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eCommerce Product Development Marketing Assessment Telemarketing Dave Freeman Omni Channel Marketing Student Recruiting Campaign Segmentation Video Marketing Email Adult Students Content Marketing Data Analytics Marketing Communications Enrollment Management Social Media Marketing Demand Generation Integrated Marketing Communications Marketing Analytics Media Buying Retailing Call Center Sales Adult Student Retention Marketing Audit Student Nurturing Target Marketing Social Media Outsourcing Lead Nurturing paid media Strategic Planning Direct Response Marketing Product Thank you page Market Planning Process Competitive Analysis Direct Response Retail Marketing Market Research Customer Retention DR Radio Marcom SEM Campaign Planning Student Recruitment Strategic Market Planning Marketing Collateral Profits Event Marketing Marketing Promotions Market Planning Marketing Automation Website Design Consumer Catalogs Gen Z retail Customer Acquisition Selling Revenue Targeting & Segmentation Martech Student Enrollments Merchandising Setting Goals Millennial Marketing PPC Ads Key Metrics Marketing On Demand Marketing Direct Response Email Market Intelligence Lead Generation Predictive Modeling Process Mapping Blog Cataloging Marketing Research Inbound Marketing Business Catalogs CMO Student Success Lead Management Adult Student Recruitment Advertising Nurturing Email Marketing Higher Education Marketing Mobile Marketing Market Opportunity Assessment Customer Service Broadcast Direct Response Data-Driven Marketing Direct Marketing Catalog Marketing Market Analysis Marketing Channels Database Marketing Affiliate Marketing Search Engine Marketing Lifelong Learning Marketing Planning Social Media Higher Education DWS Associates Marketing Sales Management CRM Marketing Connection Online Marketing Market Testing Offer Development Marketing Technology Business Development Digital Marketing Direct Mail Customer Acquistion Internet Marketing Marketing Tools B2B Marketing Assessments College Retention Personas Market Segmentation Marketing Strategy Adtech Sales Pipeline earned media Generation Z Multi Channel Marketing Student Acquisition Competitive Intelligence Student Satisfaction Content Markteing College Recruitment influencer marketing eCommerce Target Market Creative Student Retention Marketing Media Post-traditional Students Product Development A/B Testing B2C Marketing Web Forms SMS Text Marketing Management Webinar Personalization Mystery Shopper Audit Podcast Differentiation New Program Development Adwords

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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