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Tag Cloud

Lifelong Learning Web Forms Student Recruiting Campaign B2B Marketing influencer marketing Social Media Podcast Student Nurturing SMS Text Generation Z Market Testing Lead Management eCommerce Offer Development Direct Mail Business Catalogs Process Mapping Marketing Communications Customer Service Dave Freeman Targeting & Segmentation Demand Generation Market Intelligence Campaign Planning Assessments Target Marketing Strategic Market Planning DWS Associates Marketing Merchandising CRM Competitive Intelligence B2C Marketing Nurturing Selling Profits Sales Management Inbound Marketing Market Planning Process Marketing Assessment Advertising Market Analysis Retailing Competitive Analysis Integrated Marketing Communications Telemarketing paid media Key Metrics Lead Generation CMO Outsourcing Marketing Collateral Student Success Predictive Modeling Internet Marketing Catalog Marketing Personas Customer Acquistion Student Recruitment Data-Driven Marketing PPC Ads Media Buying Lead Nurturing Video Marketing Sales Pipeline Marketing Audit Cataloging Email Broadcast Direct Response Student Acquisition Search Engine Marketing Event Marketing Market Planning Adult Student Recruitment Revenue Digital Marketing Gen Z Market Research Marketing Media Segmentation Direct Response Email Adtech Direct Marketing Social Media Post-traditional Students Differentiation DR Radio Student Retention Online Marketing Marketing Automation Mystery Shopper Audit Millennial Marketing Database Marketing earned media eCommerce Product Development College Recruitment Omni Channel Marketing Marketing Analytics Social Media Marketing Target Market Consumer Catalogs Higher Education Marketing Connection Student Satisfaction A/B Testing Student Enrollments Customer Acquisition Mobile Marketing Email Marketing Blog Content Markteing Affiliate Marketing Direct Response Marketing Product Marcom Thank you page On Demand Marketing Creative SEM Market Opportunity Assessment Customer Retention Adult Students Webinar Marketing Research Marketing Planning Marketing Channels Direct Response Sales Personalization Product Development Website Design Call Center New Program Development Marketing Tools Higher Education Marketing Enrollment Management Marketing Adwords Marketing Promotions College Retention retail Content Marketing Marketing Strategy Setting Goals Marketing Management Data Analytics Business Development Adult Student Retention Retail Marketing Market Segmentation Martech Marketing Technology Strategic Planning Multi Channel Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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