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Digital Marketing Market Testing Marketing Assessment CMO Lead Management Multi Channel Marketing Adtech Sales Setting Goals Email Marketing Marketing Promotions Customer Acquistion Customer Retention Marketing Direct Marketing Customer Service Inbound Marketing Market Planning Marketing Management Video Marketing Marketing Media Adult Students Retail Marketing Sales Pipeline Student Retention eCommerce Retailing Offer Development Business Catalogs Omni Channel Marketing Mystery Shopper Audit Podcast Segmentation Social Media Consumer Catalogs Assessments Mobile Marketing Advertising Generation Z Process Mapping Email Media Buying Call Center Enrollment Management Customer Acquisition Student Recruiting Campaign Nurturing Lead Generation Profits On Demand Marketing Affiliate Marketing Social Media Webinar Sales Management Predictive Modeling Direct Response Outsourcing B2C Marketing Creative Strategic Market Planning Marketing Research Millennial Marketing Marketing Automation eCommerce Product Development Revenue Telemarketing Thank you page Strategic Planning DR Radio Blog retail Market Opportunity Assessment Market Analysis Marketing Planning Cataloging Marketing Analytics Higher Education Marketing Adwords Marketing Audit Market Research Selling Higher Education Martech Lifelong Learning Post-traditional Students B2B Marketing Search Engine Marketing Student Acquisition Demand Generation Integrated Marketing Communications Marketing Tools Product Development paid media Marketing Technology Marketing Channels College Recruitment Direct Response Marketing Product Market Intelligence Marketing Collateral Event Marketing influencer marketing Personalization Marcom Data Analytics Business Development Online Marketing A/B Testing Marketing Connection Student Recruitment Adult Student Retention Target Market Broadcast Direct Response Student Satisfaction Student Enrollments Marketing Strategy Direct Mail SEM earned media Personas Content Markteing Competitive Analysis Data-Driven Marketing Direct Response Email Campaign Planning Gen Z Web Forms Adult Student Recruitment Lead Nurturing College Retention Social Media Marketing Database Marketing Marketing Communications Targeting & Segmentation CRM Key Metrics Dave Freeman Internet Marketing New Program Development Catalog Marketing SMS Text Content Marketing Student Success Competitive Intelligence Merchandising Student Nurturing Target Marketing Website Design Market Planning Process Market Segmentation Differentiation PPC Ads DWS Associates Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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