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Tag Cloud

Multi Channel Marketing Adult Student Recruitment eCommerce paid media Demand Generation Market Opportunity Assessment earned media Lifelong Learning Call Center Personalization Market Planning Adwords CMO Lead Generation Gen Z Marcom Higher Education Marketing Direct Response Selling Retail Marketing Student Enrollments Marketing Management Catalog Marketing CRM DWS Associates Marketing DR Radio Media Buying Thank you page Targeting & Segmentation Market Analysis Student Recruitment retail Martech Merchandising Online Marketing eCommerce Product Development Marketing Collateral influencer marketing Consumer Catalogs Marketing Automation Content Markteing Customer Acquistion Outsourcing Assessments Student Success Offer Development Marketing Promotions Adult Student Retention Marketing Tools Student Acquisition Competitive Intelligence Student Satisfaction Retailing B2C Marketing Marketing Planning Predictive Modeling Sales Management Marketing Higher Education PPC Ads Personas SEM Strategic Market Planning Adtech College Retention Market Segmentation Digital Marketing Customer Retention Search Engine Marketing Email Marketing Direct Response Email Revenue Post-traditional Students Market Intelligence Target Marketing Dave Freeman SMS Text Telemarketing Campaign Planning Advertising Creative Customer Service Competitive Analysis Webinar Marketing Technology New Program Development Database Marketing Enrollment Management Marketing Channels On Demand Marketing Student Retention Adult Students Marketing Audit Web Forms Lead Management B2B Marketing Marketing Research Profits Social Media Customer Acquisition Omni Channel Marketing Sales Pipeline Business Catalogs College Recruitment Data Analytics Market Research Millennial Marketing Mobile Marketing Marketing Media Setting Goals Cataloging Lead Nurturing Marketing Strategy Sales A/B Testing Podcast Marketing Analytics Direct Marketing Social Media Generation Z Content Marketing Mystery Shopper Audit Student Recruiting Campaign Email Student Nurturing Direct Mail Process Mapping Internet Marketing Affiliate Marketing Social Media Marketing Business Development Broadcast Direct Response Marketing Assessment Segmentation Differentiation Marketing Communications Market Planning Process Integrated Marketing Communications Key Metrics Product Development Blog Target Market Nurturing Data-Driven Marketing Marketing Connection Video Marketing Website Design Market Testing Inbound Marketing Strategic Planning Event Marketing Direct Response Marketing Product

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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