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Tag Cloud

Setting Goals Lifelong Learning Competitive Analysis Student Nurturing Video Marketing Higher Education Demand Generation Marketing Automation Nurturing Differentiation Telemarketing Student Satisfaction Lead Management Omni Channel Marketing influencer marketing Data Analytics Marketing Analytics eCommerce Product Development Digital Marketing Data-Driven Marketing Marketing Audit Student Recruitment Target Marketing Integrated Marketing Communications Student Success Blog Lead Nurturing Podcast Marketing Market Analysis Profits Customer Acquistion On Demand Marketing Direct Response Marketing Product PPC Ads paid media Marketing Communications Web Forms SEM Call Center Marketing Management Business Catalogs Adwords Post-traditional Students Adult Student Recruitment Strategic Planning Direct Mail Adtech Merchandising New Program Development Online Marketing Assessments Process Mapping Sales College Recruitment Outsourcing eCommerce Targeting & Segmentation Market Planning DR Radio Student Retention Email Catalog Marketing Predictive Modeling B2C Marketing Mobile Marketing Generation Z B2B Marketing Marketing Strategy Marketing Collateral Event Marketing Adult Student Retention Content Marketing CRM Business Development Webinar Gen Z Personalization Direct Marketing Advertising Personas Target Market Marketing Assessment Creative Thank you page Martech Marketing Channels Campaign Planning Product Development Student Acquisition Search Engine Marketing Marketing Planning Customer Retention A/B Testing DWS Associates Marketing Direct Response CMO Database Marketing Student Recruiting Campaign Marketing Technology Student Enrollments Sales Pipeline College Retention Competitive Intelligence earned media Email Marketing Millennial Marketing Enrollment Management Market Planning Process Strategic Market Planning Selling Marketing Tools Social Media Marketing Connection Dave Freeman Market Testing Segmentation Consumer Catalogs Sales Management Market Opportunity Assessment Media Buying Market Intelligence Customer Acquisition Marketing Promotions Higher Education Marketing Marcom Social Media Marketing Social Media Inbound Marketing Customer Service Cataloging Offer Development Lead Generation Adult Students retail Marketing Research Key Metrics Direct Response Email SMS Text Affiliate Marketing Retail Marketing Website Design Content Markteing Mystery Shopper Audit Marketing Media Market Research Internet Marketing Revenue Broadcast Direct Response Multi Channel Marketing Market Segmentation Retailing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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