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Gen Z SEM Higher Education CMO Student Acquisition Web Forms Consumer Catalogs Video Marketing Lead Generation Social Media Marketing Adult Students Revenue Enrollment Management Website Design Market Segmentation Direct Response Marketing Product Market Planning Business Catalogs College Recruitment Student Recruitment Marketing Communications Marketing Audit Marketing Promotions Direct Response Email B2B Marketing Marketing Media Cataloging Sales Pipeline Adult Student Retention Personas Thank you page Sales Management Media Buying eCommerce Product Development Lifelong Learning Key Metrics Podcast Data-Driven Marketing Digital Marketing Webinar Student Satisfaction Catalog Marketing Student Recruiting Campaign influencer marketing Profits Market Testing Merchandising Direct Mail Setting Goals Internet Marketing Segmentation Sales SMS Text Broadcast Direct Response Social Media Customer Acquisition Generation Z Marketing Strategy Adtech Millennial Marketing Marketing Tools Marketing Connection Online Marketing eCommerce Marketing Outsourcing DWS Associates Marketing New Program Development On Demand Marketing Customer Acquistion Target Marketing Marketing Management Customer Service Martech Blog paid media Business Development Event Marketing Market Research Affiliate Marketing Search Engine Marketing Student Success Direct Response Marketing Channels Mystery Shopper Audit Student Retention Target Market Process Mapping Call Center Adult Student Recruitment B2C Marketing Creative Retail Marketing A/B Testing Strategic Market Planning PPC Ads Marcom Predictive Modeling Strategic Planning Student Enrollments Product Development Retailing Market Intelligence College Retention Selling Direct Marketing Marketing Analytics Inbound Marketing Data Analytics Marketing Collateral Omni Channel Marketing Dave Freeman DR Radio Telemarketing Nurturing Competitive Analysis Offer Development Advertising Multi Channel Marketing Customer Retention Targeting & Segmentation Competitive Intelligence Mobile Marketing Demand Generation earned media Lead Management Integrated Marketing Communications Higher Education Marketing Marketing Research Assessments Market Planning Process Marketing Automation Email CRM Content Marketing Post-traditional Students Marketing Assessment Differentiation retail Marketing Technology Adwords Student Nurturing Market Analysis Campaign Planning Database Marketing Market Opportunity Assessment Lead Nurturing Content Markteing Personalization Social Media Marketing Planning Email Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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