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Tag Cloud

Marketing Analytics Offer Development Marketing Strategy Marcom Multi Channel Marketing Mystery Shopper Audit Targeting & Segmentation Profits CMO Merchandising Marketing Automation Adult Student Recruitment Marketing Assessment Content Marketing Direct Mail retail Key Metrics Market Analysis Webinar Market Segmentation Selling Email Marketing Product Development Revenue Strategic Market Planning Sales Management B2B Marketing CRM Lead Generation Lifelong Learning Student Recruitment Millennial Marketing Data-Driven Marketing Affiliate Marketing Strategic Planning Database Marketing Customer Retention influencer marketing Marketing Management Search Engine Marketing Telemarketing Social Media Market Testing Market Planning Digital Marketing Direct Response Marketing Product Process Mapping On Demand Marketing Student Recruiting Campaign Higher Education Marketing Thank you page Direct Response Student Satisfaction DR Radio Market Opportunity Assessment Marketing Audit A/B Testing Website Design Lead Management Competitive Analysis SEM Market Planning Process Call Center Marketing Research Sales Pipeline B2C Marketing Customer Acquisition Market Research paid media Outsourcing Marketing Channels Market Intelligence Cataloging SMS Text PPC Ads Content Markteing Demand Generation Web Forms Marketing Connection Adwords eCommerce Product Development Campaign Planning Inbound Marketing Customer Acquistion Post-traditional Students College Retention Retailing Advertising DWS Associates Marketing Retail Marketing Consumer Catalogs Personalization Student Acquisition Nurturing Predictive Modeling Omni Channel Marketing Marketing Media Direct Response Email Creative Business Development Media Buying Lead Nurturing Business Catalogs Blog Assessments Competitive Intelligence Dave Freeman Online Marketing Adult Student Retention Marketing Technology eCommerce Student Enrollments Adult Students Setting Goals Internet Marketing Target Marketing Marketing Planning Direct Marketing Social Media Marketing Enrollment Management Martech Catalog Marketing College Recruitment Mobile Marketing Higher Education Differentiation Event Marketing Podcast Target Market Adtech Broadcast Direct Response Personas Generation Z Segmentation Gen Z Social Media Email Integrated Marketing Communications Student Nurturing Student Retention Video Marketing Marketing Tools Marketing Collateral Student Success Data Analytics Marketing Promotions Sales New Program Development Marketing Customer Service Marketing Communications earned media

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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