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Tag Cloud

Email Marketing New Program Development influencer marketing Customer Acquisition Marketing Technology Key Metrics Creative Segmentation Millennial Marketing Digital Marketing Web Forms Market Segmentation Revenue Direct Response Marketing Product Omni Channel Marketing Content Marketing Market Planning Process Student Recruiting Campaign Search Engine Marketing Data Analytics Market Intelligence College Recruitment CRM Target Market Higher Education Marketing Media Selling Marketing Promotions Setting Goals Process Mapping B2B Marketing Strategic Market Planning eCommerce Product Development Higher Education Marketing Catalog Marketing Webinar Retailing Marketing Planning Business Development Cataloging Post-traditional Students Assessments Business Catalogs Online Marketing Personalization SMS Text Generation Z Mobile Marketing Multi Channel Marketing Marketing Connection Targeting & Segmentation Differentiation Website Design Merchandising Student Retention Email Product Development Event Marketing retail DR Radio earned media Marketing Collateral Lead Generation Nurturing Profits Marketing Audit Student Nurturing Direct Response Affiliate Marketing Blog Adult Student Retention Direct Response Email A/B Testing Marketing Automation Advertising Sales Pipeline Video Marketing Social Media Marketing eCommerce Direct Marketing Lead Management Campaign Planning Podcast Adwords paid media Competitive Intelligence Telemarketing Lifelong Learning Marketing Research Integrated Marketing Communications Customer Service Marketing Communications Student Recruitment Customer Acquistion Consumer Catalogs Marketing Customer Retention Demand Generation Content Markteing Marketing Strategy On Demand Marketing Dave Freeman Internet Marketing Lead Nurturing Marketing Analytics Call Center Target Marketing Data-Driven Marketing Outsourcing Student Satisfaction Social Media Market Research Student Enrollments Predictive Modeling PPC Ads Sales Adtech Market Analysis Mystery Shopper Audit Personas Strategic Planning Martech Enrollment Management Thank you page DWS Associates Marketing SEM Database Marketing Market Opportunity Assessment CMO Market Testing B2C Marketing Direct Mail College Retention Adult Students Marketing Tools Student Acquisition Adult Student Recruitment Social Media Gen Z Retail Marketing Offer Development Marcom Competitive Analysis Market Planning Student Success Media Buying Inbound Marketing Marketing Assessment Marketing Management Sales Management Broadcast Direct Response Marketing Channels

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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