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Tag Cloud

Student Retention Product Development Marketing Communications Direct Mail Enrollment Management PPC Ads CMO Personas Lead Management Mystery Shopper Audit Marketing Planning Student Nurturing Thank you page B2C Marketing Marketing Analytics Nurturing Customer Retention Market Opportunity Assessment Search Engine Marketing Omni Channel Marketing Marketing Connection Retail Marketing eCommerce Product Development Business Development Student Success Data-Driven Marketing Market Research Data Analytics Process Mapping Student Enrollments earned media Retailing Blog Adult Student Recruitment Online Marketing Martech Strategic Planning SMS Text Profits College Retention College Recruitment Customer Service Adult Student Retention Higher Education Market Planning Process Generation Z Integrated Marketing Communications Marketing Audit Market Planning Marcom Content Marketing Media Buying Marketing Media On Demand Marketing Segmentation Strategic Market Planning Business Catalogs Marketing Promotions Cataloging Marketing Management Marketing Collateral Target Marketing Multi Channel Marketing Lead Nurturing Personalization Affiliate Marketing Direct Response Marketing Product Creative Sales Pipeline SEM DR Radio Market Analysis Student Recruiting Campaign Event Marketing Digital Marketing Database Marketing Marketing Channels Direct Marketing Lead Generation Market Segmentation Key Metrics Campaign Planning Customer Acquistion Competitive Analysis Adwords Marketing Tools Selling Direct Response paid media Mobile Marketing Broadcast Direct Response Differentiation Content Markteing A/B Testing retail Student Satisfaction Higher Education Marketing Sales Target Market Marketing Assessment Demand Generation Competitive Intelligence Adult Students Marketing Strategy Outsourcing eCommerce Marketing Automation Offer Development Social Media Marketing Marketing Research Web Forms Catalog Marketing Sales Management Assessments Webinar Email Customer Acquisition Call Center New Program Development DWS Associates Marketing Predictive Modeling Post-traditional Students Market Intelligence Telemarketing B2B Marketing Student Acquisition Student Recruitment Inbound Marketing Advertising Podcast Email Marketing Marketing Gen Z Social Media Dave Freeman Consumer Catalogs Social Media CRM Adtech Millennial Marketing Revenue Direct Response Email Market Testing Internet Marketing Video Marketing Targeting & Segmentation influencer marketing Marketing Technology Setting Goals Website Design Merchandising Lifelong Learning

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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