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Tag Cloud

Student Recruitment Direct Mail Marketing Communications SEM Student Satisfaction Database Marketing Lead Generation Targeting & Segmentation Adwords Millennial Marketing Predictive Modeling Adtech Market Planning Process Direct Response Email Email Marketing eCommerce Product Development Martech Setting Goals Strategic Planning Customer Acquistion College Retention Differentiation Target Marketing Personalization Assessments Marketing Audit Generation Z Multi Channel Marketing Mobile Marketing Marketing Strategy Personas CMO Integrated Marketing Communications Lead Nurturing PPC Ads Outsourcing Selling Sales Pipeline Marketing Planning Blog Marketing Tools Gen Z Higher Education Omni Channel Marketing Creative DR Radio Telemarketing Email Cataloging Catalog Marketing Consumer Catalogs SMS Text Market Analysis Internet Marketing Target Market Online Marketing Nurturing Key Metrics Marketing Channels Podcast Revenue Adult Student Retention DWS Associates Marketing Broadcast Direct Response Marketing Analytics Content Markteing Direct Response Marketing Product Segmentation Marketing Technology Profits earned media Competitive Analysis College Recruitment Marketing Research Customer Service Search Engine Marketing Enrollment Management Marketing Student Retention Business Catalogs B2C Marketing paid media retail Higher Education Marketing Adult Student Recruitment Website Design Sales Management Marketing Connection Competitive Intelligence Marketing Promotions A/B Testing Merchandising Student Acquisition Offer Development Student Nurturing Video Marketing Market Opportunity Assessment Webinar influencer marketing Retail Marketing Social Media Data-Driven Marketing Content Marketing Strategic Market Planning Market Testing Event Marketing Web Forms Thank you page New Program Development Process Mapping Market Segmentation eCommerce Market Intelligence CRM Retailing Social Media Lifelong Learning Media Buying Affiliate Marketing Customer Retention Direct Response Marketing Automation Market Planning Mystery Shopper Audit Advertising Marketing Collateral Student Success Data Analytics Adult Students Marcom Direct Marketing Demand Generation Student Recruiting Campaign B2B Marketing Marketing Management Dave Freeman Student Enrollments Sales Market Research Post-traditional Students Business Development Lead Management Call Center Social Media Marketing Marketing Media Campaign Planning Product Development Marketing Assessment Customer Acquisition On Demand Marketing Digital Marketing Inbound Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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