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Tag Cloud

Broadcast Direct Response Student Satisfaction Media Buying Adwords Target Marketing Nurturing Data Analytics Key Metrics influencer marketing Inbound Marketing Market Segmentation Competitive Intelligence Marketing Strategy Student Acquisition Sales Pipeline Student Success Creative CMO Segmentation Website Design Campaign Planning Customer Service Database Marketing Advertising Higher Education Marketing Market Testing Market Planning Process Social Media Personalization Omni Channel Marketing Marketing Automation Martech Marketing Channels Assessments Direct Response Marketing Product Marcom Marketing Research Internet Marketing SEM Data-Driven Marketing Student Retention Merchandising Market Planning CRM retail DR Radio Telemarketing B2B Marketing Marketing Management Strategic Planning Webinar Email Marketing Revenue Marketing Audit Selling Millennial Marketing SMS Text Sales Management Strategic Market Planning Direct Marketing Adtech Market Opportunity Assessment Profits Generation Z Search Engine Marketing Mystery Shopper Audit Podcast Marketing Planning Mobile Marketing B2C Marketing Customer Acquisition Outsourcing Demand Generation Lead Management Post-traditional Students On Demand Marketing Enrollment Management Target Market Marketing Technology Online Marketing A/B Testing Dave Freeman paid media Marketing Collateral Personas Marketing Assessment Direct Response Content Markteing Direct Response Email Adult Students earned media Student Recruiting Campaign Web Forms Customer Acquistion Marketing DWS Associates Marketing Thank you page Marketing Tools Marketing Connection eCommerce Product Development Student Enrollments Social Media Marketing Marketing Promotions Setting Goals College Retention Targeting & Segmentation Student Nurturing Catalog Marketing Higher Education Content Marketing Direct Mail Blog Retailing Competitive Analysis Event Marketing Market Research PPC Ads Lead Nurturing Consumer Catalogs Adult Student Retention Market Intelligence Gen Z Predictive Modeling Lead Generation Video Marketing Multi Channel Marketing Retail Marketing Differentiation Lifelong Learning Offer Development Business Development Customer Retention Market Analysis Marketing Analytics Call Center Digital Marketing College Recruitment Marketing Communications Student Recruitment Social Media Business Catalogs Affiliate Marketing Marketing Media Process Mapping Integrated Marketing Communications Sales Cataloging eCommerce New Program Development Adult Student Recruitment Product Development Email

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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