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Tag Cloud

Gen Z Student Recruitment Web Forms Revenue Post-traditional Students Marketing Collateral Demand Generation Lead Management Generation Z Business Catalogs Event Marketing Setting Goals Customer Service Lead Generation Direct Marketing SEM Business Development Sales Pipeline Direct Mail Email College Retention Thank you page eCommerce Product Development Target Marketing CMO Marketing Media CRM Inbound Marketing Marketing Planning Student Success Merchandising Marketing Management Strategic Planning Market Segmentation Broadcast Direct Response Predictive Modeling Webinar Integrated Marketing Communications Website Design Mystery Shopper Audit A/B Testing Higher Education Marcom Mobile Marketing Martech Enrollment Management PPC Ads Video Marketing DR Radio Adtech Customer Acquisition College Recruitment Lifelong Learning Marketing Channels Process Mapping Assessments Offer Development Call Center Student Satisfaction Direct Response Email Differentiation Market Planning Marketing Analytics Content Marketing Millennial Marketing earned media Blog Catalog Marketing Data-Driven Marketing Lead Nurturing Marketing Audit Email Marketing Social Media Marketing Marketing Automation B2B Marketing influencer marketing Search Engine Marketing Market Intelligence Key Metrics Internet Marketing Consumer Catalogs Omni Channel Marketing Customer Acquistion Direct Response Retailing SMS Text Outsourcing Dave Freeman Data Analytics Online Marketing Digital Marketing Competitive Analysis Personas Content Markteing Nurturing Student Recruiting Campaign Student Enrollments Direct Response Marketing Product eCommerce Marketing Strategy Media Buying Market Research Targeting & Segmentation Market Analysis Market Planning Process Sales Cataloging Competitive Intelligence Product Development Higher Education Marketing Adult Student Recruitment Social Media Market Opportunity Assessment Adult Student Retention Retail Marketing Creative Market Testing Student Retention Marketing Research Marketing Promotions Profits Affiliate Marketing Marketing Technology Podcast retail paid media B2C Marketing Campaign Planning Multi Channel Marketing Social Media Database Marketing Advertising Adwords Marketing Selling Marketing Assessment Marketing Tools Personalization Strategic Market Planning DWS Associates Marketing Target Market Segmentation Marketing Communications Telemarketing On Demand Marketing Student Acquisition Adult Students Marketing Connection Student Nurturing Sales Management New Program Development Customer Retention

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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