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A/B Testing retail Consumer Catalogs Enrollment Management Inbound Marketing Email Student Enrollments DR Radio Key Metrics Competitive Intelligence Social Media Marketing Process Mapping Adwords Telemarketing Marketing Generation Z Offer Development Campaign Planning Marketing Promotions Market Planning Process Digital Marketing Assessments Martech Integrated Marketing Communications Sales Database Marketing influencer marketing Marketing Communications Content Markteing Marketing Assessment Marketing Planning Segmentation CRM Market Segmentation Target Marketing Adult Student Retention Webinar Data Analytics Data-Driven Marketing Direct Marketing Multi Channel Marketing Marketing Tools Selling New Program Development Student Satisfaction Student Nurturing Post-traditional Students Omni Channel Marketing Higher Education Marketing eCommerce Product Development Market Intelligence SMS Text Marketing Audit Lead Generation CMO College Recruitment Setting Goals On Demand Marketing Predictive Modeling Student Acquisition Outsourcing Customer Acquisition Gen Z Merchandising B2C Marketing Direct Response Email Adult Students Lead Management Affiliate Marketing Nurturing Website Design Student Recruitment Marketing Strategy Dave Freeman Social Media Creative Broadcast Direct Response SEM Web Forms Differentiation Marketing Channels Marketing Collateral Adult Student Recruitment Direct Response Marketing Product PPC Ads Internet Marketing Direct Mail Thank you page Mobile Marketing Sales Management Podcast Target Market Marketing Research Marketing Management Mystery Shopper Audit B2B Marketing Business Development paid media Retail Marketing Higher Education Online Marketing Revenue Video Marketing Advertising Customer Service Personas Market Research Cataloging Business Catalogs Market Analysis Marketing Analytics Blog Email Marketing Media Buying Retailing Student Recruiting Campaign Product Development Market Opportunity Assessment Search Engine Marketing Sales Pipeline Personalization College Retention Social Media DWS Associates Marketing eCommerce Customer Retention Call Center Content Marketing Marketing Technology Lifelong Learning Market Planning Millennial Marketing Lead Nurturing Customer Acquistion Demand Generation Marketing Connection Event Marketing Strategic Planning Catalog Marketing Adtech Market Testing Direct Response Student Success Student Retention Targeting & Segmentation Marketing Automation Marketing Media Marcom Strategic Market Planning Competitive Analysis Profits earned media

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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