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Segmentation Catalog Marketing Student Enrollments retail Outsourcing Campaign Planning Social Media Broadcast Direct Response Direct Response Marketing Product Marketing Promotions Media Buying Adult Student Retention Telemarketing Personas Strategic Market Planning Customer Service Marketing B2C Marketing Millennial Marketing Market Planning Marcom Student Recruitment Sales Omni Channel Marketing Product Development Strategic Planning Market Analysis eCommerce Product Development Sales Management Direct Mail Demand Generation Student Satisfaction Target Market Email Business Catalogs Target Marketing Market Research Direct Marketing Student Retention Customer Retention Competitive Intelligence Merchandising Cataloging B2B Marketing Event Marketing paid media Website Design Marketing Collateral Internet Marketing Retailing Market Intelligence Marketing Management Social Media Student Nurturing Marketing Connection Post-traditional Students Multi Channel Marketing Competitive Analysis Generation Z Database Marketing Key Metrics Retail Marketing Market Planning Process DWS Associates Marketing Market Opportunity Assessment Social Media Marketing Higher Education Video Marketing Blog Offer Development Content Markteing Lead Generation Thank you page Marketing Audit earned media Marketing Technology Web Forms Webinar Lead Management Adtech Advertising Marketing Channels Dave Freeman Customer Acquisition Mobile Marketing SEM Nurturing Call Center Integrated Marketing Communications Marketing Analytics Direct Response Email Gen Z Marketing Communications Podcast Lifelong Learning SMS Text CMO Adult Students New Program Development A/B Testing Market Testing Student Acquisition Adwords College Retention eCommerce Targeting & Segmentation Inbound Marketing Marketing Media Market Segmentation Marketing Tools Martech Digital Marketing On Demand Marketing Selling Direct Response Marketing Automation Consumer Catalogs Customer Acquistion Marketing Planning Content Marketing DR Radio Online Marketing Creative Lead Nurturing Profits Revenue influencer marketing Process Mapping Student Success CRM Sales Pipeline Assessments Affiliate Marketing Mystery Shopper Audit Differentiation Marketing Assessment Search Engine Marketing Email Marketing Adult Student Recruitment Enrollment Management Student Recruiting Campaign Marketing Strategy Business Development College Recruitment Data-Driven Marketing Predictive Modeling PPC Ads Higher Education Marketing Setting Goals Personalization Data Analytics Marketing Research

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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