Reading of Interest
"No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you fro…
The advent of the Internet and on-line catalogs has created intense interest in cataloging from both the consumer and business-to-business markets. More companies than ever before are starting catalogs or adding catalogs to their marketing arsenals. Now Jack Schmid, the catalog industry's leading speaker and lecturer on catalog marketing, offers this detailed guide to developing and launching-or revamping both print and on-line catalogs.
The tools in this section will help you plan and execute your retail, catalog and web marketing activities. The section includes planning and analysis tools, calculators, checklists and templates, starting with an overview of catalog marketing and merchandising...including how to develop your overall catalog plans.
Multi-Channel Marketing News
Multichannel Merchant Magazine (more news...)
Take the Catalog, eCommerce Multi Channel Marketing Quick Assessment - How's Your Organization Doing?
Find out how you're doing before you access our catalog marketing tools and resources. Take the Catalog eCommerce, Multi Channel Marketing Quick Assessment. The assessment addresses key aspects of catalog, eCommerce planning, processes and practices from merchandising to fulfillment. It will help you determine the current state of your catalog, eCommerce marketing planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future needs and investments. You will be given a score upon completion which you will find at the bottom.
Once you've completed the assessment, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.
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