Competitive Marketing Scan
Problem: your competitors are cutting into your markets and you're not sure how they are doing it and what you need to do to counter their moves and regain share. With this scan, you get an analysis of the key aspects of your competitors' marketing strategies and practices.
What You Receive
You get a detailed analysis of the data we collect to determine how your competitors' marketing strengths, strategies and products are impacting your business. You also receive recommendations positioning, key sell-against (go-to-market) strategies and more.
What We Analyze
This analysis focuses on the key elements of your competitor's go-to-market strategies and practices.
Specifically, we review and analyze the following:
- Competitive SWOT analysis
- Competitive marketing performance evaluation
- Competitive positioning analysis based on customer buying criteria comparison
- Competitive situation and strengths assessment
- Marketing strategies and practices analysis
- Marketing communications / messaging strategies and practices analysis
- Scan of marketing collateral and content
- Product marketing and offering strategies analysis
As part of this analysis, we develop...
- Key sell-against (competitive) strategies
- Differentiation strategies
- Messaging strategies
- Product, offer and pricing strategies
Introductory Offer Pricing
This introductory price of $4,995 per competitor is a 1-time offer. You may include up to four competitors at this introductory price, but they need to be identified before project begins.
100% Satisfaction Guaranteed!
And, remember if you're not 100% satisfied, we'll refund your deposit. And, if after we've completed the work you decide to retain DWS Associates for additional services, we'll apply your deposit towards future work.