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Marketing Collateral Profits Customer Service Marketing Management Adult Student Recruitment On Demand Marketing Marketing Communications Key Metrics Digital Marketing Call Center Personalization Direct Response Email Broadcast Direct Response Data-Driven Marketing Marketing Assessment Marketing Technology Market Planning Inbound Marketing Email Target Market Setting Goals Market Segmentation Sales Management College Retention Revenue Integrated Marketing Communications Content Marketing Adult Students Competitive Analysis Target Marketing Strategic Market Planning Market Analysis Retail Marketing Offer Development Student Recruiting Campaign Student Satisfaction Omni Channel Marketing Lead Management DR Radio CRM Sales Sales Pipeline Predictive Modeling Social Media Marketing eCommerce Product Development Student Retention Business Development Higher Education Multi Channel Marketing Market Testing Product Development Dave Freeman Advertising Direct Response Marketing Product College Recruitment Marketing Retailing Direct Mail Business Catalogs Marketing Audit Competitive Intelligence Lifelong Learning Cataloging Search Engine Marketing Webinar Customer Acquistion Nurturing Blog SMS Text Direct Marketing Strategic Planning Online Marketing Affiliate Marketing Podcast retail Marketing Strategy Generation Z Market Intelligence Lead Generation Creative Millennial Marketing eCommerce SEM Thank you page Customer Retention Personas Data Analytics Differentiation Event Marketing Marketing Analytics paid media Email Marketing DWS Associates Marketing B2B Marketing Student Acquisition New Program Development Outsourcing Adtech Higher Education Marketing Adult Student Retention Market Research Mobile Marketing Website Design Marketing Tools A/B Testing Lead Nurturing Student Nurturing Marketing Promotions earned media Campaign Planning Media Buying Segmentation Targeting & Segmentation Marcom Selling Database Marketing Customer Acquisition Post-traditional Students Web Forms Student Success PPC Ads Demand Generation Telemarketing Martech Enrollment Management Catalog Marketing CMO Gen Z Marketing Automation Market Planning Process Marketing Planning Merchandising Student Recruitment Marketing Connection Market Opportunity Assessment Content Markteing Internet Marketing Mystery Shopper Audit Marketing Research influencer marketing Video Marketing Process Mapping Marketing Media Adwords Marketing Channels Assessments Consumer Catalogs Direct Response Social Media Social Media B2C Marketing Student Enrollments

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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