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The DWS Associates Marketing Assessment is a detailed audit of your organization's marketing that gives you an impartial, neutral valuation of your marketing strategies, processes, practices, programs, and operations. It is designed as a self assessment or DWS Associates may use it as part of the ‘discovery’ process we go through with clients in order to quickly identify areas of opportunity and problems that are affecting your organization's marketing performance. (When it is used as a tool in a formal audit which is conducted by DWS Associates, we also look at your communications materials, and interview personnel regarding roles, responsibilities, resources and processes.) To use the assessment, free online, scroll down the page.
Why do this?
The purpose of this assessment is to identify areas of strength and areas of opportunity. Ideally, this assessment will give you peace of mind. More than likely, it will identify areas for improvement - and that's a good thing! Each section looks at key functional areas. You need to score above a "C" in each section. If not, you should focus on developing policies, practices and processes to improve your organization's overall business practices and marketing efforts.
Topics - The assessment is broken down into the following areas:
1) Business / Marketing Challenges Facing Your Organization
2) New Customer Acquisition / Lead Management
3) Customer Relationship Management
4) Planning & Control
5) Product Management and Marketing
6) Marketing Communications and Promotions
10) Marketing Information Processes & Practices
After completing this assessment...
After completing this assessment, you will be presented with a score that will help you identify strengths and opportunities for improvement. If you would like us to review the assessment, you can contact us for a specially priced consultation, analysis and report. During this session we will provide you will practical recommendations to turn opportunities into improved performance.
To take advantage of this special offer, submit the completed assessment to DWS Associates for review, click the link above and complete the form and upload your completed assessment. One of our partners will contact you shortly.
If this is used as a self assessment, you need not complete the sections on "Marketing Information Systems" and "About Your Organization." They are not included in the overall scoring and may be omitted. However, if you would like DWS Associates to review this assessment, these sections must be completed.