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Sales Management Market Segmentation Web Forms Event Marketing Direct Response Email Process Mapping paid media Student Success Adult Student Recruitment Gen Z Marketing Promotions Telemarketing Internet Marketing Market Planning SEM Market Opportunity Assessment Offer Development Lead Generation Customer Acquisition Student Recruitment Profits Cataloging Direct Marketing Integrated Marketing Communications Millennial Marketing Sales Pipeline Student Retention Segmentation Retail Marketing Marketing Analytics influencer marketing Email B2C Marketing Marketing Media Broadcast Direct Response College Recruitment Customer Retention Mobile Marketing Marketing Communications Advertising CMO Inbound Marketing CRM Personalization Customer Acquistion Selling Market Analysis Revenue Student Recruiting Campaign eCommerce Product Development Personas Social Media Direct Response Marketing Product Product Development DWS Associates Marketing Demand Generation Omni Channel Marketing Differentiation retail Adtech Competitive Intelligence Martech Website Design Predictive Modeling B2B Marketing Assessments Strategic Planning Social Media Customer Service Lead Nurturing Business Catalogs eCommerce SMS Text New Program Development Sales Blog Content Markteing Higher Education Marketing Social Media Marketing Creative Student Satisfaction Marketing Automation Marketing Research Media Buying A/B Testing Multi Channel Marketing Data-Driven Marketing Nurturing Targeting & Segmentation Marketing Collateral Outsourcing Retailing Market Research Market Testing Adwords Competitive Analysis Online Marketing Student Nurturing Marketing Assessment Strategic Market Planning Marketing Tools Content Marketing Business Development Merchandising Market Intelligence Lifelong Learning Podcast Generation Z Adult Students Marcom Marketing Channels Search Engine Marketing Campaign Planning Marketing Technology Target Market Adult Student Retention Post-traditional Students On Demand Marketing Student Enrollments Direct Response Video Marketing Dave Freeman Mystery Shopper Audit Marketing Connection Target Marketing Data Analytics Thank you page Consumer Catalogs Webinar Market Planning Process Setting Goals Key Metrics earned media Student Acquisition Lead Management Affiliate Marketing Direct Mail Marketing Management Marketing Strategy PPC Ads College Retention Catalog Marketing Marketing Planning Higher Education Digital Marketing Marketing Audit Marketing Database Marketing Email Marketing Enrollment Management Call Center DR Radio

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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