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Tag Cloud

influencer marketing Customer Acquisition Broadcast Direct Response Marketing Strategy Integrated Marketing Communications Enrollment Management eCommerce Merchandising Competitive Intelligence Product Development retail Online Marketing Student Satisfaction Customer Acquistion Strategic Planning Martech Marketing Media Lifelong Learning Marketing Market Segmentation Advertising Social Media Telemarketing Business Development Target Marketing Mystery Shopper Audit Higher Education Web Forms Marketing Communications On Demand Marketing Market Intelligence Segmentation B2B Marketing Marketing Audit Revenue Email Outsourcing Selling Catalog Marketing DR Radio Assessments Customer Service Internet Marketing Adult Students Affiliate Marketing Marketing Research Differentiation Marketing Automation Thank you page Mobile Marketing College Retention Market Planning Podcast Adult Student Recruitment Student Recruiting Campaign Key Metrics Website Design Market Research Profits Data Analytics Dave Freeman SEM Marketing Technology Campaign Planning Target Market Social Media Content Markteing B2C Marketing Adult Student Retention Digital Marketing Student Retention Market Planning Process paid media Consumer Catalogs Media Buying Marketing Assessment Event Marketing Student Enrollments Email Marketing Lead Generation Multi Channel Marketing Generation Z Video Marketing Adwords Direct Mail Retail Marketing Lead Management Marketing Analytics DWS Associates Marketing Blog CMO Cataloging Lead Nurturing Sales A/B Testing Call Center Omni Channel Marketing Demand Generation Predictive Modeling Gen Z Targeting & Segmentation Direct Response PPC Ads Inbound Marketing earned media Market Analysis Marketing Channels Marketing Connection Student Success Millennial Marketing Student Nurturing Customer Retention Personas Nurturing Direct Response Marketing Product Creative Sales Management Post-traditional Students Market Opportunity Assessment Adtech Student Recruitment Data-Driven Marketing Social Media Marketing Personalization eCommerce Product Development CRM Retailing Marcom Business Catalogs Marketing Collateral Market Testing Competitive Analysis Marketing Tools Student Acquisition Database Marketing Direct Marketing Strategic Market Planning SMS Text Offer Development Higher Education Marketing Marketing Promotions Webinar New Program Development Marketing Management Content Marketing Search Engine Marketing Marketing Planning Process Mapping College Recruitment Sales Pipeline Direct Response Email Setting Goals

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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