Event - Trade Show ROI - Breakeven Analysis Calculator
The Tradeshow ROI & Breakeven Calculator tool will calculate the breakeven and ROI for a trade show, event or conference, with or without the costs associated with having a booth at the event. If no booth costs and space charges are associated with the event, leave these boxes blank. The tool allows you to do what-if-analysis based on a range of variables. It will work for either consumer or business-to-business tradeshows.
The AIF (Audience Interest Factor) is set to the industry standard of 44% as a default. AIF is the percentage of the total audience that visits two out of every 10 exhibits. AIF varies by show. If you can't get an AIF figure from show management, use the all-industries average of 44%. Event management may have a different percentage for a specific event, so be sure to ask them if you are not sure. If you know the AIF for a given event as it relates to your industry, enter this percentage instead. Based on your history, or history gathered from businesses similar to yours, enter the appropriate rates of conversion of attendees to leads, and leads to buyers.