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Content Marketing Outsourcing Social Media Marketing Direct Response Email Student Nurturing Selling Revenue Creative Lead Generation SEM Marketing Technology Telemarketing Profits Webinar Nurturing Social Media Marketing Offer Development Integrated Marketing Communications Market Opportunity Assessment Broadcast Direct Response College Recruitment Sales Management Higher Education Marketing Podcast Marketing Automation Martech CMO Student Recruitment Marketing Management Direct Mail Assessments Marketing Tools Marketing Analytics paid media Student Retention influencer marketing Student Enrollments Adult Students Generation Z Advertising Process Mapping Lead Management Target Marketing Video Marketing Call Center Segmentation Marketing Audit Post-traditional Students Mobile Marketing Business Catalogs Adult Student Recruitment Customer Acquisition Adwords Online Marketing Retailing Data-Driven Marketing A/B Testing Targeting & Segmentation Affiliate Marketing Catalog Marketing Customer Acquistion Lifelong Learning Market Planning eCommerce Differentiation Key Metrics Direct Marketing earned media Direct Response DWS Associates Marketing Business Development Email Market Planning Process CRM PPC Ads Marketing Planning Marketing Assessment Customer Retention Data Analytics Marcom Student Satisfaction eCommerce Product Development Website Design Competitive Analysis Search Engine Marketing Predictive Modeling retail Personas Lead Nurturing Target Market Merchandising Millennial Marketing B2C Marketing Consumer Catalogs Student Acquisition Setting Goals Direct Response Marketing Product B2B Marketing Customer Service Adtech Web Forms Adult Student Retention Omni Channel Marketing Marketing Collateral Blog Personalization Email Marketing Social Media Enrollment Management Inbound Marketing Marketing Promotions Marketing Connection Strategic Planning Gen Z Sales Pipeline Higher Education Market Segmentation New Program Development Campaign Planning Marketing Media Demand Generation Digital Marketing Market Intelligence Marketing Channels SMS Text Mystery Shopper Audit Retail Marketing DR Radio Content Markteing Sales Strategic Market Planning Cataloging Student Success Internet Marketing Dave Freeman College Retention Thank you page Market Research On Demand Marketing Product Development Media Buying Market Analysis Event Marketing Marketing Strategy Marketing Communications Competitive Intelligence Marketing Research Student Recruiting Campaign Market Testing Database Marketing Multi Channel Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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