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Tag Cloud

Market Segmentation PPC Ads Customer Acquistion Targeting & Segmentation Segmentation Broadcast Direct Response Catalog Marketing Integrated Marketing Communications Lifelong Learning Sales Gen Z Business Development Sales Management Affiliate Marketing Blog Website Design Setting Goals Multi Channel Marketing Millennial Marketing Data-Driven Marketing CRM Marketing Connection Key Metrics New Program Development Marketing Competitive Intelligence College Recruitment Adult Student Recruitment College Retention retail Competitive Analysis DWS Associates Marketing Personas Differentiation Marketing Communications Student Enrollments Student Recruiting Campaign Database Marketing Strategic Planning Adult Student Retention Student Retention CMO Mystery Shopper Audit Student Satisfaction Student Acquisition Telemarketing Profits Marketing Promotions Marketing Audit Direct Response Marketing Product Market Testing Customer Service Mobile Marketing Internet Marketing influencer marketing Social Media DR Radio On Demand Marketing Marketing Channels eCommerce Process Mapping Nurturing Direct Mail Target Marketing Merchandising Marketing Tools Sales Pipeline B2B Marketing Customer Retention Demand Generation Offer Development Social Media Marketing Adtech Market Research Marketing Research Adult Students Marketing Strategy Omni Channel Marketing Webinar Revenue Cataloging eCommerce Product Development Online Marketing Higher Education Retail Marketing SEM A/B Testing Social Media Advertising Marketing Technology Market Planning Process Digital Marketing Direct Response Content Marketing Business Catalogs Search Engine Marketing Outsourcing Higher Education Marketing Selling B2C Marketing Marketing Planning Generation Z Data Analytics Direct Response Email SMS Text Marketing Automation Podcast Lead Management Market Analysis Target Market paid media Assessments Retailing Marketing Analytics Email Product Development Call Center Dave Freeman Marketing Media Personalization Marketing Management Marcom Video Marketing Martech Marketing Collateral Creative Event Marketing Thank you page Post-traditional Students Adwords Web Forms Market Planning Email Marketing Student Success Customer Acquisition Consumer Catalogs Student Recruitment Inbound Marketing Strategic Market Planning Lead Generation Market Opportunity Assessment Enrollment Management Predictive Modeling Market Intelligence Media Buying Direct Marketing Content Markteing Marketing Assessment earned media Lead Nurturing Campaign Planning Student Nurturing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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