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Tag Cloud

Key Metrics CRM Competitive Intelligence Event Marketing Content Marketing Market Planning Student Satisfaction Retailing Demand Generation Creative Market Testing Competitive Analysis Student Recruitment Consumer Catalogs Marketing Student Recruiting Campaign Online Marketing Direct Marketing Social Media Marketing Technology Target Market College Retention Gen Z Predictive Modeling Email Marketing Adult Students Targeting & Segmentation Personas Broadcast Direct Response Retail Marketing Merchandising eCommerce Product Development Student Enrollments Nurturing Outsourcing Lead Nurturing Marcom Market Opportunity Assessment Media Buying retail Marketing Connection SEM Strategic Market Planning Enrollment Management Sales Management Database Marketing B2B Marketing Market Research Student Nurturing Business Development Marketing Management Market Analysis Inbound Marketing Customer Acquisition Marketing Strategy Internet Marketing B2C Marketing Assessments SMS Text Direct Response Adult Student Retention Lifelong Learning Advertising Data Analytics DR Radio Market Segmentation earned media Video Marketing Customer Acquistion Dave Freeman Marketing Audit Sales Pipeline Marketing Assessment Podcast Web Forms Lead Management Campaign Planning Market Planning Process Strategic Planning A/B Testing DWS Associates Marketing Social Media Catalog Marketing Marketing Communications Webinar Marketing Analytics Product Development Adtech Student Acquisition Marketing Tools Digital Marketing Business Catalogs Marketing Channels Adult Student Recruitment Mystery Shopper Audit Marketing Automation Social Media Marketing CMO Affiliate Marketing Millennial Marketing Direct Response Marketing Product Higher Education Marketing Higher Education Marketing Collateral Direct Mail Content Markteing Differentiation influencer marketing Customer Retention Direct Response Email Marketing Promotions Profits Personalization Website Design Thank you page On Demand Marketing Martech Lead Generation Data-Driven Marketing Marketing Media Marketing Research Omni Channel Marketing Search Engine Marketing College Recruitment Email New Program Development Student Retention Revenue Process Mapping Student Success Market Intelligence Sales Telemarketing Post-traditional Students Cataloging Selling paid media Marketing Planning Target Marketing Offer Development Setting Goals Generation Z Adwords Customer Service Blog Mobile Marketing eCommerce Segmentation Integrated Marketing Communications Multi Channel Marketing PPC Ads Call Center

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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