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Customer Retention B2C Marketing Generation Z Customer Acquisition Multi Channel Marketing Content Markteing Catalog Marketing Integrated Marketing Communications Marketing Planning Direct Response Email Market Planning Process Strategic Market Planning Adult Student Recruitment Social Media Marketing Webinar Lead Generation Student Recruitment Video Marketing Affiliate Marketing Student Acquisition Revenue Direct Response CRM Personalization Martech Retail Marketing Marketing Connection Setting Goals Student Enrollments Marketing New Program Development Marketing Technology Creative Call Center Marketing Analytics Sales Marketing Assessment Adult Student Retention Marketing Research SMS Text Digital Marketing Sales Management Email Database Marketing Lead Nurturing Higher Education Target Marketing Segmentation Market Segmentation Retailing Strategic Planning Mobile Marketing Sales Pipeline Online Marketing Student Satisfaction eCommerce Product Development Marketing Tools Market Analysis Web Forms Student Nurturing PPC Ads Search Engine Marketing College Retention Post-traditional Students Dave Freeman Omni Channel Marketing Market Research Marketing Management Predictive Modeling Personas Adwords Gen Z Event Marketing Customer Acquistion Telemarketing retail Media Buying Higher Education Marketing Student Retention Adtech Offer Development Marketing Media Campaign Planning Nurturing On Demand Marketing Website Design DWS Associates Marketing Targeting & Segmentation College Recruitment Competitive Intelligence Business Catalogs Market Planning Product Development Data Analytics Direct Marketing CMO Process Mapping Social Media Marketing Communications Assessments Market Opportunity Assessment Marcom Marketing Automation Email Marketing SEM Content Marketing Student Recruiting Campaign Thank you page Marketing Channels eCommerce Customer Service Selling Adult Students Marketing Audit Social Media Demand Generation Differentiation Podcast Direct Response Marketing Product paid media Advertising Student Success Marketing Collateral Marketing Promotions Consumer Catalogs Mystery Shopper Audit Merchandising Broadcast Direct Response Lead Management Lifelong Learning A/B Testing Competitive Analysis earned media Blog Data-Driven Marketing Business Development Market Testing Target Market Inbound Marketing influencer marketing Cataloging Millennial Marketing B2B Marketing Marketing Strategy Market Intelligence Profits Enrollment Management DR Radio Direct Mail Outsourcing Internet Marketing Key Metrics

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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