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Marketing Research Marketing Collateral Adult Student Retention Adwords Data Analytics Telemarketing Millennial Marketing Sales Management Marketing Analytics Campaign Planning Internet Marketing Direct Response Assessments Blog Omni Channel Marketing Differentiation Customer Acquisition Nurturing Student Recruitment Search Engine Marketing Dave Freeman Key Metrics Post-traditional Students Predictive Modeling Product Development Student Acquisition Direct Mail Retailing PPC Ads Marketing Media Strategic Planning Direct Marketing Media Buying Data-Driven Marketing Sales Inbound Marketing Event Marketing Customer Acquistion SEM Advertising Offer Development Strategic Market Planning Cataloging Marketing Connection Student Recruiting Campaign Multi Channel Marketing Demand Generation Direct Response Email Target Market Call Center Retail Marketing Broadcast Direct Response Mystery Shopper Audit Email Marketing Channels Target Marketing Marketing Audit earned media influencer marketing Market Planning Process Marketing eCommerce Product Development Market Planning Sales Pipeline Merchandising Marketing Technology Targeting & Segmentation Marketing Assessment Higher Education Marketing Setting Goals Marketing Promotions B2B Marketing Marketing Strategy Segmentation Business Development College Retention Video Marketing Website Design Selling Mobile Marketing Podcast Competitive Intelligence Enrollment Management Consumer Catalogs Marketing Tools Marketing Management Email Marketing Business Catalogs Content Marketing Personas Market Research Student Satisfaction Adult Students paid media CMO B2C Marketing Creative Customer Service Content Markteing Student Success College Recruitment Marketing Communications Market Opportunity Assessment Webinar Competitive Analysis Lifelong Learning Martech On Demand Marketing Marketing Planning CRM Adult Student Recruitment Outsourcing retail Generation Z Web Forms Marketing Automation Market Segmentation DR Radio Market Analysis DWS Associates Marketing Higher Education Affiliate Marketing Social Media Marketing Social Media Market Intelligence Gen Z Profits Lead Nurturing Process Mapping eCommerce Lead Management Student Nurturing Direct Response Marketing Product Market Testing New Program Development Catalog Marketing Revenue A/B Testing Digital Marketing Online Marketing Student Retention Lead Generation Customer Retention Database Marketing Integrated Marketing Communications Adtech Social Media SMS Text Thank you page Marcom Student Enrollments Personalization

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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