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Marketing Tools Sales Pipeline Post-traditional Students Social Media Creative Business Catalogs Differentiation Multi Channel Marketing Event Marketing Media Buying Strategic Planning Marcom Adtech Marketing Connection Content Markteing Lifelong Learning DR Radio Data Analytics B2C Marketing Sales Segmentation Profits Selling Setting Goals Marketing Student Nurturing Direct Mail Retail Marketing Student Recruitment DWS Associates Marketing Marketing Strategy Direct Response Marketing Product Marketing Channels Marketing Planning Cataloging Social Media Marketing Millennial Marketing Student Satisfaction Enrollment Management Marketing Promotions Personalization Digital Marketing Adult Students Marketing Technology Strategic Market Planning Email Marketing Marketing Communications Consumer Catalogs Customer Retention Market Planning Process Mapping Mobile Marketing B2B Marketing Lead Generation SEM Customer Acquistion Dave Freeman Marketing Audit CRM Blog Email Business Development Catalog Marketing Higher Education earned media Data-Driven Marketing Marketing Automation Marketing Assessment paid media Generation Z eCommerce Market Testing Competitive Analysis Content Marketing Omni Channel Marketing Marketing Media Offer Development Mystery Shopper Audit Student Success College Recruitment Market Segmentation Outsourcing Marketing Collateral Internet Marketing CMO Target Marketing PPC Ads Customer Service Search Engine Marketing On Demand Marketing Direct Response Email Market Opportunity Assessment Revenue New Program Development Predictive Modeling Student Enrollments College Retention Martech A/B Testing Competitive Intelligence Targeting & Segmentation Lead Nurturing Merchandising Lead Management Telemarketing Social Media Web Forms SMS Text Database Marketing Marketing Analytics Direct Marketing Thank you page Student Acquisition Key Metrics Target Market Adwords Student Retention Adult Student Recruitment Nurturing Market Analysis Online Marketing Demand Generation Integrated Marketing Communications Video Marketing Inbound Marketing Product Development Direct Response Higher Education Marketing Campaign Planning Webinar Sales Management Broadcast Direct Response eCommerce Product Development Marketing Research Personas Market Intelligence retail Advertising Student Recruiting Campaign Adult Student Retention Gen Z Affiliate Marketing Assessments Market Planning Process Retailing Podcast Call Center Market Research Website Design influencer marketing Customer Acquisition Marketing Management

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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