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Tag Cloud

Social Media Marketing Search Engine Marketing Social Media Marketing Audit Integrated Marketing Communications Marketing Analytics Customer Acquisition B2C Marketing Campaign Planning Marketing Collateral influencer marketing Adult Students Enrollment Management Target Marketing Direct Response Email Segmentation Revenue College Retention College Recruitment Marketing Promotions Strategic Market Planning Marketing Planning Millennial Marketing Database Marketing Demand Generation Customer Service Retailing Higher Education Marketing Cataloging Lead Nurturing Post-traditional Students Internet Marketing Direct Mail B2B Marketing Student Nurturing Martech CMO Marketing Communications Social Media Marketing retail Market Intelligence Personas Student Enrollments Direct Marketing Call Center Retail Marketing Adult Student Retention Merchandising Setting Goals Gen Z Product Development Adwords Customer Acquistion PPC Ads Market Analysis Process Mapping Marketing Strategy Video Marketing Marketing Channels Marketing Automation Sales Pipeline Business Development Competitive Intelligence Nurturing Key Metrics Mystery Shopper Audit Assessments Multi Channel Marketing Thank you page eCommerce Student Recruitment paid media DWS Associates Marketing Marketing Research Content Markteing Generation Z CRM Marketing Tools Inbound Marketing Target Market Student Acquisition Competitive Analysis Content Marketing New Program Development Marketing Management Email Market Planning Process Blog Student Retention Sales Management Student Satisfaction Catalog Marketing Podcast Omni Channel Marketing Customer Retention DR Radio Student Success Lifelong Learning A/B Testing Event Marketing Adtech Direct Response Student Recruiting Campaign Media Buying SMS Text Dave Freeman Sales Telemarketing Marketing Technology Webinar Marketing Media SEM Data Analytics Market Planning Offer Development Adult Student Recruitment Market Opportunity Assessment Direct Response Marketing Product Targeting & Segmentation Consumer Catalogs Advertising Selling Differentiation Lead Management Affiliate Marketing Market Testing Marcom Web Forms Higher Education Online Marketing Creative Predictive Modeling Marketing Assessment earned media Mobile Marketing Digital Marketing Data-Driven Marketing Profits Strategic Planning Market Research Website Design Email Marketing On Demand Marketing Market Segmentation Broadcast Direct Response Outsourcing Personalization Business Catalogs Marketing Connection eCommerce Product Development Lead Generation

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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