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Tag Cloud

Catalog Marketing Competitive Analysis Generation Z Omni Channel Marketing Lead Generation Social Media Marketing Communications Marketing Promotions CRM B2C Marketing Market Testing Setting Goals Adult Student Retention New Program Development Digital Marketing Webinar Selling A/B Testing Student Acquisition Multi Channel Marketing Call Center Adult Student Recruitment Data Analytics Student Satisfaction Marketing Connection Data-Driven Marketing Customer Acquistion Student Nurturing Enrollment Management Marketing Analytics Advertising Marketing Tools Internet Marketing Adtech Telemarketing Gen Z Student Recruitment Lead Management Web Forms Cataloging Post-traditional Students Campaign Planning Student Recruiting Campaign Profits Target Marketing Market Analysis Content Marketing Customer Service SMS Text Consumer Catalogs Market Planning Email Direct Response Differentiation Affiliate Marketing Direct Response Marketing Product Video Marketing Marketing Technology Marketing Research Lead Nurturing retail Website Design Marketing Planning Assessments Thank you page Business Catalogs B2B Marketing Direct Response Email Millennial Marketing Higher Education PPC Ads Targeting & Segmentation Media Buying Content Markteing Creative Process Mapping Marketing Channels Broadcast Direct Response Email Marketing Competitive Intelligence Direct Marketing Personas Mobile Marketing paid media Search Engine Marketing Customer Acquisition Direct Mail Adwords Strategic Planning Sales Management DR Radio Market Opportunity Assessment Student Enrollments Personalization eCommerce Product Development Revenue Blog Segmentation Retail Marketing Martech eCommerce Marketing Assessment Key Metrics Market Intelligence Marketing Audit Target Market Lifelong Learning Social Media Marketing Adult Students Database Marketing Customer Retention Predictive Modeling College Recruitment Dave Freeman Retailing DWS Associates Marketing Social Media Merchandising Event Marketing Inbound Marketing Sales Pipeline On Demand Marketing Marketing Student Success Marketing Management College Retention Business Development SEM Marketing Strategy Marketing Media Strategic Market Planning Integrated Marketing Communications influencer marketing Higher Education Marketing Online Marketing Product Development Sales Mystery Shopper Audit earned media CMO Market Research Demand Generation Podcast Outsourcing Marketing Collateral Marketing Automation Marcom Market Planning Process Offer Development Market Segmentation Nurturing Student Retention

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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