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Tag Cloud

Blog Market Planning Lead Management Market Analysis Market Segmentation Higher Education Market Planning Process Marketing Management Dave Freeman Adult Student Retention Key Metrics Student Recruitment Student Enrollments Mobile Marketing Thank you page Millennial Marketing Adwords Targeting & Segmentation Sales Nurturing Adult Student Recruitment Omni Channel Marketing New Program Development Assessments Setting Goals Gen Z Direct Mail Segmentation Customer Service Customer Acquistion Lead Nurturing Email Marketing Marketing Communications retail Marketing Media Catalog Marketing College Retention Market Opportunity Assessment Digital Marketing eCommerce Product Development Student Recruiting Campaign Process Mapping Campaign Planning Post-traditional Students Predictive Modeling Direct Response Email Event Marketing Sales Pipeline B2C Marketing DWS Associates Marketing Customer Acquisition CRM Strategic Planning Direct Response Marketing Product Marketing Strategy Data Analytics Competitive Analysis Marketing Collateral Student Nurturing Selling Mystery Shopper Audit influencer marketing Business Catalogs Multi Channel Marketing Podcast Adult Students Revenue Martech Advertising Direct Response Content Markteing Demand Generation Lead Generation Personas Video Marketing Marketing Channels Strategic Market Planning Profits Student Success Offer Development SMS Text Email Marketing Marketing Assessment Differentiation Social Media Marketing CMO Marcom Retailing Adtech Market Intelligence Affiliate Marketing Student Satisfaction PPC Ads B2B Marketing Content Marketing Marketing Automation Student Retention Social Media Marketing Technology Market Research Enrollment Management Marketing Connection On Demand Marketing Target Marketing Marketing Planning Marketing Promotions Target Market Web Forms Integrated Marketing Communications A/B Testing Marketing Tools Cataloging Search Engine Marketing Business Development Personalization eCommerce earned media Sales Management paid media Database Marketing Marketing Analytics SEM DR Radio Retail Marketing Inbound Marketing Broadcast Direct Response College Recruitment Marketing Audit Customer Retention Market Testing Lifelong Learning Consumer Catalogs Data-Driven Marketing Outsourcing Media Buying Higher Education Marketing Creative Student Acquisition Webinar Direct Marketing Merchandising Product Development Telemarketing Website Design Internet Marketing Online Marketing Marketing Research Call Center Competitive Intelligence Social Media Generation Z

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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