Do You Need a Marketing Plan?
Apr 11, 2016
A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in promotional channels and hope the customers find you. If you have the right content, they will come.
But, experience has proven that without a plan, you are bound to fail and it’s astounding the number of businesses that fail to do marketing planning. You might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than marketing promotion and marcom (short for marketing communications). Produce the right content and they will come.
But, marketing is much more than that. It’s about identifying markets, developing and pricing your products/services, determining the best methods of distribution and finally getting your message out to attract the right buyers. It’s not rocket science, but it does require a disciplined approach…something that has become all that much harder to do in today’s knee-jerk, 24/7 digital world, where everything is short-term focused.
It’s a scary business formula if you are following it; but, it’s one that is easily correctable if you’re willing to take the time and have the right guidance. We’ve spent a lot of years conducting marketing planning workshops and training marketers on how to develop and execute effective marketing plans. In the process, we’ve developed a planning workshop. The workshop is both an introductory course for people new to marketing and a refresher for formally trained marketing executives. It introduces a simplified, straight forward approach to the process of developing and implementing marketing plans which is easy to follow and apply.
The workshop has been given in-person to hundreds of executives, and viewed by over 65,000 marketers. It’s received lots of positive feedback and educators have used it in their marketing courses. The good news is that it’s available to you now and it’s free. Just visit:
http://www.slideshare.net/dwsassociates/marketing-planning-workshop
Visit the site today and I promise you that your time won’t be wasted. And, your feedback is always welcome.
And more good news, right now you can visit our site and store and save 25% on all of our marketing planning and analysis tools and applications, including our marketing planning guide and template. Just go to our store athttp://www.dwsassociates.com/store/ or a tools page on our site and enter the following discount code “CyberL25”.
Dudley Stevenson, founder and CEO of DWS Associates, has over thirty-five years’ experience in consumer marketing, business-to-business marketing, and direct marketing, including developing, planning, and implementing go-to-market strategies. He's also the author of "Marketing Direct: Breaking Through The Clutter." Working with organizations ranging from start-ups to Fortune 100 companies, he and his team have helped clients such as IBM, Sony, Neiman Marcus, Arizona Highways, Marshall Field & Co., Mrs. Field’s, UNICEF, and Patagonia implement successful direct marketing programs. A longtime member of the Direct Marketing Association and the American Marketing Association, Stevenson is also a sought-after speaker. He’s given hundreds of presentations and workshops on marketing and direct marketing. His “Marketing Planning 101” workshop alone has reached more than 100,000 marketing and sales professionals.
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