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Sales Management CRM Retailing On Demand Marketing Direct Response Marketing Product Website Design Customer Acquisition Adult Student Retention Broadcast Direct Response Marketing Collateral Strategic Planning CMO Selling Adult Student Recruitment Marketing Promotions Marketing Media Video Marketing Cataloging Process Mapping Business Catalogs Omni Channel Marketing Marketing Analytics Competitive Analysis earned media Lead Generation Market Research Market Planning Customer Service Enrollment Management Multi Channel Marketing Generation Z Thank you page Market Opportunity Assessment Student Satisfaction B2C Marketing Lifelong Learning Differentiation Search Engine Marketing Affiliate Marketing Marketing Tools Marketing Automation Sales Pipeline Media Buying Content Markteing Marketing Communications Merchandising Student Retention Key Metrics Retail Marketing Market Planning Process Target Market Marketing Research Profits Strategic Market Planning Dave Freeman A/B Testing Content Marketing Mystery Shopper Audit Lead Nurturing eCommerce Product Development Call Center paid media Marketing Audit Digital Marketing Product Development Social Media Marketing Assessments Customer Acquistion Adult Students Marketing Strategy Business Development Marketing Planning Offer Development Campaign Planning Consumer Catalogs Student Acquisition Student Recruitment Data Analytics Internet Marketing College Recruitment Market Intelligence New Program Development Higher Education Marketing Webinar Blog Higher Education Mobile Marketing Marketing B2B Marketing Target Marketing Advertising Market Testing Adwords Direct Response Market Analysis Marketing Technology Inbound Marketing Email Predictive Modeling Telemarketing Competitive Intelligence Personas Marcom PPC Ads Integrated Marketing Communications Outsourcing Creative Direct Response Email Sales Student Nurturing Catalog Marketing Nurturing Marketing Connection SMS Text Demand Generation retail Student Recruiting Campaign Event Marketing Millennial Marketing eCommerce Marketing Management Post-traditional Students Personalization Database Marketing DR Radio Student Success DWS Associates Marketing SEM Targeting & Segmentation College Retention Adtech Marketing Channels Gen Z Lead Management Direct Mail Social Media Online Marketing Customer Retention Marketing Assessment Data-Driven Marketing Setting Goals Podcast influencer marketing Market Segmentation Student Enrollments Martech Revenue Email Marketing Segmentation Web Forms Social Media Direct Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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