Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces.
A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a…
Competitive Analysis & Competitive Intelligence
DWS Associates offers competitive analysis and competitive intelligence services and competitive analysis tools and templates to help assess your organization's overall competitive strengths and capabilities compared to those of your competitors.
Take the Competitive Intelligence Quick Assessment - How's Your Organization Doing?
Find out how you're doing before you access our marketing intelligence and competitive analysis tools and resources. Take the Competitive Intelligence Quick Assessment. The assessment addresses key aspects of competitive intelligence and analysis. It will help you determine the current state of your competitive intelligence and analysis practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future competitive intelligence and analysis needs and investments. You will be given a score upon completion. The assessment includes 55 questions and should take 10 to 15 minutes to complete.
Once you've completed the assessment, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.
Competitive IQ (Competitive Analysis) Services
Competitive-IQ (competitive analysis) program develops a comprehensive analysis of your primary competitors (competitor profiles) so that the information can be used as a tool to develop competitive business, sales and marketing, product development and management, merchandising, and service and support strategies and programs that will strengthen your overall market position and enable you to gain market share. Read More.
Competitive Analysis Tools
Use these tools to assess your organization's competitive position. The tools range from those designed for a quick assessment and overview to those designed to conduct a detailed analysis of your organization's and your competitor's competitive position on wide range of factors, including: financial performance, marketing, sales and other factors.
Is a scan of the internal and external environment factors affecting your business; and, as a tool, it is an important step in the strategic planning process. This tool is used to conduct a comprehensive S.W.O.T. (strengths, weaknesses, opportunities, and threats). It will enable you to assess your organization's internal and external market facing strengths and weaknesses, and comparing them to those of your competitors.
Is a comprehensive (61 questions) assessment of your organization and your competitors in the areas of management, finance, sales and marketing, distribution, product and pricing, quality, support and service. The tool allows you to rate each competitive factor as to importance and then rate your organization and each competitor on actual performance against that factor.
Enables you to compare your organization’s and up to five of your competitor’s performance in six key categories. The table and chart that are produced will give you an idea of where there are gaps in your competitors’ market strengths as they relate to your company's own strengths.
Will give you a quick visual representation of where your business ranks verses your competition. Where is your business located on this continuum? How does your business rank in these areas? The tool will give you an overall ranking based on the settings you choose. Quickly compare your business to your competitors' in 13 key areas.
Will help you quickly assess your organization's competitive position and determine the major issues or problems you must address to improve the competitive position of your organization.
Intellicomp CIS (Competitive Intelligence System) is an information management system designed to hold a wide spectrum of strategic and tactical information about your competitors and your plans and programs for dealing with the competition. It has an easy-to-use interface that provides access to all of your competitive information in a straight-forward manner.
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