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Tag Cloud

Mobile Marketing Media Buying Marketing Tools Customer Service Student Enrollments Website Design Customer Retention Sales Data-Driven Marketing Dave Freeman Targeting & Segmentation Target Marketing On Demand Marketing influencer marketing Marketing Collateral Martech Personalization Marketing Management paid media Demand Generation Webinar Marketing Assessment Mystery Shopper Audit Cataloging Merchandising Market Segmentation eCommerce Product Development Marketing Strategic Planning Catalog Marketing Marketing Media Marketing Technology Gen Z Competitive Analysis Adult Student Recruitment Search Engine Marketing Offer Development College Retention Podcast Lead Generation Market Research Direct Marketing Post-traditional Students Social Media Higher Education Market Analysis Market Planning Process Revenue Internet Marketing Marketing Research Content Markteing Social Media earned media Social Media Marketing Marketing Automation Marketing Connection Consumer Catalogs Adwords Lifelong Learning Adult Students Competitive Intelligence Multi Channel Marketing Broadcast Direct Response Omni Channel Marketing eCommerce Outsourcing Retail Marketing Generation Z Direct Response Email Lead Management B2C Marketing Integrated Marketing Communications CMO Strategic Market Planning Target Market Web Forms Enrollment Management Direct Response Creative Student Success Event Marketing Call Center Student Retention Digital Marketing Segmentation Profits Business Catalogs Email CRM Millennial Marketing Direct Response Marketing Product Direct Mail Inbound Marketing Market Testing SEM Marketing Audit Marcom Lead Nurturing SMS Text B2B Marketing Customer Acquisition Setting Goals Online Marketing Telemarketing Adtech Affiliate Marketing Campaign Planning retail Market Opportunity Assessment DR Radio Marketing Communications Sales Pipeline DWS Associates Marketing Market Planning Marketing Strategy Selling Process Mapping Blog Student Satisfaction Predictive Modeling Differentiation College Recruitment Data Analytics Sales Management Marketing Planning Adult Student Retention Product Development Higher Education Marketing Business Development Marketing Channels A/B Testing Marketing Analytics Content Marketing Student Recruiting Campaign Email Marketing Customer Acquistion New Program Development Assessments Personas Key Metrics Student Recruitment Database Marketing Nurturing Retailing Video Marketing Market Intelligence Advertising Thank you page Student Nurturing Marketing Promotions PPC Ads Student Acquisition

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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