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Tag Cloud

Post-traditional Students Consumer Catalogs Media Buying Marketing Technology Direct Response Setting Goals Sales CRM Web Forms Marketing Management Lead Management Martech Targeting & Segmentation earned media Event Marketing Strategic Market Planning Outsourcing Student Recruitment Call Center Marketing Tools Sales Management Marketing Promotions Competitive Intelligence Personalization Student Enrollments Marketing Audit Social Media Marketing Marketing Collateral Product Development Email Marketing Analytics Marketing Communications Direct Response Marketing Product Market Intelligence Adult Student Recruitment Telemarketing Generation Z Marcom Adtech Gen Z Customer Retention Digital Marketing Process Mapping Lead Nurturing Lead Generation Enrollment Management Video Marketing Student Recruiting Campaign Competitive Analysis Marketing Market Segmentation influencer marketing Demand Generation Marketing Strategy Catalog Marketing Market Planning Process Market Research Marketing Planning Differentiation Inbound Marketing Predictive Modeling Strategic Planning Omni Channel Marketing DR Radio Direct Response Email Target Marketing Dave Freeman Sales Pipeline Personas Student Retention Market Planning Creative Customer Acquisition retail eCommerce Product Development Search Engine Marketing Broadcast Direct Response Marketing Connection Website Design Advertising Thank you page PPC Ads Nurturing Retailing Higher Education Marketing Adult Students Merchandising Affiliate Marketing Marketing Automation Assessments Database Marketing Key Metrics Social Media Retail Marketing Social Media Customer Acquistion Content Markteing Target Market DWS Associates Marketing Mobile Marketing Adwords eCommerce Campaign Planning Blog Revenue Content Marketing Online Marketing Business Catalogs Direct Mail Selling College Retention Podcast Internet Marketing Webinar Marketing Assessment Marketing Research Marketing Channels Marketing Media B2C Marketing Email Marketing Integrated Marketing Communications Data Analytics Segmentation Profits SMS Text College Recruitment Market Opportunity Assessment paid media Student Success New Program Development Offer Development CMO Student Nurturing Market Analysis Data-Driven Marketing Adult Student Retention Market Testing B2B Marketing On Demand Marketing Lifelong Learning A/B Testing Business Development Student Acquisition Millennial Marketing Multi Channel Marketing Cataloging SEM Higher Education Student Satisfaction Mystery Shopper Audit Direct Marketing Customer Service

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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