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Tag Cloud

Lifelong Learning Thank you page Marketing Analytics Content Markteing Enrollment Management Segmentation Website Design Affiliate Marketing Video Marketing Catalog Marketing eCommerce Strategic Market Planning B2B Marketing Differentiation Customer Retention Email Key Metrics Inbound Marketing Retail Marketing Lead Nurturing Marketing Tools Market Segmentation Student Acquisition SEM Mobile Marketing Marketing Media Direct Response Marketing Strategy Selling Post-traditional Students Student Nurturing Predictive Modeling CRM earned media paid media Market Planning Process Personalization Direct Response Marketing Product Outsourcing Marketing Communications Social Media Retailing Direct Response Email Customer Service Direct Marketing Marketing Collateral Competitive Analysis Sales Management Dave Freeman Student Success Higher Education Marketing Online Marketing B2C Marketing Assessments Adult Student Retention Target Marketing Adult Student Recruitment Telemarketing Data Analytics Marketing Technology Student Satisfaction Omni Channel Marketing Data-Driven Marketing Creative Event Marketing Profits Market Research Direct Mail Call Center Content Marketing Millennial Marketing Process Mapping Demand Generation Social Media Webinar Internet Marketing Market Analysis Marketing Connection Business Catalogs Marketing Database Marketing Lead Generation Marketing Audit Student Recruiting Campaign Market Opportunity Assessment Student Recruitment Generation Z Social Media Marketing Advertising Cataloging Marketing Channels Adult Students Strategic Planning Podcast On Demand Marketing Revenue Campaign Planning Digital Marketing Marketing Automation Competitive Intelligence Broadcast Direct Response Marketing Management Offer Development influencer marketing New Program Development Market Planning Product Development Higher Education Customer Acquisition Target Market Marketing Assessment Adtech Email Marketing Merchandising Mystery Shopper Audit A/B Testing Marcom College Retention Blog Web Forms Nurturing DWS Associates Marketing Marketing Promotions Lead Management Media Buying Sales Pipeline College Recruitment SMS Text Customer Acquistion Setting Goals Marketing Research Student Retention Adwords Sales Consumer Catalogs Business Development Targeting & Segmentation Personas Student Enrollments Martech Market Intelligence DR Radio retail CMO Search Engine Marketing Multi Channel Marketing Integrated Marketing Communications eCommerce Product Development Gen Z Marketing Planning Market Testing PPC Ads

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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