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Segmentation (5)
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eCommerce (9)
Internet Marketing (4)
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Market Intelligence (3)
A/B Testing (2)

Tag Cloud

influencer marketing Podcast Call Center Marketing Strategy Student Recruitment Adult Student Recruitment Content Markteing Adtech Demand Generation Marketing Channels Market Research Adult Student Retention Strategic Planning Webinar Thank you page Direct Marketing Customer Acquistion Data Analytics Post-traditional Students Strategic Market Planning Social Media SEM Direct Response Marketing Product Martech Email Student Enrollments Marketing Digital Marketing Direct Response Email Student Retention Email Marketing Marketing Automation Sales Management Marketing Technology Personas Data-Driven Marketing Website Design Higher Education Business Development Marketing Planning Cataloging Market Opportunity Assessment Customer Acquisition Profits Broadcast Direct Response Sales Pipeline Mystery Shopper Audit Lead Nurturing Student Nurturing Database Marketing Adult Students Retail Marketing Adwords New Program Development Millennial Marketing Social Media Marketing PPC Ads Lifelong Learning eCommerce Product Development Market Testing Multi Channel Marketing paid media B2C Marketing Mobile Marketing Predictive Modeling Affiliate Marketing Competitive Analysis earned media Offer Development Marketing Research On Demand Marketing Process Mapping Student Acquisition Web Forms Marketing Connection Blog Revenue Event Marketing Nurturing Assessments retail Differentiation Targeting & Segmentation Product Development Omni Channel Marketing Market Planning Process B2B Marketing Marcom Online Marketing Student Satisfaction Marketing Analytics Marketing Tools Creative Sales Personalization College Recruitment Lead Generation Higher Education Marketing Market Segmentation Gen Z Setting Goals Dave Freeman Telemarketing Social Media Generation Z DR Radio Internet Marketing Key Metrics Catalog Marketing Target Marketing Marketing Media Target Market Direct Mail Campaign Planning Competitive Intelligence Outsourcing Business Catalogs DWS Associates Marketing Media Buying Customer Retention Marketing Promotions eCommerce Marketing Collateral Enrollment Management Marketing Assessment Segmentation Marketing Management Market Intelligence Inbound Marketing Content Marketing Lead Management Direct Response Student Success Integrated Marketing Communications Student Recruiting Campaign Marketing Communications Selling Marketing Audit Market Analysis SMS Text Advertising Consumer Catalogs Market Planning CRM Merchandising A/B Testing CMO Search Engine Marketing Video Marketing Retailing College Retention Customer Service

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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