Direct Marketing Calculators
The calculators in this section will help you plan and analyze your direct marketing programs.
Use this Direct Response Average Order Value Breakeven marketing calculator to compute the breakeven response percentage and number of orders for your B2C or B2B direct marketing campaign based on advertising costs and the average order value for orders filled during the campaign.
The Breakeven - Media Level Pro Forma Marketing Calculator will help you learn immediately if your product can make money in a direct marketing campaign in print, catalog, or email media.
Use this pro forma Breakeven Analysis - Direct Order Campaign BE Marketing Calculator to determine the breakeven response rate and orders required for your B2C or B2B direct response, direct marketing campaign.
The Mail Testing Financial Analysis Marketing Calculator helps you determine acceptable response levels for a test direct mail or email campaign.
RFM (recency, frequency, monetary) analysis is used to determine quantitatively which customers are the best ones by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much the customer spends (monetary).
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