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Tag Cloud

Web Forms Predictive Modeling Multi Channel Marketing Marketing Research Marketing Management Target Marketing Catalog Marketing Assessments Strategic Planning Differentiation Student Enrollments Merchandising Student Acquisition Customer Acquisition Adult Student Retention Higher Education Business Development Inbound Marketing Profits Enrollment Management Marketing Strategy eCommerce Product Development Consumer Catalogs Media Buying Customer Service Marketing Automation Lead Generation New Program Development Direct Marketing Dave Freeman Marketing Planning Broadcast Direct Response B2B Marketing Marketing Creative Key Metrics Martech Social Media Marketing Affiliate Marketing Marketing Promotions Lead Management Social Media Webinar Data Analytics SEM Offer Development Market Intelligence On Demand Marketing Database Marketing CRM Outsourcing Thank you page Internet Marketing Strategic Market Planning Student Recruiting Campaign Customer Acquistion Revenue Marketing Audit Online Marketing Market Planning Process DR Radio Student Nurturing Integrated Marketing Communications paid media Mobile Marketing Email Marketing Call Center Demand Generation Advertising SMS Text Retailing Student Satisfaction Higher Education Marketing Market Testing Cataloging Email Telemarketing Targeting & Segmentation Digital Marketing Adult Students Marketing Analytics Customer Retention earned media Adult Student Recruitment influencer marketing Market Analysis Competitive Intelligence Adwords Search Engine Marketing Post-traditional Students Social Media Marketing Collateral Mystery Shopper Audit B2C Marketing Adtech Direct Response Marketing Product Student Recruitment Market Planning Content Marketing Direct Response Marketing Assessment retail DWS Associates Marketing Direct Mail Campaign Planning Business Catalogs Market Segmentation Competitive Analysis Product Development Personalization Marketing Tools College Recruitment PPC Ads Segmentation Nurturing Website Design Data-Driven Marketing Retail Marketing Video Marketing Event Marketing Millennial Marketing College Retention Lifelong Learning Marketing Technology Generation Z Marketing Channels Target Market Setting Goals Student Retention Marketing Media Omni Channel Marketing Content Markteing Direct Response Email Sales Student Success Market Opportunity Assessment Process Mapping Market Research CMO Lead Nurturing Selling Podcast eCommerce Blog A/B Testing Marketing Connection Sales Management Marcom Gen Z Personas Marketing Communications Sales Pipeline

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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