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retail Customer Retention SMS Text Mystery Shopper Audit Marketing Technology Assessments Strategic Market Planning Market Planning Process Lead Management Cataloging Market Planning Adult Student Recruitment Campaign Planning DR Radio Marketing Tools Customer Service Catalog Marketing Direct Response Marketing Product eCommerce Product Development Social Media Student Retention Gen Z Data-Driven Marketing New Program Development Higher Education Marketing Call Center Student Recruiting Campaign Key Metrics Setting Goals Marcom Marketing Audit Customer Acquistion Marketing Assessment Student Enrollments PPC Ads Email Marketing Competitive Analysis Outsourcing Marketing Research Event Marketing Target Marketing Adult Students Adtech Differentiation College Retention Lead Generation Website Design Digital Marketing Millennial Marketing Lead Nurturing Content Marketing Target Market Marketing Channels On Demand Marketing Nurturing Segmentation Market Intelligence Media Buying Consumer Catalogs Marketing Communications Martech Marketing Strategy Profits Direct Marketing Marketing Retail Marketing Advertising Video Marketing Business Development College Recruitment CRM influencer marketing Business Catalogs Retailing Process Mapping SEM Omni Channel Marketing Predictive Modeling Personalization Revenue Personas Web Forms Broadcast Direct Response Competitive Intelligence Lifelong Learning Social Media Marketing Market Opportunity Assessment Targeting & Segmentation Student Acquisition Marketing Promotions Post-traditional Students Direct Response Email Thank you page Market Testing A/B Testing Sales Pipeline paid media Marketing Automation Offer Development Marketing Collateral Higher Education Affiliate Marketing Student Success Email Marketing Analytics Adwords Adult Student Retention Creative earned media Data Analytics Generation Z Content Markteing B2B Marketing Search Engine Marketing Podcast Multi Channel Marketing Demand Generation Direct Response Integrated Marketing Communications Direct Mail Student Nurturing Online Marketing Telemarketing Blog Merchandising Product Development Webinar Internet Marketing Database Marketing Enrollment Management Market Research Sales Management eCommerce Market Analysis DWS Associates Marketing Marketing Management Social Media Inbound Marketing Dave Freeman Marketing Media Student Recruitment CMO B2C Marketing Sales Market Segmentation Strategic Planning Selling Student Satisfaction Customer Acquisition Marketing Connection Marketing Planning Mobile Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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