DRTV - Campaign Income & Cash Flow Calculator
The DRTV Income & Cash Flow Projection Calculator will help you conduct "what-if" analysis, and income and cash flow projections for a direct response television campaign (infomercial). The calculator is setup to allow you to enter the retails and costs for the initial offer and three up-sell or add-on offers that are sold to the customer with their initial purchase. (# 1 – 18) Up-sells and add-on sales can add to both the revenue and profits generated from a campaign. For each up-sell offer, enter the retail value and the percentage of customers that you expect to purchase the up-sell offer. (# 2 – 4) Based on these factors and other costs associated with the campaign costs associated with taking and processing the order, the calculator will project revenue, profits, required investment, and cash flows.