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Student Recruitment Market Opportunity Assessment earned media eCommerce Product Development Offer Development Social Media Marketing Mobile Marketing Setting Goals Enrollment Management Marketing Collateral Demand Generation Adwords Cataloging Marketing Media Adtech Direct Marketing Process Mapping Post-traditional Students Search Engine Marketing eCommerce Affiliate Marketing Media Buying Marketing Strategy Social Media Telemarketing Marketing Automation Student Recruiting Campaign Retail Marketing Student Success Lifelong Learning Differentiation DWS Associates Marketing Sales Management Key Metrics Competitive Analysis Target Marketing Online Marketing New Program Development SEM Data-Driven Marketing Inbound Marketing B2B Marketing Website Design Catalog Marketing PPC Ads Profits Competitive Intelligence Thank you page On Demand Marketing Social Media College Retention Target Market Database Marketing Lead Nurturing SMS Text Customer Service Content Markteing Marketing Communications retail Marketing Audit Business Catalogs Student Acquisition Advertising paid media Targeting & Segmentation Personalization Selling Content Marketing Marcom Call Center Email Marketing Merchandising Student Satisfaction Marketing Management Adult Student Recruitment Marketing Tools Strategic Market Planning Data Analytics Direct Mail Adult Students Consumer Catalogs Student Enrollments Student Retention Marketing Promotions A/B Testing Market Intelligence Marketing Channels College Recruitment Adult Student Retention Market Planning Process Dave Freeman Broadcast Direct Response Mystery Shopper Audit B2C Marketing Internet Marketing Marketing Assessment Direct Response Email Blog Webinar Creative Integrated Marketing Communications Web Forms Podcast Martech Predictive Modeling Customer Acquistion Email Higher Education Marketing Higher Education Nurturing Outsourcing Sales Marketing Omni Channel Marketing Lead Generation Segmentation Customer Retention Marketing Connection Millennial Marketing Market Planning Customer Acquisition Market Segmentation Retailing Sales Pipeline DR Radio Gen Z CMO Lead Management Generation Z Market Analysis Student Nurturing Marketing Planning Campaign Planning Strategic Planning Marketing Technology Market Research Direct Response Revenue Product Development Market Testing Direct Response Marketing Product Business Development Assessments Event Marketing Marketing Analytics Personas Marketing Research Digital Marketing influencer marketing Video Marketing CRM Multi Channel Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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