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Tag Cloud

Data Analytics Student Enrollments Affiliate Marketing Millennial Marketing New Program Development Online Marketing Strategic Market Planning Video Marketing Market Intelligence Key Metrics Content Marketing Targeting & Segmentation Market Planning Process Social Media Marketing Campaign Planning Direct Marketing Martech SMS Text PPC Ads Student Nurturing Customer Acquistion Marketing Research eCommerce Product Development Predictive Modeling Personalization Customer Service Marketing Planning Marketing Promotions B2C Marketing influencer marketing Media Buying Catalog Marketing Direct Response Email Market Analysis Podcast Lead Nurturing Website Design Web Forms Adult Students Retail Marketing Customer Retention Higher Education Marketing Marketing Strategy B2B Marketing Assessments Student Satisfaction Student Recruiting Campaign Multi Channel Marketing Marketing Assessment Gen Z Integrated Marketing Communications Lifelong Learning Strategic Planning Adult Student Retention CRM Advertising Competitive Analysis Data-Driven Marketing Personas Mystery Shopper Audit Market Testing Enrollment Management Search Engine Marketing retail Email Marketing Market Research DWS Associates Marketing Nurturing Cataloging Adult Student Recruitment Marketing Automation Business Catalogs Thank you page earned media Adwords College Retention Email Marketing Communications Omni Channel Marketing Social Media Broadcast Direct Response Student Success Marketing Collateral Sales Management Marketing Management DR Radio SEM Student Retention Marketing Technology Marketing Media Sales Business Development Internet Marketing Setting Goals Direct Mail Target Marketing Segmentation Profits Social Media Dave Freeman paid media Competitive Intelligence Marketing Tools Target Market Blog Marketing Audit Generation Z Direct Response Demand Generation Post-traditional Students A/B Testing Digital Marketing Marketing Analytics Mobile Marketing Process Mapping Merchandising Creative Lead Generation Webinar Market Opportunity Assessment Telemarketing Market Segmentation Marcom Product Development Consumer Catalogs Inbound Marketing Adtech Database Marketing Marketing Connection Direct Response Marketing Product CMO Marketing Channels Content Markteing eCommerce Retailing Offer Development Outsourcing Market Planning Event Marketing College Recruitment Student Recruitment Marketing Higher Education Selling On Demand Marketing Lead Management Call Center Student Acquisition Differentiation Customer Acquisition Sales Pipeline Revenue

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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