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Tag Cloud

Marketing Channels Customer Retention Outsourcing Student Recruiting Campaign Multi Channel Marketing Predictive Modeling Student Satisfaction Key Metrics Competitive Intelligence Search Engine Marketing Content Markteing Student Acquisition Advertising Target Marketing influencer marketing Student Recruitment Competitive Analysis Millennial Marketing Data-Driven Marketing earned media Market Opportunity Assessment Strategic Market Planning Marketing Tools Direct Response CMO Inbound Marketing Retailing Marketing Assessment Generation Z Event Marketing Omni Channel Marketing Student Nurturing Segmentation SEM Merchandising Adtech Differentiation Nurturing Direct Response Email Marketing Audit Lead Management Consumer Catalogs Personas Web Forms DWS Associates Marketing Market Analysis Revenue Content Marketing Mystery Shopper Audit Podcast Social Media Direct Mail Business Development retail Student Enrollments Creative Martech Marketing Research B2C Marketing Business Catalogs Mobile Marketing Student Success Market Segmentation Process Mapping Marketing Automation Catalog Marketing Blog Profits Affiliate Marketing Market Planning Integrated Marketing Communications Marketing Strategy Direct Marketing Dave Freeman Media Buying Lifelong Learning Strategic Planning Cataloging Selling Demand Generation Marketing Planning Post-traditional Students eCommerce Target Market A/B Testing Market Planning Process Telemarketing Email Marketing Marketing Media Market Testing PPC Ads Marketing Collateral Setting Goals Product Development Marketing Management eCommerce Product Development Adult Students Webinar Adwords Campaign Planning Data Analytics Video Marketing Personalization Thank you page Customer Service Direct Response Marketing Product Sales Pipeline Lead Nurturing Adult Student Recruitment Lead Generation Higher Education Market Intelligence Marketing Technology CRM Marketing Communications Sales Database Marketing College Retention Customer Acquistion Market Research On Demand Marketing Marketing Analytics Marcom B2B Marketing Higher Education Marketing College Recruitment Marketing Enrollment Management Social Media Retail Marketing DR Radio Offer Development Website Design Assessments Marketing Connection Marketing Promotions Online Marketing Email Broadcast Direct Response Targeting & Segmentation Digital Marketing paid media Internet Marketing Sales Management Adult Student Retention Call Center Student Retention New Program Development Social Media Marketing SMS Text Customer Acquisition Gen Z

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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