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A/B Testing Profits Cataloging Email Marketing Marketing Selling Key Metrics retail Sales Higher Education Student Enrollments Marketing Tools Catalog Marketing Target Marketing Post-traditional Students Lead Nurturing Business Development Broadcast Direct Response DWS Associates Marketing Segmentation Social Media Higher Education Marketing Marketing Channels Marketing Collateral Internet Marketing Strategic Planning Strategic Market Planning Outsourcing Enrollment Management DR Radio Marketing Research Personas Marketing Strategy Martech Webinar Telemarketing College Retention Offer Development Market Testing Market Research Marketing Assessment College Recruitment B2C Marketing Process Mapping Generation Z Campaign Planning Content Markteing influencer marketing Adult Student Retention Targeting & Segmentation Student Satisfaction CRM SEM Direct Mail Student Recruiting Campaign Direct Response Marketing Product Multi Channel Marketing Lifelong Learning Personalization Customer Acquistion Integrated Marketing Communications Student Recruitment Event Marketing Product Development Marketing Technology Lead Management Video Marketing Data Analytics Online Marketing Direct Response New Program Development Target Market Millennial Marketing Business Catalogs Assessments eCommerce Product Development Marketing Automation Market Planning Lead Generation Marketing Promotions Differentiation Omni Channel Marketing Setting Goals Podcast earned media Database Marketing Competitive Analysis CMO Sales Management Predictive Modeling Marketing Connection Competitive Intelligence Website Design Media Buying Retail Marketing Marketing Analytics Gen Z On Demand Marketing Student Nurturing Email Creative Market Segmentation Direct Marketing Web Forms Inbound Marketing Marketing Planning Student Retention Customer Retention Blog Advertising Nurturing Content Marketing PPC Ads Mobile Marketing Marketing Communications SMS Text Market Intelligence Customer Service Student Acquisition Adwords Demand Generation Social Media eCommerce Mystery Shopper Audit Sales Pipeline Student Success Digital Marketing Customer Acquisition Market Opportunity Assessment Data-Driven Marketing Market Planning Process Search Engine Marketing Dave Freeman Consumer Catalogs paid media Marketing Media Social Media Marketing Revenue Thank you page Marcom Merchandising Adult Students Affiliate Marketing Call Center Retailing B2B Marketing Marketing Audit Market Analysis Direct Response Email Marketing Management Adtech Adult Student Recruitment

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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