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Tag Cloud

Video Marketing Event Marketing Marcom CMO Direct Marketing Nurturing Internet Marketing eCommerce B2C Marketing Media Buying Marketing Analytics Integrated Marketing Communications Marketing Communications Catalog Marketing Web Forms Targeting & Segmentation College Retention SMS Text Millennial Marketing Offer Development Market Planning Process Setting Goals Merchandising Marketing Technology Adwords Sales Webinar Segmentation Consumer Catalogs Target Market Assessments Demand Generation Business Catalogs Retail Marketing influencer marketing Market Opportunity Assessment Database Marketing Outsourcing College Recruitment Adtech Marketing Promotions PPC Ads Cataloging Lead Nurturing Student Success Direct Response Customer Service SEM retail Market Research Business Development eCommerce Product Development Broadcast Direct Response New Program Development Lead Management Adult Student Recruitment Email Marketing Blog Omni Channel Marketing Online Marketing Marketing Channels Marketing Research Competitive Analysis Strategic Market Planning Competitive Intelligence Marketing Strategy Market Testing On Demand Marketing Mystery Shopper Audit B2B Marketing Mobile Marketing Marketing Media Inbound Marketing Personas Marketing Planning Search Engine Marketing Campaign Planning Email Retailing Digital Marketing Data Analytics Content Marketing Lifelong Learning Marketing Automation Predictive Modeling Marketing Management Profits Adult Student Retention Sales Management Lead Generation Website Design Student Acquisition Multi Channel Marketing Data-Driven Marketing Customer Retention Market Intelligence A/B Testing Sales Pipeline Higher Education Marketing DWS Associates Marketing Content Markteing Advertising Student Recruiting Campaign Process Mapping Marketing Audit Marketing Assessment Dave Freeman Creative Marketing Connection Higher Education Podcast Strategic Planning Generation Z DR Radio Direct Response Email Enrollment Management Student Enrollments Post-traditional Students Direct Mail Affiliate Marketing Marketing Tools Adult Students Student Satisfaction Thank you page Market Analysis Market Planning Key Metrics earned media Social Media paid media Telemarketing Personalization Selling Student Retention Social Media Marketing Student Recruitment Direct Response Marketing Product CRM Student Nurturing Call Center Marketing Collateral Gen Z Differentiation Social Media Customer Acquistion Revenue Customer Acquisition Martech Target Marketing Marketing Market Segmentation Product Development

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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