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New Programs and Services
Change is inevitable – and when it comes to identifying new programs and services that your audiences will want in the near and longer-term, we help our clients identify opportunities, forecast demand and make wide investments.
Market research, both primary and secondary, will help us identify changing demands from potential students, current students and those in the community that employ your students and graduates. Additionally, competitive intelligence will help understand if other similar programs and services are currently being offered and how your competition is likely to respond once you launch your new offerings.
- Four Steps to Forecast Total Market Demand
- Demand: Creating What People Love Before They Know They Want It
- Competency-Based Education and Quality Assurance
- Competency-Based Education: An (Updated) Primer for Today's Online Market
- 7 Things You Should Know About Competency-Based Education
Strategic planning and the development of the go-to-market recruitment plan is based off the research performed and includes objectives, strategies, and tactics including messaging, offers, communication channels/media, budget, tasks, milestones, owners and reporting structures. You might also be interested in our Strategic Enrollment Plan Workshop.