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Marketing (17)
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Post-traditional Students (1)
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Tag Cloud

Marketing Analytics Student Satisfaction Demand Generation Call Center Content Marketing Marketing Tools Market Research Predictive Modeling Market Segmentation Dave Freeman Database Marketing Marketing Research Catalog Marketing retail Social Media Lead Generation Consumer Catalogs Marketing Promotions Customer Acquisition Nurturing Website Design Sales Assessments Millennial Marketing Post-traditional Students Retail Marketing Digital Marketing Blog College Recruitment Direct Response Marketing Product Targeting & Segmentation Marketing Media CMO Social Media Marketing Student Retention Telemarketing Integrated Marketing Communications Marketing Channels Target Marketing DWS Associates Marketing Student Nurturing B2B Marketing Profits Mobile Marketing Marketing Technology Video Marketing Market Testing Marcom eCommerce Selling Marketing Management Product Development Gen Z Target Market Email Mystery Shopper Audit Student Recruiting Campaign Marketing Communications Market Planning Strategic Market Planning Content Markteing Retailing Adult Student Retention Adult Students Sales Pipeline Differentiation Market Analysis A/B Testing Adwords Marketing Collateral paid media earned media College Retention Internet Marketing Marketing Connection Affiliate Marketing Advertising Student Enrollments Online Marketing Social Media Martech Student Success Podcast Omni Channel Marketing influencer marketing Enrollment Management SEM Personas Sales Management Process Mapping Merchandising Customer Service Direct Response Customer Retention Lead Management Generation Z Data Analytics Competitive Analysis PPC Ads Marketing Assessment Marketing Planning Customer Acquistion Search Engine Marketing B2C Marketing Student Acquisition Marketing Segmentation Adtech Email Marketing On Demand Marketing eCommerce Product Development Marketing Automation Marketing Strategy Setting Goals New Program Development Market Planning Process Offer Development Competitive Intelligence Data-Driven Marketing Key Metrics Direct Mail Personalization Lifelong Learning Inbound Marketing Web Forms Direct Response Email Direct Marketing Strategic Planning Broadcast Direct Response Creative Market Opportunity Assessment Cataloging Multi Channel Marketing Outsourcing Student Recruitment Market Intelligence Revenue Higher Education Marketing Event Marketing Webinar Higher Education Thank you page Business Catalogs Campaign Planning CRM SMS Text Business Development Adult Student Recruitment DR Radio Marketing Audit Lead Nurturing Media Buying

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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