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Tag Cloud

Multi Channel Marketing Integrated Marketing Communications Generation Z Martech Business Catalogs Retailing Marketing Analytics Mystery Shopper Audit Student Enrollments Content Marketing Direct Response Marketing Product eCommerce Product Development Advertising Marketing Research retail On Demand Marketing Assessments Market Planning Process Market Research A/B Testing Customer Acquistion Customer Service Marketing Promotions Sales Pipeline Student Nurturing New Program Development earned media Student Recruiting Campaign Inbound Marketing Market Testing Content Markteing Marketing Channels Key Metrics Demand Generation Search Engine Marketing eCommerce Lead Management College Recruitment Database Marketing Retail Marketing Student Retention Adult Students Lead Generation Marketing Media Enrollment Management Marketing Collateral Competitive Analysis Marketing Technology Marketing Management Webinar Marketing Planning College Retention Targeting & Segmentation Product Development Marketing Automation Post-traditional Students Event Marketing Internet Marketing Higher Education Marketing DWS Associates Marketing Student Recruitment Process Mapping Media Buying Call Center Segmentation Market Planning Lifelong Learning Personalization Market Analysis Adult Student Retention Marketing Strategy Millennial Marketing Competitive Intelligence influencer marketing Adtech Website Design Blog Target Market Customer Acquisition Adult Student Recruitment Online Marketing Target Marketing Differentiation Marcom SMS Text Outsourcing Nurturing Setting Goals Market Segmentation Merchandising Marketing Podcast Offer Development Affiliate Marketing Higher Education CRM Video Marketing Thank you page Profits Selling Direct Marketing Market Intelligence Marketing Assessment Direct Mail Direct Response Revenue Marketing Tools Lead Nurturing Social Media Omni Channel Marketing Sales Email Direct Response Email Marketing Communications CMO DR Radio Web Forms Social Media Email Marketing Business Development PPC Ads Marketing Connection Market Opportunity Assessment Dave Freeman SEM Strategic Planning Marketing Audit Cataloging Student Success Social Media Marketing Catalog Marketing paid media Student Acquisition B2B Marketing Data-Driven Marketing Predictive Modeling Data Analytics Digital Marketing Campaign Planning Broadcast Direct Response Consumer Catalogs Strategic Market Planning Creative Student Satisfaction Telemarketing B2C Marketing Sales Management Personas Gen Z Adwords Customer Retention Mobile Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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