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Tag Cloud

Sales Management Content Marketing Multi Channel Marketing Competitive Intelligence College Retention Marketing Promotions Data Analytics Student Acquisition Marketing Audit Process Mapping Setting Goals Email Market Testing Direct Response CRM Affiliate Marketing Sales Website Design Campaign Planning Marketing Assessment Lead Nurturing Product Development Market Segmentation Advertising Customer Acquisition Outsourcing SMS Text Martech Podcast Marketing Technology Internet Marketing A/B Testing Email Marketing Catalog Marketing Market Analysis Marketing Strategy Adtech paid media eCommerce Product Development Web Forms Call Center Retail Marketing Customer Retention Lead Management New Program Development Adult Students Student Success Direct Marketing Market Research Adult Student Recruitment Business Development Merchandising Higher Education Marketing Marketing Millennial Marketing B2B Marketing Targeting & Segmentation eCommerce Selling Marketing Planning Blog Marketing Analytics Consumer Catalogs Social Media Thank you page Business Catalogs Post-traditional Students Online Marketing Segmentation Nurturing Media Buying DR Radio Customer Acquistion Marketing Media Social Media Marketing Marketing Research Content Markteing Webinar Broadcast Direct Response Enrollment Management Predictive Modeling Video Marketing Student Recruiting Campaign earned media Search Engine Marketing Strategic Market Planning DWS Associates Marketing Database Marketing Retailing Demand Generation Direct Response Marketing Product CMO Data-Driven Marketing Market Intelligence Student Enrollments Revenue Market Planning Creative retail Student Retention Marketing Communications Student Recruitment Marcom Inbound Marketing Mobile Marketing Mystery Shopper Audit Competitive Analysis Adwords Marketing Management Marketing Channels Personalization Generation Z Target Market Marketing Connection Lifelong Learning Social Media Student Nurturing Dave Freeman Adult Student Retention Customer Service Direct Response Email Personas Marketing Automation On Demand Marketing Sales Pipeline Telemarketing Higher Education Marketing Collateral Marketing Tools Omni Channel Marketing Lead Generation Direct Mail Target Marketing Differentiation Gen Z Cataloging Assessments Digital Marketing Strategic Planning Offer Development Profits B2C Marketing Market Planning Process College Recruitment influencer marketing SEM Key Metrics Integrated Marketing Communications Event Marketing Market Opportunity Assessment Student Satisfaction PPC Ads

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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