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Marketing Communications B2C Marketing Adtech Outsourcing Marketing Channels Email Customer Service Sales Management Student Success Content Marketing Social Media Sales Pipeline Profits Demand Generation Market Research Telemarketing Market Planning Process Marketing Media Market Analysis Customer Acquisition Market Intelligence Adult Students Martech Dave Freeman Sales Marcom Adwords Marketing Management Marketing Tools Lead Generation Marketing Analytics Market Segmentation DR Radio B2B Marketing Marketing Planning Strategic Market Planning Direct Response Social Media Marketing Market Opportunity Assessment Webinar Advertising Online Marketing Consumer Catalogs Inbound Marketing Direct Marketing Key Metrics SMS Text Data Analytics Segmentation PPC Ads Call Center Personalization eCommerce Student Recruitment Media Buying Event Marketing Direct Mail Adult Student Retention Lead Management Assessments A/B Testing influencer marketing Affiliate Marketing College Retention Selling CRM Personas retail Broadcast Direct Response Marketing Technology Market Planning Marketing Research Customer Acquistion Strategic Planning Database Marketing Higher Education Process Mapping Web Forms Direct Response Marketing Product Email Marketing Content Markteing Post-traditional Students Millennial Marketing Student Satisfaction Offer Development earned media Website Design New Program Development Creative Blog College Recruitment Omni Channel Marketing Marketing Audit Predictive Modeling Target Market Video Marketing Marketing Automation Higher Education Marketing Data-Driven Marketing Competitive Intelligence Marketing Competitive Analysis Business Development Revenue Targeting & Segmentation Social Media Marketing Promotions Podcast Retailing Customer Retention Enrollment Management Gen Z Integrated Marketing Communications Mystery Shopper Audit Multi Channel Marketing Thank you page Business Catalogs Student Recruiting Campaign Target Marketing Marketing Strategy Internet Marketing Setting Goals Generation Z Mobile Marketing Adult Student Recruitment Student Enrollments eCommerce Product Development Marketing Connection Search Engine Marketing Merchandising Direct Response Email Nurturing Student Retention Digital Marketing Lead Nurturing Cataloging Marketing Assessment Lifelong Learning Student Acquisition SEM CMO Retail Marketing Catalog Marketing DWS Associates Marketing Market Testing Marketing Collateral paid media Differentiation Campaign Planning Product Development Student Nurturing On Demand Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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