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Tag Cloud

Lead Nurturing Post-traditional Students Targeting & Segmentation Student Retention Revenue Generation Z influencer marketing Database Marketing Offer Development Webinar Student Recruitment Adult Student Recruitment Thank you page Mobile Marketing SMS Text College Recruitment Email Marketing Lifelong Learning Broadcast Direct Response paid media Process Mapping Marketing Promotions Market Analysis Podcast Cataloging Marketing Audit DWS Associates Marketing Marcom Lead Generation Marketing Channels Customer Service Marketing Tools Call Center Demand Generation Merchandising Customer Acquistion On Demand Marketing Consumer Catalogs Dave Freeman Sales Management Market Segmentation Student Success Multi Channel Marketing Direct Response Email Student Nurturing Personalization Market Planning Process PPC Ads Social Media earned media Marketing Collateral Profits SEM Adwords Target Market Adult Student Retention Enrollment Management Assessments Market Research Website Design Omni Channel Marketing Market Opportunity Assessment New Program Development Catalog Marketing Marketing Media Marketing Communications CRM Competitive Intelligence Higher Education Data-Driven Marketing Affiliate Marketing Integrated Marketing Communications Digital Marketing Data Analytics College Retention Marketing Technology Campaign Planning Product Development Email Content Marketing Web Forms Differentiation Market Planning Video Marketing Marketing Connection Search Engine Marketing Mystery Shopper Audit Market Intelligence Business Development Direct Response Target Marketing Customer Acquisition Marketing Sales B2B Marketing retail Marketing Planning Event Marketing Selling Adult Students Market Testing Sales Pipeline Student Acquisition Adtech Internet Marketing CMO Nurturing Student Recruiting Campaign Inbound Marketing Student Satisfaction Competitive Analysis Marketing Analytics Marketing Assessment Setting Goals Millennial Marketing Higher Education Marketing Lead Management Retail Marketing eCommerce Product Development Marketing Strategy Marketing Research Key Metrics A/B Testing Customer Retention Personas Media Buying Student Enrollments Martech Creative Direct Mail Outsourcing Content Markteing Social Media Marketing Automation Direct Marketing B2C Marketing Strategic Market Planning eCommerce Retailing Predictive Modeling Segmentation Online Marketing Telemarketing Gen Z Social Media Marketing Advertising Strategic Planning DR Radio Marketing Management Direct Response Marketing Product Blog Business Catalogs

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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