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Website Design (1)
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influencer marketing (1)
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earned media (1)

Tag Cloud

Advertising Online Marketing Data-Driven Marketing On Demand Marketing Nurturing Marketing Connection Direct Response Marketing Product Customer Service Student Recruiting Campaign Millennial Marketing Creative Competitive Analysis Market Planning Setting Goals paid media influencer marketing Profits College Retention Call Center Direct Response Email Sales Student Enrollments eCommerce Product Development Social Media Marketing eCommerce Customer Acquisition Campaign Planning Podcast Retailing Key Metrics Multi Channel Marketing Market Research Omni Channel Marketing Student Acquisition Database Marketing Mobile Marketing Affiliate Marketing earned media Lead Generation Market Intelligence Revenue Marketing Tools Student Retention Higher Education Student Satisfaction College Recruitment Dave Freeman Social Media Lead Management Post-traditional Students Assessments SEM Marketing Media CRM Webinar Offer Development DWS Associates Marketing Sales Management Marcom Student Recruitment Video Marketing Marketing Analytics CMO Marketing Audit Personas Cataloging Adult Student Recruitment Customer Retention Product Development Targeting & Segmentation Selling Adult Student Retention Marketing Direct Mail Data Analytics Target Market Market Analysis Higher Education Marketing Marketing Planning B2C Marketing Thank you page Sales Pipeline retail SMS Text Broadcast Direct Response Business Development Direct Marketing PPC Ads DR Radio Lead Nurturing Market Testing Digital Marketing Marketing Collateral Media Buying Marketing Assessment Telemarketing Segmentation Event Marketing Strategic Market Planning Target Marketing A/B Testing Generation Z Customer Acquistion Web Forms Marketing Management Blog Search Engine Marketing Merchandising Business Catalogs Adwords Direct Response Internet Marketing Inbound Marketing Lifelong Learning Demand Generation Marketing Promotions Marketing Channels Student Success Retail Marketing Marketing Strategy Consumer Catalogs Outsourcing Website Design Content Marketing Marketing Technology Predictive Modeling Mystery Shopper Audit Martech New Program Development Marketing Communications Process Mapping Enrollment Management Content Markteing Market Planning Process Gen Z Email Market Opportunity Assessment Personalization Adult Students Student Nurturing Social Media Market Segmentation Competitive Intelligence B2B Marketing Integrated Marketing Communications Email Marketing Catalog Marketing Strategic Planning Marketing Automation Differentiation Adtech Marketing Research

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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