Market Research & Competitive Market Analysis Services
You know that the right research and analysis will help you identify opportunities, avoid threats and execute strategic plans that play to your strengths and your competitors' weaknesses.
DWS Associates provides you with a highly skilled team of research professionals that will provide you with the insight and understanding you need to improve lead generation, conversion and retention rates, referrals and customer life time value. Our experience in quantitative and qualitative, primary and secondary research includes:
- Focus Groups (online and face-to-face)
- Interviews (telephone and face-to-face)
- Surveys (in-person, telephone and online)
- Mystery Shopping
When you have the need to better understand any of the following topics, let DWS help you develop and implement the research project - and provide you with the analysis and recommendations you need to increase marketing and sales performance.
Target Market Insight
To explore the wide range of consumer perceptions, attitudes, and feelings toward the product category/your marketplace.
- Market Segmentation
- Market Profile Studies/Awareness, Attitudes & Usage
New Products and Services
To explore the wide range of consumer perceptions, attitudes, and feelings toward the product category; to generate and enhance new product ideas.
- Problem Detection Research
- Concept Testing
- Design Research
- Product Use Testing
- Pricing Research
- Package Testing
- Name Testing
Marketing Communications Impact
To identify the best media, messages and offers for your business to use in order to attract, engage, convert and retain more profitable customers.
- Message and Offer Testing
- Campaign Performance
To identify and monitor the satisfaction of employees, prospective customers, new customers and long-time customers in order to identify opportunities to improve marketing and sales performance.
- Customer Satisfaction
- Product Utilization
- Employee Satisfaction
To understand your competitors' strategies, strengths and weaknesses so you can develop your own plans to differentiate your business, play to your strengths and their weaknesses.
- Competitive Intelligence Monitoring and Reporting
- Secret Shopping
Other Research Services
- Market demand research
- Campaign performance analysis studies
- Market entry - market expansion studies
- Marketing planning, operations and process audits
- Customer needs assessment studies
- Corporate positioning studies
- Promotional campiabilities assessment and marketing communications audits
- CRM assessments and audits
- Compeititive SWOT analysis studies
- Acquisition and retention process audits
- And more...
Organizations We've Served
- Alvernia University
- Arizona Highways
- Blackboard Transact
- Connections Education
- Education Dynamics
- George Mason University
- Gilfus Education Group
- Greenville College
- IBM Corporation
- Kendall College
- Laureate Education Inc.
- Mid-America Christian University
- MicroAge Inc.
- Noel Levitz
- North Dakota State University
- University of Chicago
- University of Maryland Baltimore County
- University of Maryland University College
- Walden University
Fixed Fee Research Model Program
Our fixed fee model provides you with customized, actionable research, when you need it at a fixed annual fee. Contact us for details.
Here's how it works.
The goal is to provide you with the research and consulting services you need to improve performance. So once the annual agreement has been finalized, we initiate your service in these 3 simple steps:
Our goal is to become an extension of your team – so you are assigned a personal Research Director who manages your research initiatives and ensures your satisfaction.
At the start, your Research Director works with you to gain a deep understanding of your opportunities and to craft research that provides the blueprint for execution.
Projects commence at the start of the agreement term and are completed sequentially across the year. Some clients want to be involved in the construction of research methodologies; some want nothing to do with it. Some want us to provide many updates; some only want to see the final deliverable. We accommodate any partner preference, and that flexibility characterizes the entire relationship – our focus can change as quickly as your needs do.
Everything we do for you comes with practical recommendations and guidance on what to do, how to do it and how to evaluate the impact. Additionally, every three months, we elevate the conversation and evaluate performance to-date and what adjustments are warranted in the research agenda moving forward so you enjoy greater value.
To find out more about our products and services, click here or call us today at (651) 315-7588.