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Tag Cloud

On Demand Marketing Student Satisfaction Personas Market Segmentation Nurturing College Retention Digital Marketing Martech Marketing Assessment Campaign Planning eCommerce CRM Customer Acquisition Retail Marketing Sales Pipeline Strategic Planning Podcast Marketing Analytics Market Opportunity Assessment Adtech Market Research Marcom Targeting & Segmentation Social Media Marketing Call Center Customer Service Internet Marketing earned media Website Design Revenue PPC Ads CMO Higher Education Competitive Analysis Marketing Technology Market Intelligence Product Development Marketing Planning Omni Channel Marketing Webinar Generation Z Selling Direct Response Marketing Product Consumer Catalogs Social Media Lead Nurturing Student Retention Marketing Promotions Student Acquisition Blog Social Media Data Analytics Email Marketing Differentiation Mobile Marketing influencer marketing eCommerce Product Development Marketing Collateral Database Marketing Student Recruiting Campaign Telemarketing Gen Z Post-traditional Students Student Enrollments Lead Generation Mystery Shopper Audit Video Marketing Segmentation Market Planning Strategic Market Planning Cataloging Sales Thank you page Direct Mail Inbound Marketing Catalog Marketing SEM Affiliate Marketing New Program Development Advertising Personalization B2B Marketing Marketing Strategy Enrollment Management Marketing Audit Retailing Adult Students Integrated Marketing Communications Direct Response Email Web Forms Student Recruitment Process Mapping Direct Marketing Sales Management Data-Driven Marketing Outsourcing Offer Development Merchandising Content Markteing Competitive Intelligence Marketing Management Customer Retention Marketing Media Content Marketing Email DWS Associates Marketing Profits Target Market B2C Marketing Customer Acquistion DR Radio Lifelong Learning paid media Predictive Modeling Online Marketing Media Buying Direct Response Market Analysis Lead Management Marketing Channels College Recruitment Student Nurturing Marketing Tools retail Business Catalogs Multi Channel Marketing Dave Freeman Marketing Automation Marketing Connection Adult Student Retention Market Planning Process Event Marketing Marketing Communications Student Success Key Metrics Adult Student Recruitment Setting Goals Assessments Target Marketing A/B Testing Creative Demand Generation SMS Text Search Engine Marketing Market Testing Marketing Research Broadcast Direct Response Marketing Adwords Millennial Marketing Business Development Higher Education Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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