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Tag Cloud

A/B Testing Inbound Marketing Campaign Planning Content Markteing SEM Lead Generation eCommerce Product Development Profits Webinar Lead Management Differentiation Key Metrics Social Media Retail Marketing influencer marketing Consumer Catalogs Marketing Management Multi Channel Marketing Media Buying Student Success CMO Marketing Technology Integrated Marketing Communications Market Opportunity Assessment Marketing Planning DR Radio Podcast Student Retention Marketing Strategy Assessments Higher Education Marcom Marketing Communications Marketing Automation Marketing Channels Outsourcing Sales Pipeline Offer Development Social Media Marketing Customer Acquisition Digital Marketing Customer Service Student Acquisition Selling Internet Marketing Email Direct Response Marketing Target Market On Demand Marketing College Recruitment Enrollment Management Student Satisfaction Catalog Marketing Strategic Market Planning Website Design Strategic Planning Business Development Data Analytics eCommerce Mystery Shopper Audit Marketing Audit Advertising Marketing Promotions retail Adult Students Blog DWS Associates Marketing Generation Z Sales Management Segmentation Marketing Research Online Marketing Target Marketing Adult Student Retention Marketing Assessment Millennial Marketing Creative Call Center Merchandising Database Marketing Lifelong Learning Direct Mail Event Marketing Market Research Data-Driven Marketing CRM Competitive Intelligence earned media Direct Marketing Affiliate Marketing Revenue Student Recruitment Predictive Modeling Demand Generation Targeting & Segmentation Telemarketing paid media Product Development B2C Marketing Higher Education Marketing Mobile Marketing Nurturing Marketing Tools Retailing SMS Text Market Testing PPC Ads Sales Lead Nurturing Customer Acquistion Omni Channel Marketing Market Planning Direct Response Email Competitive Analysis Personalization Setting Goals Student Recruiting Campaign Market Planning Process Market Analysis Content Marketing Marketing Connection College Retention Marketing Collateral B2B Marketing Email Marketing Customer Retention Search Engine Marketing Social Media Dave Freeman Student Enrollments Market Intelligence Market Segmentation Post-traditional Students Direct Response Marketing Product Personas Process Mapping Adult Student Recruitment Video Marketing Web Forms Adtech New Program Development Student Nurturing Marketing Media Broadcast Direct Response Business Catalogs Martech Thank you page Gen Z Cataloging Marketing Analytics Adwords

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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