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Tag Cloud

Content Markteing Social Media Enrollment Management Demand Generation Data-Driven Marketing Direct Mail Business Catalogs Market Planning Dave Freeman Event Marketing Social Media Digital Marketing Adult Students Strategic Market Planning Marketing Planning Marketing Audit Student Success Marketing Assessment College Retention On Demand Marketing Adult Student Retention Selling Lifelong Learning Student Satisfaction Marketing Customer Service Email CMO Direct Response Marketing Product Thank you page Target Marketing Marketing Communications Process Mapping Marketing Media Market Research Mystery Shopper Audit Direct Response Email SMS Text Mobile Marketing Target Market Student Recruitment Strategic Planning Targeting & Segmentation Web Forms Database Marketing Internet Marketing Setting Goals Podcast Market Intelligence Merchandising Website Design Multi Channel Marketing Student Enrollments Market Analysis Email Marketing eCommerce Product Development retail DR Radio Creative Marketing Automation Generation Z PPC Ads Marketing Tools Media Buying Assessments Gen Z paid media Marcom Post-traditional Students Direct Marketing B2C Marketing Outsourcing Personalization Lead Management Sales Management Customer Acquistion Marketing Collateral Key Metrics Market Opportunity Assessment influencer marketing Product Development Marketing Strategy Adult Student Recruitment Lead Nurturing eCommerce Broadcast Direct Response Student Acquisition Market Testing Marketing Research Advertising Marketing Promotions Marketing Analytics Retailing Video Marketing Sales A/B Testing Revenue Segmentation Call Center Cataloging Student Retention earned media Search Engine Marketing Inbound Marketing Student Nurturing Higher Education Marketing SEM Adtech Market Segmentation Webinar DWS Associates Marketing Offer Development Student Recruiting Campaign Market Planning Process Sales Pipeline Integrated Marketing Communications Millennial Marketing Marketing Technology Profits Lead Generation Competitive Intelligence Differentiation Content Marketing Telemarketing Customer Retention Predictive Modeling Nurturing Marketing Channels Online Marketing Higher Education Customer Acquisition B2B Marketing Martech Blog Marketing Management Omni Channel Marketing Data Analytics Retail Marketing Consumer Catalogs New Program Development Adwords Competitive Analysis Business Development Direct Response CRM Catalog Marketing Affiliate Marketing Social Media Marketing Marketing Connection Personas College Recruitment Campaign Planning

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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