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Tag Cloud

Inbound Marketing eCommerce Student Success Social Media eCommerce Product Development Customer Acquisition Market Planning Marketing Assessment Differentiation Demand Generation DWS Associates Marketing Student Retention Customer Service Student Satisfaction Target Marketing Student Acquisition Consumer Catalogs Adult Students Content Markteing influencer marketing Marketing Channels Revenue Email Segmentation Marketing Strategy Post-traditional Students Catalog Marketing Adult Student Recruitment Direct Response Marketing Product Webinar Lifelong Learning Campaign Planning Student Recruiting Campaign Marketing Promotions Sales Management Offer Development Sales PPC Ads Lead Nurturing Setting Goals SMS Text Marketing Connection Direct Response Direct Marketing Database Marketing Direct Response Email B2C Marketing Integrated Marketing Communications Marketing Automation Personalization Market Analysis Marketing earned media Marketing Media Business Development Competitive Analysis Retail Marketing Retailing Market Opportunity Assessment Mobile Marketing Web Forms Social Media B2B Marketing Adult Student Retention Lead Management Telemarketing On Demand Marketing Selling Marketing Tools Process Mapping Dave Freeman SEM Internet Marketing Gen Z Direct Mail Outsourcing Creative Merchandising Student Nurturing Nurturing Multi Channel Marketing Generation Z Market Research Data-Driven Marketing Social Media Marketing Enrollment Management Target Market Business Catalogs Omni Channel Marketing Search Engine Marketing Assessments Martech Strategic Market Planning Digital Marketing retail Targeting & Segmentation Affiliate Marketing Lead Generation Broadcast Direct Response Strategic Planning paid media Marcom Higher Education Marketing CRM Key Metrics Data Analytics Adwords Blog Sales Pipeline Event Marketing Student Enrollments Marketing Technology Advertising College Retention Product Development Cataloging New Program Development Content Marketing Adtech Higher Education Personas DR Radio Millennial Marketing Profits Video Marketing Market Planning Process Marketing Analytics Market Intelligence Marketing Planning Marketing Communications Website Design Podcast Marketing Audit Mystery Shopper Audit Predictive Modeling Student Recruitment Market Segmentation Media Buying Competitive Intelligence Customer Acquistion Customer Retention Call Center Online Marketing Email Marketing Market Testing Marketing Management A/B Testing Thank you page CMO Marketing Research College Recruitment Marketing Collateral

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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