DWS Associates - Marketing Needs Assessment

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Marketing Solutions Provider | 651-315-7588

Marketing Rx - Quick Marketing Needs Assessment

Every business, whether your focus is business-to-business (B2B) or business-to-consumer (B2C) or both, needs a periodic marketing checkup. We've devised a painless checkup that just takes moments to complete. It's designed to highlight problems that you are aware of, that, if left untreated, could hurt your company. To get started, please check all that apply. After identifying your major marketing needs or problems, complete the contact information at the bottom of the form and then click the “Send” button. One of our partners will contact you immediately to discuss your needs and how DWS Associates can provide a solution. If you have a need or problem that is not in the check list, contact us immediately at 651-315-7588, or send an email giving us a brief overview of your problem and needs.

This marketing needs assessment covers the following key areas: strategic business and market planning; marketing communications; lead generation and management; customer relations (CRM), marketing management and operations; and, direct marketing, catalog and multi-channel marketing.

Strategic Business & Market Planning

We need a formal/documented business plan. We need a formal/documented marketing plan. We need a better channel strategy. We need a positioning strategy for our business and/or products. We need a competitive strategy. We need to do market segmentation and analysis. Our market share is not growing. We are losing market share.

Marketing Communications

I'm not sure if our marketing communications strategy is aligned with our business strategy. We need an integrated marketing communications plan. Our marketing communications is sending out mixed messages. We have an awareness problem in the marketplace. We have a perception problem in the marketplace. I think our advertising expenses are too high.

Lead Generation & Management

We need more qualified sales leads. We are getting poor results from our trade-show participation. We are getting poor results from our advertising--in print or online. Our lead generation programs show no return/are too expensive. We need a lead management system.

Customer Relations

We have too many one-time buyers. We are losing our customers to the competition. Some of our older customers have stopped buying from us. We don't know who our best customers are. We need a customer loyalty/retention program. We need a customer relationship management (CRM) system/program.

Marketing Management & Operation

We don't have a marketing department or staff. Our marketing department lacks senior management. Our marketing department is understaffed. Our marketing department needs training. We aren't happy with our marketing/advertising agency. We need to select a marketing/advertising agency. We need to select an outside supplier for...printing, production, mailing, fulfillment, database services.

Direct Marketing & Catalog Marketing

We need to launch a catalog, but don't know where to start. We need a catalog but our data is not in good shape and needs work. Our marketing staff lacks direct marketing skills. We want to set up a telemarketing center. Our telemarketing staff needs training. We need a database marketing system/program. We want to outsource our database marketing program. We need help applying customer analysis, targeting and segmentation techniques. We are not happy with the results from our catalog(s). The results on our catalog/direct marketing programs are declining. The results we get from rented mailing lists are declining. Our conversion rates from prospects to customers are too low. We need to rent mailing lists. We want to earn money with our list, but don't know how.

Contact Information

If you checked one or more items and would like us to contact you, please complete the following:

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