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Tag Cloud

Lifelong Learning Marketing Connection Internet Marketing Marketing Promotions Digital Marketing retail Marketing Management Marketing Communications Email Sales Management Process Mapping Merchandising Customer Acquistion Social Media paid media Adtech Marketing Research Social Media Marketing Podcast Website Design Market Testing Student Success Customer Retention Setting Goals Telemarketing Online Marketing Sales Assessments Competitive Intelligence Higher Education Student Retention Predictive Modeling Outsourcing Marketing Technology Email Marketing Thank you page influencer marketing Marketing Planning Market Opportunity Assessment Student Nurturing DWS Associates Marketing Catalog Marketing Lead Nurturing Webinar eCommerce Product Development Enrollment Management Adwords Student Satisfaction Database Marketing SEM Marketing Collateral Market Analysis Martech Content Markteing earned media Marketing Direct Marketing Market Planning Business Catalogs Marketing Channels Key Metrics New Program Development Cataloging Omni Channel Marketing Customer Acquisition Adult Students DR Radio Student Acquisition Campaign Planning Lead Generation B2B Marketing Product Development Event Marketing Segmentation Video Marketing Market Intelligence Personalization PPC Ads Consumer Catalogs Revenue Integrated Marketing Communications Mobile Marketing Marcom Selling Direct Mail A/B Testing SMS Text B2C Marketing Lead Management College Retention On Demand Marketing Student Enrollments Broadcast Direct Response Social Media Post-traditional Students Business Development Target Market Customer Service Marketing Media Multi Channel Marketing Content Marketing Higher Education Marketing Dave Freeman Direct Response Demand Generation Student Recruiting Campaign Inbound Marketing Strategic Planning Personas Targeting & Segmentation Offer Development Media Buying Advertising Market Segmentation Marketing Audit CMO Affiliate Marketing eCommerce Market Research College Recruitment Call Center Data Analytics Direct Response Email Creative Retail Marketing Marketing Automation Marketing Assessment Strategic Market Planning Marketing Tools Direct Response Marketing Product Generation Z Data-Driven Marketing Profits Blog Web Forms Millennial Marketing Competitive Analysis Retailing Market Planning Process Target Marketing Marketing Strategy Mystery Shopper Audit Student Recruitment CRM Search Engine Marketing Adult Student Recruitment Sales Pipeline Gen Z Marketing Analytics Differentiation Nurturing Adult Student Retention

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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