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Tag Cloud

Customer Retention Market Planning Process Marketing Media SEM eCommerce Product Development Marketing Marketing Strategy Product Development Adwords Omni Channel Marketing Marketing Technology Data Analytics Student Success Student Retention Revenue Retailing Post-traditional Students Dave Freeman Higher Education Marketing Management Competitive Analysis Process Mapping Media Buying A/B Testing Segmentation paid media Call Center Student Satisfaction Adtech Web Forms Marketing Connection Marketing Channels Telemarketing Student Enrollments Target Marketing Internet Marketing Marketing Analytics Nurturing Sales Pipeline Targeting & Segmentation SMS Text Content Markteing Customer Acquisition Direct Mail Business Development Affiliate Marketing Marketing Communications College Retention Martech Online Marketing Generation Z Broadcast Direct Response Customer Service Creative New Program Development Lifelong Learning Market Intelligence Market Planning Direct Marketing Sales DWS Associates Marketing College Recruitment Marketing Collateral Customer Acquistion Enrollment Management Campaign Planning Integrated Marketing Communications Direct Response Email Student Recruiting Campaign B2B Marketing Millennial Marketing Demand Generation Marketing Planning Lead Generation Data-Driven Marketing Personalization Market Testing Inbound Marketing Blog Search Engine Marketing retail Retail Marketing Lead Management Catalog Marketing Marketing Research Selling Multi Channel Marketing PPC Ads CRM Adult Student Retention Lead Nurturing Marketing Tools Email Marketing Key Metrics Advertising Outsourcing Profits Social Media Social Media Marketing Differentiation earned media Adult Students Offer Development Video Marketing Website Design Merchandising Student Acquisition Event Marketing Marketing Audit Strategic Market Planning Cataloging Adult Student Recruitment Gen Z Digital Marketing B2C Marketing Market Segmentation Mystery Shopper Audit Mobile Marketing Student Recruitment Business Catalogs influencer marketing Student Nurturing On Demand Marketing eCommerce DR Radio Content Marketing Predictive Modeling Database Marketing Marketing Assessment Thank you page Social Media Strategic Planning Personas Marketing Promotions Sales Management Market Opportunity Assessment Email Market Analysis Competitive Intelligence Higher Education Marketing Direct Response Marketing Product Setting Goals Direct Response Market Research CMO Target Market Webinar Assessments Consumer Catalogs Marcom Podcast Marketing Automation

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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