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Tag Cloud

CMO Personas paid media Marketing Search Engine Marketing Marketing Analytics Marcom Process Mapping Campaign Planning New Program Development Online Marketing Segmentation Target Marketing Multi Channel Marketing Sales Pipeline Dave Freeman Direct Response Marketing Product Marketing Connection Lifelong Learning Millennial Marketing earned media DR Radio Enrollment Management Adult Student Recruitment Data-Driven Marketing Marketing Channels Marketing Automation Business Development Student Recruiting Campaign Customer Acquisition Market Opportunity Assessment Marketing Research Assessments Higher Education Student Satisfaction Customer Service Advertising Market Planning Offer Development Adwords Customer Retention Marketing Assessment influencer marketing Marketing Management Affiliate Marketing B2C Marketing Telemarketing Digital Marketing DWS Associates Marketing Retail Marketing eCommerce Product Development Marketing Audit Marketing Strategy Content Marketing Generation Z Student Retention Email Marketing Market Testing Setting Goals Web Forms Business Catalogs B2B Marketing Demand Generation Internet Marketing Post-traditional Students Higher Education Marketing Targeting & Segmentation Cataloging Direct Marketing Email Customer Acquistion Database Marketing College Retention Student Acquisition Marketing Promotions Lead Nurturing PPC Ads Broadcast Direct Response Adult Students Competitive Analysis Student Success Merchandising Strategic Market Planning Consumer Catalogs Market Segmentation Nurturing Gen Z Blog A/B Testing Retailing Market Analysis Outsourcing Omni Channel Marketing Content Markteing Adult Student Retention Marketing Collateral Product Development Student Enrollments Website Design Selling Direct Response Mystery Shopper Audit Marketing Technology Social Media Catalog Marketing retail Direct Response Email Strategic Planning On Demand Marketing Call Center Social Media Marketing Data Analytics Marketing Planning CRM Mobile Marketing Adtech Direct Mail Video Marketing Marketing Media Inbound Marketing Market Planning Process Event Marketing Marketing Tools Thank you page Personalization Social Media Target Market Marketing Communications Webinar SMS Text Student Recruitment College Recruitment Predictive Modeling Market Intelligence SEM Martech Sales Key Metrics Lead Generation Creative Sales Management Profits Competitive Intelligence Podcast Student Nurturing Media Buying Lead Management Market Research eCommerce Revenue Integrated Marketing Communications Differentiation

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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