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Tag Cloud

Social Media B2C Marketing Call Center Process Mapping Thank you page Lead Nurturing Creative Segmentation Business Catalogs Student Recruiting Campaign Higher Education Marketing College Recruitment On Demand Marketing SEM Marketing Research Integrated Marketing Communications Retailing Lifelong Learning Marketing Technology CRM Student Satisfaction Search Engine Marketing Lead Generation Database Marketing College Retention Adult Student Retention Marketing Communications Personas Data-Driven Marketing Setting Goals Sales Pipeline Student Success Multi Channel Marketing Customer Retention Student Acquisition Customer Acquisition Campaign Planning Content Markteing Business Development Assessments Market Testing Targeting & Segmentation Marketing Audit Mobile Marketing Sales Market Segmentation Differentiation Target Marketing Marketing Collateral Millennial Marketing Post-traditional Students Revenue Marcom Marketing Media Media Buying Direct Response Email Personalization Online Marketing Direct Mail Sales Management Email Marketing Planning Advertising Competitive Analysis Marketing eCommerce Product Development Student Nurturing Competitive Intelligence Marketing Tools Affiliate Marketing retail Adtech earned media Strategic Planning eCommerce DWS Associates Marketing Student Recruitment Gen Z Generation Z Predictive Modeling Market Opportunity Assessment Market Planning Offer Development PPC Ads Social Media Direct Response Marketing Product Market Planning Process Adult Student Recruitment Podcast Profits Strategic Market Planning Retail Marketing Martech Broadcast Direct Response Marketing Promotions Outsourcing Marketing Analytics Inbound Marketing Blog paid media Video Marketing DR Radio Merchandising Telemarketing New Program Development Catalog Marketing Target Market Marketing Automation Lead Management Marketing Management SMS Text B2B Marketing Customer Acquistion Market Analysis Enrollment Management Student Retention Marketing Connection Direct Response CMO Omni Channel Marketing Social Media Marketing Dave Freeman Product Development Marketing Assessment Higher Education Content Marketing Digital Marketing Event Marketing Selling Website Design Market Intelligence Adwords Direct Marketing Marketing Channels Webinar Data Analytics Internet Marketing Student Enrollments Consumer Catalogs A/B Testing influencer marketing Customer Service Key Metrics Mystery Shopper Audit Email Marketing Marketing Strategy Market Research Adult Students Demand Generation Nurturing Cataloging Web Forms

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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