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paid media (1)
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retail (3)
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Student Retention (14)
DR Radio (1)
Online Marketing (5)
Mobile Marketing (2)

Tag Cloud

Marketing Media Marketing Research SEM Lead Management DR Radio Market Intelligence Adult Students Post-traditional Students Marketing Assessment Strategic Market Planning Sales Pipeline On Demand Marketing Business Development Key Metrics Differentiation Inbound Marketing Student Nurturing CMO Strategic Planning Consumer Catalogs Lifelong Learning Event Marketing Retail Marketing Marketing Technology Mobile Marketing Podcast Call Center Direct Response Email Market Planning Process Predictive Modeling Nurturing Web Forms influencer marketing CRM eCommerce SMS Text Product Development Direct Response Marketing Product Advertising Multi Channel Marketing Marcom eCommerce Product Development Business Catalogs Marketing Channels Offer Development Market Opportunity Assessment Market Testing Higher Education Marketing Website Design Target Market Content Marketing Social Media Adtech Marketing Communications Marketing Connection Demand Generation Generation Z Video Marketing Media Buying Personas Selling Competitive Intelligence Creative Customer Acquistion Marketing Audit Telemarketing Affiliate Marketing Data Analytics Marketing Management Content Markteing Blog A/B Testing Gen Z Sales Webinar DWS Associates Marketing Market Planning Data-Driven Marketing Marketing Tools Broadcast Direct Response Adult Student Retention Outsourcing College Retention Adult Student Recruitment Customer Acquisition Targeting & Segmentation B2C Marketing PPC Ads Direct Response Internet Marketing Enrollment Management Personalization Catalog Marketing Retailing Email College Recruitment Database Marketing Assessments Market Research paid media Thank you page Marketing Planning Campaign Planning Process Mapping Student Enrollments Marketing Automation Target Marketing Market Segmentation B2B Marketing Higher Education Student Satisfaction Mystery Shopper Audit Omni Channel Marketing Sales Management Customer Service Integrated Marketing Communications Student Acquisition Social Media Revenue Lead Generation Student Retention Dave Freeman Market Analysis Direct Mail Search Engine Marketing Profits Cataloging Email Marketing Martech Direct Marketing Millennial Marketing Marketing Marketing Analytics Digital Marketing Student Recruiting Campaign Competitive Analysis Marketing Strategy Merchandising Customer Retention Marketing Promotions Adwords retail Student Recruitment New Program Development earned media Segmentation Setting Goals Lead Nurturing Online Marketing Marketing Collateral Social Media Marketing Student Success

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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