Omni-channel-IQ is a detailed audit of your organization's retail, digital and catalog (Omni-channel marketing) strategies, processes, practices, programs, and operations. It covers all aspects of your business from a retail, digital and catalog marketing perspective. It combines the use of our catalog/direct marketing assessment and other retail business and financial analysis tools. The assessment encompasses 100 questions which are scored and ranked to give you a graded view of your organization's marketing practices and programs.
The second tool is the retail and digital business and financial analysis tool which is a comprehensive study and review of your current and future Omni-channel operation, business and financial plans, activities and results. We've developed this tool to standardize the practice of conducting this analysis and make sure that we are following the same best practices with each Omni-channel marketing client that we work with. The tool has been developed over years of working with both retail, direct and digital consumer and business to business marketing clients. It helps us identify areas of strength and weaknesses and opportunities for improving marketing, merchandising and operations activities for Omni-channel marketing clients.
These tools are very practical for helping your formalize your Omni-channel marketing adn operating practices and processes, so that you develop the best strategies and programs to achieve your overall goals for the business.
The complete program is normally a five to ten day engagement depending on the size and complexity of your operation, with two to three days of on-site review and analysis, during which we review merchandising, creative, circulation plans, call center practices, and fulfillment operations. We also provide recommendations for any problem areas that have been identified and discuss future growth plans. An additional five to seven days is required to prepare our formal report and written recommendations.
Once completed, we review the assessments and present you with a detailed analysis of the study and a formal report providing our observations and recommendations for improving your organizations Omni-channel marketing practices and programs.
Omni-channel-IQ is a packaged solution, offered at packaged fixed price. Pricing includes conducting the analysis, producing and presenting all final reports. Package pricing will vary depending on the size and complexity of your business.
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