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Content Marketing Predictive Modeling Online Marketing On Demand Marketing Differentiation Catalog Marketing Campaign Planning Assessments Marketing Analytics SMS Text Marketing Tools PPC Ads Web Forms Student Satisfaction Direct Response Email Marketing Collateral Lead Management Demand Generation Nurturing Market Intelligence Marcom Marketing Audit Direct Marketing Marketing Research SEM Data-Driven Marketing Strategic Market Planning Customer Acquistion Social Media Marketing B2B Marketing Mystery Shopper Audit Marketing Channels Lead Nurturing Data Analytics Adult Student Recruitment Revenue Video Marketing Direct Mail A/B Testing Advertising Creative Higher Education Thank you page Telemarketing Retail Marketing Consumer Catalogs Media Buying Podcast Competitive Intelligence Integrated Marketing Communications Marketing Strategy Call Center Email Marketing Outsourcing Database Marketing Direct Response Marketing Product Sales Business Development Post-traditional Students Digital Marketing Target Market Personas Affiliate Marketing Internet Marketing eCommerce Product Development Student Retention Sales Pipeline Marketing Management Merchandising Marketing Communications Student Acquisition Customer Service Student Recruitment Market Segmentation Market Research Marketing Technology Student Recruiting Campaign DWS Associates Marketing Broadcast Direct Response CRM Direct Response Business Catalogs Marketing Adwords Event Marketing Selling DR Radio paid media Customer Acquisition College Recruitment Target Marketing Lead Generation Search Engine Marketing Dave Freeman Adult Students Personalization Generation Z Market Analysis Blog Market Planning Social Media Multi Channel Marketing eCommerce Market Planning Process Segmentation Profits B2C Marketing Product Development Market Testing Key Metrics Customer Retention Omni Channel Marketing Marketing Connection Marketing Planning CMO retail Sales Management Student Success New Program Development Millennial Marketing Webinar Retailing Website Design Social Media Competitive Analysis Enrollment Management College Retention Marketing Media Marketing Automation Content Markteing Martech earned media Student Nurturing Targeting & Segmentation Student Enrollments Process Mapping Cataloging Strategic Planning Marketing Promotions Marketing Assessment Setting Goals Inbound Marketing influencer marketing Email Gen Z Higher Education Marketing Adult Student Retention Market Opportunity Assessment Mobile Marketing Lifelong Learning Adtech Offer Development

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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