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Tag Cloud

Marketing Technology A/B Testing Data Analytics Target Marketing Online Marketing Marketing Channels Competitive Analysis Product Development Marketing Connection Strategic Market Planning Omni Channel Marketing Student Recruiting Campaign B2C Marketing Marketing Analytics Direct Response Outsourcing Personas Student Satisfaction Multi Channel Marketing Dave Freeman Lead Nurturing Inbound Marketing Merchandising New Program Development Social Media Marketing Marketing Management Key Metrics Broadcast Direct Response B2B Marketing Student Enrollments Cataloging Marketing Research Lifelong Learning Marketing Strategy Marcom Social Media Selling Media Buying Millennial Marketing Martech Setting Goals SEM Personalization DR Radio Content Marketing Student Acquisition Student Nurturing Marketing Collateral Digital Marketing Web Forms Adult Student Recruitment eCommerce Product Development Customer Acquisition eCommerce DWS Associates Marketing Higher Education Marketing Direct Mail Sales Demand Generation Adult Student Retention Database Marketing Lead Generation Competitive Intelligence On Demand Marketing Segmentation Target Market Telemarketing Adwords Event Marketing Blog Market Opportunity Assessment Revenue Strategic Planning SMS Text influencer marketing earned media Generation Z Predictive Modeling Lead Management Mobile Marketing Marketing Automation Search Engine Marketing Direct Response Email Adult Students Email Process Mapping paid media Marketing Planning Market Testing Content Markteing Retail Marketing Consumer Catalogs Market Planning Process Catalog Marketing Retailing Higher Education Advertising Affiliate Marketing Internet Marketing Profits Customer Service Business Catalogs Student Success Market Planning Offer Development Marketing Audit Marketing Media Assessments Differentiation Student Recruitment PPC Ads Email Marketing CRM Post-traditional Students Thank you page Market Segmentation Creative Market Intelligence College Retention Website Design Adtech Data-Driven Marketing Webinar Gen Z Direct Marketing Business Development Integrated Marketing Communications Market Research Mystery Shopper Audit Social Media Marketing Assessment Enrollment Management Customer Acquistion College Recruitment Market Analysis Campaign Planning Marketing Tools Direct Response Marketing Product retail Video Marketing Sales Management Sales Pipeline Nurturing Call Center Podcast Targeting & Segmentation Customer Retention Student Retention CMO Marketing Promotions Marketing Marketing Communications

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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