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        • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail and How to Avoid Them
        • Adult Student Recruitment
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  • About
    • Our Founder
    • Industry Expertise & Clients
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    • Marketing Tools Request
      • Market Opportunity Assessment: Why You Need One & 5 Key Steps
      • Enrollment Management: Navigating Disruption to Achieve Success
      • 49% of retailers name in-store mobile experience a top priority
      • 2019 Digital Marketing Trends & Gen Z
      • Enrollment Management: Shifting Demographics & Shrinking Population
      • Smart College Recruitment Targets Wisely Using Segmentation
      • Email Marketing Tips
      • The hidden cost of selling direct – the returns game
      • 2018 Lead Generation & Recruitment Predictions & Tips
      • How's your marketing?
      • The Offer - How To Make One They Can't Refuse
      • Successful Product Development
      • How Direct Makes Digital Better
      • Questions That You Need To Answer
      • Do You Know What Your Competition Is Doing?
      • The Marketing Planning Process...Doing It Right!
      • Managing The Sales Pipeline
      • Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)
      • Competitor Update: Coursera Coming to Eat Your Lunch
      • Discussion: Why Should Your Institution Exist in the 21st Century?
      • Discussion: Should Your College Exist in the 21st Century?
      • Welcome Back: Former Students, Graduates
      • Adult Students: Thoughts on the Chronicle's Report
      • Avalanche of Dreck...Are you part of the problem?
      • Profile of the Average Online Student
      • You Can't Make It Up In Volume
      • Simple Guide to Creating Profitable Personas
      • Amazon Losing Billions - You Should Be Scared
      • Comment: Why Most CMOs are Failing
      • Marketing Personalization...Most of It Isn't
      • Amazon's "Try Before You Buy"
      • Are Shoppers Really That Resistant to Self-Checkout?
      • B.A.N.T. May Be Old, But It Still Works
      • All The Martech In The World Won't Make You a Marketer
      • 9 Tips For Writing Effective PPC Ads
      • Blogging: 5 Reasons Why & 5 Tips for Success
      • The 4 Step Welcome Email Series
      • The Lead Management Game - Winning Or Losing?
      • Part 1: Podcasts Should You Start Your Own Podcast?
      • Part 1: Blogs: Should You Start A Blog?
      • 8 Simple Ways to Increase Enrollments
      • PART 2: Podcasts: Develop Your Plan
      • Should You Buy or Generate Your Own Leads?
      • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • Contact Strategy: People Buy From People
      • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
      • Designing and Writing Effective Direct Mail Packages
      • Developing Your Content Marketing Strategy
      • How Content Marketing Can Increase Enrollments, Retention
      • Influencer Marketing: More Confusion Over Simple Concept
      • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
      • Marketing Planning 101 - Are You?
      • Are CMOs' Jobs in Jeopardy?
      • Lead Flow Planning - Getting It Right
      • Omni Channel or Not? Retail Survival or Not?
      • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
      • Tips for Great Direct Response Radio
      • Email Design Tips
      • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
      • Why They ain’t buying what you’re sellin’
      • New Degree Programs: What You Must Learn from Google, Amazon and Apple
      • Student Recruitment & Retention Goes to the Movies
      • Just Outsource It!
      • Why You’re Not Answering Their Questions
      • Adult Students: Are You Serious or Just Screwing Around?
      • Is Your Brand Safe?
      • Ask Questions
      • Event Marketing for Adult Enrollments
      • Retail is Not Dead!
      • Pros & Cons of In House Agency
      • Is Affiliate Marketing for Your Business?
      • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
      • False Victories
      • Bring Programmatic Adv In House? Yes? No?
      • Call Attribution Tech - Do you need it?
      • Are you losing sales people?
      • Webinar: Adult Student Retention
      • Is ‘eMail Blindness’ Killing Your Business?
      • Direct Mail Tips for More Effective Student Recruitment
      • Marketers Wake Up...Get Those Phone #s
      • The Secret to Successfully Providing Life-long Learning
      • Higher Ed Marketing Podcast 3: Web Forms
      • Higher Ed Marketing Podcast 4: Thank you page
      • 2 Secrets to Achieving Adult Enrollment Goals
      • Social Worship
      • The Amazon Effect...Are You Ready?
      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
      • How to Say the Right Thing so More Adults Enroll
      • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right
  • Book
  • Contact Us
    • Marketing Needs Analysis - What do you need?
    • Marketing Connection Signup
    • Marketing Tools Request

Category List

Internet Marketing (1)
CRM (1)
Direct Marketing (9)
Market Opportunity Assessment (1)
Marketing Planning (7)
Advertising (1)
Marketing (4)
Omni Channel Marketing (1)
Marketing Communications (4)
Mobile Marketing (1)
Podcast: Higher Ed (4)
Catalog Marketing (2)
Marketing Tools (1)
Competitive Intelligence (2)
Sales Management (3)
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Content Marketing (16)
Marketing Strategy (2)
Marketing Channels (1)
Telemarketing (1)
Customer Acquisition (4)
Webinar (2)
Digital Marketing (3)
Target Marketing (1)
B2B Marketing (1)
Strategic Marketing Planning (3)
Marketing Connection (1)
Martech (1)
Retail Marketing (1)
Lead Management (7)
Market Research (4)
Email Marketing (3)
Student Recruitment (4)
Social Media Marketing (2)
eCommerce (5)
Marketing Analytics (1)
Demand Generation (1)
SEM (2)
Higher Education Marketing (55)
Retailing (2)

