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Tag Cloud

Adwords Sales Data-Driven Marketing Marketing Tools Marcom Search Engine Marketing Market Segmentation Marketing Technology Marketing Promotions Student Recruitment Marketing Management Outsourcing Customer Service Process Mapping Webinar Student Retention Student Acquisition retail Demand Generation Target Marketing Catalog Marketing College Retention Marketing Collateral Marketing Connection Cataloging Setting Goals Student Success SEM Generation Z Affiliate Marketing Content Marketing Internet Marketing Multi Channel Marketing Post-traditional Students Advertising Customer Acquisition Marketing Channels Gen Z PPC Ads Market Opportunity Assessment Market Intelligence Marketing Strategy Omni Channel Marketing influencer marketing Campaign Planning Online Marketing Sales Pipeline Key Metrics Product Development CRM Enrollment Management Lead Management Predictive Modeling Higher Education Competitive Intelligence Marketing Content Markteing Direct Response Marketing Product Sales Management Market Testing Marketing Automation Student Satisfaction Dave Freeman CMO Broadcast Direct Response Media Buying Higher Education Marketing Marketing Analytics Customer Acquistion Adult Student Retention Personalization Thank you page Creative SMS Text Differentiation Inbound Marketing Database Marketing Assessments Web Forms Market Planning Process Market Planning Marketing Media Target Market paid media Merchandising Video Marketing Retailing Marketing Communications Adult Students DR Radio Targeting & Segmentation Student Nurturing Integrated Marketing Communications Millennial Marketing Event Marketing Segmentation Social Media Selling Podcast New Program Development Market Research eCommerce Competitive Analysis On Demand Marketing Adtech Direct Response Call Center Lifelong Learning Direct Response Email Nurturing Profits Direct Mail Martech B2C Marketing Strategic Planning Business Catalogs Email Website Design Student Recruiting Campaign Digital Marketing eCommerce Product Development Customer Retention Personas Lead Generation Offer Development Lead Nurturing earned media Marketing Audit Student Enrollments Mobile Marketing Social Media Revenue Mystery Shopper Audit Retail Marketing A/B Testing Market Analysis DWS Associates Marketing College Recruitment Telemarketing Marketing Assessment Data Analytics Direct Marketing Marketing Planning Blog B2B Marketing Social Media Marketing Business Development Marketing Research Strategic Market Planning Email Marketing Adult Student Recruitment Consumer Catalogs

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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