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Key Metrics College Retention Market Analysis Email Marketing Target Market Student Success Telemarketing Dave Freeman Social Media Lifelong Learning Higher Education Marketing Digital Marketing Enrollment Management Market Testing Direct Response Email Post-traditional Students Student Satisfaction CRM Media Buying Direct Response Marketing Product Marketing Planning Sales Management Competitive Intelligence Thank you page Creative Online Marketing Webinar Inbound Marketing B2C Marketing Marketing Channels Strategic Planning Differentiation Customer Service Product Development Gen Z Target Marketing Marcom Personalization Market Opportunity Assessment Blog Content Marketing Adult Students Marketing Collateral Offer Development A/B Testing Internet Marketing Business Catalogs Predictive Modeling Customer Acquistion Segmentation influencer marketing Marketing Connection New Program Development Advertising Retail Marketing Targeting & Segmentation Lead Generation Search Engine Marketing DR Radio Marketing Communications Marketing Promotions Sales Pipeline Marketing Audit Setting Goals Marketing Research Student Recruitment Market Planning Process Marketing Management Student Enrollments Student Retention Student Nurturing Podcast Social Media earned media Video Marketing Assessments B2B Marketing SEM Market Segmentation Catalog Marketing Lead Nurturing retail Broadcast Direct Response Generation Z Outsourcing Merchandising Customer Acquisition Integrated Marketing Communications College Recruitment Database Marketing Sales Event Marketing Selling Marketing Media Content Markteing Customer Retention Business Development Nurturing Data Analytics Retailing Marketing Tools Marketing Adult Student Retention Marketing Automation Direct Mail Call Center CMO Mobile Marketing Marketing Technology Higher Education Consumer Catalogs Website Design Lead Management Student Recruiting Campaign Mystery Shopper Audit DWS Associates Marketing Revenue Marketing Analytics Strategic Market Planning Marketing Assessment Process Mapping Adtech Market Research Social Media Marketing Data-Driven Marketing Market Planning Adult Student Recruitment Millennial Marketing Demand Generation Martech Personas Cataloging Campaign Planning Web Forms On Demand Marketing Profits Marketing Strategy eCommerce Product Development Market Intelligence Email Direct Marketing SMS Text eCommerce Direct Response PPC Ads Student Acquisition Adwords Omni Channel Marketing Multi Channel Marketing paid media Competitive Analysis Affiliate Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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