Data-Driven Marketing Decision Making: Work Smarter Not Harder
Whether you refer to it by its traditional name "Database Marketing" or its newer name, more closely associated digital marketing, "Data-Driven Marketing," capturing data is just part of the fundamental roadmap to success in today's marketing driven world – but you have to analyze that data in order to make informed decisions in order to realize success. DWS Associates works with you to identify what data is valuable, how that data will be acquired, where and how that data will be stored, as well as how that data will be analyzed.
What is Database Marketing?
"Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing." (Wikipedia: click here for more on database marketing) Data-driven marketing, which still involves the creation and maintenance of a database of information on your customers and prospects, is more closely associated with digital marketing, which can take both the forms of "pull" and "push" marketing.
Database / Data-Driven Marketing Experts
Our team has been involved in the creation database and data-driven marketing programs for over 30 years. Our expertise provides you with valuable insight that will save your organization time and money–while also providing you with stronger performance through our modeling and Life Time Value analysis tools.
If your organization is interested in enhancing its database / data-driven marketing and marketing analytics programs and operations, call us today and ask about our database audit.
- Database strategy and objectives development
- Database marketing process design
- Database specification and design
- List segmentation strategy and plans development
- Developing contact management strategies and plans
- Developing predictive models
- Database testing and analysis
- Database marketing software requirements, specification and selection
To find out more about our products and services, click here or call us today at (651) 315-7588.