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Tag Cloud

Creative Advertising New Program Development Campaign Planning Sales Pipeline Digital Marketing Millennial Marketing Lead Generation retail Adult Students Profits Social Media Sales Content Markteing Direct Marketing Market Segmentation Marketing Media Marketing Promotions Strategic Market Planning Student Nurturing Marketing Channels Student Enrollments Marketing Audit Marketing Management Student Recruitment Process Mapping Event Marketing Market Opportunity Assessment paid media Competitive Intelligence Sales Management Cataloging Inbound Marketing Personas Market Testing Social Media Dave Freeman Website Design Marketing Strategy Omni Channel Marketing Content Marketing Customer Service Marketing Communications Student Success College Recruitment earned media Marketing Tools Martech Email Catalog Marketing Email Marketing Multi Channel Marketing Segmentation Business Development Direct Response Email Consumer Catalogs Selling Marketing Planning Target Market Marketing Technology Direct Mail Adwords CRM Differentiation Personalization Outsourcing eCommerce Product Development Mystery Shopper Audit Media Buying Data-Driven Marketing Thank you page Online Marketing SEM Higher Education Marketing Direct Response Customer Acquistion Market Analysis Marketing Research Setting Goals Podcast Database Marketing Key Metrics Telemarketing Strategic Planning Predictive Modeling Targeting & Segmentation Gen Z Marketing Connection A/B Testing Adult Student Recruitment eCommerce Market Research B2B Marketing Student Recruiting Campaign Marcom Webinar Market Planning Retailing Marketing Automation Business Catalogs College Retention influencer marketing DWS Associates Marketing SMS Text Retail Marketing Integrated Marketing Communications PPC Ads Customer Acquisition Market Intelligence Lead Management On Demand Marketing Revenue Post-traditional Students Broadcast Direct Response Assessments Call Center Direct Response Marketing Product Generation Z Blog Mobile Marketing Target Marketing Social Media Marketing Student Satisfaction Higher Education Competitive Analysis Web Forms CMO Adult Student Retention Video Marketing Student Acquisition Affiliate Marketing Nurturing Offer Development DR Radio Demand Generation Search Engine Marketing Customer Retention Lifelong Learning Adtech Marketing Analytics Marketing Collateral Lead Nurturing Marketing Assessment Data Analytics B2C Marketing Student Retention Internet Marketing Enrollment Management Marketing Product Development Merchandising Market Planning Process

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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