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Marketing Collateral retail Email Marketing Telemarketing Marketing Management Lifelong Learning Student Recruiting Campaign A/B Testing Demand Generation CMO SMS Text Outsourcing Social Media Marketing SEM Millennial Marketing Marketing Connection Omni Channel Marketing Webinar Integrated Marketing Communications Marketing Channels Online Marketing Direct Response eCommerce Marketing Merchandising Dave Freeman Business Catalogs Adult Students Data-Driven Marketing Process Mapping Targeting & Segmentation Nurturing Enrollment Management Broadcast Direct Response Market Testing Marketing Audit Customer Acquisition Student Acquisition Martech eCommerce Product Development Social Media Video Marketing paid media College Retention Direct Mail Lead Nurturing Target Marketing Direct Response Marketing Product Business Development Marketing Automation Higher Education Generation Z B2C Marketing Differentiation Customer Retention Call Center Content Marketing Mobile Marketing Revenue Student Satisfaction Consumer Catalogs Lead Generation Adult Student Recruitment Predictive Modeling Affiliate Marketing Marketing Research Strategic Planning Event Marketing Creative Assessments Target Market Podcast Marketing Technology Web Forms Media Buying Segmentation Selling Internet Marketing Marketing Strategy Market Segmentation Cataloging Product Development New Program Development Website Design Marketing Media Setting Goals Database Marketing Competitive Intelligence College Recruitment Market Opportunity Assessment Marketing Promotions Competitive Analysis Key Metrics Data Analytics Digital Marketing Market Intelligence Adtech Marketing Planning Offer Development Student Retention Inbound Marketing Student Nurturing DR Radio Market Analysis Email Mystery Shopper Audit Student Success Market Planning Strategic Market Planning Direct Marketing On Demand Marketing Marcom Advertising Retail Marketing Student Recruitment Sales Management Customer Service CRM DWS Associates Marketing Marketing Assessment Post-traditional Students Adwords Sales Multi Channel Marketing Sales Pipeline Higher Education Marketing B2B Marketing Blog Marketing Tools Student Enrollments Retailing Personas PPC Ads Gen Z Content Markteing Personalization Marketing Communications Lead Management influencer marketing Customer Acquistion Profits Thank you page Marketing Analytics Adult Student Retention Market Planning Process earned media Search Engine Marketing Catalog Marketing Direct Response Email Social Media Market Research Campaign Planning

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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