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Affiliate Marketing Content Markteing Student Enrollments Segmentation Broadcast Direct Response Target Marketing Media Buying College Recruitment SEM Martech Inbound Marketing Website Design Internet Marketing Nurturing Customer Service Selling Customer Retention Market Analysis Differentiation Adult Student Recruitment Marketing Planning Student Success Product Development Market Planning Process Sales Management Lead Nurturing Direct Response Adult Student Retention Higher Education Marketing New Program Development B2C Marketing Marcom Market Testing Personalization Sales Pipeline Webinar Podcast Direct Mail Marketing Analytics Marketing Promotions Student Recruiting Campaign Market Intelligence Search Engine Marketing Offer Development Social Media Call Center Web Forms Social Media Market Segmentation Profits Marketing Strategy Lifelong Learning Enrollment Management Lead Management Generation Z Setting Goals Predictive Modeling Marketing Channels Cataloging CMO Student Satisfaction Multi Channel Marketing Retailing Competitive Intelligence Post-traditional Students Digital Marketing Social Media Marketing Mystery Shopper Audit Adult Students On Demand Marketing CRM Market Research Integrated Marketing Communications influencer marketing Thank you page Targeting & Segmentation Data Analytics College Retention Email eCommerce Adtech Demand Generation Direct Marketing Marketing Communications Video Marketing Marketing Management Revenue SMS Text Merchandising Target Market Personas Market Planning Process Mapping Lead Generation Campaign Planning Student Retention B2B Marketing Marketing Technology PPC Ads Blog Telemarketing Marketing Assessment Content Marketing retail Marketing Audit Strategic Market Planning Database Marketing earned media Consumer Catalogs Marketing Research Student Acquisition Student Recruitment Competitive Analysis Marketing Connection Direct Response Marketing Product Strategic Planning Marketing Collateral Marketing Media Millennial Marketing Retail Marketing Data-Driven Marketing Dave Freeman Adwords Business Development Catalog Marketing Assessments Higher Education Market Opportunity Assessment Outsourcing Mobile Marketing Student Nurturing A/B Testing Customer Acquistion eCommerce Product Development Direct Response Email Omni Channel Marketing paid media Gen Z DWS Associates Marketing Marketing Automation Key Metrics Sales Customer Acquisition Online Marketing Advertising Email Marketing Marketing Creative Business Catalogs Event Marketing Marketing Tools DR Radio

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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