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Tag Cloud

Student Success B2B Marketing Social Media Martech Market Analysis Adult Student Retention Advertising Marketing Promotions Post-traditional Students Lead Generation Adult Students Webinar Business Development Enrollment Management CRM Marketing Communications Market Planning Broadcast Direct Response Email Marketing Customer Acquistion Student Enrollments Student Satisfaction Direct Marketing Call Center Inbound Marketing paid media Predictive Modeling Target Market Student Recruiting Campaign Differentiation Personas Demand Generation eCommerce Product Development Marketing Management Email Targeting & Segmentation Sales Pipeline A/B Testing Event Marketing Nurturing Marketing Research Sales Management Integrated Marketing Communications retail eCommerce Personalization New Program Development Marketing Planning Direct Response Marketing Product College Recruitment Marketing Audit Marketing Market Research Marketing Analytics Strategic Market Planning Direct Mail Consumer Catalogs College Retention Dave Freeman Campaign Planning Marketing Technology Podcast Customer Service Student Recruitment Millennial Marketing Higher Education Marketing DWS Associates Marketing Sales Content Marketing Data-Driven Marketing Customer Retention Marketing Channels Market Segmentation B2C Marketing Market Planning Process SEM Market Testing Video Marketing Gen Z Marketing Assessment Market Opportunity Assessment DR Radio Offer Development Affiliate Marketing Mobile Marketing Marcom Marketing Collateral Multi Channel Marketing Student Retention Selling Competitive Intelligence Telemarketing Adult Student Recruitment Student Acquisition Marketing Connection Assessments Marketing Automation SMS Text Creative Web Forms Product Development On Demand Marketing Data Analytics Marketing Media Omni Channel Marketing PPC Ads Generation Z Content Markteing Higher Education Thank you page Customer Acquisition Search Engine Marketing Catalog Marketing Strategic Planning Media Buying Student Nurturing Business Catalogs Blog Online Marketing Database Marketing Competitive Analysis Retailing Key Metrics earned media Social Media Marketing Marketing Tools Retail Marketing Direct Response Target Marketing Mystery Shopper Audit Cataloging Social Media Revenue Lifelong Learning influencer marketing Market Intelligence Profits Internet Marketing Lead Nurturing Setting Goals Adtech Outsourcing Segmentation Digital Marketing Website Design Lead Management Process Mapping Merchandising Direct Response Email Marketing Strategy Adwords CMO

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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