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Tag Cloud

Multi Channel Marketing Affiliate Marketing Revenue Inbound Marketing Student Retention Predictive Modeling Strategic Market Planning Event Marketing Data-Driven Marketing CRM Video Marketing Marketing Channels Search Engine Marketing Omni Channel Marketing Student Recruitment Thank you page Webinar Sales Pipeline Email Marketing B2C Marketing Telemarketing Market Intelligence New Program Development Retail Marketing Marketing Collateral Student Nurturing Personas earned media Dave Freeman Demand Generation Millennial Marketing Enrollment Management Sales DWS Associates Marketing PPC Ads Content Markteing Marketing Management Market Planning B2B Marketing Market Opportunity Assessment Competitive Analysis Competitive Intelligence Segmentation Social Media Market Segmentation Gen Z Content Marketing College Recruitment Outsourcing Direct Response Podcast Direct Mail Cataloging Market Planning Process Website Design Catalog Marketing Lead Generation Marketing Communications Adult Students Web Forms Email Target Market Direct Marketing Business Catalogs Social Media On Demand Marketing Direct Response Email Higher Education Marketing Research College Retention Direct Response Marketing Product Customer Retention Assessments Business Development Call Center Student Enrollments Differentiation Advertising SMS Text Creative Martech Marketing Assessment Marketing Planning Mobile Marketing Market Testing Marcom Marketing Automation Marketing Customer Acquistion retail Key Metrics Marketing Media A/B Testing Consumer Catalogs eCommerce Product Development Lifelong Learning eCommerce Broadcast Direct Response Marketing Analytics Adwords Post-traditional Students Selling Process Mapping Student Satisfaction Merchandising Sales Management Media Buying Offer Development Database Marketing Personalization Adtech Product Development Marketing Technology Adult Student Recruitment Data Analytics Blog Adult Student Retention Target Marketing Digital Marketing SEM CMO Nurturing Generation Z Setting Goals Market Research paid media Customer Service Targeting & Segmentation Customer Acquisition Marketing Promotions Higher Education Marketing Integrated Marketing Communications Strategic Planning Lead Management DR Radio Market Analysis Marketing Audit Social Media Marketing Lead Nurturing Student Acquisition Mystery Shopper Audit Profits Online Marketing Student Recruiting Campaign Internet Marketing Marketing Strategy Student Success Retailing Marketing Connection Marketing Tools Campaign Planning influencer marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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