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Telemarketing DWS Associates Marketing retail Target Market Sales Pipeline B2C Marketing SMS Text Lead Nurturing Thank you page CMO Market Research Content Marketing SEM Market Analysis Marketing Communications Student Recruitment Student Recruiting Campaign Marketing Strategy earned media Personalization Offer Development On Demand Marketing Marketing Sales Management Competitive Analysis Data-Driven Marketing Market Testing influencer marketing A/B Testing Target Marketing Merchandising Direct Response Email Outsourcing Integrated Marketing Communications Customer Retention Segmentation Data Analytics Broadcast Direct Response Marketing Collateral Business Catalogs Event Marketing Sales Gen Z Enrollment Management Direct Marketing Generation Z Omni Channel Marketing Adult Student Recruitment Video Marketing Customer Acquisition Consumer Catalogs Lifelong Learning Predictive Modeling paid media Higher Education Marketing Marketing Analytics College Retention Differentiation Marketing Promotions Targeting & Segmentation Post-traditional Students Social Media Marketing Marketing Connection Student Acquisition Marketing Automation Database Marketing Website Design Student Retention Student Enrollments Retail Marketing Marketing Assessment Assessments Market Planning Process Digital Marketing Revenue Internet Marketing Market Segmentation Lead Management Social Media Direct Response Marketing Product Demand Generation Call Center Adtech Student Satisfaction Marketing Channels Inbound Marketing Profits Customer Acquistion eCommerce Product Development Student Nurturing New Program Development Advertising B2B Marketing Business Development Blog Dave Freeman Marketing Management Multi Channel Marketing Email Marketing Mystery Shopper Audit Marcom Marketing Audit Market Intelligence Direct Response Email Competitive Intelligence Marketing Planning Social Media Campaign Planning Creative Customer Service Marketing Tools Marketing Technology Podcast Adwords Student Success Web Forms Selling DR Radio Affiliate Marketing Market Planning Marketing Media PPC Ads Direct Mail Martech Retailing Content Markteing Key Metrics eCommerce Product Development Lead Generation Search Engine Marketing Higher Education Process Mapping Adult Students Strategic Planning Marketing Research Market Opportunity Assessment Nurturing Setting Goals Mobile Marketing Strategic Market Planning Media Buying Personas Cataloging College Recruitment Millennial Marketing Adult Student Retention Catalog Marketing Webinar CRM Online Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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