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Tag Cloud

Media Buying B2C Marketing PPC Ads Marcom Marketing Podcast CRM Telemarketing Adult Students Student Nurturing Social Media Call Center Student Enrollments Targeting & Segmentation Student Recruiting Campaign Adtech Higher Education Marketing Competitive Analysis Marketing Collateral Gen Z Customer Acquisition Marketing Analytics Business Development Campaign Planning Customer Retention Content Markteing Personas Higher Education Product Development Strategic Market Planning Predictive Modeling Marketing Tools Lead Generation Assessments College Retention Direct Response Marketing Product Data-Driven Marketing Email Marketing Marketing Strategy Social Media Marketing Lead Nurturing Content Marketing Target Market Marketing Promotions Social Media Process Mapping Offer Development Online Marketing Student Retention Mystery Shopper Audit Millennial Marketing Student Satisfaction Enrollment Management Marketing Assessment Post-traditional Students Advertising Market Opportunity Assessment Retail Marketing Market Testing Market Planning Profits Lead Management Search Engine Marketing Marketing Audit Revenue Marketing Research Affiliate Marketing Student Success Event Marketing Marketing Management Marketing Automation Segmentation Customer Service Sales Pipeline Database Marketing Student Recruitment Market Planning Process Student Acquisition Dave Freeman eCommerce Broadcast Direct Response Outsourcing Lifelong Learning Key Metrics College Recruitment Adwords Mobile Marketing Selling Email New Program Development Video Marketing Inbound Marketing Cataloging Customer Acquistion Data Analytics Direct Marketing Consumer Catalogs Merchandising Marketing Planning Competitive Intelligence Creative Sales Management Market Segmentation Setting Goals Market Analysis DR Radio On Demand Marketing Webinar Demand Generation Adult Student Retention Martech A/B Testing Omni Channel Marketing eCommerce Product Development Marketing Connection Market Intelligence Direct Response SMS Text Market Research Nurturing Direct Response Email Multi Channel Marketing Business Catalogs Digital Marketing Direct Mail Retailing Web Forms Generation Z Adult Student Recruitment retail paid media Marketing Communications Marketing Media CMO Website Design Marketing Technology B2B Marketing Differentiation Sales Integrated Marketing Communications Catalog Marketing Target Marketing Blog Strategic Planning earned media Personalization Internet Marketing DWS Associates Marketing Marketing Channels Thank you page influencer marketing SEM

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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