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Tag Cloud

Segmentation Online Marketing DR Radio Cataloging Millennial Marketing Target Market Student Enrollments Multi Channel Marketing Website Design PPC Ads Data-Driven Marketing Revenue CMO Personas Integrated Marketing Communications Market Planning Social Media Marketing Lifelong Learning Marketing Direct Response Email Sales Pipeline Search Engine Marketing Market Intelligence Customer Acquisition Student Nurturing Adtech Student Retention Marketing Promotions Student Acquisition College Recruitment influencer marketing Lead Management Adult Student Retention Digital Marketing SMS Text Predictive Modeling Strategic Market Planning Mystery Shopper Audit Dave Freeman Lead Generation Marketing Strategy Market Opportunity Assessment Merchandising Marketing Technology Strategic Planning A/B Testing B2B Marketing Market Segmentation Marketing Research Adwords Business Catalogs New Program Development Email Marketing Retailing Customer Acquistion Retail Marketing Outsourcing Web Forms Direct Marketing Webinar SEM Post-traditional Students Omni Channel Marketing Internet Marketing Key Metrics Competitive Analysis Marketing Audit Email Martech Marketing Media Customer Service Assessments Database Marketing Thank you page Setting Goals Telemarketing Direct Mail Marketing Collateral eCommerce Product Development Media Buying Affiliate Marketing Targeting & Segmentation Marketing Communications Business Development Student Recruiting Campaign B2C Marketing Inbound Marketing Demand Generation Catalog Marketing Selling eCommerce Nurturing Profits Content Markteing Content Marketing Sales Management On Demand Marketing Enrollment Management Call Center Mobile Marketing Target Marketing Higher Education Marketing Market Research Data Analytics Direct Response CRM Creative retail Differentiation Marketing Assessment Personalization Marketing Automation Gen Z Adult Students Advertising Offer Development Customer Retention Competitive Intelligence Higher Education Market Planning Process Sales Blog Direct Response Marketing Product paid media earned media Video Marketing Student Success Marketing Analytics Generation Z Adult Student Recruitment Podcast Event Marketing Marketing Connection College Retention Student Recruitment Consumer Catalogs Market Testing Social Media DWS Associates Marketing Broadcast Direct Response Student Satisfaction Process Mapping Marketing Tools Marcom Marketing Management Marketing Planning Campaign Planning Lead Nurturing Social Media Marketing Channels Market Analysis Product Development

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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