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Tag Cloud

Integrated Marketing Communications earned media Student Retention Internet Marketing Offer Development Market Testing Omni Channel Marketing Podcast Direct Marketing DWS Associates Marketing Assessments Student Enrollments Market Analysis Direct Mail SMS Text CRM Direct Response Email Lead Generation Strategic Planning Video Marketing Business Catalogs Profits Database Marketing Marketing Communications Customer Acquistion Segmentation Marketing Media Student Nurturing Market Intelligence Media Buying retail Thank you page College Retention Digital Marketing Generation Z Web Forms Customer Service Market Research Webinar Sales Higher Education Marketing Market Planning Process Email Email Marketing Customer Acquisition Millennial Marketing Direct Response College Recruitment Content Marketing Competitive Intelligence Personas Adult Student Recruitment Catalog Marketing Marketing Automation Market Planning Marketing Analytics Retail Marketing Student Acquisition Product Development Adult Students eCommerce Product Development Lifelong Learning Process Mapping On Demand Marketing Adult Student Retention Outsourcing Consumer Catalogs Online Marketing Martech Marketing Connection Event Marketing Social Media Data-Driven Marketing Social Media Nurturing Mobile Marketing Enrollment Management Strategic Market Planning Sales Management Creative PPC Ads DR Radio Affiliate Marketing CMO Adtech Personalization Campaign Planning A/B Testing Social Media Marketing B2C Marketing SEM Demand Generation Target Marketing Target Market Market Opportunity Assessment Key Metrics Merchandising Student Recruiting Campaign Business Development Marcom Search Engine Marketing Lead Nurturing Marketing Assessment Marketing Planning Marketing Technology Inbound Marketing Differentiation influencer marketing Marketing Collateral Multi Channel Marketing Revenue Marketing Research Telemarketing paid media B2B Marketing Marketing Channels Predictive Modeling Broadcast Direct Response New Program Development Lead Management eCommerce Marketing Strategy Customer Retention Student Success Marketing Student Recruitment Competitive Analysis Selling Call Center Marketing Promotions Gen Z Targeting & Segmentation Setting Goals Higher Education Dave Freeman Data Analytics Sales Pipeline Market Segmentation Marketing Audit Content Markteing Marketing Management Retailing Post-traditional Students Mystery Shopper Audit Website Design Direct Response Marketing Product Marketing Tools Cataloging Student Satisfaction Blog Adwords Advertising

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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