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Student Acquisition PPC Ads College Recruitment Marketing Strategy Market Segmentation Direct Response Email Social Media Business Development Marketing Assessment Target Market Targeting & Segmentation Customer Acquistion Martech Market Research Content Marketing Marketing Channels Website Design Email Personalization Lead Generation Online Marketing Key Metrics Mobile Marketing Demand Generation Marketing Omni Channel Marketing Higher Education Marketing Automation Process Mapping Email Marketing Market Intelligence Thank you page paid media Adult Student Retention Direct Marketing Segmentation Consumer Catalogs Marketing Collateral Webinar Market Planning Process Product Development Sales Pipeline Lead Management retail Competitive Analysis Media Buying Selling Retail Marketing Marketing Communications A/B Testing Affiliate Marketing Generation Z Marketing Research Market Planning Direct Response Marketing Product Enrollment Management DWS Associates Marketing Outsourcing Multi Channel Marketing Direct Mail Student Enrollments Inbound Marketing Video Marketing Business Catalogs Catalog Marketing On Demand Marketing B2B Marketing Sales Management Merchandising Digital Marketing Revenue Nurturing Market Testing Student Nurturing Student Satisfaction eCommerce Product Development Marketing Promotions Adult Students Strategic Market Planning Adwords Market Opportunity Assessment Data Analytics Event Marketing influencer marketing B2C Marketing Integrated Marketing Communications SMS Text Telemarketing Database Marketing Adult Student Recruitment Advertising Post-traditional Students Cataloging earned media Search Engine Marketing Student Retention Customer Service Call Center Strategic Planning Personas Setting Goals Campaign Planning Customer Acquisition Competitive Intelligence Marketing Connection Marketing Audit Dave Freeman Target Marketing Marcom Web Forms Market Analysis Data-Driven Marketing Internet Marketing New Program Development Differentiation Offer Development Profits Adtech College Retention Lifelong Learning Student Success CRM Gen Z Creative Customer Retention Marketing Tools Marketing Management Higher Education Marketing Social Media DR Radio Social Media Marketing Student Recruiting Campaign Marketing Planning Sales Blog Broadcast Direct Response Direct Response Millennial Marketing SEM Predictive Modeling Content Markteing eCommerce Retailing Marketing Media Marketing Analytics Marketing Technology Mystery Shopper Audit Student Recruitment CMO Lead Nurturing Assessments Podcast

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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