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retail (3)
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Tag Cloud

Video Marketing Student Nurturing Event Marketing Customer Service eCommerce Product Development Enrollment Management Digital Marketing Adtech Gen Z eCommerce Direct Marketing Direct Response Marketing Product Data Analytics Profits Market Analysis CMO Marketing Collateral Direct Mail Marketing Strategy Selling Media Buying Mystery Shopper Audit Adult Students A/B Testing Lead Management Marketing Affiliate Marketing Database Marketing Market Segmentation earned media Predictive Modeling Email Marketing Personalization Telemarketing Content Markteing SEM Adult Student Retention Strategic Planning Market Research Business Catalogs Student Satisfaction Direct Response CRM Marcom SMS Text Social Media Marketing Catalog Marketing Higher Education Marketing Research Student Enrollments Social Media PPC Ads College Recruitment Targeting & Segmentation Competitive Intelligence Market Planning Setting Goals Market Intelligence Product Development Post-traditional Students Cataloging DR Radio Millennial Marketing Retail Marketing Creative Generation Z Marketing Connection Sales Management Merchandising Marketing Audit Process Mapping Marketing Technology Student Recruitment College Retention Multi Channel Marketing Marketing Automation Sales Direct Response Email Nurturing Business Development Outsourcing Website Design Marketing Media Adwords Thank you page Email paid media Student Success Marketing Promotions Key Metrics Podcast Retailing Webinar Social Media B2C Marketing Blog Web Forms Dave Freeman Assessments Sales Pipeline Marketing Assessment Lifelong Learning Integrated Marketing Communications Strategic Market Planning Adult Student Recruitment On Demand Marketing Higher Education Marketing Campaign Planning Marketing Planning New Program Development influencer marketing Marketing Management Customer Acquistion Marketing Channels Consumer Catalogs Search Engine Marketing Customer Acquisition Call Center Student Retention Advertising Target Marketing B2B Marketing Lead Generation Target Market Market Testing Differentiation Marketing Tools Revenue Student Recruiting Campaign Marketing Analytics Omni Channel Marketing Online Marketing Market Planning Process Competitive Analysis Personas DWS Associates Marketing Market Opportunity Assessment Content Marketing Marketing Communications Segmentation Offer Development Mobile Marketing Lead Nurturing Martech Demand Generation Student Acquisition Data-Driven Marketing Broadcast Direct Response retail Customer Retention Internet Marketing Inbound Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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