Competitive Marketing Performance Evaluator
Want to find out how you and your competitors rate when it comes to marketing practices and programs? Then, us the Competitive Marketing Performance Evaluator enables you to score an organization's performance on each of twenty-six key activities and assess their level of importance in achieving its overall goals. You can compare your organization and up to four competitors or any five organizations. The calculator produces an overall score for all activities that impact an organization's success. The tool will help you identify your competitors' strengths and weaknesses and overall marketing performance and which of your marketing activities need immediate improvement and which can wait for later improvement, based on their importance and the organization's level of performance from a competitive perspective.
Compare your organization and competitors on the following factors:
|Advertising Management||Marketing Climate Analysis||New Product Development||SEM / SEO|
|Brand Equity Management||Marketing Intelligence||Pricing||Segmentation & Targeting|
|Differentiation & Positioning||Marketing Objectives & Strategies||Product Management||Social Media Marketing|
|Direct Response Marketing||Marketing Organization||Promotions Management||Trade Customer Marketing|
|Distribution / Channel Management||Marketing Performance||Public Relations|
|Event Marketing||Merchandising||Customer Relationship Management|
|Integrated Marketing Communications||Mobile Marketing||Sales Managegment|
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