Campaign Inquiry Calculator
Use this Direct Response Inquiry Marketing Calculator to determine the number of mailings needed for your B2B or B2C direct response campaign in order to generate the desired number of inquiries.
Enter the number of inquiries needed, then enter the expected response rate. The Calculator returns the number of mailings needed to generate the desired number of inquiries. To calculate the cost per inquiry for this mailing, enter the cost per 1,000 mailings. You can experiment by entering different numbers to see how they affect the number of mailings needed and the cost per inquiry.