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Personalization Adwords Market Testing Marketing Research Database Marketing Email Direct Marketing Multi Channel Marketing Telemarketing Marketing Audit Content Marketing Student Enrollments Marketing Management Post-traditional Students New Program Development Student Success Business Catalogs Search Engine Marketing Marketing Communications On Demand Marketing A/B Testing Nurturing Thank you page Omni Channel Marketing Adult Student Recruitment Differentiation earned media Market Research Marketing Media Direct Mail Market Analysis Retailing Lead Nurturing Customer Service Student Recruitment Customer Acquisition Marketing Analytics Direct Response Marketing Product Advertising retail Call Center Blog Personas Martech Student Satisfaction Profits Consumer Catalogs Marketing Planning Offer Development Student Acquisition Adult Students Target Market CMO Customer Acquistion Direct Response Email Millennial Marketing Lead Generation Market Planning Process Strategic Planning Integrated Marketing Communications SMS Text Mystery Shopper Audit Online Marketing Event Marketing Student Nurturing Dave Freeman Marketing Assessment Marketing Collateral Market Segmentation Market Opportunity Assessment eCommerce Email Marketing Assessments College Recruitment Retail Marketing Affiliate Marketing Marketing Tools Target Marketing Enrollment Management Higher Education Business Development Sales Pipeline Marketing Automation Predictive Modeling Podcast Campaign Planning B2B Marketing paid media Student Retention Merchandising Market Intelligence Setting Goals Internet Marketing Gen Z Media Buying Catalog Marketing Social Media Adult Student Retention influencer marketing Marketing Channels College Retention Segmentation Social Media DWS Associates Marketing Higher Education Marketing Competitive Analysis Sales Management Marketing Connection CRM Adtech Sales Customer Retention Competitive Intelligence Marketing Promotions Product Development Data Analytics Marketing Technology Marketing Strategy Webinar Web Forms Direct Response PPC Ads Social Media Marketing Marketing Data-Driven Marketing Inbound Marketing Video Marketing SEM Content Markteing Creative Digital Marketing B2C Marketing Broadcast Direct Response Lifelong Learning Demand Generation Strategic Market Planning Outsourcing DR Radio Market Planning Marcom Website Design Key Metrics eCommerce Product Development Selling Process Mapping Revenue Lead Management Mobile Marketing Student Recruiting Campaign Cataloging Generation Z Targeting & Segmentation

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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