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Direct Mail Key Metrics Marketing Connection Direct Response Marketing Product Adult Students Retail Marketing College Recruitment Marketing Analytics Student Acquisition Lifelong Learning Market Analysis Martech DR Radio Creative Webinar Marketing Tools Campaign Planning Customer Acquisition Setting Goals Email Adwords Marcom Product Development Business Catalogs eCommerce Product Development Gen Z Generation Z Direct Marketing Profits Customer Acquistion PPC Ads Web Forms Marketing Promotions Online Marketing Adult Student Retention Customer Service Marketing Strategy Internet Marketing Mobile Marketing B2B Marketing Selling Student Satisfaction Post-traditional Students Market Research eCommerce Market Testing Competitive Intelligence Personalization Enrollment Management Marketing Collateral Assessments Personas Sales Pipeline Demand Generation Target Marketing Marketing Channels Database Marketing Broadcast Direct Response Marketing Audit Targeting & Segmentation Student Recruiting Campaign Marketing Technology Student Retention Higher Education Marketing Student Nurturing College Retention Marketing Research On Demand Marketing Call Center Search Engine Marketing Sales Management Omni Channel Marketing Market Planning Thank you page Differentiation Process Mapping Direct Response Student Success CRM earned media Marketing Management Multi Channel Marketing Student Enrollments Higher Education B2C Marketing Lead Generation Market Opportunity Assessment Marketing Social Media Sales Market Planning Process DWS Associates Marketing Affiliate Marketing Merchandising Website Design Offer Development Blog Adult Student Recruitment Direct Response Email Predictive Modeling Video Marketing Data Analytics Integrated Marketing Communications Revenue Marketing Assessment Marketing Planning Social Media Dave Freeman Outsourcing Digital Marketing Nurturing Adtech SMS Text Catalog Marketing Market Intelligence Target Market Marketing Automation Strategic Market Planning Mystery Shopper Audit Consumer Catalogs Competitive Analysis Telemarketing Data-Driven Marketing Segmentation Event Marketing Lead Management Retailing Media Buying SEM Lead Nurturing Cataloging paid media Inbound Marketing CMO Business Development Content Marketing Social Media Marketing Student Recruitment New Program Development Advertising Email Marketing A/B Testing retail Market Segmentation influencer marketing Marketing Communications Strategic Planning Marketing Media Millennial Marketing Podcast Customer Retention Content Markteing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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