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Tag Cloud

Podcast Higher Education Marketing Catalog Marketing Personalization Selling Marketing Promotions Email Generation Z Mystery Shopper Audit Call Center Dave Freeman Targeting & Segmentation Email Marketing Predictive Modeling Data-Driven Marketing Marketing Tools Marketing Collateral Webinar Product Development Marketing Connection Content Marketing Marketing Strategy Millennial Marketing College Retention Student Nurturing Thank you page influencer marketing Event Marketing Strategic Market Planning Enrollment Management Direct Response Marketing Product Adtech B2B Marketing Broadcast Direct Response Multi Channel Marketing Student Recruitment Post-traditional Students eCommerce Product Development Marketing Assessment Retail Marketing Marketing Technology Database Marketing Advertising Offer Development Direct Mail Data Analytics Online Marketing Consumer Catalogs Video Marketing Telemarketing Student Satisfaction Gen Z Sales Pipeline Student Recruiting Campaign A/B Testing Marketing Research Student Enrollments Revenue Marketing Channels DR Radio Target Marketing CMO Market Analysis Lead Nurturing Campaign Planning Merchandising Market Planning Process Market Research Search Engine Marketing Marketing Communications Customer Acquistion Marketing Management Marcom Direct Response Market Opportunity Assessment Adult Student Recruitment Customer Service Higher Education Sales Strategic Planning Affiliate Marketing Marketing Analytics Differentiation Market Testing eCommerce Assessments SMS Text Marketing Planning Student Acquisition Student Retention Inbound Marketing Sales Management Social Media earned media Cataloging Lead Management Outsourcing Martech Customer Retention Adult Student Retention Competitive Intelligence Direct Marketing Lead Generation Business Catalogs Creative Setting Goals Nurturing On Demand Marketing Process Mapping Lifelong Learning Internet Marketing Market Segmentation Media Buying Student Success paid media Marketing Audit Blog Customer Acquisition Web Forms Adult Students DWS Associates Marketing Social Media SEM Segmentation Website Design Direct Response Email CRM Market Intelligence Market Planning Adwords Profits Mobile Marketing retail Personas Marketing Social Media Marketing Demand Generation B2C Marketing Content Markteing Digital Marketing Marketing Media Competitive Analysis College Recruitment Target Market Retailing PPC Ads Key Metrics Integrated Marketing Communications Omni Channel Marketing Business Development New Program Development Marketing Automation

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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