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White Paper - Targeting & Segmentation
If Direct Marketing is the focusing of resources on the superior opportunity then targeting is the activity which identifies the superior opportunity. In other words, targeting is the technique used to locate the prospects that are most likely to want to buy from you... Targeting and segmentation are key to successful marketing. You can have the best product or service in the world and if you're not communicating with the right audience, you may never sell it. This white paper talks about all the important aspects of planning and executing your targeting and segmentation strategies.
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