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Adult Students Media Buying retail Advertising Strategic Planning Inbound Marketing Customer Acquistion Direct Response Market Research Student Recruiting Campaign Campaign Planning Business Development Millennial Marketing Direct Response Marketing Product Email College Recruitment Market Analysis Data Analytics Sales Pipeline Adult Student Retention eCommerce Broadcast Direct Response Direct Mail Lead Management Marketing Management Market Segmentation Strategic Market Planning Content Markteing Marketing Connection Sales Management Nurturing Student Recruitment Competitive Analysis Marketing Collateral Mobile Marketing Internet Marketing New Program Development A/B Testing Customer Service Marketing Channels Affiliate Marketing Business Catalogs Demand Generation Mystery Shopper Audit Market Testing Social Media Outsourcing Podcast Omni Channel Marketing Multi Channel Marketing Gen Z Marketing Strategy Customer Retention Marketing Assessment Marketing Planning Student Enrollments Dave Freeman Retailing Predictive Modeling Marketing Media Competitive Intelligence SEM Targeting & Segmentation eCommerce Product Development Call Center Lead Generation DR Radio Blog CMO Online Marketing Cataloging Market Opportunity Assessment B2B Marketing Adwords Social Media Key Metrics Target Marketing Adtech Data-Driven Marketing Profits Target Market Event Marketing Marketing Analytics B2C Marketing Student Acquisition Post-traditional Students Creative Search Engine Marketing PPC Ads Martech DWS Associates Marketing influencer marketing Offer Development Merchandising Higher Education Telemarketing Lifelong Learning Product Development Generation Z Selling Student Satisfaction Video Marketing Market Planning Webinar Marketing paid media Email Marketing Customer Acquisition Direct Response Email Consumer Catalogs CRM Database Marketing On Demand Marketing Digital Marketing Content Marketing SMS Text Assessments Student Success Marketing Technology Student Retention Thank you page Catalog Marketing Integrated Marketing Communications Social Media Marketing Market Intelligence Student Nurturing Website Design Market Planning Process Sales Personalization Personas Marcom Marketing Automation earned media Enrollment Management Setting Goals Segmentation College Retention Revenue Marketing Audit Lead Nurturing Marketing Research Web Forms Marketing Tools Retail Marketing Marketing Communications Differentiation Higher Education Marketing Process Mapping Direct Marketing Marketing Promotions Adult Student Recruitment

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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