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Tag Cloud

Segmentation Creative Cataloging Business Development Campaign Planning Market Analysis Differentiation Media Buying Gen Z A/B Testing Marketing Automation Sales Management Web Forms Marcom New Program Development Student Nurturing Marketing Collateral Strategic Market Planning Marketing Post-traditional Students Target Marketing Marketing Strategy Inbound Marketing Customer Acquisition Sales Sales Pipeline Merchandising Data-Driven Marketing Marketing Assessment Customer Retention Dave Freeman Setting Goals Marketing Audit Content Marketing Advertising Marketing Analytics Target Market Blog Personalization Marketing Tools Video Marketing Student Recruitment Email Marketing Media Market Opportunity Assessment Adtech Lead Nurturing Market Intelligence Targeting & Segmentation Market Testing Adwords Website Design Marketing Planning Nurturing Social Media Marketing Student Enrollments Generation Z Integrated Marketing Communications SMS Text retail Affiliate Marketing earned media Marketing Management Direct Response Email Marketing Communications Higher Education Student Acquisition Retailing Competitive Analysis Higher Education Marketing College Retention Call Center DR Radio Lifelong Learning Telemarketing Direct Mail Offer Development Omni Channel Marketing Strategic Planning Personas Predictive Modeling Millennial Marketing Thank you page Adult Student Recruitment Profits Business Catalogs Content Markteing B2B Marketing Direct Response SEM Student Retention Database Marketing College Recruitment Market Planning Outsourcing Direct Marketing Marketing Technology Retail Marketing Selling Social Media Multi Channel Marketing Product Development Revenue Market Research Enrollment Management CMO Digital Marketing CRM Webinar Direct Response Marketing Product Event Marketing Market Segmentation DWS Associates Marketing Data Analytics Customer Acquistion Key Metrics eCommerce Product Development Mobile Marketing paid media Marketing Channels influencer marketing Podcast On Demand Marketing Search Engine Marketing Process Mapping Internet Marketing Email Marketing Online Marketing PPC Ads Student Success Marketing Promotions Catalog Marketing Market Planning Process Mystery Shopper Audit Customer Service Broadcast Direct Response Lead Generation Adult Students Student Satisfaction Competitive Intelligence eCommerce Social Media Demand Generation Lead Management B2C Marketing Student Recruiting Campaign Martech Adult Student Retention Consumer Catalogs Marketing Research Assessments Marketing Connection

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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