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Tag Cloud

Martech Student Nurturing earned media Video Marketing Event Marketing Selling Gen Z Nurturing Digital Marketing SEM Merchandising Personas Enrollment Management Thank you page Database Marketing Millennial Marketing Marketing Management Higher Education Marketing Higher Education Market Planning Media Buying Creative Marketing Communications Process Mapping Predictive Modeling College Retention Email Student Retention Strategic Planning Internet Marketing Lead Generation Marketing Audit Marketing Connection Mobile Marketing Podcast Social Media Marketing New Program Development Social Media Market Segmentation Market Research Email Marketing Marketing Assessment Marketing Analytics Marketing Promotions Web Forms Post-traditional Students Direct Mail Campaign Planning Lifelong Learning Strategic Market Planning influencer marketing Marketing Strategy Cataloging Data Analytics Customer Acquisition Website Design Marketing Planning Market Opportunity Assessment College Recruitment Customer Service Sales Pipeline Sales Direct Response Marketing Channels Customer Retention Segmentation Direct Response Email Data-Driven Marketing On Demand Marketing Outsourcing Product Development Social Media Market Testing Profits Adtech Mystery Shopper Audit Integrated Marketing Communications Adult Student Recruitment Targeting & Segmentation Market Planning Process A/B Testing Setting Goals Adwords Broadcast Direct Response Key Metrics DR Radio Webinar Content Marketing Blog Business Development Dave Freeman Student Enrollments Personalization Direct Response Marketing Product Search Engine Marketing Sales Management Generation Z Competitive Intelligence eCommerce Inbound Marketing Demand Generation Content Markteing Marketing Media Student Success Target Marketing Student Recruitment Direct Marketing paid media Business Catalogs Retailing PPC Ads Marketing Tools Revenue Market Analysis Catalog Marketing Competitive Analysis Retail Marketing retail Target Market Call Center Lead Nurturing Customer Acquistion Student Acquisition Omni Channel Marketing SMS Text Marketing Technology Offer Development Multi Channel Marketing Marketing CMO Market Intelligence Marketing Collateral Telemarketing eCommerce Product Development Adult Student Retention DWS Associates Marketing Differentiation Assessments Lead Management B2C Marketing Adult Students Consumer Catalogs Marketing Research B2B Marketing Student Recruiting Campaign Student Satisfaction Affiliate Marketing Online Marketing CRM Advertising Marcom Marketing Automation

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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