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Social Media Database Marketing Customer Service DR Radio Event Marketing Strategic Market Planning Student Nurturing Marketing Strategy CMO Creative eCommerce Retailing Direct Response Mystery Shopper Audit Product Development Blog Customer Acquisition Email Marketing Market Opportunity Assessment Marketing Collateral New Program Development Content Markteing Direct Mail Market Planning Process paid media Post-traditional Students Market Planning Targeting & Segmentation Adwords Higher Education Marketing Martech Marketing Tools Marketing Management Segmentation Direct Response Marketing Product Marketing Communications Differentiation Market Segmentation Marketing Channels Sales Pipeline Selling Adult Students Marketing Connection earned media Student Retention Lead Management Student Acquisition Market Research Media Buying Website Design Student Recruiting Campaign B2C Marketing Affiliate Marketing Search Engine Marketing Revenue Content Marketing Adtech Marketing Planning Merchandising Adult Student Retention Gen Z Personalization Marcom Social Media Integrated Marketing Communications Student Satisfaction Personas Business Development Inbound Marketing Retail Marketing Setting Goals Target Market influencer marketing Marketing Research College Retention Assessments Call Center Competitive Analysis B2B Marketing Lead Nurturing College Recruitment Marketing Promotions retail Omni Channel Marketing Strategic Planning Outsourcing Catalog Marketing Marketing Assessment Email Lead Generation Marketing Video Marketing Data-Driven Marketing Millennial Marketing Online Marketing eCommerce Product Development Cataloging Telemarketing Lifelong Learning Marketing Automation Broadcast Direct Response Direct Marketing SMS Text Campaign Planning Direct Response Email Marketing Audit Market Analysis Student Enrollments Process Mapping Enrollment Management Marketing Technology Student Success Demand Generation Internet Marketing Customer Acquistion Sales Management Nurturing Sales Webinar Market Testing On Demand Marketing Social Media Marketing A/B Testing Student Recruitment CRM Business Catalogs Competitive Intelligence SEM Adult Student Recruitment Profits Web Forms Marketing Media Market Intelligence Offer Development Higher Education Generation Z Customer Retention Dave Freeman Marketing Analytics Thank you page Multi Channel Marketing Advertising DWS Associates Marketing Data Analytics PPC Ads Key Metrics Digital Marketing Consumer Catalogs Mobile Marketing Podcast Target Marketing Predictive Modeling

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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