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Tag Cloud

Demand Generation Martech Enrollment Management Gen Z Lead Generation Blog Customer Retention Direct Response Email Personalization A/B Testing Selling Cataloging Thank you page Setting Goals Campaign Planning Market Research Video Marketing Media Buying Mystery Shopper Audit Podcast Event Marketing Student Satisfaction Marketing Promotions B2B Marketing Customer Service Adtech Marketing Automation Affiliate Marketing Lead Nurturing On Demand Marketing Higher Education Marketing Content Markteing Webinar Marketing Adult Students Direct Response Marketing Product Email Differentiation Offer Development Business Development Multi Channel Marketing Dave Freeman Advertising Strategic Planning Market Analysis Market Segmentation Internet Marketing Sales Management Online Marketing Website Design Integrated Marketing Communications Call Center SEM Student Success Social Media Marketing Research Adult Student Retention Generation Z DR Radio Marketing Audit Marketing Planning Mobile Marketing Target Marketing Target Market Product Development retail Predictive Modeling College Recruitment Assessments Creative Market Testing CMO Marketing Management Retailing Market Planning Process Post-traditional Students Data Analytics Strategic Market Planning Marketing Connection Market Planning Content Marketing Nurturing Direct Response Millennial Marketing Data-Driven Marketing Direct Marketing Targeting & Segmentation Marketing Communications Key Metrics Marketing Channels Database Marketing Student Nurturing Competitive Intelligence Marketing Strategy eCommerce Product Development Omni Channel Marketing paid media PPC Ads Competitive Analysis Marketing Analytics Student Recruitment Inbound Marketing Student Acquisition Marketing Media Email Marketing Sales Student Enrollments Lifelong Learning Telemarketing Market Opportunity Assessment Segmentation Adwords Student Recruiting Campaign Market Intelligence SMS Text Merchandising Profits Business Catalogs influencer marketing B2C Marketing Customer Acquisition Customer Acquistion Personas Marketing Tools Social Media Search Engine Marketing Social Media Marketing Retail Marketing Process Mapping Higher Education New Program Development Direct Mail Digital Marketing College Retention Consumer Catalogs Lead Management eCommerce Catalog Marketing Outsourcing Marketing Technology CRM Adult Student Recruitment Sales Pipeline Revenue Marketing Collateral Web Forms Marcom Student Retention Broadcast Direct Response Marketing Assessment earned media DWS Associates Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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