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Tag Cloud

Adult Students Inbound Marketing PPC Ads DR Radio Differentiation Thank you page Student Recruitment Enrollment Management Marketing Research Data-Driven Marketing Competitive Analysis Web Forms Revenue Integrated Marketing Communications Adult Student Recruitment Call Center Millennial Marketing Advertising College Retention DWS Associates Marketing Sales Customer Acquistion Marketing Collateral Search Engine Marketing Event Marketing Marketing Marketing Analytics Targeting & Segmentation Broadcast Direct Response Lead Nurturing Marketing Planning A/B Testing Business Development earned media Mobile Marketing Personalization CRM Cataloging Market Research Lead Management Higher Education Social Media Competitive Intelligence Marketing Tools Marketing Media Omni Channel Marketing Marketing Technology Email Assessments Strategic Planning Marketing Channels influencer marketing Market Planning Process Direct Mail Selling Strategic Market Planning Internet Marketing Blog Retailing Business Catalogs Market Opportunity Assessment New Program Development SMS Text Direct Response Student Success Merchandising Marketing Audit Podcast Marketing Strategy Affiliate Marketing retail Direct Response Marketing Product Marketing Automation Sales Pipeline Student Recruiting Campaign Marketing Connection Website Design Profits Consumer Catalogs Marketing Management Student Nurturing Direct Marketing Target Market Marketing Assessment Lead Generation eCommerce Product Development Generation Z Adtech Creative Student Enrollments Lifelong Learning Market Segmentation Marcom Multi Channel Marketing Student Satisfaction Catalog Marketing Setting Goals Online Marketing Digital Marketing Offer Development Adwords B2B Marketing Higher Education Marketing On Demand Marketing Social Media Marketing Market Intelligence Product Development Sales Management Direct Response Email Dave Freeman Content Markteing Data Analytics Student Retention Martech Marketing Promotions Retail Marketing Demand Generation Personas SEM Social Media Market Analysis Market Testing Student Acquisition paid media Campaign Planning Email Marketing Segmentation B2C Marketing Key Metrics Telemarketing Media Buying eCommerce Customer Retention Nurturing CMO Outsourcing Database Marketing Market Planning College Recruitment Content Marketing Target Marketing Gen Z Mystery Shopper Audit Customer Service Adult Student Retention Predictive Modeling Video Marketing Process Mapping Webinar Post-traditional Students Customer Acquisition Marketing Communications

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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