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B2C Marketing Market Intelligence College Recruitment SEM Inbound Marketing Database Marketing Web Forms Social Media Sales Management Marketing Key Metrics Segmentation DR Radio Post-traditional Students Marketing Tools Student Retention Marketing Management retail B2B Marketing Millennial Marketing Call Center Mystery Shopper Audit Martech Marketing Communications Direct Response Lifelong Learning Customer Service Thank you page Advertising Marketing Automation Sales Pipeline Student Success Competitive Analysis Video Marketing Dave Freeman Direct Mail College Retention Student Enrollments Consumer Catalogs Online Marketing Personas Catalog Marketing Marcom influencer marketing Customer Retention Gen Z Creative Affiliate Marketing On Demand Marketing Sales Customer Acquisition eCommerce Product Development Target Market Direct Response Email Content Marketing Market Testing Adult Student Recruitment Differentiation Generation Z Market Opportunity Assessment SMS Text Assessments Telemarketing Outsourcing Adtech Campaign Planning Webinar Student Recruitment Higher Education Marketing Adult Student Retention Marketing Collateral Target Marketing Data Analytics Market Segmentation Mobile Marketing Email Merchandising Multi Channel Marketing Marketing Assessment Marketing Research Marketing Channels Adwords Customer Acquistion Competitive Intelligence paid media Process Mapping Business Catalogs Marketing Analytics Content Markteing Market Planning Website Design Marketing Media Profits Strategic Market Planning CRM Email Marketing Marketing Connection Offer Development Setting Goals Demand Generation Marketing Planning Strategic Planning Lead Nurturing Search Engine Marketing PPC Ads Student Nurturing CMO Business Development Student Acquisition Nurturing Higher Education Social Media Marketing Blog Lead Management Media Buying Student Satisfaction Digital Marketing Podcast eCommerce A/B Testing Market Planning Process earned media Marketing Promotions New Program Development Enrollment Management Selling Adult Students Data-Driven Marketing Direct Response Marketing Product Marketing Technology Retailing Market Analysis Personalization Event Marketing Targeting & Segmentation Product Development Marketing Strategy Internet Marketing Market Research Student Recruiting Campaign Marketing Audit Direct Marketing Retail Marketing Lead Generation Broadcast Direct Response Integrated Marketing Communications Cataloging DWS Associates Marketing Predictive Modeling Omni Channel Marketing Social Media Revenue

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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