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Email Marketing Services
Email marketing is a simple, affordable way to grab the attention of prospective clients and motivate them to do business with you while also building a stronger, longer-lasting relationship with existing clients.
That means more high-quality leads and new customers as well as more loyal and profitable customers.
Email allows you to reach your audience quickly, inexpensively with highly personalized messages and offers that generate immediate, measurable results.
Email marketing was the top profit generator, per the Direct Marketing Association’s annual benchmark report, with the lowest cost-per-acquisition (CPA) of all media types evaluated in the report at $10.32.
Email Marketing Service Offerings
From a stand-alone email campaign to campaigns produced weekly, twice a month or monthly, you receive the following services:
Initial Consultation/Discovery & Strategic Plan Development
During this phase, we discuss your goals and objectives, as well as your wants and needs, for email marketing.
We perform an audit of current marketing materials as well as any past email marketing activity so that we understand what has been done, what has worked and what hasn’t lived up to expectations.
We work with you to determine your objectives, frequency of delivery and basic content topics.
And from all this, we create your master editorial calendar and production schedule with tasks, owners, and milestones so that you know when each email campaign is being sent and starting production.
Template Design & Layout
Using your graphic design standards, a customized template will be created that reflects your business. The template will utilize your logo, color palette, and graphics standards. The newsletter template will also include the title (if appropriate), date/issue, contact information and links to both your website and social media pages.
Up to three (3) options will be presented and you will select one for use.
Utilizing your template, we will format any content/copy/text provided by the client as well as include original content created by our team. Content creation includes ideas, research, writing, graphics. Personalization (platform permitting) along with subject line and content testing for deliverability are included as well.
The following services are available for an additional fee. Please contact us for details.
Develop email content based upon client’s website content, marketing materials, raw copy and/or our email content questionnaire as well as original research on topics related to the email/marketing strategy.
Landing Page Design
Includes web/lead capture form. May also include A/B Testing.
Research and recommendation for stock images that would be used to strengthen the design and complement your content.
A/B Testing & Performance Comparison
Can include subject line testing; content/message testing; promotion/coupon testing to gauge and compare campaign performance and foster campaign refinement.
Analysis, Reporting & Recommendations:
Includes a review of strategy and goals; list growth; campaign performance comparisons and trends; with recommendations.
The packaged services include the creation of opening letter/greeting from institution representative (up to 500 words) with a schedule of critical/upcoming dates and 2 news stories of 400 to 500 words each. Personalization will be used when appropriate (Name, Program of Interest). And links to appropriate website/social media pages will be created. Call for pricing.
This package is for shorter, more focused email communications such as stand-alone emails, automated Welcome/Triggered email series, promotional/offer emails. Call for pricing
If your email list is segmented and you wish to create an email campaign or newsletter with versioning for those segments, please contact us for pricing.
To find out more about our products and services, click here or call us today at (651) 315-7588.