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Tag Cloud

Personalization Merchandising Customer Acquistion Market Testing Revenue Key Metrics CMO Omni Channel Marketing Student Success paid media Mobile Marketing Gen Z influencer marketing Marketing Audit Dave Freeman Media Buying Direct Response Marketing Product Student Recruitment Strategic Market Planning Product Development Content Markteing Customer Retention Direct Marketing Marketing Analytics Integrated Marketing Communications Database Marketing Lifelong Learning Customer Service Adtech Email Setting Goals Advertising Differentiation Consumer Catalogs Market Analysis B2B Marketing Data Analytics Market Research Customer Acquisition Social Media Marketing Marketing Management Marketing Technology Digital Marketing Martech Competitive Intelligence Telemarketing Adult Students Content Marketing Student Recruiting Campaign eCommerce Product Development eCommerce Marketing Communications Marketing Research College Retention Broadcast Direct Response Market Segmentation Millennial Marketing Blog Campaign Planning Internet Marketing Social Media Strategic Planning Market Planning Process Assessments Market Planning DR Radio retail Lead Nurturing Student Acquisition Enrollment Management Marketing Strategy Retailing Social Media Webinar Online Marketing Call Center Inbound Marketing Targeting & Segmentation Creative Website Design Thank you page On Demand Marketing Market Intelligence Adwords Predictive Modeling Market Opportunity Assessment Sales Pipeline Marketing Assessment Personas Lead Generation A/B Testing Segmentation CRM Event Marketing Cataloging Profits Multi Channel Marketing DWS Associates Marketing Adult Student Retention Data-Driven Marketing Direct Response Catalog Marketing Student Enrollments Lead Management Student Retention Offer Development College Recruitment Marketing Media Business Development Marketing Planning Student Satisfaction Direct Mail Marcom Marketing Automation Competitive Analysis Direct Response Email Marketing Channels Target Marketing Web Forms Demand Generation Podcast Email Marketing Nurturing New Program Development Adult Student Recruitment Selling B2C Marketing Target Market Sales Management Video Marketing Retail Marketing Sales Outsourcing Process Mapping Marketing Connection Mystery Shopper Audit Marketing Tools Marketing Promotions Higher Education Higher Education Marketing earned media Generation Z Affiliate Marketing Search Engine Marketing Marketing Collateral Business Catalogs PPC Ads Student Nurturing Marketing Post-traditional Students SEM SMS Text

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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