Take the Marketing Planning Quick Assessment - How's Your Organization Doing?
Find out how you're doing before you access our marketing tools and resources. Take the Marketing Planning Quick Assessment. The assessment addresses key aspects of marketing planning. It will help you determine the current state of your strategic business and marketing planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future marketing needs and investments. You will be given a score upon completion and the grade appears at the bottom.
Once you've completed the assessment, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.
Take the Marketing Management & Operations Quiz - How's Your Organization Doing?
Take this short quiz to assess your organization's marketing management and operations processes and practices. It will highlight your marketing management strengths and weaknesses. Once you've completed the quiz, feel free to call us if you have identified some serious problems that you would like some guidance on correcting.
Strategic Marketing Planning
The tools in this section will help you assess your current marketing strategies, plans and programs, overall marketing performance as well as help you develop more effective marketing strategies and plans.
This tool helps you do a detailed audit of your organization's marketing strategies, processes, practices, programs, and operations. The assessment covers all aspects of your business from a marketing perspective, some 300 questions to help you identify areas of opportunity and problems that are affecting your organization's marketing performance.
Enables you to score your organization's performance on each of twenty-five key marketing activities and assess their level of importance in achieving its overall goals. The tool will help you identify your organization's strengths and weaknesses and overall marketing performance and which of your marketing activities need immediate improvement and which can wait for later improvement, based on their importance and the organization's level of performance from a competitive perspective.
This tool is a scan of the internal and external environment factors affecting your business; and, as a tool, it is an important step in the strategic planning process. This tool is used to conduct a comprehensive S.W.O.T. (strengths, weaknesses, opportunities, and threats). It will enable you to assess your organization's internal and external market facing strengths and weaknesses, and comparing them to those of your competitors.
Is a comprehensive road map which details your organization's overall go to market strategies and programs. Use this 25 page template to develop your annual marketing plans. Each section has detailed instructions to guide you the planning process.
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