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Tag Cloud

Marketing Strategy Adult Student Recruitment Market Opportunity Assessment Marketing Assessment Market Planning Online Marketing Retailing Post-traditional Students Retail Marketing Student Recruiting Campaign Market Planning Process New Program Development Website Design Marketing Analytics Lead Nurturing Marketing Higher Education Affiliate Marketing Cataloging DWS Associates Marketing PPC Ads Segmentation Customer Retention Content Marketing Student Acquisition Personas Market Testing Merchandising Key Metrics Assessments Offer Development Web Forms Direct Response B2C Marketing Sales Pipeline Database Marketing Marketing Communications Direct Response Marketing Product Creative retail Outsourcing Lead Management CRM Target Market influencer marketing Adtech Blog Demand Generation Marketing Audit Marketing Channels Sales Management Podcast Process Mapping Nurturing earned media Video Marketing B2B Marketing Business Catalogs Student Retention Student Success Inbound Marketing Direct Mail Customer Acquisition Marketing Promotions Adult Student Retention Gen Z Advertising Catalog Marketing CMO Setting Goals Enrollment Management Search Engine Marketing Broadcast Direct Response Market Analysis Business Development Market Segmentation Mystery Shopper Audit Target Marketing Data-Driven Marketing Social Media Revenue Social Media Marketing Marketing Tools Call Center Higher Education Marketing Internet Marketing Market Intelligence Strategic Market Planning Sales Competitive Analysis Competitive Intelligence DR Radio Marketing Automation Differentiation eCommerce Personalization Customer Acquistion Marketing Research Direct Response Email Student Nurturing Consumer Catalogs Lead Generation Targeting & Segmentation Adult Students Marketing Planning Webinar A/B Testing Marcom On Demand Marketing Telemarketing Email Event Marketing Email Marketing Social Media Omni Channel Marketing College Recruitment Lifelong Learning Student Recruitment Market Research Digital Marketing SEM Multi Channel Marketing Content Markteing Campaign Planning Predictive Modeling Millennial Marketing Dave Freeman Strategic Planning Martech Product Development eCommerce Product Development Selling College Retention SMS Text Marketing Management Generation Z Media Buying Integrated Marketing Communications Profits paid media Marketing Connection Direct Marketing Marketing Collateral Student Enrollments Data Analytics Marketing Media Adwords Marketing Technology Mobile Marketing Thank you page Customer Service Student Satisfaction

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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