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Tag Cloud

Differentiation Social Media Marketing Management A/B Testing Digital Marketing Strategic Planning Marketing Student Enrollments B2B Marketing Lead Generation Adtech Lead Nurturing Mobile Marketing Higher Education Martech PPC Ads Offer Development Lead Management Enrollment Management retail Media Buying eCommerce Product Development Lifelong Learning Direct Mail Broadcast Direct Response Podcast Student Recruiting Campaign Target Market Adult Students Millennial Marketing Profits B2C Marketing Content Marketing Integrated Marketing Communications Selling Targeting & Segmentation Strategic Market Planning Direct Marketing Social Media Revenue Multi Channel Marketing Direct Response Personas Market Planning Marketing Technology CMO Marketing Automation Internet Marketing Adult Student Retention Dave Freeman Marketing Collateral Business Development Online Marketing Mystery Shopper Audit Adult Student Recruitment Marketing Connection Content Markteing Data-Driven Marketing Advertising Marketing Research Marketing Analytics Campaign Planning Product Development Demand Generation CRM Customer Service Student Retention Gen Z paid media Marcom Direct Response Email Student Recruitment Sales Marketing Promotions Thank you page earned media Sales Pipeline Direct Response Marketing Product Email Market Research SMS Text Inbound Marketing Call Center Marketing Tools Email Marketing influencer marketing Marketing Strategy DR Radio Customer Acquistion Post-traditional Students Student Satisfaction College Retention Customer Acquisition Merchandising Social Media Marketing Marketing Audit Marketing Planning Retail Marketing Higher Education Marketing Marketing Communications Process Mapping Telemarketing Student Acquisition Search Engine Marketing Target Marketing DWS Associates Marketing Blog Adwords Event Marketing Market Intelligence Customer Retention Predictive Modeling Market Testing Marketing Media Creative SEM Omni Channel Marketing Nurturing Key Metrics Webinar Catalog Marketing Consumer Catalogs College Recruitment Marketing Assessment Market Opportunity Assessment Retailing New Program Development Generation Z Database Marketing Data Analytics eCommerce Market Segmentation Cataloging Segmentation Personalization Student Success Competitive Analysis Sales Management Student Nurturing Business Catalogs Video Marketing Affiliate Marketing Assessments Marketing Channels Competitive Intelligence Outsourcing Market Analysis Setting Goals Market Planning Process Web Forms Website Design On Demand Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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