You know that the right market research will provide you with the insight you need to dramatically improve your student recruitment and retention performance – the challenge is that your staff already has too much on their plates and the cost to outsource the research has typically been prohibitive.
That's where our "Student Success First" program comes in.
"Student Success First" is a research program that has 4 different modules. These modules are designed to address each phase of your institution's relationship with your customer, the student. Why "Student Success First?" Because unless the student's success is your first and paramount goal, enrollments will decline and stop-outs and drop-outs will increase. Each module addresses one phase of the your relationship with students from prospective student to alumni. The modules are described below:
The "Student Success First" Program Modules...
Consists of four research modules - each one targets a key segment in your student's life cycle in order to capture valuable insight that will help you improve recruitment and retention performance. You may choose any, several or all modules depending on your needs. And, each module is customized to fit your particular situation. These modules include:
Module 1: Prospective Students : Learn how to attract higher quality potential students that are more likely to enroll in and graduate from your college. Gain insight into their motivations, their decision making process and the criteria they use to make their decision, where they turn for information to answer their questions as well as their wants, needs, perceptions and expectations. With this understanding, you can improve your messaging and offers, channel mix and more so you see improvement in recruitment campaign performance.
Module 2: Current Students: Discover current student satisfaction - or lack thereof - so you can take immediate action to improve their experience and your retention and graduation rates. Where has their experience met expectations? Exceeded expectations? Failed to meet expectations? How likely are they to refer others? What existing services need to be improved - and what new services need to be added? With this insight, you can improve the student experience and put this knowledge to work on recruiting new students!
Module 3: Former Students: Improve retention and graduation rates with insight from former students that left before graduating. BONUS: Learn which students are interested in returning to your college and when they would welcome a call from you.
Module 4: Alumni: Gain insight into their thoughts about how your program prepared them for success and what programs they are planning on pursuing in the near future so you can successfully recruit them again!
To find out more about our products and services, click here or call us today at (651) 315-7588.
Schedule Your Project ASAP
To discuss your specific needs and schedule your project please call us at 651-315-7588 or complete the form below to schedule a time to discuss the "Student Success First" program.
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What’s Included in Each Module:
Initial Consultation that identifies the goals, objectives, methodology – so we’re all in agreement on what will be done, when, by whom and why.
Development of survey instrument, invitation email and reminder emails so you can focus on your daily duties and we can provide you with the market research expertise you need for a successful project.
Data analysis and Final Report that goes beyond looking at the numbers and dives into data-driven insights and practical recommendations, built around your unique strengths and available resources, so you can successfully drive improvements
3 Reasons to Work With DWS Associates
Highest Quality Work: More than 3 decades of market research experience providing public and private, non-profit and for-profit colleges and universities as well as some of the leading research and service firms in higher education with insightful, practical data driven recommendations that improve performance. .
Save Money: You know what you will pay those leading research and service firms – and you’re going love the fact that our fee for surveys is substantially lower.
Save time: Those other firms require 8 weeks or more – and we can deliver you actionable findings and recommendations in 4 to 6 weeks so you can start seeing improvements faster.