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Tag Cloud

College Recruitment Customer Service Adult Student Retention Adult Student Recruitment B2B Marketing Generation Z Adwords Lead Nurturing eCommerce Market Segmentation paid media PPC Ads Event Marketing Content Markteing Customer Acquisition Advertising Enrollment Management Marketing Connection Segmentation Podcast Marketing Strategy Omni Channel Marketing Student Recruitment Webinar Telemarketing Key Metrics Marketing Management Market Testing College Retention SEM Sales Management Consumer Catalogs Higher Education Marketing Market Planning Process retail Student Retention Demand Generation Cataloging B2C Marketing Student Success Lead Management Marketing Communications Predictive Modeling New Program Development Differentiation Higher Education Customer Retention Strategic Planning CRM Business Development DWS Associates Marketing CMO Targeting & Segmentation Marcom Marketing Analytics Gen Z Student Nurturing Market Planning Website Design earned media Product Development Direct Marketing Direct Response Email Search Engine Marketing Marketing Marketing Technology Marketing Research Mystery Shopper Audit Social Media Marketing Collateral Marketing Channels Market Opportunity Assessment Direct Response Content Marketing Millennial Marketing Profits Integrated Marketing Communications Post-traditional Students Outsourcing Call Center Customer Acquistion Martech Sales Pipeline Thank you page Data-Driven Marketing Inbound Marketing Social Media Marketing Digital Marketing Strategic Market Planning Sales Marketing Tools Merchandising Lead Generation Process Mapping Competitive Intelligence Blog Marketing Planning Creative Revenue Dave Freeman Market Intelligence Multi Channel Marketing Affiliate Marketing Retailing Lifelong Learning Retail Marketing Business Catalogs DR Radio Database Marketing Student Recruiting Campaign Assessments Target Marketing Marketing Automation Marketing Audit Adtech Media Buying Broadcast Direct Response Campaign Planning Competitive Analysis Student Satisfaction Setting Goals eCommerce Product Development A/B Testing Nurturing SMS Text Mobile Marketing Email Marketing influencer marketing Personas Direct Response Marketing Product Market Research Marketing Promotions Target Market Catalog Marketing Adult Students Offer Development Online Marketing Student Enrollments Marketing Media Marketing Assessment Data Analytics Market Analysis Web Forms Video Marketing Internet Marketing Personalization On Demand Marketing Student Acquisition Email Selling Direct Mail Social Media

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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