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Assessments Media Buying On Demand Marketing Event Marketing Marketing Communications Sales Pipeline Generation Z Advertising Social Media Marketing Direct Response Consumer Catalogs Student Satisfaction Market Intelligence Customer Service Nurturing Market Planning Process Adtech Adwords Strategic Market Planning Competitive Analysis Outsourcing Adult Student Recruitment Sales Management Video Marketing Thank you page Content Marketing DWS Associates Marketing Marketing Analytics Lead Nurturing College Retention Target Marketing Customer Acquisition A/B Testing Student Acquisition Offer Development retail Podcast CMO Merchandising DR Radio Sales New Program Development Higher Education Marketing Inbound Marketing earned media Segmentation Marketing Tools Lifelong Learning Cataloging SEM Revenue Customer Acquistion Marketing Planning Gen Z Data-Driven Marketing Student Nurturing Business Catalogs influencer marketing Adult Student Retention Marketing Channels Strategic Planning Business Development Marketing Technology Marcom Personas Student Retention eCommerce Product Development Post-traditional Students Setting Goals Market Testing Martech Social Media paid media Key Metrics Creative Website Design Telemarketing CRM Dave Freeman Marketing Media Student Enrollments Predictive Modeling Market Opportunity Assessment Campaign Planning Target Market Web Forms Market Segmentation Internet Marketing Direct Marketing Direct Response Marketing Product Product Development Marketing Assessment Marketing Automation Data Analytics Profits Marketing Strategy Adult Students Digital Marketing Competitive Intelligence Marketing Promotions Lead Generation Direct Response Email Blog Marketing Audit Webinar Catalog Marketing Targeting & Segmentation Call Center Integrated Marketing Communications Marketing Collateral Demand Generation Broadcast Direct Response Online Marketing Email Marketing Content Markteing Multi Channel Marketing Market Planning Mystery Shopper Audit B2B Marketing Mobile Marketing Direct Mail Marketing Marketing Research PPC Ads Enrollment Management Lead Management College Recruitment Student Recruiting Campaign Market Research Omni Channel Marketing Process Mapping Differentiation Higher Education Retail Marketing Personalization Marketing Management Customer Retention B2C Marketing Database Marketing Search Engine Marketing Email Millennial Marketing SMS Text Affiliate Marketing Student Success Social Media Market Analysis Student Recruitment Retailing Marketing Connection eCommerce Selling

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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