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Differentiation Target Marketing Student Success Call Center Market Testing SMS Text Student Acquisition Merchandising Predictive Modeling Data Analytics Market Planning Process influencer marketing Marketing Assessment Post-traditional Students Profits Student Nurturing Retail Marketing Website Design Media Buying Millennial Marketing Martech Adult Student Recruitment Direct Mail Customer Retention Market Analysis Marketing Connection Mystery Shopper Audit Social Media Assessments Marketing Audit Blog Campaign Planning Marketing Management Marketing Channels Search Engine Marketing Enrollment Management Direct Response Marketing Product Business Catalogs Adult Student Retention Customer Service eCommerce Event Marketing Student Recruiting Campaign paid media Content Marketing Market Research Student Enrollments Personalization Creative Advertising Generation Z Digital Marketing Affiliate Marketing Student Satisfaction Social Media Marketing Internet Marketing Customer Acquisition Lifelong Learning Webinar Dave Freeman Marketing Automation Catalog Marketing Sales Pipeline Nurturing Setting Goals Student Recruitment Product Development Targeting & Segmentation Podcast Integrated Marketing Communications New Program Development Marketing Analytics Personas A/B Testing B2C Marketing Adtech Sales Adwords earned media Multi Channel Marketing Higher Education Lead Nurturing Offer Development PPC Ads Revenue Strategic Planning Mobile Marketing Marketing Research Gen Z Data-Driven Marketing Online Marketing Marketing Tools Social Media Competitive Analysis Competitive Intelligence Marketing Promotions Marketing Communications Thank you page Higher Education Marketing Consumer Catalogs B2B Marketing College Recruitment Business Development Market Intelligence College Retention Direct Marketing On Demand Marketing Telemarketing DWS Associates Marketing Market Segmentation Direct Response Email Adult Students Marketing Planning Market Opportunity Assessment Demand Generation CRM Omni Channel Marketing Inbound Marketing Broadcast Direct Response Cataloging CMO eCommerce Product Development Marketing Collateral Process Mapping Direct Response Lead Management Outsourcing Student Retention Market Planning Segmentation Video Marketing Customer Acquistion SEM Marketing Media Marcom Strategic Market Planning Content Markteing Lead Generation retail Sales Management Key Metrics Retailing Marketing Strategy Database Marketing Marketing DR Radio Email Marketing Selling Email Marketing Technology Target Market Web Forms

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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