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Market Segmentation Direct Response Marketing Product Higher Education Marketing Target Market College Recruitment Direct Mail Student Acquisition DR Radio Marketing Management Search Engine Marketing Email Customer Service Market Analysis Market Testing Strategic Planning Adwords Enrollment Management Nurturing Merchandising Generation Z Adult Student Retention Email Marketing DWS Associates Marketing Profits Web Forms Marcom Podcast Customer Acquisition Blog Marketing Collateral Marketing Planning Sales Management Customer Retention Advertising Marketing Analytics Dave Freeman Marketing Channels Predictive Modeling Webinar Marketing Audit Retail Marketing Integrated Marketing Communications Lead Management Adult Student Recruitment CRM Adtech Market Research Marketing Video Marketing Multi Channel Marketing Marketing Connection earned media Business Catalogs Differentiation Lead Nurturing Demand Generation Student Success Segmentation Competitive Intelligence Call Center Student Recruiting Campaign On Demand Marketing Personas SMS Text Target Marketing Event Marketing Adult Students Market Planning A/B Testing B2C Marketing Lead Generation Higher Education Cataloging Marketing Assessment Mobile Marketing Marketing Tools Website Design Customer Acquistion Student Retention Digital Marketing Offer Development Sales Pipeline Process Mapping Catalog Marketing Direct Marketing Omni Channel Marketing Product Development Internet Marketing Targeting & Segmentation Lifelong Learning Student Recruitment Market Opportunity Assessment Marketing Technology Social Media B2B Marketing Key Metrics Millennial Marketing Marketing Automation Media Buying Consumer Catalogs Personalization Strategic Market Planning Social Media Competitive Analysis Retailing Martech paid media Sales retail Marketing Strategy Creative SEM Data-Driven Marketing PPC Ads Student Satisfaction Direct Response Email Setting Goals Social Media Marketing Marketing Research Campaign Planning Marketing Communications College Retention Post-traditional Students Data Analytics eCommerce Product Development Broadcast Direct Response Inbound Marketing Telemarketing Selling Market Planning Process Mystery Shopper Audit Outsourcing Student Nurturing eCommerce Marketing Media Assessments Business Development Database Marketing New Program Development CMO Market Intelligence Thank you page Direct Response Content Markteing influencer marketing Online Marketing Marketing Promotions Gen Z Content Marketing Revenue Affiliate Marketing Student Enrollments

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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