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Strategic Planning Online Marketing Market Intelligence Market Planning Process Adult Students Gen Z Website Design Student Nurturing B2B Marketing Setting Goals Webinar Demand Generation Mystery Shopper Audit Direct Marketing Marketing Connection influencer marketing Outsourcing Segmentation Digital Marketing New Program Development Broadcast Direct Response Marketing Strategy Video Marketing Target Marketing Student Recruitment Content Marketing Customer Service Marketing Assessment Thank you page Market Research Target Market Adult Student Recruitment Customer Acquisition Higher Education Marketing Web Forms Process Mapping Post-traditional Students Student Success Call Center Marketing Research Social Media Search Engine Marketing Social Media Marketing Sales Market Planning Offer Development eCommerce Product Development Marketing Planning B2C Marketing SMS Text Business Catalogs Telemarketing Profits Selling Marketing Technology Market Analysis Lead Management Dave Freeman Targeting & Segmentation Marketing Media CMO Nurturing Marcom Millennial Marketing Omni Channel Marketing Cataloging Retailing Enrollment Management Direct Mail Customer Retention Blog Podcast retail Competitive Intelligence Merchandising Key Metrics Internet Marketing Consumer Catalogs DR Radio Adult Student Retention Event Marketing Student Enrollments Direct Response Email Competitive Analysis Mobile Marketing Social Media Campaign Planning Adtech Market Testing Lifelong Learning Personalization Business Development Retail Marketing Inbound Marketing Database Marketing Marketing Communications eCommerce Email Marketing Data-Driven Marketing Marketing Analytics Content Markteing Affiliate Marketing Student Satisfaction Generation Z Marketing Automation Marketing Tools CRM Sales Management Marketing Management A/B Testing paid media SEM Strategic Market Planning Marketing Collateral Student Acquisition PPC Ads Predictive Modeling Integrated Marketing Communications Assessments Data Analytics Market Opportunity Assessment College Retention Student Retention Sales Pipeline Direct Response College Recruitment Media Buying Email Marketing Market Segmentation Direct Response Marketing Product Adwords Product Development Personas Advertising Higher Education Revenue On Demand Marketing Student Recruiting Campaign Marketing Promotions Marketing Channels Martech Differentiation Creative Catalog Marketing Customer Acquistion Lead Generation Marketing Audit Multi Channel Marketing Lead Nurturing earned media DWS Associates Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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