Tag List

Assessments (1)
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earned media (1)
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Offer Development (1)
Lead Management (13)
Direct Response Email (2)
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Lifelong Learning (1)
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Revenue (1)
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paid media (1)
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Podcast (2)
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Adult Students (4)
Strategic Planning (5)
Data-Driven Marketing (1)
Higher Education (10)
CMO (1)
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retail (3)
Targeting & Segmentation (3)
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Student Recruitment (25)
Dave Freeman (3)
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Social Media (5)
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Market Planning (2)
Student Nurturing (7)
Media Buying (1)
DR Radio (1)
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Email (3)
Gen Z (2)
Customer Retention (2)
Consumer Catalogs (1)
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Call Center (1)
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Customer Acquisition (7)
influencer marketing (1)
Thank you page (1)
Target Marketing (2)
Differentiation (1)
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Market Research (8)
Predictive Modeling (1)
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Post-traditional Students (1)
Selling (1)
Key Metrics (1)
Sales (3)
Higher Education Marketing (21)
Profits (1)
Marketing Planning (9)
Target Market (2)
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Market Segmentation (2)
On Demand Marketing (1)
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CRM (3)
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Market Intelligence (3)
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Mobile Marketing (2)
Segmentation (5)
Millennial Marketing (1)
Market Opportunity Assessment (2)
Adwords (2)
Student Satisfaction (1)
Student Retention (14)
Generation Z (1)
Direct Mail (4)
Content Marketing (11)
DWS Associates Marketing (1)
Blog (1)
Online Marketing (5)
Marketing Promotions (4)
B2B Marketing (2)

Tag Cloud

Student Recruiting CampaignSales ManagementAffiliate MarketingOmni Channel MarketingOn Demand MarketingDR RadioEmail Marketingpaid mediaWebinarGeneration ZAssessmentsStudent EnrollmentsRevenueVideo MarketingMobile MarketingEmailStrategic Market PlanningDWS Associates MarketingStudent SatisfactionCollege RetentionretailMarketing AutomationDirect MailPost-traditional StudentsPodcastearned mediaMerchandisingBusiness CatalogsCustomer ServiceEvent MarketingMarketing PromotionsWebsite DesignTelemarketingMedia BuyingMartecheCommerce Product DevelopmentThank you pageBusiness DevelopmentMarket IntelligenceMarketing TechnologyMillennial MarketingAdult Student Recruitmentinfluencer marketingAdult StudentsMarketing StrategySocial MediaOffer DevelopmentData-Driven MarketingMarket Opportunity AssessmentConsumer CatalogsStudent RetentionSalesGen ZB2B MarketingStrategic PlanningMarketing CollateralCompetitive AnalysisCall CenterDirect ResponseMulti Channel MarketingDemand GenerationPredictive ModelingDirect Response EmailMarketing AssessmentCustomer AcquisitionCustomer RetentionSEMOutsourcingStudent AcquisitionAdult Student RetentionCatalog MarketingKey MetricsProfitsContent MarketingMarketing ResearchSegmentationContent MarkteingStudent NurturingMarketing MediaSellingBroadcast Direct ResponseCollege RecruitmentMarcomDave FreemanOnline MarketingIntegrated Marketing CommunicationsDatabase MarketingRetail MarketingMarket PlanningProduct DevelopmentMarketing ConnectionMystery Shopper AuditTarget MarketSMS TextPersonalizationMarketing AnalyticsDifferentiationCompetitive IntelligenceSocial MediaSetting GoalsMarketing PlanningMarketing ChannelsMarket AnalysisData AnalyticsAdwordsInternet MarketingStudent SuccessLead GenerationMarket TestingHigher Education MarketingB2C MarketingAdtechMarketing ToolsBlogPersonasCatalogingNew Program DevelopmentCreativeSocial Media MarketingMarket ResearchMarketing AuditMarketing CommunicationsMarketingDigital MarketingSales PipelineProcess MappingCustomer AcquistionCampaign PlanningHigher EducationWeb FormsPPC AdsA/B TestingNurturingDirect MarketingTargeting & SegmentationDirect Response Marketing ProductEnrollment ManagementCRMLead NurturingAdvertisingMarket SegmentationeCommerceTarget MarketingMarket Planning ProcessInbound MarketingCMOStudent RecruitmentLifelong LearningMarketing ManagementLead ManagementRetailingSearch Engine Marketing


Archive

2020

Ask Questions

Apr 17, 2017

We're pleased to announce the start of our Marketing Minute podcast.  The idea is to share something of practical value with you in as little time as possible. (The goal is under 2 minutes, so maybe we should change the title to Marketing Minutes?)

Let us know what you think - we welcome the input.  And let us know what topics you want to hear us cover.  Just email us at marketingconnection(at)dwsassociates.com

Subscribe to the Podcast

  • Subscribe via iTunes
  • Follow on Soundcloud



Tags:
Category: Podcast: Higher Ed

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Patrick McGraw is VP of Higher Educaton Marketing Services and has more than 25 years experience in market research, competitive intelligence, business intelligence including database marketing and CRM, strategic planning, brand development and management as well as operations/campaign management. His work has consistently helped his clients and employers develop and implement more efficient ways to attract and retain profitable customers, enter new markets and launch new products. His areas of focus include the education, hospitality, travel and tourism, hi-tech, telecommunications, financial services, and retail industries on both the agency and customer sides.


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