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Tag Cloud

Marketing Media Competitive Intelligence Outsourcing New Program Development Direct Marketing eCommerce Product Development B2B Marketing Lead Generation Sales Pipeline Retail Marketing Student Recruiting Campaign Direct Response Marketing Product Webinar Customer Acquisition Advertising Database Marketing Student Satisfaction Marketing Automation Process Mapping Marketing Promotions Video Marketing Competitive Analysis Call Center Multi Channel Marketing Email Catalog Marketing Strategic Market Planning Setting Goals Web Forms Marketing Consumer Catalogs Omni Channel Marketing retail DWS Associates Marketing Business Development Internet Marketing influencer marketing Data Analytics Digital Marketing Customer Retention Adult Students Lifelong Learning Student Retention Demand Generation Product Development Market Testing Social Media Website Design Student Acquisition Student Enrollments Millennial Marketing Student Recruitment Post-traditional Students Differentiation Market Analysis earned media Mystery Shopper Audit Customer Acquistion A/B Testing Event Marketing Campaign Planning Student Nurturing Social Media Marketing Audit Creative DR Radio PPC Ads Assessments Lead Nurturing Direct Response Email College Retention College Recruitment SEM Marketing Assessment Market Opportunity Assessment Martech Telemarketing Adtech Marketing Connection Offer Development Nurturing Market Segmentation Marketing Analytics Market Research Content Markteing Marketing Technology Targeting & Segmentation Retailing Marketing Management Mobile Marketing Adult Student Retention CRM paid media Market Planning Student Success Sales Integrated Marketing Communications Marketing Collateral Business Catalogs Key Metrics Marketing Research Merchandising Dave Freeman Predictive Modeling Podcast Marketing Tools Adult Student Recruitment Search Engine Marketing Market Planning Process Content Marketing Higher Education Enrollment Management Marketing Channels SMS Text Inbound Marketing Marketing Communications Thank you page Blog Segmentation Personalization Adwords Market Intelligence Media Buying Gen Z Broadcast Direct Response Generation Z CMO Strategic Planning Online Marketing Affiliate Marketing Personas Target Marketing Lead Management Profits Direct Response Sales Management Marketing Planning Data-Driven Marketing Marcom eCommerce Revenue Email Marketing B2C Marketing Social Media Marketing Selling Cataloging Customer Service Higher Education Marketing Direct Mail On Demand Marketing Target Market Marketing Strategy

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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