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Tag Cloud

Segmentation Product Development Campaign Planning Profits Podcast Email Marketing Thank you page Merchandising Direct Marketing Website Design Outsourcing Web Forms Personalization College Recruitment Lifelong Learning Market Testing CRM Student Nurturing Adult Students Creative Student Recruiting Campaign College Retention Media Buying Sales Management eCommerce Product Development Market Intelligence Post-traditional Students Customer Acquistion Higher Education Marketing Martech Marketing Channels Social Media Marketing SEM Digital Marketing Catalog Marketing Marketing Connection Business Development CMO Retailing eCommerce Adult Student Retention Revenue Content Marketing Student Success Event Marketing Omni Channel Marketing Customer Retention Assessments Competitive Analysis Customer Acquisition Marketing Tools Predictive Modeling Strategic Market Planning Call Center Social Media Key Metrics Direct Mail Marketing Audit Setting Goals Demand Generation Marketing Management Mobile Marketing Affiliate Marketing Dave Freeman Lead Nurturing Marketing Research Mystery Shopper Audit Selling Sales DR Radio influencer marketing Enrollment Management paid media Competitive Intelligence Marketing Assessment Content Markteing Data Analytics A/B Testing Lead Generation PPC Ads Marketing Collateral Market Planning Online Marketing Personas Adwords Database Marketing Millennial Marketing Strategic Planning On Demand Marketing Email SMS Text Market Planning Process Sales Pipeline Telemarketing Student Acquisition Marketing Planning Higher Education Target Market Adtech DWS Associates Marketing Inbound Marketing Market Analysis Customer Service retail B2C Marketing New Program Development Internet Marketing Student Enrollments Blog Student Satisfaction Offer Development Multi Channel Marketing earned media Gen Z Direct Response Marketing Product Direct Response Email Marcom Marketing Marketing Automation Process Mapping Integrated Marketing Communications Target Marketing Webinar Nurturing Generation Z Market Segmentation Direct Response Social Media Market Opportunity Assessment Consumer Catalogs Cataloging Data-Driven Marketing Video Marketing Student Retention Marketing Technology Marketing Analytics Lead Management Broadcast Direct Response Student Recruitment Marketing Media Differentiation Advertising B2B Marketing Market Research Marketing Strategy Adult Student Recruitment Business Catalogs Search Engine Marketing Marketing Promotions Targeting & Segmentation Retail Marketing Marketing Communications

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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