Marketing Agency Evaluation Tool
Selecting the right advertising agency (aka a marketing agency or creative agency) is a crucial decision for every company. Choosing wisely will lead to visible, positive results for your company while the wrong agency will not only be a waste of money but also make your marketing life miserable. Yet with so much riding on the decision, too many companies take a haphazard approach to this critical decision. Based on years of experience on both the client and agency sides, here is a simple, straight-forward tool that can help lead to the best decision.