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Tag Cloud

New Program Development Personas Direct Response Marketing Product B2B Marketing Market Intelligence Personalization Demand Generation Customer Acquisition Post-traditional Students Inbound Marketing SMS Text Marketing Research Retail Marketing Database Marketing Competitive Intelligence Integrated Marketing Communications B2C Marketing Broadcast Direct Response Market Testing paid media Mystery Shopper Audit Adult Student Retention A/B Testing Marketing Media Social Media Marketing Student Retention Sales Market Planning Retailing Market Opportunity Assessment Target Marketing Consumer Catalogs Affiliate Marketing Offer Development PPC Ads Content Markteing Business Development Cataloging Campaign Planning Student Nurturing Website Design Customer Service Mobile Marketing Strategic Planning Marketing Collateral Dave Freeman Data-Driven Marketing Student Enrollments Targeting & Segmentation Higher Education On Demand Marketing Multi Channel Marketing Omni Channel Marketing Product Development College Recruitment Marketing Strategy Nurturing Marketing Channels Outsourcing Student Recruitment CMO Selling Marketing Audit Strategic Market Planning Search Engine Marketing Email Marketing Student Satisfaction Email Gen Z Adtech Blog Lead Nurturing Predictive Modeling Sales Management Direct Response Online Marketing Profits Customer Retention Lead Management earned media Web Forms DR Radio Market Planning Process Video Marketing Marketing Analytics Marketing Promotions Revenue Podcast Higher Education Marketing Telemarketing Market Segmentation eCommerce Marketing Management DWS Associates Marketing Lead Generation Marketing Communications Competitive Analysis Catalog Marketing Millennial Marketing Student Success Content Marketing Digital Marketing Event Marketing Webinar Martech Marketing Tools Adult Students Lifelong Learning Student Recruiting Campaign Segmentation Customer Acquistion Social Media SEM Direct Mail Marketing Automation Marketing Technology Media Buying Thank you page Direct Marketing eCommerce Product Development College Retention Adwords Marketing Planning Generation Z Merchandising Marketing Connection Differentiation Process Mapping Internet Marketing Enrollment Management Advertising Marketing Assessment CRM Social Media retail Setting Goals Adult Student Recruitment Call Center Marcom Direct Response Email Key Metrics Student Acquisition Creative Market Research Business Catalogs Market Analysis Data Analytics influencer marketing Marketing Target Market Sales Pipeline Assessments

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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