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Tag Cloud

Higher Education Sales Marketing Planning Market Research Nurturing Blog Lead Management Adwords Data-Driven Marketing Market Testing Business Development Selling Targeting & Segmentation Marketing Assessment Mobile Marketing Telemarketing Post-traditional Students College Retention Student Acquisition Search Engine Marketing Website Design Higher Education Marketing On Demand Marketing Webinar paid media Retailing Revenue Target Market Market Planning Catalog Marketing Customer Service Student Recruiting Campaign Market Planning Process Integrated Marketing Communications Marketing eCommerce Adult Student Recruitment Strategic Planning Marketing Audit Student Nurturing SEM Email Marketing Student Recruitment Setting Goals Lead Nurturing Market Intelligence Campaign Planning A/B Testing Content Markteing Marketing Collateral eCommerce Product Development Podcast Key Metrics Cataloging Outsourcing Mystery Shopper Audit Marketing Technology Media Buying Consumer Catalogs Customer Acquisition Broadcast Direct Response Market Opportunity Assessment Email Marketing Management Social Media Marketing Predictive Modeling Event Marketing Competitive Intelligence Student Satisfaction Omni Channel Marketing Customer Acquistion Differentiation Marketing Promotions DWS Associates Marketing Market Analysis Call Center influencer marketing Sales Pipeline B2C Marketing Marcom Student Enrollments Target Marketing Strategic Market Planning Digital Marketing Marketing Research Millennial Marketing Retail Marketing Direct Response Marketing Product Social Media CMO retail Product Development Lifelong Learning Web Forms Gen Z Direct Marketing Profits College Recruitment Creative earned media Direct Response DR Radio Process Mapping B2B Marketing Customer Retention Database Marketing Lead Generation Marketing Connection Marketing Automation Content Marketing Martech Advertising Inbound Marketing Direct Response Email Student Retention Video Marketing Marketing Channels SMS Text CRM Dave Freeman Adult Students Marketing Strategy Internet Marketing Thank you page Personas New Program Development Assessments Marketing Analytics Merchandising Segmentation Marketing Tools Adult Student Retention Generation Z Market Segmentation PPC Ads Student Success Demand Generation Affiliate Marketing Marketing Media Data Analytics Business Catalogs Adtech Direct Mail Sales Management Enrollment Management Online Marketing Social Media Personalization Offer Development Multi Channel Marketing Marketing Communications Competitive Analysis

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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