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Tag Cloud

Assessments Web Forms Differentiation Data-Driven Marketing Online Marketing Marketing Automation Business Development Gen Z Key Metrics Mobile Marketing Integrated Marketing Communications SEM Customer Acquistion Internet Marketing Sales Pipeline Marketing Channels Content Markteing Sales Cataloging Business Catalogs Student Acquisition Competitive Intelligence Event Marketing Generation Z Omni Channel Marketing Targeting & Segmentation Advertising Enrollment Management Market Testing Creative Adult Student Recruitment Selling Database Marketing Nurturing Data Analytics Millennial Marketing Marketing Technology Adtech Strategic Planning Multi Channel Marketing Social Media Marketing Tools DR Radio Marketing Communications Student Retention Customer Service Mystery Shopper Audit Direct Marketing paid media Process Mapping A/B Testing Direct Response Marketing Product Webinar Lead Management Market Segmentation Marketing Promotions Email Marketing Customer Retention Direct Response influencer marketing Student Success Marketing Strategy Product Development Email Adult Student Retention Segmentation Marcom Market Research eCommerce Setting Goals Social Media SMS Text On Demand Marketing Consumer Catalogs Campaign Planning Sales Management College Retention retail Personalization Martech Lifelong Learning Lead Generation B2C Marketing Marketing Connection CRM Revenue Higher Education Marketing Marketing Analytics Retail Marketing Catalog Marketing B2B Marketing Student Recruiting Campaign Inbound Marketing Student Enrollments Market Planning College Recruitment Demand Generation Student Nurturing earned media Personas Competitive Analysis Content Marketing Adult Students CMO Marketing Assessment Call Center Marketing Outsourcing Podcast Marketing Management Telemarketing Market Planning Process Dave Freeman Predictive Modeling Merchandising Social Media Marketing Marketing Research Adwords Media Buying Marketing Media Strategic Market Planning Profits Market Analysis Customer Acquisition DWS Associates Marketing Website Design Lead Nurturing Affiliate Marketing Blog New Program Development Higher Education Thank you page Direct Response Email Target Market Video Marketing Search Engine Marketing Market Intelligence Retailing Market Opportunity Assessment Broadcast Direct Response Marketing Collateral Offer Development Student Recruitment Direct Mail Digital Marketing Student Satisfaction PPC Ads Post-traditional Students Target Marketing eCommerce Product Development Marketing Audit Marketing Planning

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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