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Online Marketing Process Mapping Differentiation Dave Freeman A/B Testing Creative Nurturing Retail Marketing Video Marketing Market Segmentation Marketing Promotions Customer Retention CMO Social Media DR Radio Direct Response Marketing Product Lifelong Learning Internet Marketing Higher Education Market Analysis CRM Broadcast Direct Response Market Intelligence Omni Channel Marketing Multi Channel Marketing SMS Text Post-traditional Students Student Retention Marketing Media Marketing Connection Customer Acquisition Marketing Channels Selling Marketing Assessment Market Research Market Opportunity Assessment Cataloging On Demand Marketing Customer Service Merchandising Business Catalogs earned media PPC Ads Adult Students Product Development College Retention Student Success Adult Student Recruitment Segmentation Offer Development eCommerce Key Metrics Blog Marcom Revenue influencer marketing Database Marketing Strategic Planning Advertising Lead Generation Marketing Communications Higher Education Marketing Marketing Target Marketing Content Markteing Catalog Marketing Strategic Market Planning Media Buying Competitive Intelligence Target Market Marketing Technology Data-Driven Marketing New Program Development Data Analytics Affiliate Marketing Campaign Planning Predictive Modeling Direct Marketing Setting Goals Marketing Planning Student Acquisition Event Marketing Competitive Analysis Adtech Email College Recruitment Web Forms B2B Marketing Demand Generation retail Profits Direct Response Marketing Tools Marketing Collateral Personalization Webinar Marketing Strategy Adult Student Retention Mobile Marketing Marketing Audit Social Media Direct Mail Business Development Enrollment Management Search Engine Marketing Integrated Marketing Communications Student Enrollments Student Recruiting Campaign paid media Adwords Podcast Retailing DWS Associates Marketing Student Recruitment eCommerce Product Development Outsourcing Market Testing Targeting & Segmentation Thank you page Sales Pipeline Call Center Sales Mystery Shopper Audit Lead Management Personas Market Planning B2C Marketing Telemarketing Gen Z Customer Acquistion Marketing Analytics Website Design Direct Response Email SEM Inbound Marketing Lead Nurturing Email Marketing Content Marketing Marketing Management Assessments Student Nurturing Millennial Marketing Digital Marketing Generation Z Martech Student Satisfaction Social Media Marketing Market Planning Process Consumer Catalogs Marketing Research Sales Management Marketing Automation

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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