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Tag Cloud

Differentiation Personas eCommerce Inbound Marketing Marketing Management Business Catalogs Social Media DWS Associates Marketing Webinar Product Development Digital Marketing Student Recruitment Content Markteing Outsourcing Mobile Marketing On Demand Marketing Higher Education Competitive Intelligence Telemarketing Video Marketing A/B Testing Marketing Promotions Database Marketing Business Development Dave Freeman New Program Development Marketing Media Student Satisfaction Retail Marketing eCommerce Product Development Student Enrollments Marketing Channels Marketing Communications Marketing Tools Lead Nurturing Advertising Direct Response Email Post-traditional Students PPC Ads Customer Retention Mystery Shopper Audit Personalization Market Analysis Content Marketing Customer Service CRM Market Research Search Engine Marketing Marketing earned media Social Media Merchandising Customer Acquistion Demand Generation Market Intelligence Data Analytics Martech Nurturing Consumer Catalogs Omni Channel Marketing Target Market Market Planning Adult Student Retention Direct Response Market Segmentation Selling Customer Acquisition Call Center Revenue Strategic Planning CMO Adult Students Broadcast Direct Response Podcast SEM Sales Management Adwords Predictive Modeling Generation Z Enrollment Management Segmentation Marketing Strategy Competitive Analysis Profits Data-Driven Marketing Online Marketing Multi Channel Marketing Website Design Marcom Sales Market Opportunity Assessment Blog Assessments Targeting & Segmentation Strategic Market Planning Email Marketing Gen Z DR Radio Market Testing Lifelong Learning Process Mapping retail Market Planning Process College Retention Marketing Planning Web Forms Marketing Assessment Student Success Affiliate Marketing Marketing Connection Marketing Analytics College Recruitment Direct Mail Sales Pipeline Key Metrics Lead Management Marketing Audit Offer Development Direct Marketing Marketing Technology Social Media Marketing Adult Student Recruitment Student Recruiting Campaign Student Acquisition Media Buying B2B Marketing Adtech Marketing Automation Integrated Marketing Communications Direct Response Marketing Product Student Nurturing Email Catalog Marketing Student Retention Event Marketing Thank you page Cataloging Millennial Marketing Creative Campaign Planning Setting Goals Marketing Collateral Lead Generation Internet Marketing B2C Marketing SMS Text Higher Education Marketing Target Marketing paid media influencer marketing Marketing Research Retailing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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