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Tag Cloud

Integrated Marketing Communications Multi Channel Marketing Gen Z Martech B2B Marketing Enrollment Management Millennial Marketing Generation Z Campaign Planning Student Enrollments Sales Management CMO Target Market Setting Goals Consumer Catalogs Market Research Marketing Strategy Marketing Research Key Metrics Sales Product Development Marketing Analytics SMS Text Customer Service Assessments Strategic Planning Omni Channel Marketing Lead Management Strategic Market Planning Email Marketing Planning Podcast Social Media Marketing Predictive Modeling Market Testing Adtech Lead Generation Digital Marketing Business Catalogs Direct Response Marketing Product Video Marketing Process Mapping Event Marketing Target Marketing Customer Acquistion Affiliate Marketing Direct Mail Social Media A/B Testing Retailing Marketing Tools Marketing Audit College Recruitment Retail Marketing Merchandising Blog Revenue Online Marketing Media Buying Content Marketing Adult Student Recruitment eCommerce Product Development DR Radio Mystery Shopper Audit New Program Development Competitive Analysis Demand Generation Student Acquisition Profits Adult Student Retention Marketing Assessment Nurturing Market Opportunity Assessment Data Analytics Inbound Marketing Content Markteing Direct Response Email Marketing Technology DWS Associates Marketing Direct Marketing Post-traditional Students Website Design Marketing Connection Thank you page Student Nurturing Web Forms Competitive Intelligence Creative Outsourcing B2C Marketing Advertising Market Planning Process Segmentation Lead Nurturing College Retention Personas Marketing Communications Student Success Marketing Promotions Call Center Marcom Differentiation Higher Education Marketing Market Segmentation Marketing Management Webinar Student Recruiting Campaign Broadcast Direct Response earned media Internet Marketing PPC Ads Market Analysis Selling paid media retail CRM Marketing Channels Adult Students Mobile Marketing On Demand Marketing Offer Development Social Media Email Marketing Personalization Sales Pipeline Student Retention Marketing Data-Driven Marketing Market Intelligence Adwords Market Planning Marketing Collateral Lifelong Learning Dave Freeman Customer Retention Higher Education Business Development Database Marketing eCommerce Cataloging influencer marketing Student Recruitment Marketing Media Targeting & Segmentation SEM Customer Acquisition Telemarketing Search Engine Marketing Marketing Automation Direct Response Catalog Marketing Student Satisfaction

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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