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Podcast Strategic Market Planning PPC Ads Key Metrics Target Marketing Merchandising Student Satisfaction Predictive Modeling Business Catalogs Student Nurturing eCommerce Product Development Millennial Marketing Marketing Promotions DWS Associates Marketing Demand Generation Direct Marketing Inbound Marketing B2C Marketing Omni Channel Marketing B2B Marketing DR Radio Email Marketing Blog Call Center Marketing Media Marketing Automation earned media Outsourcing Marketing Technology Cataloging Content Marketing Profits Campaign Planning Lead Generation Market Research Market Segmentation Creative Market Planning Market Testing Marcom Market Planning Process Media Buying New Program Development Adult Students Offer Development Customer Acquisition Direct Response Marketing Communications Market Analysis Direct Response Email Database Marketing Marketing Assessment Social Media Broadcast Direct Response Mobile Marketing Direct Response Marketing Product Student Recruitment Affiliate Marketing Digital Marketing Data-Driven Marketing Website Design Customer Service Student Success Segmentation Customer Acquistion Content Markteing Competitive Intelligence Sales Multi Channel Marketing Generation Z Targeting & Segmentation CRM Post-traditional Students A/B Testing Marketing Tools Marketing Collateral Adult Student Retention Dave Freeman Marketing Mystery Shopper Audit Consumer Catalogs Strategic Planning Marketing Analytics Gen Z Telemarketing Higher Education CMO eCommerce Retail Marketing Lead Management Assessments Direct Mail Enrollment Management Adult Student Recruitment Lead Nurturing Process Mapping influencer marketing Marketing Strategy Sales Pipeline Thank you page Sales Management Student Enrollments Selling College Retention Integrated Marketing Communications Advertising paid media Catalog Marketing Online Marketing Differentiation Business Development Target Market Martech Marketing Management Higher Education Marketing Revenue Event Marketing Personalization Competitive Analysis Marketing Connection Customer Retention Student Acquisition Internet Marketing Video Marketing Lifelong Learning Marketing Audit Student Recruiting Campaign Web Forms Email Social Media Marketing Retailing Personas Search Engine Marketing Market Opportunity Assessment Adtech Adwords Student Retention Marketing Planning Setting Goals Product Development Data Analytics SMS Text Nurturing Marketing Research On Demand Marketing Market Intelligence SEM Marketing Channels Social Media retail Webinar College Recruitment

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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