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Digital & Social Media Marketing Services
Working closely with institutions, we create brand-aware digital and social media marketing campaigns designed to generate quality leads that convert into qualified and successful students.
Digital and Social Media Marketing Strategy
First we sit down with you and your team to understand your business objectives and what you hope to achieve from implementing a digital and social media marketing efforts. Based on your objectives, we'll look at ways we can maximize the impact of digital and social media marketing within your overall marketing and communication initiatives. Our services include:
- Content Marketing Strategy
- Paid Search Campaigns
- Social Media Guidelines and Policies
- Affiliate, Display and Social Media Advertising
- Email Marketing
- Online Community Engagement
- Education & Training
- Reputation Management & Monitoring
- Digital and Social Data Analysis
The digital and social media landscape is changing at an incredible speed and your success depends on your ability to stay focused on your audience and use digital and social media to consistently deliver the right message and offer at the right time. Our work helps you leverage your resources and maximize the return on your investment made towards generating enrollments.
We work with you to develop your Content Marketing Action Plan that is focused on earned, owned, paid and social media.
- The Action Plan will Identify your ‘ideal student’ based on historical performance and then identify how many individuals are most like your ‘ideal student’ down to the household level so that realistic goals and objectives can be set for lead generation and enrollments
- Identify and understand the wants, needs, perceptions, expectations of these segments as well as their motivations, selection criteria and selection process so that communication channels can be identified and so that messages and offers can be developed for testing
- Identify opportunities to uniquely position your college and program(s) so that a larger number of higher quality leads can be generated.
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Paid Search Campaigns
Our Google-Certified search analysts research and develop a solid understanding of your needs to create keyword-specific campaigns that deliver quality, non-shared leads, ultimately providing a pool of interested potential students for your program.
Social Media Guidelines and Policies
We can help you develop a framework that guides how your employees engage on social channels. We can help you establish a social media handbook, online communication guidelines, and training for employees on the appropriate use of social media. We'll also help you stay informed of legal concerns, trends, precedents, and help your legal, financial and HR teams traverse this new interactive world.
- Crisis response plans
- Organizational model policies
- Disclosures / ethics policies
- Social media policies
- Community policies
- Internal education
Affiliate, Display and Social Media Advertising
With a strong understanding of your target audience, our analysts make thoughtful expansions of market reach through advanced display and social campaigns as well as partnerships with credible third-parties.
Utilizing e-mail campaigns and segmentation, we will help you connect with, communicate with, and re-engage prospective students.
Online Community Engagement
We can help you develop two types of communities, internal and external. Internal communities are designed so that your company can effectively share knowledge and collaborate to reduce inefficiencies. External communities are focused on building relationships between your company and your consumers and can help with anything from increasing brand awareness to helping impact the bottom line. Services include:
- Finding and categorizing online communities
- Identifying key influencers
- Measuring influencer reach
- Community manager training
Education & Training
We will create a customized training and coaching curriculum for your executive team and employees on how to use various social media tools and evaluate future social business opportunities that your company might consider pursuing. All within the framework of a well defined strategy and social media policy. We have trainings available for all departments of your company:
- Marketing communications
- Customer service
Reputation Management and Monitoring
We start by selecting listening platforms that you can use to monitor the online conversations that are taking place around your brand and your competitors. We'll help you constantly monitor the online space for relevant conversations and any changes in sentiment or attitude towards your company or your competitors. The process for managing your reputation is simple: benchmark, listen, respond, engage, measure, and adapt. We'll help you with:
- Listening platform selection
- Keyword setup
- Issues management and workflow
- Department training on the platform
- Determination of analytics
Digital and Social Data Analysis
We turn your mountain of data that includes clicks, conversions, downloads, shares, posts, tweets, posts and conversations into an insightful, meaningful analysis of your recruitment efforts. Utilizing a variety of tools we will help you get most out of your data.
- Lead management process (CRM)
- ROI calculation
- Reporting templates
- Dashboard setup