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You don’t need more leads – you need more enrollments. And that’s where we deliver you the greatest possible return for your investment.
When we work with you on student recruitment, our goal is to help you attract those most likely to enroll, graduate, refer other successful students and turn to you as their primary choice for life-long learning.
Because that helps you achieve your near term enrollment goals and positions you to see greater success in the longer term in areas like:
- Lower cost to enroll new students
- Lower cost to graduate a student
- Higher retention rates
- Higher referrals rates
- Higher lifetime value
Take the Student Recruitment Self-Assessment - 35 questions that will help you identify strengths, weaknesses and opportunities in your recruitment efforts.
Delivering the Results Your College Needs - Enrollments
Focus on attracting those most likely to succeed. The greatest challenge facing many colleges is targeting those most likely to succeed. We help you overcome this challenge with our targeting and segmentation, primary and secondary research, data analytics, recruitment process audits and mystery shopper research and the development of a marketing communications/content marketing go-to-market plan that includes testing (in order to drive constant improvement.
Positioning and differentiation. We work closely with you to identify the unique value you provide your audience and make sure that this is clearly communicated to your audience so they understand that your college and programs are their best option.
Targeting and segmentation provides you with a deeper understanding of your audiences segments – so you can more effectively and efficiently deliver the right messages and offers to the right people at the right time in their decision making process via the right communication channels/media in order to motivate the right action is taken.
- Targeting and Segmentation White Paper
- Targeting and Segmentation (Blog Post)
- The 5 Principles Institutional Leaders Need to Drive Recruitment and Retention Across the Campus White Paper
Primary and secondary research goes beyond demographic, psychographic, geographic and behavioral data and helps you understand their needs, wants, expectations and perceptions. This is critical to driving messages and offers that help the potential student understand why your college and programs are uniquely valuable to them while motivating them to further engage with you.
Recruitment process audits and mystery shopper research identify the strengths, weaknesses and gaps in your recruitment process which, in turn, allows us to modify the process so that weaknesses are either eliminated or avoided and gaps are filled.
- Sample Mystery Shopper Report
- New Study Identifies Opportunities to Improve Student Recruitment (Blog Post)
Marketing Communications/Content Marketing Go-to-Market Plan Development provides you with a detailed action plan that lays out what media/communication channels will be used to deliver the right information to the right audience/segment member at the right time in their decision making process so you can more effectively and efficiently deliver the right message and offer that will motivate them to move forward with you from inquiry to lead to application to enrollment.
- Content Marketing: Doing it Right White Paper
- Turn Social Media into a Student Recruitment & Retention Powerhouse eBook