Product Information Request
DWS Associates Marketing Products
In this section, you'll find bundled DWS Associates services and tool packages and marketing applications software to help you in key areas such as marketing planning, marketing promotions, CRM and competitive intelligence.
Is a three step program: 1) a comprehensive marketing assessment; 2) a competitive analysis of major competitors; and 3) a market opportunity assessment. Marketing-MAX is designed to help you optimize, improve, and if necessary revamp your organization's marketing planning, management and operations. If you think your marketing could be more effective, then this program is what you need. Our methodology has been developed and fine tuned over the years through our work with industry leaders...
Starting at: $15,000 (Call for quote)
Is a detailed audit of your organization's marketing strategies, processes, practices, programs, and operations. It covers all aspects of your business from a marketing perspective. It combines the use of our marketing assessment tool which encompasses some 300 questions which are scored and ranked to give you a graded view of your organization's marketing practices and programs. As part of Marketing-IQ, we also look at your communications materials, and interview personnel regarding roles, responsibilities, resources and processes. This assessment is conducted with your organization's participation and input. Once the assessment is completed, Marketing-IQ can also incorporate the creation of a strategic marketing plan as part of the project.
Starting at: $8,500 (without marketing plan) (Call for quote)
Today, many organizations face significant competitive issues. The buyer, in most cases, has a wide selection of organizations from which to buy their products and services. To stay ahead of your competition and at the top of the buyers list, you need to know what your competitors are doing so you can fine tune or change your marketing strategies, products and services. The more you know about your competition, the better prepared you will be to capture and keep market share. The more your sales organization know about your competitors and their products, the better they can sell and deliver the products and services that buyers are looking for. A lot of organizations pay lip service to competitive analysis and competitive intelligence and these are the organizations that are constantly surprised by their results in the marketplace. Not knowing what your competitors are doing can result in your trying to sell products that are not competitively priced, which results in no or declining sales. Competitive-IQ helps your organization strengthen its competitive position.
Starting at: $8,500 ($5,000 for the competitive analysis only) (Call for quote)
The purpose of the market opportunity assessment is to develop an understanding of the market opportunity that exists for your products / services / solutions in the marketplace. The assessment will provide a picture of where the industry is headed, what the short term and long term demand for your products and services will be and make recommendations for your organization to take advantage of these trends and opportunities.
Starting at: $5,000 (Call for quote)
Is an audit of your organization's marketing promotions practices, programs and activities. The purpose of the Promotional-IQ is to determine your organization's overall readiness for successfully using integrated marketing campaigns across multiple media for promoting your products (services) to generate revenue and drive profits. Whether you pursue a PUSH, PULL, or combination promotional strategy, you will need the knowledge, skills and supporting functions, processes, etc. to launch and manage successful campaigns. Promotional-IQ may also include the creation of a marketing communications and content marketing plan depending on the project.
Starting at: $3,750 (without marcom or content marketing plan) (Call for quote)
Is a detailed audit of your organization's retail, digital and catalog (Omni-channel) marketing strategies, processes, practices, programs, and operations. It covers all aspects of your business from an Omni-channel marketing perspective. It combines the use of our catalog marketing assessment and catalog business and financial analysis tools.
Starting at: $8,500 (Call for quote)
is a detailed audit of your organization's digital and social media marketing strategies, processes, practices, programs, and operations and analyses how well you’ve integrated digital into your overall marketing mix. It covers all aspects of your business from a digital and social media marketing perspective.
Starting at: $3,750 (Call for quote)
Is a combination of two assessments: our CRM readiness assessment and CRM application assessment. The CRM (Customer Relationship Management) Assessment identifies opportunities to optimize your current customer relationships and improve acquisition and retention performance. The Assessment is divided into three key functional areas – Customer Acquisition, Customer Retention and CRM Database Management - in order to assess how you gather, analyze and utilize data in order to recruit and retain profitable customers. The CRM application and vendor evaluation tool compares potential CRM solutions and the vendors that provide them, both of them in terms of how they fit your organization's needs.
Starting at: $3,750 (Call for quote)
The IQ products are offered at packaged fixed price. Pricing includes conducting the analysis, producing and presenting all final reports. Package pricing will vary depending on the size and complexity of your business. Contact us to get a quote on a project designed for your organization.
Is an information management system designed to hold a wide spectrum of strategic and tactical information about your competitors and your plans and programs for dealing with the competition. It has an easy-to-use interface that provides access to all of your competitive information in a straight-forward manner.
Starting at: $2,000 (Call for demonstration and quote)
Pre-paid Consulting Services$1,000.00
Getting Started Consulting Package$3,600.00
Market Segmentation Optimization Study$8,250.00
Customer Acquisition Process Audit & Optimization$17,000.00
Customer Retention Process Audit & Optimization$17,000.00
Market Demand Study$15,000.00
To find out more about our products and services, click here or call us today at (651) 315-7588.