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Tag Cloud

Customer Acquistion Catalog Marketing Marketing Automation Inbound Marketing Data-Driven Marketing Retailing Marketing Collateral Post-traditional Students Adult Students Demand Generation Marketing Connection Social Media Product Development Lead Nurturing Market Research Integrated Marketing Communications Selling Marketing Audit Business Catalogs Lifelong Learning Media Buying Thank you page SMS Text Market Segmentation Sales Pipeline Process Mapping Consumer Catalogs Outsourcing Call Center Adtech Student Satisfaction Market Intelligence Event Marketing CRM Competitive Intelligence Student Nurturing Segmentation Student Recruiting Campaign Adult Student Retention Direct Response Email Sales Management DR Radio Telemarketing Generation Z Direct Response Customer Retention On Demand Marketing influencer marketing Direct Mail Market Analysis Higher Education Marketing Competitive Analysis Revenue Podcast Market Planning Process Campaign Planning Merchandising retail Digital Marketing Cataloging Key Metrics Sales Marcom Marketing Technology Social Media Marketing B2C Marketing Marketing Analytics Mobile Marketing Gen Z Personalization Content Marketing Marketing Strategy Retail Marketing Marketing Social Media Profits Marketing Media PPC Ads Marketing Channels paid media Marketing Planning Omni Channel Marketing earned media eCommerce Mystery Shopper Audit Targeting & Segmentation Website Design Search Engine Marketing Marketing Research Market Testing Target Market B2B Marketing Email Marketing Personas New Program Development Enrollment Management A/B Testing Direct Response Marketing Product Creative Data Analytics Customer Service Lead Management Dave Freeman Nurturing Direct Marketing Higher Education Database Marketing Customer Acquisition Affiliate Marketing Adwords Adult Student Recruitment Lead Generation Strategic Planning Martech Assessments Market Planning Student Success Strategic Market Planning Multi Channel Marketing Offer Development Online Marketing Predictive Modeling Target Marketing DWS Associates Marketing eCommerce Product Development SEM Blog Business Development Marketing Assessment Student Enrollments Setting Goals Webinar Student Recruitment Email Broadcast Direct Response Web Forms Differentiation Content Markteing Millennial Marketing Market Opportunity Assessment Video Marketing Advertising Marketing Management CMO College Recruitment College Retention Marketing Communications Internet Marketing Student Retention Student Acquisition Marketing Promotions Marketing Tools

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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