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Tag Cloud

Generation Z Market Segmentation Student Success Personalization Data Analytics Post-traditional Students Thank you page Predictive Modeling Marketing Analytics Key Metrics B2B Marketing Sales Social Media Marketing Marketing Channels Student Retention Direct Response Mystery Shopper Audit Market Opportunity Assessment Integrated Marketing Communications paid media Demand Generation Strategic Planning Marketing Collateral Search Engine Marketing Customer Service Customer Acquisition Inbound Marketing Target Market Marketing Communications SEM Sales Management DR Radio DWS Associates Marketing Personas Outsourcing Profits New Program Development Segmentation Email Marketing Sales Pipeline Call Center Blog Marketing Retailing Market Research Digital Marketing Product Development Dave Freeman Multi Channel Marketing Social Media Direct Response Marketing Product Content Marketing Business Catalogs A/B Testing Market Testing Adult Students eCommerce influencer marketing Millennial Marketing earned media Marketing Management CRM Database Marketing Email Social Media College Retention Marketing Technology Content Markteing Target Marketing Competitive Analysis Marketing Strategy Event Marketing Omni Channel Marketing Affiliate Marketing Podcast Marketing Promotions Selling Lifelong Learning Nurturing Marketing Connection Lead Generation Campaign Planning Retail Marketing Process Mapping Revenue Media Buying Adtech Student Nurturing Web Forms Market Intelligence Targeting & Segmentation Martech Internet Marketing Marketing Research SMS Text Student Recruitment Marketing Tools PPC Ads Higher Education Creative Cataloging Enrollment Management Marcom Advertising Market Planning Direct Mail Marketing Automation Marketing Planning Offer Development Direct Marketing eCommerce Product Development Higher Education Marketing Competitive Intelligence Marketing Assessment Webinar Video Marketing Adwords Lead Nurturing Student Satisfaction Online Marketing Student Acquisition Assessments Customer Acquistion retail Data-Driven Marketing Marketing Media College Recruitment Market Analysis B2C Marketing Marketing Audit On Demand Marketing Market Planning Process Telemarketing Business Development Setting Goals Merchandising Student Recruiting Campaign Gen Z Strategic Market Planning Adult Student Recruitment Student Enrollments Catalog Marketing Mobile Marketing Consumer Catalogs Lead Management Direct Response Email Broadcast Direct Response Customer Retention CMO Adult Student Retention Differentiation Website Design

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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