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A/B Testing DWS Associates Marketing Target Market Marketing Planning Database Marketing Revenue Adult Student Retention Differentiation Advertising influencer marketing PPC Ads Telemarketing Customer Acquisition Marcom Predictive Modeling CMO Direct Response Student Enrollments Catalog Marketing Market Segmentation College Retention Search Engine Marketing Targeting & Segmentation Product Development Market Planning Process Marketing Management Segmentation retail Lifelong Learning Marketing Consumer Catalogs Demand Generation CRM Marketing Strategy Mobile Marketing Millennial Marketing Mystery Shopper Audit Online Marketing Media Buying Strategic Planning Generation Z Direct Mail Marketing Assessment Setting Goals eCommerce Product Development Student Recruitment Student Success B2C Marketing paid media Data Analytics Marketing Media Outsourcing Lead Management Website Design Marketing Analytics Marketing Communications earned media B2B Marketing Campaign Planning Multi Channel Marketing Student Retention Assessments Business Development Market Intelligence Adult Students Digital Marketing Customer Acquistion Blog Marketing Collateral Market Opportunity Assessment Selling Adult Student Recruitment Sales Pipeline Dave Freeman Higher Education Retail Marketing Market Research DR Radio Profits Merchandising Offer Development Data-Driven Marketing Omni Channel Marketing Key Metrics College Recruitment Marketing Audit Marketing Technology Webinar Market Testing Event Marketing Direct Marketing Social Media Martech On Demand Marketing Process Mapping Student Acquisition Social Media Marketing Gen Z Competitive Analysis Podcast Video Marketing Social Media Cataloging Content Marketing Personalization Enrollment Management Affiliate Marketing Thank you page Competitive Intelligence Strategic Market Planning Call Center Direct Response Email Post-traditional Students Marketing Channels Marketing Tools Web Forms Adwords Business Catalogs Student Satisfaction Marketing Research Email Marketing Sales Management Internet Marketing SEM Student Nurturing Email Nurturing Marketing Automation Student Recruiting Campaign Content Markteing Customer Service Adtech Market Analysis New Program Development Sales Higher Education Marketing Personas Customer Retention Target Marketing Creative Marketing Connection SMS Text Lead Nurturing Lead Generation Direct Response Marketing Product Market Planning Broadcast Direct Response Marketing Promotions Inbound Marketing eCommerce Retailing Integrated Marketing Communications

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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