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You have unlimited opportunities and limited resources - our strategic planning services provide you with a strategic go-to-market action plan that focuses on those opportunities that offer you the greatest potential success based on your missions, vision, strengths and resources.
Here are just a few of the strategic plans we can develop for you:
- New Student Recruitment
- For generating more high quality leads and converting more of those leads into new students. These plans also include referral programs and partner programs, if appropriate.
- Student Retention
- For increasing retention rates with focus on early detection and timely, appropriate responses within a process that leverages data to drive success
- New Market Expansion
- For expanding outside your current geographic market, these plans address how to identify and select those markets with the greatest potential for achieving your goals and objectives with special attention placed on competition and audience awareness, wants, needs, perceptions and expectations.
- New Audience Development
- For identifying new audiences that offer your institution an opportunity to achieve its goals, this is a valuable option in these days of changing demographics and shifts from Millennials to Gen Z
- New Program Offering
- Launching a new program requires a strategic action plan that clearly defines your audience/segments, and
- Marketing Communications/Integrated Marketing
- For developing more effective ways for you to communicate with your key audiences - internal and external Our go-to-market strategic plan leverages your strengths and resources while ensuring the right messages and offers are reaching the right people at the right time via the right media so the right action is motivate.
- Content Marketing Planning
- Typically a component of all the plans mentioned above, content marketing planning can also help add additional value to your current plans. The focus is on identifying valuable information your audience(s) would need at key stages of their decision-making process to convince them that you are the best solution for their wants and needs.
- Digital/Social Media Planning
- Helping you reach your audiences via digital media (paid, earned, owned and social), so you can build stronger, longer lasting relationships that generate new enrollments, graduations, referrals and more.