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Sales Thank you page Strategic Planning Lifelong Learning Segmentation Assessments SEM Targeting & Segmentation Marketing Automation Mystery Shopper Audit Selling Podcast Marketing Promotions Millennial Marketing paid media Personas Market Planning Process Webinar Strategic Market Planning Data Analytics Martech Product Development Direct Marketing Sales Pipeline Marketing Research Marketing Assessment eCommerce Product Development DWS Associates Marketing Target Market Market Intelligence Market Planning Adult Students Database Marketing Marketing Audit Social Media Marketing Nurturing Digital Marketing Multi Channel Marketing Student Recruitment Web Forms Marketing Collateral Business Development Direct Response Marketing Product Video Marketing Marketing Enrollment Management Social Media Student Satisfaction Merchandising Lead Generation Call Center Marcom Profits Content Marketing Broadcast Direct Response Search Engine Marketing CMO Content Markteing College Recruitment Marketing Strategy earned media Customer Retention College Retention Offer Development A/B Testing Email Data-Driven Marketing Marketing Planning Market Testing Predictive Modeling eCommerce Student Retention Direct Response Email Marketing Technology Market Segmentation Lead Management Social Media Customer Acquistion Customer Service Marketing Analytics Revenue Website Design Direct Mail Competitive Analysis Inbound Marketing Setting Goals Retail Marketing Key Metrics Marketing Connection Email Marketing Advertising On Demand Marketing Online Marketing Marketing Communications Market Analysis Blog Media Buying Marketing Management Adult Student Recruitment Business Catalogs Process Mapping Direct Response Internet Marketing Student Recruiting Campaign Student Enrollments Competitive Intelligence Higher Education Lead Nurturing Personalization Retailing Mobile Marketing Catalog Marketing SMS Text Student Success retail Student Acquisition Dave Freeman PPC Ads Market Opportunity Assessment Adtech Higher Education Marketing Market Research Gen Z Outsourcing Generation Z Marketing Tools Adult Student Retention Affiliate Marketing Integrated Marketing Communications influencer marketing Demand Generation Post-traditional Students Marketing Media Customer Acquisition Telemarketing New Program Development Creative DR Radio Adwords CRM Marketing Channels B2B Marketing Consumer Catalogs Event Marketing Differentiation Campaign Planning Sales Management B2C Marketing Cataloging Omni Channel Marketing Student Nurturing Target Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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