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Higher Education Marketing Sales Pipeline Marketing Digital Marketing Personas Profits Market Intelligence Social Media B2B Marketing Lead Management Blog Website Design Retailing Affiliate Marketing Direct Mail Gen Z Product Development Nurturing Student Success Selling DR Radio Student Retention Market Opportunity Assessment Key Metrics Online Marketing Marketing Strategy Search Engine Marketing Customer Acquistion Marketing Management Direct Response Email Marketing Communications Adwords Media Buying Campaign Planning Marketing Collateral Adult Students Cataloging Marketing Analytics Student Nurturing College Retention Mystery Shopper Audit Enrollment Management Differentiation CRM Omni Channel Marketing Video Marketing Market Testing retail Mobile Marketing Market Research Target Market Social Media Student Acquisition Lead Nurturing Call Center Broadcast Direct Response On Demand Marketing Lifelong Learning CMO Student Recruitment Data Analytics Setting Goals Adtech Millennial Marketing Direct Marketing Creative Customer Acquisition Marketing Planning Market Segmentation Social Media Marketing Student Recruiting Campaign SEM Telemarketing Marketing Media Content Markteing earned media Marketing Promotions Marcom Market Planning Competitive Intelligence Martech Sales Management Direct Response Marketing Audit College Recruitment Marketing Assessment Consumer Catalogs A/B Testing Demand Generation eCommerce Data-Driven Marketing Marketing Channels Podcast Email Marketing Competitive Analysis Student Enrollments Post-traditional Students paid media Catalog Marketing Target Marketing Content Marketing Internet Marketing B2C Marketing Generation Z Lead Generation Thank you page Dave Freeman Strategic Planning Strategic Market Planning influencer marketing Marketing Automation Assessments Email DWS Associates Marketing SMS Text Outsourcing Marketing Research Marketing Tools Advertising New Program Development Inbound Marketing Higher Education Business Development Integrated Marketing Communications Direct Response Marketing Product Customer Retention Webinar Adult Student Recruitment Event Marketing Business Catalogs eCommerce Product Development Student Satisfaction Sales Marketing Technology Adult Student Retention Market Analysis Process Mapping Database Marketing Market Planning Process Revenue Targeting & Segmentation Personalization PPC Ads Marketing Connection Merchandising Multi Channel Marketing Predictive Modeling Offer Development Retail Marketing Segmentation Customer Service Web Forms

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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