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Direct Response Cataloging Marketing Connection Market Testing Generation Z Strategic Market Planning Strategic Planning Email College Recruitment Nurturing Market Intelligence Lead Generation Integrated Marketing Communications Blog Direct Response Email Revenue Customer Retention Setting Goals Direct Response Marketing Product Customer Acquistion Webinar Lifelong Learning Marketing Collateral Retail Marketing eCommerce Product Development Marketing Tools A/B Testing Mystery Shopper Audit Post-traditional Students Catalog Marketing Market Research Affiliate Marketing Sales Digital Marketing Database Marketing Broadcast Direct Response Video Marketing Marketing Automation Higher Education Marketing Retailing Consumer Catalogs Web Forms Customer Service Martech SEM Student Recruiting Campaign Product Development PPC Ads Marketing Assessment influencer marketing Segmentation Content Markteing Adult Student Recruitment Social Media earned media Enrollment Management Marketing Channels Market Planning Process Media Buying Internet Marketing Business Catalogs Student Satisfaction Targeting & Segmentation Process Mapping Event Marketing Personas Demand Generation Marketing Promotions Adult Student Retention Search Engine Marketing Merchandising paid media Market Segmentation Marketing Competitive Analysis Marketing Research DR Radio Social Media Market Planning CRM On Demand Marketing Key Metrics Marketing Management B2C Marketing Adwords Millennial Marketing Omni Channel Marketing Marketing Technology DWS Associates Marketing Lead Nurturing Call Center Multi Channel Marketing Personalization Student Acquisition Student Retention Data-Driven Marketing Marketing Communications Selling Gen Z Telemarketing Marketing Media Profits Creative Higher Education Sales Management Marketing Analytics Business Development B2B Marketing Target Market Student Enrollments Online Marketing Student Success Student Recruitment Marketing Audit Direct Marketing New Program Development Adult Students Thank you page Competitive Intelligence Data Analytics Target Marketing Website Design Dave Freeman Adtech Sales Pipeline Assessments Direct Mail Marketing Planning Lead Management Inbound Marketing retail Offer Development eCommerce College Retention Social Media Marketing Content Marketing Campaign Planning Customer Acquisition Podcast Differentiation Market Analysis Advertising Outsourcing Student Nurturing CMO Market Opportunity Assessment Predictive Modeling SMS Text Marketing Strategy Mobile Marketing Email Marketing Marcom

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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