligence Market Research Differentiation Business Catalogs earned media Sales College Recruitment Adwords Market Planning Process Student Satisfaction Student Enrollments Setting Goals Marketing Collateral Strategic Planning College Retention Database Marketing Social Media Marketing DWS Associates Marketing Content Marketing Millennial Marketing paid media Direct Response Marketing Product B2C Marketing Marketing Technology Consumer Catalogs Direct Response Marketing Connection Strategic Market Planning Media Buying Customer Retention Marketing Lifelong Learning Marketing Management Revenue Business Development Telemarketing Broadcast Direct Response Call Center Student Retention Direct Response Email Market Segmentation Customer Service Market Testing Mobile Marketing Higher Education Marketing Marketing Communications Event Marketing Social Media Competitive Intelligence Content Markteing Mystery Shopper Audit Marketing Tools Retail Marketing Online Marketing Personalization Marketing Research Creative Advertising On Demand Marketing Gen Z Adtech Marketing Promotions Process Mapping eCommerce Product Development Student Recruiting Campaign B2B Marketing Email Marketing Direct Marketing Segmentation Merchandising Blog DR Radio Marketing Media Sales Pipeline Personas CMO Marketing Analytics Lead Generation Generation Z influencer marketing Demand Generation Customer Acquisition Podcast New Program Development Integrated Marketing Communications Martech Digital Marketing Student Acquisition

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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