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Tag Cloud

Advertising Student Satisfaction Setting Goals Web Forms influencer marketing Demand Generation Student Enrollments Marketing Tools Enrollment Management Process Mapping Webinar Marketing Media Martech eCommerce Product Development Multi Channel Marketing Product Development Marketing Audit Blog Marketing Research Omni Channel Marketing Higher Education Adwords Customer Acquisition Call Center SMS Text Business Catalogs Competitive Intelligence B2B Marketing Millennial Marketing Student Recruiting Campaign Strategic Market Planning Retail Marketing Database Marketing Generation Z Content Marketing earned media Student Recruitment Content Markteing Customer Acquistion Key Metrics Social Media Website Design Social Media Marketing Video Marketing Market Opportunity Assessment Catalog Marketing Nurturing Event Marketing Email Direct Marketing Adult Student Retention B2C Marketing CMO College Recruitment Telemarketing Selling A/B Testing Profits DR Radio Merchandising Targeting & Segmentation On Demand Marketing Lead Nurturing College Retention retail Adult Students Integrated Marketing Communications Target Market Market Analysis Post-traditional Students Direct Response Marketing Product DWS Associates Marketing Dave Freeman Personalization Outsourcing Marketing Assessment Creative Student Nurturing Data Analytics Inbound Marketing Email Marketing Marcom Marketing Communications Media Buying eCommerce Customer Service Target Marketing Higher Education Marketing Marketing Planning Market Research PPC Ads Affiliate Marketing New Program Development Market Planning Process Consumer Catalogs Sales Management Search Engine Marketing Gen Z Thank you page Customer Retention Personas Student Success Adtech Marketing Technology paid media Mystery Shopper Audit Differentiation Broadcast Direct Response Marketing Analytics Market Testing Student Acquisition Lead Management Campaign Planning Data-Driven Marketing SEM Digital Marketing Online Marketing Podcast Lead Generation Social Media Direct Response Assessments Lifelong Learning Student Retention Internet Marketing Market Intelligence Market Planning Offer Development Marketing Promotions Marketing Connection Cataloging Market Segmentation Business Development Competitive Analysis Segmentation Direct Mail Marketing Collateral Sales Pipeline Direct Response Email Adult Student Recruitment Marketing Strategy Marketing Channels Mobile Marketing Revenue Marketing Automation Predictive Modeling Retailing Marketing Strategic Planning Marketing Management CRM Sales

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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