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Social Media Affiliate Marketing Direct Marketing Sales Management Sales Pipeline Database Marketing SEM paid media Selling Millennial Marketing Nurturing Differentiation Thank you page Market Research Product Development Market Planning Process Customer Service Targeting & Segmentation Media Buying Marketing Strategy Setting Goals Personalization Outsourcing Social Media Marketing Adwords Mystery Shopper Audit Strategic Market Planning Content Marketing Business Catalogs Marketing Analytics Customer Acquistion Consumer Catalogs eCommerce Product Development Direct Response Marketing Product College Retention Key Metrics Integrated Marketing Communications Segmentation Campaign Planning Adult Student Recruitment Market Opportunity Assessment Marketing Research Market Analysis Telemarketing Video Marketing Online Marketing Market Segmentation Retail Marketing Merchandising Dave Freeman Email Marketing SMS Text Marketing Audit Marketing Promotions CMO Assessments Lead Generation Webinar Data-Driven Marketing Mobile Marketing eCommerce Marketing Technology Student Satisfaction Advertising Student Nurturing Personas Student Retention Process Mapping CRM A/B Testing Marketing Management Student Recruitment influencer marketing Competitive Intelligence Higher Education Student Success Marketing Planning Target Market Enrollment Management Marketing Communications Adult Students B2B Marketing Marketing Media DR Radio Market Planning Revenue Lead Nurturing Generation Z Website Design Higher Education Marketing Marketing Assessment Marketing Collateral Gen Z Search Engine Marketing Direct Response Sales earned media Strategic Planning Lifelong Learning Creative Podcast Direct Response Email Event Marketing retail Martech College Recruitment Digital Marketing Market Testing Competitive Analysis Adtech Predictive Modeling Profits Content Markteing Cataloging Marketing Channels Customer Retention Marketing Automation Student Acquisition Target Marketing Marcom Internet Marketing Blog Multi Channel Marketing Catalog Marketing B2C Marketing On Demand Marketing Marketing Tools Broadcast Direct Response Adult Student Retention Customer Acquisition Post-traditional Students Retailing Student Enrollments Call Center Market Intelligence Demand Generation Student Recruiting Campaign Email Marketing Connection Omni Channel Marketing Data Analytics Inbound Marketing PPC Ads New Program Development Business Development Direct Mail Lead Management Social Media Web Forms DWS Associates Marketing Offer Development Marketing

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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